KIYOHARA

What KIYOHARA does

KIYOHARA & Co., Ltd. (清原株式会社) is a privately held Japanese trading company founded in 1934 and headquartered in Osaka, Japan. The company operates four business divisions — Apparel Division (buttons, fasteners, ribbons, tapes, linings, interlinings, pads, fashion goods and bags), Hobby Life Division (wholesale of hobby and craft supplies to chain stores, specialty stores, and online retailers), Lifestyle Division (fashion goods, crafts, and household goods under brands including vo mar jeu), and Overseas Division (export/import of apparel accessories, fiber and textile materials, hobby and craft supplies, industrial goods, and household articles). It also provides OEM/ODM production services and global supplier sourcing through an established production network in Taiwan, Korea, China, and Vietnam.

The company operates an extensive catalogue of approximately 600,000 articles and serves roughly 4,000 corporate customers across Japan, Asia, Europe, the Americas, and Oceania. Its go-to-market combines B2B wholesale distribution, brand-direct e-commerce stores (vo mar jeu and other brand storefronts), OEM/ODM manufacturing services, and international trade/export-import operations. The company maintains multiple proprietary sub-brands including Suncoccoh (sewing supplies), Resin Lab (LED resin crafts), Oshi Nui (plush doll kits), Neroli Rose (feminine lifestyle), La Chic Doll, Revereno, Classical Modern, kokochi fabric, and the SOWSUM creator community platform.

KIYOHARA generates revenue through wholesale transaction fees on B2B distribution to retailers and apparel manufacturers, consumer e-commerce sales through brand web shops, and professional services fees for OEM/ODM manufacturing and supplier sourcing for international clients. Pricing is not publicly disclosed. The company is privately held with no disclosed funding rounds, no parent company, and no subsidiaries reported; ownership structure beyond Masaaki Onohara as President and Representative Director is not disclosed. It maintains certifications including IPA's SECURITY ACTION two-star declaration and a comprehensive privacy policy covering GDPR and CCPA compliance.

Name

KIYOHARA

Legal name

KIYOHARA & Co., Ltd.

Website

https://kiyohara.co.jp

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

251–500 employees

Short description

KIYOHARA is a Japanese trading company founded in 1934 and headquartered in Osaka, operating four divisions (Apparel, Hobby Life, Lifestyle, Overseas) plus OEM/ODM manufacturing services. It distributes a 600,000-article catalogue to 4,000 corporate B2B customers globally, with brand-direct e-commerce for consumer crafters.

Ownership category

akta.pro rank

Product category

Wholesale Distribution of Apparel Components and Craft Supplies

NAICS

Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers (424310), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Textiles, Fabrics, Trims & Components Suppliers (CRAAAAAL)

akta.pro secondary industries

Narrow Fabrics & Webbings (Tapes/Ribbons/Straps) (IMAOABAD), Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)

Keywords

• Apparel components wholesale
• Craft supplies distribution
• OEM ODM manufacturing
• International trade services
• Lifestyle goods wholesale

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Wholesale: Wholesale distribution of hobby and craft supplies, apparel components, and lifestyle products to chain stores, specialty stores, and online retailers. Serves 4,000 corporate customers.
2. Consumer E-commerce: Direct consumer sales through brand web shops including vo mar jeu lifestyle brand. Targets end consumers interested in crafts, fashion goods, and lifestyle products.
3. OEM/ODM Manufacturing: Original equipment manufacturing and original design manufacturing services. Provides supplier sourcing, production management, and product development for international clients seeking Japanese-quality goods.

Go-to-market motion5 records

Distribution channels4 records

Marketing channels8 records

Core offering

KIYOHARA is a Japanese wholesale and trading company that distributes apparel components (buttons, fasteners, ribbons, tapes, linings, interlinings, pads, fashion goods and bags), hobby and craft supplies, and lifestyle products. It operates four business divisions: Apparel Division, Hobby Life Division, Lifestyle Division, and Overseas Division, providing OEM/ODM manufacturing and international export/import services through a global production network in Taiwan, Korea, China, and Vietnam.

Product overview

KIYOHARA is a Japanese trading company established in 1934 with four business divisions: Apparel Division (buttons, fasteners, trims), Hobby Life Division (craft supplies wholesale), Lifestyle Division (fashion goods and household products), and Overseas Division (international trade/export). The company operates multiple product sub-brands including 推しぬい (plush doll making kits), Resin Lab (LED resin crafts), サンコッコー (sewing supplies), ネロリ玫瑰 (adult feminine lifestyle), and OEM/ODM manufacturing services. With 600,000 items and 91 years of history, KIYOHARA serves 4,000 corporate customers through a global production network spanning Asia and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• サンコッコー (Suncoccoh): Handcraft tools and sewing supplies brand offering snaps, buttons, and various sewing accessories.
• Resin Lab
• 推しぬい (Oshi Nui)
• ネロリローズ (Nero Lili Rose)
• ラシックドール (La Chic Doll)
• リベリーノ (Revereno)
• クラシカルモダン (Classical Modern)
• kokochi fabric
• vo mar jeu (ボマージュ)
• SOWSUM

Products and services

• Apparel Division (アパレル事業部) Wholesale supply of apparel components including buttons, fasteners, ribbons, tapes, linings, interlinings, pads, and fashion goods/bags for apparel manufacturers and designers.
• Hobby Life Division (ホビーライフ事業部) Creation and wholesale distribution of hobby and craft supplies to chain stores, specialty stores, and online retailers. Operates branded sub-lines such as Suncoccoh, Resin Lab, Oshi Nui, Oshi Face, and Neroli Rose.
• Lifestyle Division (ライフスタイル事業部) Handles fashion goods, crafts, and household goods, managing everything from product concept to sales involving clothing, food, and interior categories. Operates the vo mar jeu lifestyle brand and direct-to-consumer web shops.
• Overseas Division (海外事業部) Exports and imports apparel accessories, fiber and textile materials, hobby and craft supplies, industrial goods, and household articles. Operates the Professional Fastening Solutions, Industrial Thread & Sewing Supplies, Home Sewing & Craft Supplies, and Product Sourcing & Development lines.
• OEM/ODM Production Services Custom manufacturing services for sewn goods, fashion accessories, apparel materials, craft supplies, molded products, daily goods, and 100-yen shop products using global production networks. Provides supplier sourcing and production management for international clients seeking Japanese-quality goods.
• Japanese Product Export Services Export services for Japanese products including daily necessities, household goods, and industrial materials to global markets in Asia, the Americas, and Europe. Handles Japanese product exports to global markets.
• Supplier Sourcing Service

Quantifiable outcome

• Serves 4,000 corporate customers globally
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Morito Co., Ltd. Japanese wholesaler of apparel accessories, trims, fasteners, and interior materials with global sourcing operations. Highly comparable to KIYOHARA's Apparel Division in product mix, customer base (apparel manufacturers), and Japan-headquartered trading model.
• Toyoshima & Co., Ltd. Japanese textile trading company that imports and exports textile raw materials, fabrics, and apparel products. Comparable business model to KIYOHARA's Overseas Division with similar Japan-based international trade operations and apparel industry focus.
• Clover Needlecraft Inc. Japanese manufacturer of sewing, quilting, knitting, and craft tools with global distribution. Comparable product category to KIYOHARA's Hobby Life Division and serves similar maker and home-sewing customer segments.

Broad incumbents

• Itochu Corporation: One of Japan's largest general trading houses (sogo shosha) with textile and apparel divisions. Operates at vastly greater scale across many industries but its textile segment overlaps directly with KIYOHARA's wholesale and trade activities.
• Nisshinbo Holdings Inc. Japanese diversified manufacturer with textile and apparel materials operations alongside brakes, paper, and electronics. Comparable in textiles/fabrics/apparel inputs at much larger scale; relevant for benchmarking KIYOHARA's narrow-fabrics and textile materials business.
• YKK Corporation: Global leader in fastening products (zippers, snaps, buckles, hook-and-loop) and architectural products, founded in Japan. Overlaps significantly with KIYOHARA's fastener business but operates at much larger scale with manufacturing rather than trading as the core model.
• Toray Industries, Inc. Major Japanese manufacturer of fibers, textiles, and functional materials with global operations. Comparable in textile and fiber materials distribution but operates as a primary producer rather than a trading wholesaler like KIYOHARA's Overseas Division.

Regional players

• JOANN Inc. Major US-based specialty retailer of fabrics and craft supplies serving the DIY/maker market. Comparable in end-customer segment (consumer crafters and hobbyists) to KIYOHARA's Hobby Life Division but operates on the retail rather than wholesale side and primarily in North America.
• Hobby Lobby Stores, Inc. US-based largest privately held arts-and-crafts retailer with deep product breadth in hobby supplies. Comparable end market (hobbyists and craft consumers) to KIYOHARA's Hobby Life Division but US-focused retail rather than Japan/global wholesale distribution.

Emerging players

• Daiso Industries Co., Ltd. Japanese variety retailer offering low-cost household goods, craft supplies, and apparel accessories globally. Comparable in low-price craft and household categories where KIYOHARA also operates, particularly relevant given the OEM/ODM production services KIYOHARA provides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kiyohara_pr
• YouTubeyoutube.com/user/KiyoharaStorePR
• Instagraminstagram.com/kiyohara_pr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIYOHARA