Positive Psychology Coaching and Diversity Institute

What Positive Psychology Coaching and Diversity Institute does

Positive Psychology Coaching and Diversity Institute (PPCaDI), legally The Positive Psychology Coaching and Diversity Institute, Inc., is a private, for-profit professional services firm founded in 2020 by Dr. Kiki Ramsey and headquartered in Atlanta, Georgia (with mailing presence in Silver Spring). The company delivers coaching, training, consulting, and strategic planning services that integrate positive psychology, strengths-based leadership (VIA Character Strengths), and diversity, equity, and inclusion (DEI) frameworks, anchored by its proprietary Positively Diverse Leadership (PDL) methodology and ICF Level 1 (ACC pathway) and Level 2 (PCC pathway) accreditations. PPCaDI operates a portfolio of differentiated offerings: one-on-one and group coaching (leadership, diversity, team, racial trauma therapy), structured programs (DEI Coaching, Women in Leadership), training workshops (Strengths Unleashed, Coach-Like Leader, Inclusive Strengths Workshop, Feedback that Fuels), DEI and strengths-based assessments, organizational consulting (ERGs, inclusive hiring, change management), DEI strategic planning, and an emerging AI Advisory Services line that includes AI training, AI Readiness Assessments, and AI governance audits. The technical core is the PDL methodology, delivered through an AI Readiness Assessment instrument that evaluates organizations across six dimensions (Strategy, Data, Technology, People Skills, Governance, and Process). PPCaDI is a bootstrapped, founder-controlled firm with no disclosed venture or private equity funding, a C-suite spanning the founder, a CTO, and a CAO, and a curated roster of 12+ certified coaches operating virtually across multiple geographies.

PPCaDI's business model is multi-stream services revenue: cohort-based ICF-accredited coach certification programs priced at $6,995 (Level 1) and $8,995 (Level 2) with payment plans, professional coaching engagements (leadership, diversity, team, group, racial trauma), short-format training workshops, custom consulting for ERG establishment and inclusive hiring, DEI strategic planning retainers, and AI advisory services. Pricing for coaching, consulting, training, and AI services is quote-based rather than publicly disclosed. The go-to-market combines enterprise direct sales via website consultation requests with cohort-driven event-based enrollment for coach training; webinars, monthly information sessions, blog content, social media, and a monthly newsletter serve as top-of-funnel demand generation. Customer segments include organizations committed to DEI (primary), aspiring and practicing coaches pursuing ICF credentials (primary), HR and people leaders (primary), and organizations exploring AI transformation (secondary). The named customer base skews toward community-focused nonprofits serving girls, women, and youth of color, alongside enterprise and government engagements. PPCaDI's competitive differentiation rests on the PDL methodology, registered trademarks (Positively Diverse, Positively Diverse Leadership), ICF-accredited coach training, and the specialized intersection of positive psychology with DEI expertise.

Name

Positive Psychology Coaching and Diversity Institute

Legal name

The Positive Psychology Coaching and Diversity Institute, Inc

Website

https://ppcadi.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Positive Psychology Coaching and Diversity Institute (PPCaDI) is a private Atlanta-based professional services firm delivering positive psychology, strengths-based leadership, and DEI coaching, training, and consulting, including ICF-accredited coach certification, to nonprofits, enterprises, government, and aspiring coaches.

Ownership category

akta.pro rank

Product category

Leadership Development and Executive Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

akta.pro secondary industries

DEI, Equity & Inclusion Advisory (BPACAJAJ), DEI, Equity & Inclusion Training (EDABAIAF), DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ), DEI, Culture & Employee Engagement Training (BPACANAE)

Keywords

• Executive coaching services
• Leadership development training
• DEI consulting services
• Positive psychology coaching
• Coach certification programs

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Coaching Services: One-on-one and group coaching engagements for leaders and teams, delivered virtually. Includes leadership coaching, diversity coaching, team coaching, and racial trauma therapy services.
2. Coach Certification Programs: ICF-accredited Level 1 (ACC pathway) and Level 2 (PCC pathway) coach training programs delivered in 6-month cohort formats with payment plans available.
3. Training Programs: Short-format training workshops including Strengths Unleashed, The Coach-Like Leader Mastery Intensive, The Inclusive Strengths Workshop, and Feedback that Fuels communication training.
4. Consulting Services: Organizational consulting for ERG establishment, inclusive hiring, and change management, tailored to specific client needs.
5. AI Advisory Services: AI training, strategy consulting, readiness assessments, and governance audits to help organizations adopt AI responsibly.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PPCaDI sells professional coaching, training, and consulting services focused on inclusive leadership and DEI. Offerings include one-on-one and group coaching, structured leadership programs (DEI Coaching, Positively Diverse Leadership, Women in Leadership), instructor-led training workshops, DEI strategic planning, organizational assessments, ERG and inclusive hiring consulting, AI advisory and readiness assessments, and the ICF-accredited PDL Coach Training Program for aspiring and practicing coaches. All services are delivered virtually.

Product overview

Positive Psychology Coaching and Diversity Institute (PPCaDI) is a coaching and training organization that offers a portfolio of professional development services rather than a unified software platform. The core offerings include Coaching Services (leadership, diversity, team, and group coaching), structured Programs (DEI Coaching, Positively Diverse Leadership, Leadership Development, Women in Leadership), Training Courses (Strengths Unleashed, Coach-Like Leader, Inclusive Strengths Workshop), Strategic Planning, Assessments (DEI Survey and strengths-based), Consulting (ERGs, hiring, change management), AI Advisory Services (training, readiness assessments, governance), the ICF-accredited PDL Coach Training Program, and Webinars. These services are delivered through live virtual sessions, self-paced modules, and professional consulting engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Positively Diverse Leadership (PDL): Proprietary strengths-based coaching methodology developed by PPCaDI that integrates positive psychology, DEI principles, and leadership development.
• Positively Diverse™

Products and services

• Coaching Services One-on-one leadership coaching, diversity coaching, team coaching, group coaching, and racial trauma therapy services delivered live and virtually by certified PPCaDI coaches for individual leaders and teams.
• Structured Leadership Programs Structured coaching programs including the DEI Coaching Program, Positively Diverse Leadership Coaching, Leadership Development Program, and Women in Leadership Program, delivered live and virtually for individuals and organizations.
• Training Workshops Instructor-led training workshops including Strengths Unleashed, The Coach-Like Leader Mastery Intensive, The Inclusive Strengths Workshop, and Feedback that Fuels communication training, delivered virtually to individuals and organizations.
• DEI Strategic Planning Services DEI strategic planning services utilizing a strengths-based approach, providing organizations with customized roadmaps for inclusive workplace transformation.
• Organizational Assessments DEI Survey and strengths-based assessment tools tailored to organizational needs, providing insights into the diversity landscape and individual strengths for targeted development planning.
• Organizational Consulting Services Organizational consulting covering Employee Resource Groups (ERGs), inclusive hiring and recruitment, and change management, tailored to specific client needs.
• AI Advisory Services Professional services including AI training, workforce development, AI strategy and adoption consulting, AI readiness assessments, and AI governance and risk audits to help organizations adopt AI responsibly.
• PDL Coach Training Program (ICF Level 1 and Level 2 Certification) ICF-accredited coaching certification program with Level 1 (ACC pathway, $6,995, 62 hours of training) and Level 2 (PCC pathway, $8,995, 127 hours of training) tracks, taught in 6-month cohort formats teaching positive psychology and DEI-integrated coaching methodologies to aspiring and practicing coaches.
• AI Readiness Assessment Self-assessment tool evaluating organizational AI maturity across six dimensions: Strategy & Business Alignment, Data Readiness, Technology & Infrastructure, People Skills & Culture, Governance Risk & Ethics, and Process & Change Management. Delivers a personalized readiness score, section-by-section insights, and actionable recommendations.

Quantifiable outcome

• Over 750 leaders coached with documented professional development outcomes
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BetterUp: The largest enterprise coaching platform globally, offering one-on-one coaching across leadership, well-being, and inclusion. Comparable as a coaching-delivery business targeting enterprise buyers, though far broader and far better capitalized than PPCaDI.
• DDI (Development Dimensions International): Leadership training and assessment company providing leadership development, coaching, and selection services to large enterprises. Comparable in offering structured leadership programs and assessments targeting organizational buyers.
• CoachHub: Digital coaching platform delivering measurable leadership and DEI coaching at enterprise scale. Directly competes with PPCaDI in the digital leadership/coaching category and has raised substantial venture funding to expand globally.
• Center for Creative Leadership (CCL): Long-established leadership development research and training provider offering executive coaching, assessments, and DEI programs. A direct competitor in leadership and inclusion coaching for organizations, with substantially deeper R&D and brand recognition.
• FranklinCovey: Global leadership and organizational training company (The 7 Habits, etc.) with a large enterprise training and coaching practice. Comparable in delivering corporate leadership development programs and workshops at scale.
• Blanchard: Leadership training and coaching company known for The One Minute Manager and Situational Leadership. Comparable in selling licensed leadership development content and certification programs to corporate L&D teams.
• Korn Ferry: Global organizational consulting firm with a substantial leadership development, coaching, and DEI advisory practice. Competes with PPCaDI in the enterprise leadership/DEI consulting market with vastly larger scale.

Direct peers

• Sounding Board: Enterprise coaching company pairing leaders with vetted coaches and offering structured leadership development programs. Closely comparable in offering one-on-one and cohort-based leadership coaching to corporate clients.
• The Ken Blanchard Companies: Specialized leadership and coaching provider offering certification programs, leadership workshops, and DEI-focused content. Closely comparable as a mid-sized, content-led leadership/coaching training company serving organizational buyers.

Emerging players

• BABL AI: AI governance, risk, and compliance advisory firm offering AI audits and readiness services. A direct competitor in PPCaDI's AI advisory / readiness assessment line, with deeper technical AI governance expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PpcadI
• YouTubeyoutube.com/@ppcadi2831
• Facebookfacebook.com/PPCaDI
• LinkedInlinkedin.com/company/ppcadi
• Instagraminstagram.com/ppcadi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Psychology Coaching and Diversity Institute