iSQUARE Business Solution Pvt. Ltd.

What iSQUARE Business Solution Pvt. Ltd. does

iSQUARE Business Solution Private Limited is an Indian private software development company founded in 2016 and headquartered in Madurai, Tamil Nadu, with a second domestic office in Madurai and an international office in Jeddah, Saudi Arabia. The firm delivers custom software development, ERP implementation using open-source platforms ERPNext and Odoo, and proprietary SaaS products. Its customer base includes SMB and mid-market clients across manufacturing (Hyatt Clothing Co), healthcare (Sounds Good Hearing Care, ENT Care), retail (Zam Zam Sweets, Ajwa Snacks, Click N Save), e-learning (Felidaie), logistics, and hospitality, with named engagements spanning India, the US, UK, Canada, Australia, and Saudi Arabia.

The company's product portfolio blends custom-built enterprise solutions (Garment Manufacturing Software, Hearing Aid ERP & CRM, E-Learning Management Software, Online Retail Management Software, Payroll Management System) with self-developed SaaS products (Review Genie for AI-powered review automation, Intrina for operations optimization, Fund App for savings scheme management) plus add-on automation modules (Accounts Payable Automation, Procure Pay Automation, AI Logistics Lead Management). Technology stack spans mainstream web and mobile frameworks, integration with Make.com, Zapier, UiPath, Automation Anywhere, and OpenAI on top of an Airtable data layer for selected products. The firm maintains ISO/IEC 27001:2013 certification for information security.

Revenue is generated through four mechanisms: fixed-price project-based development, dedicated monthly developer billing, hourly billing for Agile engagements, and SaaS subscriptions for Review Genie, Intrina, and Fund App. Go-to-market is sales-led, centered on the company's website with 'Get Quote', 'Schedule a Demo', and 'Request a Demo' CTAs, supported by case studies, blog content, social media presence across LinkedIn, Facebook, Twitter, Instagram, YouTube, and Threads, plus client testimonials driving word-of-mouth referrals. Distribution has historically been direct; no reseller, marketplace, or partner channel was identified.

Name

iSQUARE Business Solution Pvt. Ltd.

Legal name

iSQUARE Business Solution Private Limited

Website

https://isquarebs.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

iSQUARE Business Solution is a Madurai-headquartered private software firm that builds custom enterprise software, ERPNext and Odoo ERP implementations, and proprietary SaaS products (Review Genie, Intrina, Fund App) for SMB and mid-market clients in manufacturing, healthcare, logistics, retail, and hospitality across India, the Middle East, the US, UK, Canada, and Australia.

Ownership category

akta.pro rank

Product category

Custom Software Development and ERP Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• Custom software development
• ERP implementation services
• Workflow automation solutions
• Robotic process automation
• SaaS product development

Headquarters

HQ city

Madurai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Project-Based Development: Fixed-price contracts for defined project phases including analysis, planning, UI design, prototyping, implementation, testing, documentation, staging deployment, and production deployment.
2. Developer-Based Billing: Monthly billing for dedicated developers assigned to clients. Best suited for Agile and Waterfall model developments. Clients are billed at a fixed monthly price per developer.
3. Hourly-Based Development: Billing per hour for developer time, preferred for Agile methodology. Extended support and lower hourly rates are offered for projects longer than one month.
4. SaaS Product Subscriptions: SaaS products such as Review Genie and Intrina are offered on subscription basis. Monthly invoices are issued for services provided, with dispute resolution within 10 days of invoice date.
5. Staff Augmentation / IT Services: IT staff augmentation model providing technology professionals to clients. Revenue is generated through developer billing at agreed rates with monthly invoicing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

iSQUARE Business Solution Pvt. Ltd. is a custom software development and IT services company that designs, builds, and deploys bespoke software, ERP systems, CRM solutions, and SaaS products for SMEs and MSMEs across manufacturing, healthcare, logistics, retail, and hospitality. The company also offers proprietary SaaS platforms (Review Genie, Intrina, Fund App) and dedicated developer staffing under project-based, monthly, or hourly engagement models.

Product overview

iSQUARE Business Solution Pvt. Ltd. is a software development company established in 2016 offering a portfolio of proprietary products and custom development services. Their core products include Review Genie (automated review management with AI sentiment analysis), Intrina (operations optimization platform), Fund App (savings scheme management software), and Accounts Payable/Procure Pay/AI Logistics Lead Management automation platforms. They also deliver custom software solutions including Payroll Management System, Garment Manufacturing Software, Hearing Aid ERP & CRM, E-Learning Management Software, Online Retail Management Software, Billing Software, and Quotation Management Software. Their services span ERP implementation and custom development (ERPNext, Odoo), CRM development, SaaS development, workflow automation (Make.com, Zapier), robotic process automation (UI Path, Automation Anywhere), and document/business process automation. The company operates using agile and waterfall development methodologies with engagement models including project-based, developer-based, and hour-based billing.

Differentiator

Problem solved

Functional benefit

Brands

• Review Genie: Review automation platform that collects reviews, analyzes feedback using AI sentiment analysis, and sends auto-replies to boost customer satisfaction
• Intrina
• Fund App

Products and services

• Review Genie Automated review management platform for restaurants and multi-location businesses that aggregates reviews from Zomato, Swiggy, Google, and JotForm, performs AI sentiment analysis with 95% accuracy using OpenAI, and generates automated personalized responses. Provides analytics and custom reporting to boost customer satisfaction.
• Intrina Operations optimization platform for businesses that streamlines workflows, offers powerful integrations, customizable workflows, and productivity-boosting capabilities for business process management.
• Fund App Saving scheme management software for businesses (jewelers, retailers, chit funds) with user registration, multiple plan support, customizable amounts, payment history tracking, dashboard, amount calculation with notifications, and security compliance.
• Accounts Payable Automation Automated platform that streamlines invoice processing, reduces errors, and optimizes accounts payable workflows for businesses.
• AI Logistics Lead Management AI-powered logistics solution that optimizes lead tracking, engagement, and conversion for supply chain and logistics businesses.
• Procure Pay Automation AI-driven automation platform streamlining procurement and payment processes for operational efficiency in businesses.
• ERPNext Implementation Services Authorized implementation partner services for ERPNext open-source ERP platform, including implementation, customization, integration, training, data migration, cloud hosting, custom dashboards, and workflow automation for SMEs and MSMEs.
• Custom ERP Development Custom ERP system development using Odoo and ERPNext for scalable business results, including implementation, customization, integration, support, training, data migration, cloud hosting, and dashboards.
• CRM Software Development Custom CRM software development services including contact management, lead tracking, sales pipeline management, email integration, reporting/analytics, automation, and third-party application integration.
• SaaS Development End-to-end SaaS product development services including SaaS consulting, custom product development, UI/UX design, multi-tenant architecture, mobile platform development, and support/maintenance using agile methodology.
• Custom Software Development Custom software development services for building tailored business applications using web and mobile technologies for SMEs across industries.
• Dedicated Developer Hiring IT staff augmentation service providing technology professionals (developers) to clients under dedicated team, time and material, or offshore engagement models with monthly billing.

Quantifiable outcome

• 100% productivity boost, 50% expense reduction, 10% risk reduction, 99% activity assurance
• +7 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability4 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• ERPNext (Frappe Technologies)coreTechnology or IntegrationiSQUARE is an authorized ERPNext implementation partner, offering ERP implementation, customization, integration, and training services using the ERPNext open-source platform. Services include deployment, consulting, data migration, cloud hosting, custom dashboards, and workflow automation.
• OdoocoreTechnology or IntegrationiSQUARE provides Odoo implementation and customization services, helping businesses deploy, configure, and integrate Odoo ERP for streamlined operations and enhanced efficiency.
• Make.comcoreTechnology or IntegrationiSQUARE uses Make.com (formerly Integromat) as a no-code integration tool for workflow automation, connecting AI-powered data extraction with platforms like Airtable for logistics and review management solutions.
• AirtablecoreTechnology or IntegrationAirtable serves as the no-code platform base for iSQUARE's automation solutions, including logistics workflow management and restaurant review automation, enabling real-time data updates and automated workflows.
• OpenAIcoreTechnology or IntegrationiSQUARE integrates OpenAI for AI-powered sentiment analysis (achieving 95% accuracy) and automated response generation in its review management solutions, including the Review Genie product.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Simform: Custom software and SaaS product development firm headquartered in India with similar tech stack (React, Node.js, Python, AWS) and comparable engagement models (dedicated teams, project-based), serving similar SMB/mid-market segments.
• PixelCrayons: India-based custom software, web, and mobile app development company with comparable engagement models (dedicated developers, hourly, fixed price) and similar mid-market customer base.
• Damco Solutions: India-based IT services and custom software development firm offering ERP, CRM, SaaS development, and digital transformation for SMBs and mid-market clients globally — directly overlapping with iSQUARE's service portfolio and target segments.
• Mastek: India-listed mid-tier IT services company specializing in digital transformation, ERP, and custom enterprise application development for mid-market and enterprise clients globally — directly comparable in offering and target customer profile.
• OpenXcell: India-based SaaS and custom software development company with similar technology stack, dedicated developer engagement models, and SMB/mid-market customer focus.
• Cyient: India-based engineering and digital solutions provider offering ERP/CRM, workflow automation, and domain-specific software solutions across manufacturing, healthcare, and logistics — overlapping with iSQUARE's vertical focus and custom development model.
• Fingent: India- and US-based custom software development and enterprise application services company with comparable ERP/CRM, SaaS, and workflow automation offerings targeting SMB and mid-market customers.
• Clarion Technologies: India- and US-based software product engineering and SaaS development company offering custom development and dedicated developer models — directly competitive with iSQUARE's staff augmentation and product development services.

Broad incumbents

• Infosys: Global IT services giant headquartered in India offering enterprise application services, ERP consulting (including SAP/Oracle), and workflow automation across all major verticals — a much larger incumbent operating in the same space as iSQUARE but at significantly greater scale.

Others

• Frappe Technologies (ERPNext): Creator of ERPNext open-source ERP platform and an ecosystem enabler for iSQUARE's implementation practice. As an iSQUARE strategic partner, Frappe both powers iSQUARE's service offering and represents a platform-level relationship rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Isquarebs
• YouTubeyoutube.com/@isquarebs
• Facebookfacebook.com/isquarebs
• LinkedInlinkedin.com/company/isquare-bs
• Instagraminstagram.com/isquarebs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSQUARE Business Solution Pvt. Ltd.