Heffernan Morgan Ronsley Inc

What Heffernan Morgan Ronsley Inc does

Heffernan Morgan Ronsley Inc, operating as HMR Designs, is a Chicago-based luxury event design and production firm founded in 2010 through the integration of three of Chicago's leading floral and event design companies. The company delivers end-to-end event services for high-net-worth weddings, corporate events, galas, private celebrations, and mitzvahs, with per-event budgets ranging from $10K to over $500K. Core capabilities span seven in-house disciplines: Art & Graphics, Floral Design, Lighting Design, Fabric Treatments, Furnishings, Fabrication, and Scenic Design, all consolidated in a 110,000+ sq ft production facility at 4200 W Bryn Mawr Avenue that includes a floral studio, painting and art production areas, fabric and sewing wings, and a fully equipped woodworking shop with CNC capability.

The business operates via a high-touch enterprise field sales model with dedicated sales and design teams, supported by structured inquiry forms capturing budget, date, guest count, and design preferences. Revenue is generated primarily through professional services fees for custom event design and production, with an additional direct-to-consumer channel through the Maison HMR e-commerce sub-brand offering curated floral arrangements ($175–$300) for Chicagoland delivery. The company also maintains a destination event arm through its sister company HMR Destinations. Customer segments include luxury weddings (primary), corporate events (primary), galas and charity events (primary), and private celebrations (secondary), with a customer base spanning Google, Boeing, Chanel, St. Regis Hotel Chicago, Joffrey Ballet, Lurie Children's Hospital, and Chicago Bears (Bears Care).

The company is privately held with no external investment, PE/VC backing, or public listing. Leadership includes President Bob Mertzlufft (Presidential Design Award, 1985), Founding Creative Consultant Bill Heffernan, and Creative Director Jason Williquette (BizBash Industry Innovator 2024). Operational staffing of 51–100 employees supports a dedicated team across sales & design, creative production, and operations & administrative functions, with specialized roles in floral design, art production, scenic painting, fabrication, installation, and dismantle.

Name

Heffernan Morgan Ronsley Inc

Legal name

HMR Designs

Website

https://hmrdesigns.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Heffernan Morgan Ronsley Inc (HMR Designs) is a Chicago-based luxury event design and production firm serving high-net-worth weddings, corporate events, galas, and private celebrations from a 110,000+ sq ft facility offering in-house floral, fabrication, lighting, fabric, and scenic design capabilities.

Ownership category

akta.pro rank

Product category

Luxury Event Design and Production

NAICS

Interior Design Services (541410), Interior Design Services (54141), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Wedding Design, Decor & Floral Planning (HSACABAH)

akta.pro secondary industries

Event Tablescapes & Centerpiece Styling (HSACAOAF), Event Floral Design & Arrangements (HSACAOAA), Event Signage, Props & Custom Installations (HSACAOAG), Event Theming, Mood Boards & Concept Design (HSACAOAH), Floral & Event Installations (HSACAAAC)

Keywords

• Luxury event design
• Floral arrangements
• Custom fabrication
• Wedding design
• Scenic design

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Event Design & Production Services: Custom event design and production for luxury weddings, corporate events, galas, private celebrations, and mitzvahs. Revenue generated through design fees, fabrication costs, and production services. Pricing ranges from $10K to over $500K per event.
2. Floral Product Sales (Maison HMR): Direct-to-consumer floral arrangements and plants sold through the Maison HMR e-commerce platform. Products include bouquets, arrangements, and orchid plants priced from $175 to $300. Delivery available throughout Chicagoland area.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

HMR Designs is a full-service luxury event design and production firm that creates custom weddings, corporate events, galas, private celebrations, and mitzvahs from concept through execution. All work is produced in-house across seven capability disciplines—art & graphics, floral design, lighting design, fabric treatments, furnishings, fabrication, and scenic design—within a 110,000+ square-foot Chicago facility. The company also sells curated floral arrangements direct-to-consumer via its Maison HMR e-commerce platform in Chicagoland.

Product overview

HMR Designs is a luxury event design and production firm offering comprehensive services for weddings, corporate events, galas, private celebrations, and mitzvahs. The company operates through three main offerings: HMR Designs core event design and production services (encompassing Art & Graphics, Floral Design, Lighting Design, Fabric Treatments, Furnishings, Fabrication, and Scenic Design modules), the Maison HMR e-commerce sub-brand for floral arrangements, and HMR Destinations for destination events. The company has over 40 years of experience and operates from a 110,000 square foot state-of-the-art facility featuring a floral studio, painting and art production areas, fabric and sewing wings, and woodworking shop.

Differentiator

Problem solved

Functional benefit

Brands

• Maison HMR: A curated collection of floral arrangements for gifting and delivery throughout Chicagoland area.
• HMR Destinations

Products and services

• HMR Designs - Luxury Event Design & Production Full-service, custom luxury event design and production for weddings, corporate events, galas, private celebrations, and mitzvahs. Engagements include concept, design, fabrication, floral, lighting, fabric, furnishings, and scenic elements delivered in-house from a 110,000+ square-foot Chicago facility. Project budgets range from $10K to over $500K.
• Maison HMR - Floral Arrangement Shop

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• HMR DestinationscoreOthersSister company focused on destination event services. Referenced on the main HMR Designs website as a separate brand for destination wedding and event planning services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kehoe Designs: Chicago-based luxury event design and production firm offering floral, lighting, fabric, and scenic design directly competing with HMR Designs in the same Chicago luxury wedding and corporate gala market.
• Mark's Garden: LA-based premier event florist and design firm specializing in large-scale floral installations and event decor for luxury weddings, corporate events, and celebrity productions.
• David Tutera: Celebrity wedding and event planner/designer producing high-end weddings and galas with custom floral and decor, comparable in customer profile and budget tier to HMR's luxury clientele.
• Rafanelli Events: Boston-based luxury event design and production firm specializing in weddings, galas, and corporate events with in-house design and fabrication capabilities similar to HMR.
• Birch Event Design: Midwest-based full-service event design and floral company offering custom florals, decor, and lighting for weddings and corporate events, overlapping with HMR's service portfolio.
• Preston Bailey Designs: Legendary luxury event designer specializing in over-the-top floral and scenic installations for weddings and corporate events, serving as a direct competitor in the high-end event design category.
• Event Eleven: National scenic and event design firm producing immersive environments, custom scenic builds, and large-scale installations for corporate events and brand activations.

Others

• WeddingWire / The Knot Worldwide: Major wedding planning marketplaces and vendor directories that aggregate demand for wedding florists and event designers, functioning as a customer acquisition channel for premium event firms like HMR.
• 1stDibs / Wedding Event Vendors: Luxury marketplace connecting consumers with high-end event vendors and furnishings; adjacent ecosystem where HMR competes for luxury wedding and event client mindshare.

Regional players

• Design House Décor: Atlanta-based luxury event design and production firm serving the Southeast market with similar custom fabrication, floral, and scenic design capabilities for weddings and corporate events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HMR_Designs
• LinkedInlinkedin.com/company/hmr-designs

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heffernan Morgan Ronsley Inc