Revista Caminhoneiro

What Revista Caminhoneiro does

Revista Caminhoneiro is a Brazilian B2B media company serving the road freight transport sector, founded in 1985 and operated under the ORSI Comunicação group. Its core product is a monthly print magazine with an audited circulation of 100,000 copies distributed nationwide into truck cabins, complemented by a news portal (revistacaminhoneiro.com.br), digital PDF editions via Magtab, a video library, and the Podcast do Caminhoneiro. The company also owns and operates a portfolio of branded live events including the traveling Gincana do Caminhoneiro competition, Natal do Caminhoneiro, five annual Feiras do Caminhoneiro, and the social programs Rota Verde and Rota do Conhecimento, which together serve as both community engagement and sponsorship channels.

The company monetizes through two streams: recurring magazine and digital subscriptions (subscription fulfillment outsourced to Grupo TT via materiais.grupott.com.br/seja-assinante) and advertising sold to truck OEMs, component suppliers, logistics operators, and other transport-sector advertisers through an on-site 'Anuncie Aqui' channel. The technology stack is conventional: a content website built with support from Ellos Design and instrumented with Google Analytics for traffic analysis; no proprietary platform, no AI/ML features, and no developer APIs or SDKs are disclosed. The primary audience is professional truck drivers and the transport/logistics industry in Brazil, with editorial coverage spanning truck launches, ANTT and freight regulation, infrastructure (highways, tolls), diesel pricing, driver health, and lifestyle content. No revenue, headcount, funding, or ownership-change data were disclosed in the source material, and Revista Caminhoneiro remains privately held with no public listing or known institutional investors.

Name

Revista Caminhoneiro

Legal name

REVISTA CAMINHONEIRO

Website

https://revistacaminhoneiro.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Revista Caminhoneiro is a Brazilian B2B media company, founded in 1985, publishing a monthly audited magazine of 100,000 copies, a news portal, podcast, video content, and branded live events serving professional truck drivers and the road freight transport industry under parent ORSI Comunicação.

Ownership category

akta.pro rank

Product category

Trade Publication / Transport Industry Media

NAICS

Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Automotive & Transportation Magazines (MPAJAEAI)

akta.pro secondary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Truck driver media
• Road freight news
• Transport industry magazine
• Truck driver events
• Freight transportation content

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Services: Monthly magazine subscription and digital content access through partnership with Grupo TT (materiais.grupott.com.br/seja-assinante). Provides news, truck launches, and lifestyle content for truck drivers.
2. Advertising: Advertising platform for companies in the transport sector, logistics, truck manufacturers, and related industries. Banner advertisements and sponsored content visible on the website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Revista Caminhoneiro publishes a Brazilian monthly magazine (100,000 audited print copies) and accompanying news portal covering truck launches, road regulations, freight rates, infrastructure, and truck driver lifestyle content. Its portfolio also includes digital PDF editions, video and podcast content, an email newsletter, and several annual branded events such as the Gincana do Caminhoneiro competition, Natal do Caminhoneiro, and Feiras do Caminhoneiro. Subscription and advertising sales generate recurring revenue under the ORSI Comunicação group.

Product overview

Revista Caminhoneiro is a Brazilian monthly magazine and news portal dedicated to road freight transportation. The core offering consists of a printed magazine with 100,000 audited monthly copies, a companion news website with daily updates, and digital PDF editions. The portfolio includes video content, podcast programming, and several branded event programs: the annual Gincana do Caminhoneiro (truck driver competition), Natal do Caminhoneiro (Christmas event), and five annual Feiras do Caminhoneiro (truck driver fairs). Additional programs include Rota Verde and Rota do Conhecimento social initiatives. The publication operates under ORSI Comunicação group and has been serving Brazilian truck drivers since 1985.

Differentiator

Problem solved

Functional benefit

Products and services

• Revista Caminhoneiro Print Magazine (Edições Impressas) Monthly printed magazine distributed nationwide with audited circulation of 100,000 copies per month, featuring truck launch news, road technology coverage, regulatory updates, and lifestyle content for professional Brazilian truck drivers.
• Revista Caminhoneiro News Portal

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ORSI ComunicaçãocoreOthersParent company of Revista Caminhoneiro. ORSI Comunicação oversees the magazine and its associated media properties, including the team that produces the publication and events. The company is committed to delivering quality content and cultural/social programs for truck drivers.
• Grupo TT (Assinaturas)minorChannel Partner/ Reseller/ DistributorSubscription services partner through materiais.grupott.com.br/seja-assinante. Handles magazine subscription processing and delivery for readers interested in print or digital subscriptions.
• Gincana do Caminhoneiro SponsorsminorGTM or Marketing PartnerCorporate sponsors participate in Gincana do Caminhoneiro events, reaching truck driver audiences through brand activations at semifinal and final events across Brazil.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Automotive Business: Automotive Business is a leading Brazilian B2B media outlet covering the automotive industry including commercial vehicles. It competes for truck OEM and supplier advertising budgets but operates at a broader automotive level rather than exclusively truck driver focus.

Direct peers

• O Carreteiro: O Carreteiro is a long-running Brazilian publication aimed at professional truck drivers, covering industry news, routes, and driver lifestyle. It serves the same persona (caminhoneiro) and competes for subscription and advertising revenue in the same niche.
• Frota&Cia: Frota&Cia is a Brazilian print and digital publication covering the road freight transport and truck fleet management market. It directly competes with Revista Caminhoneiro for the same trucking professional audience and B2B advertisers across Brazil.
• Mundo Logística: Mundo Logística is a Brazilian trade publication covering logistics, freight transport, and supply chain operations. It serves an overlapping professional audience with Revista Caminhoneiro, particularly on B2B freight transport and fleet management topics.
• Transporte Moderno: Transporte Moderno is Editora Globo's trade publication covering Brazilian road freight transport and logistics. It competes head-to-head with Revista Caminhoneiro for B2B advertisers (OEMs, fleet operators, logistics providers) and overlaps on editorial coverage of the road freight sector.
• Tecnologística: Tecnologística is a Brazilian trade media outlet covering logistics, supply chain, and freight transport. It overlaps significantly with Revista Caminhoneiro's B2B advertising base and editorial scope on road freight and logistics topics.
• Logweb: Logweb is a Brazilian digital portal focused on logistics, freight, and supply chain management. It targets overlapping B2B audiences (fleet operators, logistics managers, freight carriers) and competes for similar advertising spend in the road freight vertical.

Others

• ANFAVEA: ANFAVEA is the Brazilian Automotive Vehicle Manufacturers Association, which publishes industry statistics and reports on commercial vehicle production and sales. It is an ecosystem participant whose data and reports overlap with Revista Caminhoneiro's editorial coverage but does not directly compete commercially.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/revcaminhoneiro
• Facebookfacebook.com/revistacaminhoneiro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revista Caminhoneiro