What Hafal does

Adferiad (the operating name used by Hafal, per the dataset) is a Wales-based registered charity and company limited by guarantee, founded in 1974, that provides community-based mental health, addiction, and allied support services across Wales. The organization serves individuals affected by mental illness, substance use (drugs, alcohol, gambling), housing instability, unemployment, criminal justice involvement, and related needs, plus their families, carers, and specific sub-populations including veterans and children and young people. Its service portfolio spans mental health and wellbeing support, addiction recovery, housing and homelessness assistance, employment support, counselling, criminal justice support, money advice, family and carer services, training, and policy advocacy. The organization is led by lived experience, with member involvement in shaping services.

Adferiad's underlying technology footprint is minimal: services are delivered through a website (adferiad.org), telephone contact (01792816600), and in-person community engagement, with no proprietary technology platform disclosed and no AI, API, or SDK capabilities. The company does not produce a software product; its 'technology' is essentially a service-delivery infrastructure augmented by a website-based service locator and standard digital fundraising channels (JustGiving, Give as You Live).

The business model is that of a UK third-sector charity: revenue is generated primarily through grant funding and contracts from public-sector bodies (Welsh local authorities, NHS Wales Health Boards, and the Welsh Government), supplemented by charitable trust grants, individual donations, and fundraising activity. Pricing is not publicly disclosed because services are delivered free at the point of use to beneficiaries, with some services open access and others accessed via referral. Geographic reach is national within Wales, with a headcount of 251-500 employees as listed in the firmographics, and the organization is led by CEO Bill Walden-Jones.

Name

Hafal

Legal name

Adferiad

Website

https://hafal.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Adferiad (operating name of Hafal) is a Wales-based registered charity, founded 1974, providing community mental health, addiction, housing, employment, and allied support services across Wales, funded primarily by the Welsh Government, local authorities, and NHS Health Boards, and led by lived experience.

Ownership category

akta.pro rank

Product category

Mental Health and Addiction Support Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Community Housing Services (62422), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Mental health services
• Addiction recovery support
• Community mental health
• Substance use treatment
• Housing homelessness support

Headquarters

HQ city

Swansea

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Grant Funding: Adferiad receives grant funding from local authorities, health boards, Welsh Government, and charitable trusts to fund services across Wales. This is the primary revenue stream supporting community-based mental health and addiction support services.
2. Contract Revenue: The organization holds contracts with public sector bodies (local authorities, health boards) for delivery of specific services.
3. Fundraising and Donations: Voluntary donations from individuals and fundraising activities supplement grant and contract income. Donations can be made online via JustGiving and Give as You Live platforms, and by post.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Adferiad (Hafal) provides community-based mental health and addiction support services across Wales. Its offerings include counselling, crisis intervention, drugs, alcohol and gambling addiction recovery, housing and homelessness assistance, employment support, and tailored services for children, young people, veterans, families/carers, and individuals in the criminal justice system. Complementary programmes include training, social enterprise, and campaign and policy advocacy.

Product overview

Adferiad is Wales' leading mental health and addiction charity offering a comprehensive suite of support services. The organization provides a broad range of interconnected services including mental health and wellbeing support, addiction services (drugs, alcohol, gambling), children and young people services, housing support, employment assistance, family and carers support, veterans services, criminal justice support, money advice, and counselling. The services are complemented by training programs for capacity building, campaign and policy advocacy work, and social enterprise initiatives. Services are available across Wales through community-based support, crisis intervention, and residential facilities, with some services open access and others requiring referral or location-dependent eligibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health and Wellbeing Support Comprehensive mental health and wellbeing support services for individuals across Wales, including counselling, crisis intervention, and community-based recovery support.
• Drugs and Alcohol Addiction Support Specialized support for substance use and drug and alcohol addiction, with recovery-focused services for individuals across Wales.
• Gambling Support Recovery-focused support services for individuals dealing with gambling addiction.
• Counselling Services Professional counselling services for individuals seeking mental health support.
• Children and Young People Services Mental health and wellbeing support services tailored for children and young people across Wales.
• Housing and Homelessness Support Practical support services addressing housing needs and homelessness for individuals facing mental health or addiction challenges.
• Employment Support Services helping individuals with mental health or addiction issues to find and maintain employment.
• Family and Carers Support Support services for families and carers of individuals affected by mental illness or addiction.
• Veterans Support Services Specialized mental health and support services for military veterans.
• Criminal Justice Support Support services for individuals involved with the criminal justice system who have mental health or addiction needs.
• Money Advice Services Financial advice and support services for individuals dealing with mental health or addiction challenges.
• Training Services Training programs offered by Adferiad to build capacity in mental health and addiction support.
• Social Enterprise Social enterprise initiatives run by Adferiad to generate revenue supporting charitable services.

Segments9 records

Ideal customer profiles12 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Local Authorities (Wales)coreStrategic or Co-development PartnerAdferiad receives funding and works in partnership with local authorities across Wales to deliver community-based mental health and addiction support services. Local authorities refer individuals and provide ongoing support for service delivery.
• Health Boards (Wales)coreStrategic or Co-development PartnerAdferiad partners with NHS Health Boards across Wales to provide mental health and addiction services. Health boards fund and refer individuals to Adferiad's services as part of integrated care pathways.
• JustGivingminorGTM or Marketing PartnerOnline fundraising platform used by Adferiad for accepting donations. Donors can contribute via the JustGiving platform linked from the Adferiad website.
• Give as You LiveminorGTM or Marketing PartnerCharitable giving platform that enables supporters to raise funds for Adferiad through everyday shopping. Adferiad receives donations via this affiliate-style arrangement.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Rethink Mental Illness: UK-wide charity supporting people severely affected by mental illness through services, information, and campaigning. Comparable advocacy-and-services model with overlapping mental health and carer support offerings.
• Mind: Largest mental health charity in the UK with national brand and affiliated local Minds. Broad incumbent offering information, advocacy, and local services with overlapping mental health well-being remit, though less focused on addiction and housing than Adferiad.
• Mental Health Foundation: UK charity focused on prevention, research, and public mental health. Broad incumbent operating in the same mental health space, primarily through policy, research, and public-facing programmes rather than direct service delivery.

Direct peers

• Centrepoint: UK charity supporting young people experiencing homelessness, including through mental health and employability services. Direct peer for Adferiad's children and young people services.
• With You (formerly Addaction): National UK charity providing free, confidential support for drug, alcohol, and gambling problems, with commissioned service contracts across Welsh local authorities. Direct peer for Adferiad's substance use and addiction recovery services.
• Turning Point: UK-wide charity and social enterprise delivering mental health, substance use, and learning disability services, including in Wales. Directly comparable in operating model (commissioned services, recovery-focused care) and target population overlap.
• Crisis UK: National charity for people experiencing homelessness across the UK, offering housing, education, and wellbeing services. Direct comparable for Adferiad's housing and homelessness mission.
• St. Mungo's: UK charity tackling homelessness and rough sleeping, including for people with mental health and addiction needs. Direct comparable for Adferiad's housing and homelessness support services.
• Together for Mental Wellbeing: UK charity providing personalized support, including housing-related and criminal justice mental health services. Direct peer for Adferiad's housing, criminal justice, and recovery-focused mental health portfolio.
• Mind Cymru: Mind's Welsh arm, providing mental health information, support, and campaigning services across Wales. Direct peer as it competes for the same Welsh Government, local authority, and NHS Wales commissioning budget for community mental health support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hafal_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hafal