Ajusa

What Ajusa does

Ajusa is a Dutch private company founded in 2008 and headquartered in Malden, Netherlands. According to its firmographic profile, the company's stated business was the online delivery of different types of puzzles, games, and toys for children, suggesting a small-scale direct-to-consumer e-commerce operation in a niche consumer goods category. The company reported a headcount of 1-10 employees, consistent with a very small founder-led or micro-enterprise retail operation rather than a scaled platform.

The company's current web presence provides strong evidence that the business is no longer active in any meaningful commercial sense. The primary domain, ajusa.nl, now resolves to a domain-for-sale landing page operated by Dovendi, a third-party domain name brokerage that manages over 250,000 international domain names. The page contains no product catalog, no checkout functionality, no customer-facing content, and no information about Ajusa as an operating entity—only an "I am interested" inquiry button and a brief description of Dovendi's mediation services.

No additional operating signals are available: there are no disclosed funding rounds, no management team, no customer references, no partnerships beyond the transactional Dovendi relationship, no app, no API, and no proprietary technology documented. The combination of a dormant domain and an absence of any recent corporate, product, or financial disclosures indicates that Ajusa either has ceased operations, has been wound down by its founders, or is in an extended inactive state pending potential acquisition or domain disposal.

Name

Ajusa

Website

https://ajusa.nl

Company type

Private

Founded year

2008

Headcount range

1–10 employees

Short description

Ajusa is a Dutch private company founded in 2008 that historically engaged in the online delivery of puzzles, games, and toys for children. Its primary domain is now listed for sale via Dovendi, indicating the business is no longer actively operating.

Ownership category

akta.pro rank

Product category

Online Toy and Game Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Toy & Game E-commerce Specialists (CRALAFAL)

akta.pro secondary industry

Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

Keywords

• Children toys online
• Puzzles games retail
• Online toy delivery
• Children play products
• Kids games ecommerce

Headquarters

HQ city

Malden

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel

Core offering

Ajusa historically engaged in the online delivery of different types of puzzles, games and toys for children. The ajusa.nl domain is currently listed for sale by Dovendi, with no active commerce operations, products, or services visible on the site.

Product overview

The source data shows ajusa.nl as a domain for sale page managed by Dovendi, a domain name management and sales mediation company. No specific products, services, or technology offerings for Ajusa are described in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Online delivery of puzzles, games, and toys for children Historical offering described as online delivery of different types of puzzles, games and toys for children (per firmographic record). No active storefront, product catalog, or service operations are evidenced on ajusa.nl, which currently shows only a Dovendi domain-for-sale page.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DovendiminorOthersDovendi manages the sale of the ajusa.nl domain name. Dovendi is a domain name sales and mediation company that manages over 250,000 international domain names. The relationship is transactional - Dovendi facilitates the domain sale as a service provider.

Recent moves2 records

Broad incumbents

• bol.com: Largest general e-commerce platform in the Netherlands and Belgium, with a substantial toys, games and puzzles assortment. Directly comparable as the dominant incumbent in Dutch online retail where Ajusa historically operated.
• Amazon: Global e-commerce leader with amazon.nl serving the Dutch market, including a deep toys and games catalog. Represents the broad incumbent competitive pressure any small Dutch toy e-tailer faces.
• Wehkamp: Large Dutch online department store carrying toys, games and family-oriented merchandise. Comparable as a broad Dutch e-commerce competitor in the same consumer segment.
• Toys"R"Us: Historically dominant global specialty toy retailer, now operating primarily through e-commerce after store closures. Comparable as a once-leading children's toy e-commerce brand, illustrating both the scale achievable and the category's competitive risks.
• Coolblue: Major Dutch e-commerce retailer with a broad assortment including toys and games. Comparable as a large Dutch online retailer competing for the same consumer basket.

Emerging players

• Ravensburger: Major puzzles and games brand with direct online retail channels. Directly comparable on the puzzles/games category Ajusa historically focused on, with both a consumer brand and supplier dynamic.
• LEGO: Global children's toy and games brand with direct-to-consumer e-commerce. Comparable as a children's toy brand that sells directly online, representing both a competitor and potential supplier for any Ajusa-style retailer.

Direct peers

• Intertoys: Leading Dutch specialty toy retailer with both online and physical stores, focused on children's toys and games. Closest direct peer to Ajusa's stated business model of online delivery of children's puzzles, games and toys in the Netherlands.
• speelgoed.nl: Dutch online-only toy specialist offering a broad assortment of children's toys and games. Directly comparable to Ajusa as a pure-play online toy retailer serving the same Dutch market.
• Otto Simon: Long-standing Dutch toy store chain with a strong online presence, focused on children's toys, games and puzzles. Comparable as a Dutch specialty toy retailer with omnichannel distribution similar to Ajusa's described model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajusa