ASOEX

What ASOEX does

Frutas de Chile (formerly ASOEX) is a Chilean non-profit trade association founded in 1935 that represents the country's fruit export industry. It is governed and funded by its member fruit exporting companies (empresas socias) and operates through six product-specific committees covering blueberries, stone fruits, cherries, citrus, kiwis, and table grapes. The association provides phytosanitary program coordination, market access facilitation, export data services, regulatory compliance support, international trade fair participation, and trade promotion for Chilean fruit exporters serving markets including the USA, China, and Russia.

The organization's core technology stack centers on the ExporData export intelligence platform, phytosanitary inspection systems, and the Expediente Exportador digital documentation system. Service revenue is generated through annual membership dues (cuotas de socios) classified as recurring subscription-style fees, alongside fee-based member services such as ExporData access and phytosanitary certification support. Pricing is not publicly disclosed.

Frutas de Chile maintains core strategic relationships with SAG (Servicio Agrícola y Ganadero) for phytosanitary regulation, SUBREI and SOFOFA for trade policy, and Maersk for cold chain logistics technology. The organization rebranded from ASOEX to Frutas de Chile in 2023 to strengthen global positioning, and operates a multi-channel marketing presence including social media (Facebook, LinkedIn, YouTube, X, Instagram), a newsletter (Boletín), and international trade fairs. Headcount is 51–100 employees, headquartered at Cruz del Sur N°133 Piso 2, Las Condes, Santiago.

Name

ASOEX

Legal name

Frutas de Chile (Asociación de Exportadores de Frutas de Chile)

Website

https://asoex.cl

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

51–100 employees

Short description

Frutas de Chile (formerly ASOEX) is a Chilean non-profit trade association founded in 1935 that represents the country's fruit export industry through six product committees (blueberries, stone fruits, cherries, citrus, kiwis, table grapes), funded by member company dues.

Ownership category

akta.pro rank

Product category

Agricultural Trade Association Services

akta.pro primary industry

Sanitary & Phytosanitary (SPS) & Food Safety Regulatory Cooperation (BPADANAF)

akta.pro secondary industry

Supplier Quality Assurance & Vendor Approval Programs (AFALALAB)

Keywords

• Fruit export association
• Trade association services
• Phytosanitary compliance
• Agricultural export promotion
• Commodity committee coordination

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues (Cuotas Socios): Annual membership fees charged to fruit export companies (empresas socias) to fund association operations, committees, and services
2. Member Services: Fee-based services including ExporData access, phytosanitary certification support, and export documentation services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Frutas de Chile is a non-profit trade association that represents Chilean fruit exporting companies through six product-specific committees (blueberries, stone fruits, cherries, citrus, kiwis, table grapes). It provides phytosanitary compliance coordination with SAG, export data intelligence via the ExporData platform, international trade promotion at fairs, and regulatory compliance support to its member companies.

Product overview

ASOEX (Asociación de Exportadores de Frutas de Chile), operating as Frutas de Chile, is a trade association representing Chilean fruit exporters. The organization offers a portfolio of six specialized fruit commodity committees (Arándanos, Carozos, Cerezas, Cítricos, Kiwi, and Uvas) that provide industry coordination, market development, and regulatory compliance services. Additional services include the ExporData data platform for export statistics, phytosanitary programs for international trade compliance, and periodic bulletins covering food safety and tax matters. The association facilitates participation in international trade fairs and provides member companies with inspection sites, transparency documents, and corporate governance frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Comité de Arándanos (Blueberry Committee) Industry committee focused on blueberry production, export promotion, and market development for Chilean blueberry growers and exporters.
• Comité de Carozos (Stone Fruit Committee) Industry committee dedicated to stone fruit (peaches, plums, nectarines, apricots) production and export activities.
• Comité de Cerezas (Cherry Committee) Industry committee focused on cherry production, export promotion, and market access for Chilean cherries, with emphasis on Asian markets.
• Comité de Cítricos (Citrus Committee) Industry committee dedicated to citrus fruit (oranges, lemons, mandarins) production and export coordination.
• Comité del Kiwi (Kiwi Committee) Industry committee focused on kiwi fruit production, quality standards, and export market development.
• Comité de Uvas (Grape Committee) Industry committee dedicated to table grape production, export promotion, and international market competitiveness.
• ExporData Members-only data service providing export statistics and market intelligence for Chilean fruit export companies.
• Phytosanitary Programs (Programas Fitosanitarios) Regulatory compliance programs ensuring fruit exports meet international phytosanitary requirements, coordinated with SAG.
• Exporter Dossier System (Expediente Exportador) Digital system for managing export documentation and compliance requirements for member fruit exporters.
• Safety Bulletin (Boletín de Inocuidad) Periodic publication providing food safety standards and regulatory updates for the fruit export industry.
• Tax Bulletin (Boletín Tributario) Periodic publication providing tax-related updates and compliance information for member companies.

Quantifiable outcome

• Coordination of phytosanitary programs ensuring compliance with importing country regulations

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Chinese Cultural OrganizationsminorGTM or Marketing Partner · 1 July 2026Frutas de Chile supports cultural exchange events such as Chinese tea culture and paper art exhibitions in Santiago, strengthening diplomatic and trade relationships with China—a key market for Chilean cherries.
• MaerskcoreStrategic or Co-development PartnerMaersk implements advanced connectivity technology for refrigerated containers used in Chilean fruit exports, improving cold chain monitoring and logistics for Frutas de Chile member companies.
• SAG (Servicio Agrícola y Ganadero)coreStrategic or Co-development PartnerSAG is the official Chilean agricultural regulatory body that coordinates phytosanitary inspections and export certifications. Frutas de Chile collaborates with SAG on phytosanitary programs and export protocols for member companies.
• SUBREIminorStrategic or Co-development PartnerSubrei (Subsecretaría de Relaciones Económicas Internacionales) works with Frutas de Chile and other export guilds on trade policy and tariff strategy, particularly regarding US trade recommendations and tariff matters.
• SOFOFAminorStrategic or Co-development PartnerSOFOFA (Sociedad de Fomento Fabril), Chile's main industrial association, collaborates with Frutas de Chile and other export guilds on trade policy strategy and tariff advocacy.

Scale indicators3 records

Expansion highlights6 records

Regional players

• ProChile: Chilean government agency under the Ministry of Foreign Affairs that promotes Chilean exports globally. Comparable to Frutas de Chile in promoting Chilean fruit abroad but acting as a public-sector counterpart rather than a member-funded trade association.
• Fresh Produce Association of the Americas: US-based trade association representing importers of fresh produce, including significant volumes of Chilean fruit through Nogales, Arizona. Comparable as a counterpart trade body in the destination market that interacts with Frutas de Chile members on market access and phytosanitary coordination.

Others

• SAG (Servicio Agrícola y Ganadero): Chile's official agricultural and livestock service, the regulatory counterpart that works with ASOEX on phytosanitary inspection and export certification. Not a peer in a commercial sense, but a closely intertwined regulatory partner whose policies directly shape Frutas de Chile's operating environment.

Direct peers

• FEDEFRUTA: Chilean federation representing fruit growers (productores), closely related to ASOEX which represents exporters. Both are Chilean agricultural trade organizations operating in the same fruit value chain, often coordinating on policy, phytosanitary issues, and labor advocacy.
• Proaranados (Argentine Blueberry Committee): Argentine blueberry producers and exporters association, a direct counterpart to ASOEX's Comité de Arándanos. Both operate at country level for fruit exports, coordinate phytosanitary protocols, and compete for similar destination markets.
• Peruvian Table Grape Producers Association (PROVID): Peruvian association representing table grape producers and exporters, a direct competitor in the table grape category represented by ASOEX's Comité de Uvas. Both compete aggressively in North American and European markets during overlapping seasons.
• Horticulture New Zealand: Industry body representing New Zealand fruit and vegetable growers and exporters, including kiwifruit (Zespri) and apple exporters. Comparable as a country-level fruit-export trade association with similar committee structures and phytosanitary/market-access focus.
• Fruit South Africa (FruitSA): South African umbrella body representing the country's fresh fruit export industry, including table grapes, citrus, stone fruit, and pome fruit. Directly comparable to Frutas de Chile as a Southern Hemisphere competitor coordinating multi-product fruit export representation.

Emerging players

• Zespri International: New Zealand kiwifruit export monopoly representing a category directly comparable to ASOEX's Comité del Kiwi. Both focus on international market development, phytosanitary protocols, and premium positioning for kiwifruit, making Zespri the closest single-fruit-category comparator.

Broad incumbents

• International Fresh Produce Association (IFPA): Global trade association for fresh produce, formed from the merger of PMA and United Fresh. Comparable to Frutas de Chile as a membership-based industry body that provides standards, trade shows, advocacy, and supply-chain guidance, but operating at a global rather than country-specific level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FruitsfromChile
• YouTubeyoutube.com/@FruitsFromChile
• Facebookfacebook.com/frutasdechile
• LinkedInlinkedin.com/company/asoex
• Instagraminstagram.com/frutasdechile_cl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASOEX