Fresh Produce Association of the Americas

What Fresh Produce Association of the Americas does

The Fresh Produce Association of the Americas (FPAA) is a membership-based trade association founded in 1944 and headquartered in Nogales, Arizona, serving companies involved in the cross-border fresh produce trade between Mexico and the United States. Its core constituency comprises Distributor Members (importers and distributors of fresh produce via the Nogales port of entry), Associate Members (industry suppliers and partners), and Customhouse Brokers (customs brokerage firms), all anchored on the Nogales trade corridor. FPAA generates revenue primarily through recurring annual membership dues across these three tiers, supplemented by event-related revenue from its flagship annual expo, SWIPE.

The association does not operate a unified software platform; instead, it delivers a portfolio of membership services including industry news and blog content, tariff and trade-policy resources, food safety and sustainability guidance, member directories, and political advocacy. Its core products are FPAA Membership, the SWIPE Expo (SWIPE 2027 scheduled), News/Blog/Studies resources, Tariff Resources, and Food Safety compliance resources. FPAA maintains partnerships with U.S. Customs and Border Protection (CBP) Office of Trade (educational webinars on CAPE enhancements and IEEPA refunds) and the U.S. General Services Administration (GSA) on the Nogales DeConcini Land Port of Entry modernization EIS. The operating model is community-led go-to-market, with member acquisition driven by industry events, networking, and advocacy visibility rather than direct sales or paid marketing channels.

Name

Fresh Produce Association of the Americas

Legal name

Fresh Produce Association of the Americas

Website

https://freshfrommexico.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fresh Produce Association of the Americas is a Nogales, Arizona-based trade association serving produce distributors, brokers, and associates operating through the US-Mexico border corridor, providing advocacy, membership services, and the annual SWIPE Expo.

Ownership category

akta.pro rank

Product category

Produce Trade Association

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Wholesale Distribution (CRAOAAAC)

akta.pro secondary industries

Fresh Produce Distribution (CRAOABAB), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

Keywords

• Fresh produce trade
• Trade association
• Produce distribution
• Customs brokerage
• Agricultural advocacy

Headquarters

HQ city

Nogales

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The association generates revenue through annual membership dues from Distributor Members, Associate Members, and Customhouse Brokers. Membership provides access to industry resources, networking, policy advocacy, and member-only content.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Fresh Produce Association of the Americas is a Nogales, Arizona–based trade association that represents U.S. companies importing Mexican fresh produce. It sells membership (Distributor Members, Associate Members, Customhouse Brokers), hosts the annual SWIPE Expo, and provides tariff, customs, and food-safety advocacy and resources to its member firms.

Product overview

FPAA is a trade association serving the fresh produce industry, offering membership with access to industry analysis, policy insights, member directories, and events. The organization does not operate a unified software platform but provides a portfolio of membership services including the annual SWIPE Expo, news/blog/studies publications, tariff and trade resources, and food safety compliance materials. The core offering is membership-based access to resources, networking, and industry representation.

Differentiator

Problem solved

Functional benefit

Brands

• SWIPE Expo: Annual produce industry expo and event hosted by FPAA (scheduled for 2027)

Products and services

• Distributor Membership Annual membership tier for U.S. companies that import and distribute Mexican fresh produce through the Nogales port of entry; provides access to FPAA advocacy, tariff and food-safety resources, and SWIPE Expo participation. Member firms include G&R Farms, Al Harrison Co., J-C Distributing, Stellar Distributing, Wilson Produce, Sunview, and Neil Nagata.
• Customhouse Broker Membership Annual membership tier specifically for U.S. licensed customs brokerage firms handling the entry of Mexican fresh produce through Nogales; provides access to FPAA regulatory, tariff, and food-safety resources.
• Associate Membership Annual membership tier for companies that supply goods or services to the cross-border fresh produce import industry; provides networking access to FPAA distributor and broker members and SWIPE Expo participation.
• SWIPE Expo Annual industry trade show hosted by FPAA for the U.S.–Mexico cross-border fresh produce industry, providing networking and business development for distributors, brokers, and associate supplier members.
• Tariff and Trade Advocacy Resources Member-facing resources on U.S. tariff policy, customs procedures, and cross-border trade regulatory developments relevant to Mexican fresh produce imports through Nogales.
• Food Safety Resources Member-facing food-safety guidance and resources covering produce import compliance, traceability, and cross-border handling requirements for the Nogales fresh produce corridor.

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• U.S. Customs and Border Protection (CBP) Office of TradecoreStrategic or Co-development PartnerCBP Office of Trade partners with FPAA to provide educational webinars to trade professionals on topics including CAPE enhancements and IEEPA refunds. This collaboration supports compliance for member companies.
• U.S. General Services Administration (GSA)coreStrategic or Co-development PartnerGSA is conducting Environmental Impact Statement (EIS) process for Nogales Dennis DeConcini Land Port of Entry modernization, which directly affects FPAA members' import/export operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• Florida Fruit & Vegetable Association: Trade association representing Florida produce growers and shippers. Comparable in structure and mission (advocacy, member services for fresh produce), but serves the Eastern U.S./Caribbean corridor rather than U.S.-Mexico land trade.
• California Fresh Fruit Association: California-based association representing fresh fruit growers and shippers. Comparable in advocating for fresh produce trade but concentrated in California rather than the Nogales corridor; serves as a regional alternative voice in produce policy.
• Southeast Produce Council: U.S. produce trade association focused on the Southeastern retail and foodservice produce community. Comparable in hosting member events and networking, but concentrated in a different geography than FPAA's Nogales-focused membership.

Broad incumbents

• Western Growers Association: Trade association representing produce growers and shippers in California, Arizona, and other Western states. Directly comparable in serving fresh produce members and engaging in policy advocacy, but with a grower-side rather than importer/distributor focus.
• International Fresh Produce Association (IFPA): Formed from the 2022 merger of the Produce Marketing Association and United Fresh Produce Association, IFPA is the largest U.S. fresh produce trade association, offering broad advocacy, events (Fresh Summit), and member services that overlap with FPAA's mission but at national/global scale.

Direct peers

• Canadian Produce Marketing Association (CPMA): Canada's national fresh produce trade association with comparable membership tiers (distributors, brokers, associates), events (CPMA Convention), and policy advocacy. A direct functional peer to FPAA serving the Canadian side of North American produce trade.
• Texas International Produce Association (TIPA): Regional produce trade association focused on Texas and the U.S.-Mexico border through Texas crossings — a direct functional peer to FPAA, serving overlapping importer/distributor and customhouse broker members at a competing land port corridor.

Others

• Giumarra Companies: Major U.S. fresh produce distributor and a publicly referenced FPAA member. Comparable as a buyer of trade-association services in the same Nogales/U.S.-Mexico corridor, illustrating the type of enterprise member FPAA serves.
• United States Customs and Border Protection Office of Trade: Federal agency partner to FPAA that conducts trade enforcement and education at U.S. ports of entry. Not a peer in the commercial sense but a critical ecosystem participant whose policies and webinars directly shape FPAA's member service offering.
• National Association of State Departments of Agriculture (NASDA): Nonprofit association representing state agriculture departments on federal policy. Comparable in policy advocacy and member services structure, but focused on state-level officials rather than produce distributors and importers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FreshProduceAA
• Facebookfacebook.com/FreshProduceAA
• LinkedInlinkedin.com/company/freshproduce-aa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Produce Association of the Americas