Guasch Viandes
Guasch Viandes is a family-owned French meat processor in Perpignan, founded in 1952, specializing in slaughtering, cutting, traditional Catalan charcuterie manufacturing, and distribution to 2,700+ professional clients across Occitanie and Spanish Catalonia.
- Company typePrivate
- Founded1952
- HeadquartersPerpignan, France
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Guasch Viandes does
Guasch Viandes is a family-owned French meat processing company headquartered in Perpignan, operating as SAS GUASCH ET FILS since its founding in 1952 by José Guasch. The company specializes in slaughtering, cutting, and transformation of meats (beef, lamb, veal, pork, game, and wild boar) and manufactures traditional Catalan charcuterie using heritage recipes, including a proprietary Tirabuixo free-range pork sub-brand. Core operations are anchored by a 1,500 m² processing facility co-located within the Perpignan abattoir perimeter, supplemented by a cooked-products site acquired in Toulouges in 2012.
The business runs on a direct B2B sales model, delivering six days per week to 2,700+ professional clients — artisan butcher-charcutiers, private restaurants, collective catering, and mass retail (GMS) — across Pyrénées Orientales, Aude, Ariège, Hérault, Gard, broader Occitanie, and Spanish Catalonia. Revenue streams include meat processing and distribution, traditional Catalan charcuterie, complementary trading products (poultry, frozen foods, seafood, gastronomic specialties), and seasonal corporate gift boxes ranging from €19.90 to €99.00 HT.
Supply is secured through long-standing partnerships with Coopérative Catalane des Eleveurs, COPO, and CCVB, linking Guasch to approximately 200 local livestock farmers and enabling short-supply-chain traceability and quality marks (PGI, Label Rouge, BIO, Sud de France). Growth has historically been driven by acquisitions (BIGARD DISTRIBUTION in 2006, SARVIARD in 2008, ABELLANET in 2012), and current revenue is stated at €52.7 million HT on a workforce of roughly 160 employees. The company carries no external investors and operates as an independent private family business under third-generation Guasch family leadership.
Guasch Viandes firmographics
Firmographics- Name
- Guasch Viandes
- Legal name
- SAS GUASCH ET FILS
- Website
- https://guasch-viandes.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Guasch Viandes is a family-owned French meat processor in Perpignan, founded in 1952, specializing in slaughtering, cutting, traditional Catalan charcuterie manufacturing, and distribution to 2,700+ professional clients across Occitanie and Spanish Catalonia.
- Ownership category
- akta.pro rank
Guasch Viandes industry classification
Industry- Product category
- Meat Processing and Charcuterie Manufacturing
- NAICS
- Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612), Animal (except Poultry) Slaughtering (311611)
- SIC
- Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)
- akta.pro primary industry
- Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)
- akta.pro secondary industry
- Ethnic & Regional Specialty Meats Processing (Traditional/Regional Variety-Meat Products) (AFANAJAJ)
Keywords
Where Guasch Viandes is headquartered
LocationHeadquarters
- HQ city
- Perpignan
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Guasch Viandes business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Meat Processing and Distribution: Core business involving slaughtering, cutting, and transformation of meats including beef, lamb, veal, pork, deer, and wild boar. Products distributed to artisan butchers, restaurants, collective catering, and retail.
- Traditional Catalan Charcuterie: Manufacturing of traditional Catalan charcuterie including fresh sausages, cooked products, dried meats, and smoked products. Distributed to artisan butcher-charcutiers and restaurants, also available in modified atmosphere packaging for mass retail.
- Trading/Resale Products: Distribution of complementary products including French and Spanish poultry, frozen products, gastronomic products, and seafood. Partnered with national brands and local producers.
- Corporate Gift Boxes: Seasonal B2B gift box program for company committees featuring artisanal products including charcuterie, wines, foie gras, and local specialties. Four fixed configurations plus customizable options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Douceurs sucrées - Sweet treats gift box |
| One time/ perpetual license | Pay-as-you-go | Le Carança - Wine and charcuterie gift box |
| One time/ perpetual license | Pay-as-you-go | Le Cambre d'Aze - Premium wine and charcuterie box |
| One time/ perpetual license | Pay-as-you-go | A l'heure de l'apéro - Aperitif gift box |
| One time/ perpetual license | Pay-as-you-go | Pendant l'apéro - Extended aperitif box |
| One time/ perpetual license | Pay-as-you-go | Le Canigo - Complete gift box with ham |
| One time/ perpetual license | Pay-as-you-go | Le Carlit - Luxury gift box |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Guasch Viandes product offering
Product offeringCore offering
Guasch Viandes is a family-owned meat processing company that performs slaughtering, cutting, and transformation of beef, lamb, veal, pork, deer, and wild boar, and manufactures traditional Catalan charcuterie (fresh, cooked, dried, smoked, and salt-cured). The company distributes these products alongside complementary trading items (poultry, frozen foods, seafood, gastronomic specialties) to artisan butchers, restaurants, collective catering, and mass retail in southern France and Spanish Catalonia, and runs a seasonal corporate gift-box program.
Product overview
Guasch Viandes is a family-owned meat processing company founded in 1952, specializing in slaughtering, cutting, and transformation of meats. The core product portfolio includes: (1) Notre Charcuterie Catalane - traditional Catalan charcuterie in fresh, cooked, dry, smoked, and ½ salt varieties; (2) Nos Viandes - local quality meats (beef, lamb, veal, pork, wild boar, deer) sourced through short supply chains; (3) Tirabuixo - a premium free-range pork sub-brand raised in Cerdagne; (4) Les produits de négoce - trading products including poultry, frozen foods, and gastronomic specialties; and (5) Coffrets entreprise - corporate gift boxes. The company serves artisan butchers, private restaurants, collective catering, supermarkets (GMS), and delivers to professionals 6 days a week across Occitanie and Catalonia.
Differentiator
Problem solved
Functional benefit
Brands
- Tirabuixo: A farm pig breed raised outdoors or on straw bedding in Cerdagne, benefiting from the 'Product of the Regional Natural Park of the Catalan Pyrenees' brand. Non-GMO vegetable-based diet. Slaughtered locally in the Pyrénées Orientales abattoirs.
Products and services
- Notre Charcuterie Catalane Traditional Catalan charcuterie portfolio including fresh sausages, cooked products, dried meats, smoked products, and salt-cured specialties, made from farm-raised pigs (Tirabuixo and Authentique Languedoc-Roussillon) and local game. Distributed to artisan butcher-charcutiers and restaurants, and offered in modified atmosphere packaging for mass retail.
- Nos Viandes Local quality meats covering beef, lamb, veal, pork, wild boar, and deer sourced through short supply chains from local cooperatives (Agneau Catalan, Rosée des Pyrénées) and regional breeding partners. Supplied to artisan butchers, restaurants, collective catering, and mass retail in whole carcasses or portioned cuts.
- Tirabuixo Proprietary free-range pork brand raised in Cerdagne, fed a non-GMO vegetable-based diet, and slaughtered locally in the Pyrénées-Orientales abattoirs. Bears the Regional Natural Park of the Catalan Pyrenees certification and is used in Guasch Viandes' charcuterie products.
- Les produits de négoce Complementary trading product line including French and Spanish poultry, charcuterie from Segovia and Extremadura, frozen meats, game, poultry, fish, seafood, vegetables, prepared dishes, desserts, ice cream, and gastronomic specialties (foie gras partners). Sourced from national brands and local producers to round out the offering for professional clients.
- Coffrets entreprise Corporate gift boxes targeting company committees for end-of-year gifting, featuring Catalan wines, foie gras, charcuterie, dry ham, preserves, sweets (roussquilles, croquants), chocolates, and local specialties. Available in four fixed configurations (Douceurs sucrées, Le Carança, Le Cambre d'Aze, A l'heure de l'apéro, Pendant l'apéro, Le Canigo, Le Carlit) ranging from €19.90 to €99.00 HT, plus customizable personal compositions.
Quantifiable outcome
- Complete traceability from farmer to consumer guaranteed through cooperative partnerships
- +2 more outcomes
Companies that use Guasch Viandes
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Guasch Viandes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Guasch Viandes partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, important and minor.
- Coopérative Catalane des EleveurscoreLong-standing partnership since 1990 for local livestock sourcing. The cooperative represents 200 local farmers raising cattle and sheep in Catalan region. Guasch is a major distributor of quality local meat brands created through this partnership, including Agneau Catalan and Rosée des Pyrénées.
- La Catalane d'Abattage (Abattoir de Perpignan)corePartnership for slaughtering operations. In 2004, SAS GUASCH et Fils, in association with COPO and CCVB, took over management of Perpignan abattoir through a public service delegation. Supports the new abattoir project for shortened livestock-to-distribution circuits.
- Coopérative Ovine des P.O (COPO)coreSheep cooperative for quality lamb production. COPO launched Agneau Catalan quality initiative in 1993, with SA Guasch as distribution partner.
- Coopérative catalane de viandes et bétail (CCVB)coreCattle cooperative. CCVB launched Rosée des Pyrénées quality initiative, with SA Guasch as distribution partner since 1993.
- Coopérative ArterrisimportantRegional agricultural cooperative mentioned as partner in developing local quality livestock sector. Guasch promotes this partnership with cooperatives to clients.
- Coopérative SynergieminorPartnership for sourcing additional meat products across the entire Pyrenees chain. Complements local sourcing with wider regional supply.
- South-West Livestock SpecialistsminorPartnership with major specialists in the South-West region for sourcing cattle from Aveyron, Tarn et Garonne, and Gers.
- South-West Free-Range Poultry BrandsminorHistorical partnerships with free-range poultry specialists from South-West France for complementary product range.
- Spanish Charcuterie Suppliers (Segovia, Extremadura)minorSelected Spanish charcuterie partners from Segovia and Extremadura regions, offering exceptional quality products year-round to complement the product range.
- Foie Gras SpecialistsminorPartnership with foie gras specialists to complement the gastronomic product range.
- Seafood Product PartnersminorPartners for seafood products to round out the gastronomic offering.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Guasch Viandes competitors and assessment
Company assessmentBroad incumbents
- Cooperl Arc Atlantique: Large French agricultural cooperative spanning slaughtering, processing, charcuterie (Aoste, Salaisons du Périgord) and feed. Comparable cooperative-led meat model, but at national/international scale versus Guasch's regional footprint.
- Charal: Bigard Group's retail-facing meat and charcuterie brand dominating the French GMS refrigerated aisle. Charal is an incumbent at much greater scale competing for the same shelf space and butcher customers that Guasch supplies.
- Terrena: Major French agricultural cooperative with meat processing and charcuterie subsidiaries (including Elivia). Comparable cooperative-farmer upstream integration; broader geographic footprint and product range than Guasch.
- Kermené: Vertically integrated meat processing subsidiary of E.Leclerc; demonstrates the integrated slaughtering → cutting → retail-supply model at scale and represents a strategic vertical-integration reference point for Guasch.
Direct peers
- SVA Jean Rozé: Brittany-based French meat processor with parallel slaughtering, cutting, and charcuterie activities aimed at artisan butchers, foodservice, and retail — direct functional analog to Guasch's vertically integrated B2B meat business.
- Salaisons du Périgord (Aoste / Cooperl): Heritage French charcuterie brand, now under Cooperl, producing dry sausage, cured meats and regional specialties for retail and foodservice — directly comparable regional charcuterie positioning and B2B distribution.
- Bigard Group: France's largest industrial meat processor (beef, pork, veal), serving the same B2B foodservice, butcher, and GMS channels as Guasch. Notably, Guasch acquired the Perpignan business assets of Bigard Distribution in 2006, evidencing direct competitive overlap in the same geography.
- Loste: French B2B charcuterie and prepared-meat specialist serving foodservice and retail with cooked and dry sausage/salami lines; closely comparable to Guasch's Charcuterie Catalane offering and slaughter-through-distribution model.
- Elivia: Mid-tier French meat processor and charcuterie manufacturer (Terrena subsidiary) operating slaughtering, cutting, and prepared-meat lines; comparable integrated B2B model and charcuterie portfolio.
Regional players
- Embutidos Martínez (Grupo Jorge): Spanish charcuterie and pork processor (Segovia/Extremadura origin) — Guasch already partners with Spanish charcuterie specialists in these regions. Comparable traditional charcuterie range and Iberian pig expertise for cross-border competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Guasch Viandes social profiles
Digital presenceGuasch Viandes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guasch Viandes leadership team
Management profileNumber of profiles
Profiles4 records
Guasch Viandes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guasch Viandes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guasch Viandes
What does Guasch Viandes do?
Guasch Viandes is a family-owned meat processing company that performs slaughtering, cutting, and transformation of beef, lamb, veal, pork, deer, and wild boar, and manufactures traditional Catalan charcuterie (fresh, cooked, dried, smoked, and salt-cured). The company distributes these products alongside complementary trading items (poultry, frozen foods, seafood, gastronomic specialties) to artisan butchers, restaurants, collective catering, and mass retail in southern France and Spanish Catalonia, and runs a seasonal corporate gift-box program.
Is Guasch Viandes a public or private company?
Guasch Viandes is a private company. It is classified as family owned and is currently operating.
When was Guasch Viandes founded?
Guasch Viandes was founded in 1952. It employs 101 to 250 people.
Where is Guasch Viandes based?
Guasch Viandes is headquartered in Perpignan, France, in the Europe region.
How does Guasch Viandes make money?
Four revenue lines are on record. Meat Processing and Distribution is the primary driver. The others are traditional Catalan Charcuterie, trading/Resale Products and corporate Gift Boxes.
Who are Guasch Viandes's main competitors?
Broad incumbents on record are Cooperl Arc Atlantique, Charal, Terrena and Kermené. Direct peers are SVA Jean Rozé, Salaisons du Périgord (Aoste / Cooperl), Bigard Group, Loste and Elivia. Embutidos Martínez (Grupo Jorge) is listed as a regional player.
Does Guasch Viandes have an API?
No public API is recorded for Guasch Viandes.
What industry is Guasch Viandes in?
Guasch Viandes's product category is Meat Processing and Charcuterie Manufacturing. Its primary akta.pro industry code is AFANAEAE, Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style), with a secondary code of AFANAJAJ, Ethnic & Regional Specialty Meats Processing (Traditional/Regional Variety-Meat Products). Its NAICS code is 3116 and its SIC code is 2013.