The Green Mission

What The Green Mission does

The Green Mission Inc. is a privately held professional services firm founded in 2019 and headquartered in Falmouth, Virginia, that produces IRS-qualified and USPAP-compliant personal property donation appraisals for materials salvaged from deconstruction, demolition, and renovation projects. The firm's core product is the deconstruction appraisal, built on the Sales Comparison Approach methodology using a proprietary database of more than 800 verified secondary market sources and hundreds of thousands of comparable sales data points spanning auction houses, architectural salvage retailers, reclaimed lumber dealers, and online marketplaces. Each appraisal typically requires 80-90 hours of research and document production and is delivered 4-8 weeks after documentation is complete, with an initial estimated value range provided within 24-48 business hours of on-site inspection.

The company serves two principal customer segments: residential property owners donating kitchen remodels, tear-downs, cabinetry, appliances, bricks, lumber, or furnishings (where noncash charitable contribution deductions are at stake for donations valued at $5,000 or more), and corporate/institutional clients undertaking decommissioning, facility transitions, office consolidations, museum relocations, or adaptive reuse projects. Ancillary products include IRS Form 8283 preparation and delivery, IRS cost basis calculation, and — through sister entity GM-ESG — sustainability and ESG reporting under SASB and TCFD frameworks.

The firm operates within a coordinated four-entity ecosystem alongside sister companies GM-ESG (sustainability consulting and decommissioning logistics), MAS LLC (tax advisory), and Probity Appraisal Group (appraisal services), all sharing leadership under founder Jessica I. Marschall, CPA with 26 years of experience. Pricing is structured as professional services fees determined by time and research required (not as a percentage of appraised value, in compliance with IRS rules), billing is project-based, and go-to-market is sales-led via direct engagement supported by an extensive content-marketing program of more than 150 published articles and active participation in ASA, AAA, ISA, and EPA forums. The company has expanded geographically beyond Virginia into New York, Chicago/Upper Midwest, Charleston, Milwaukee, Savannah, and Canada, and claims nationwide USA coverage.

Name

The Green Mission

Legal name

The Green Mission Inc.

Website

https://thegreenmissioninc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Green Mission Inc. is a Virginia-based professional services firm producing IRS-qualified appraisals for residential and corporate clients donating deconstructed building materials, using a proprietary 800-source secondary market database and a four-entity ecosystem spanning ESG consulting, tax advisory, and appraisal services.

Ownership category

akta.pro rank

Product category

Real Estate & Personal Property Appraisal Services

akta.pro primary industry

Donation, Consignment & Resale Coordination (HSAFAFAG)

Keywords

• Deconstruction appraisal services
• Personal property valuations
• IRS qualified appraisals
• Charitable contribution appraisals
• Waste diversion consulting

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Deconstruction Appraisal Services: Fees for producing IRS-qualified personal property donation appraisals for deconstruction projects. Fees are determined solely by time and research required to produce the appraisal. Appraisals typically delivered 4-8 weeks after receiving all documentation. Required for donations valued at $5,000 or more.
2. Tax Consultation Services: Related tax advisory services through sister companies MAS LLC and Probity Appraisal Group, including cost basis calculations and IRS Form 8283 support

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Green Mission produces IRS-qualified and USPAP-compliant personal property donation appraisals for building materials salvaged through deconstruction projects. The firm also prepares IRS Form 8283 and calculates IRS cost basis for donors seeking to claim charitable contribution deductions, supporting both individual homeowners and corporate, institutional, and government clients.

Product overview

The Green Mission Inc. operates as a specialized appraisal services company offering IRS-qualified deconstruction and personal property donation appraisals. The core offering consists of Deconstruction Appraisals and Personal Property Appraisals, supported by Tax Form 8283 Preparation and IRS Cost Basis Calculation modules. The company also offers ESG consulting services through its GM-ESG division, integrating decommissioning, valuation, materials tracking, and sustainability reporting. The services are grounded in Sales Comparison Approach methodology using a proprietary database of 800+ verified secondary market sources, and all appraisals comply with USPAP standards and IRS requirements under Regulations Section 1.170A-12c(3) and Notice 2006-96.

Differentiator

Problem solved

Functional benefit

Products and services

• Deconstruction Appraisals

Quantifiable outcome

• Sales Comparison Approach appraisals produce values typically 50-75% of cost estimating software methodology
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Rethos: Places ReimaginedcoreStrategic or Co-development Partner · 13 November 2024Jessica Marschall serves on the Board of Directors of Rethos as Treasurer. Rethos is a nonprofit that champions historic preservation and adaptive reuse to support economic and environmental sustainability, particularly in Minnesota. The partnership advances shared goals of sustainable development and historic preservation through adaptive reuse.
• GM-ESGcoreStrategic or Co-development PartnerGM-ESG (Green Mission ESG Solutions) is a sister company providing sustainability consulting, decommissioning logistics, and ESG reporting services. Integrates decommissioning, deconstruction appraisal, sustainability reporting, and redevelopment advisory services within a coordinated workflow.
• MAS LLC (Marschall Accounting Service)coreStrategic or Co-development PartnerA tax consultancy practice led by Jessica Marschall providing tax planning, consultation, and operational modeling services. Combines tax and fractional CFO expertise with secondary market participation to support deconstruction and valuation services.
• Probity Appraisal GroupcoreStrategic or Co-development PartnerA sister company providing appraisal services alongside The Green Mission Inc. Executives including Jessica Marschall serve across both organizations, sharing expertise in valuation and IRS compliance.
• The Appraisal Foundation (ASA, AAA, ISA)coreStrategic or Co-development PartnerThe company is led by appraisers accredited through The Appraisal Foundation's sponsoring organizations: American Society of Appraisers (ASA), Appraisers Association of America (AAA), and International Society of Appraisers (ISA). The company advocates for stronger qualification requirements including relevant college coursework, rigorous examinations, verified work experience, and higher continuing-education expectations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Big Reuse: A New York nonprofit operating a deconstruction program and reuse warehouse for building materials. Comparable because it sits in the same deconstruction-to-donation value chain that The Green Mission values and documents for tax purposes.
• Building Value: A New York-based nonprofit deconstruction contractor that salvages building materials for resale and reuse. Comparable to The Green Mission because both operate at the intersection of deconstruction, material salvage, and downstream reuse/donation workflows.
• Lifecycle Building Center: A Tampa-based reuse organization that recovers building materials for resale and donation. Operates in the same deconstruction and material-donation ecosystem that The Green Mission appraises and supports.
• Second Chance (Baltimore) / Details Deconstruction: A deconstruction and workforce-training nonprofit salvaging materials from buildings slated for demolition. Comparable because it occupies the same deconstruction-to-donation pipeline that The Green Mission's appraisal services support.

Broad incumbents

• Habitat for Humanity ReStore: A national network of nonprofit home-goods resale stores that accept donated furniture, appliances, and building materials. Comparable because ReStores commonly serve as IRS-qualified donees for the types of deconstruction donations The Green Mission appraises.
• Center for EcoTechnology: A Massachusetts-based sustainability nonprofit offering building deconstruction, reuse retail (EcoBuilding Bargains), and consulting. Overlaps with The Green Mission's deconstruction advisory and ESG-adjacent services at a larger organizational scale.

Regional players

• ReStore NYC / Build It Green: A New York reuse center and deconstruction contractor handling building material salvage and resale. Overlaps with The Green Mission's geographic presence in the Northeast and shared focus on material diversion.

Emerging players

• Architectural Reclamation Inc. A specialty architectural salvage firm dealing in reclaimed building components. Comparable because secondary-market pricing data from these dealers forms part of The Green Mission's 800+ source comparable-sales database.
• Heritage Salvage Network: A network of architectural salvage and reuse businesses supplying reclaimed materials. Comparable because its members provide secondary-market pricing data relevant to The Green Mission's appraisal methodology.

Others

• Probity Appraisal Group: A sister appraisal firm sharing executive leadership with The Green Mission. Not a true competitor but the most direct comparability benchmark for personal-property appraisal methodology, USPAP compliance, and IRS-qualified appraisal delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=aj7Px1XRojc
• Facebookfacebook.com/greenmissioninc
• LinkedInlinkedin.com/company/green-mission-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green Mission