FleetMobility
FleetMobility is an Italian long- and short-term car rental broker operating since 1987, headquartered in Dobbiaco with nationwide coverage. It serves businesses, self-employed professionals, and private individuals by intermediating fleet vehicles from Ayvens, Alphabet, and Athlon through subscription-based and usage-based rental contracts.
- Company typePrivate
- Founded1987
- HeadquartersDobbiaco, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What FleetMobility does
FleetMobility is the commercial brand of Autonuvola di Valentini Elena & C s.a.s., an Italian partnership registered in the Province of Bolzano and operating in the car rental sector since 1987. The company is headquartered in Dobbiaco (South Tyrol) with operational offices in Bolzano and Trento, and operates nationwide in Italy through a network of regional commercial agents covering nine named territories. Its core business is intermediating long-term and short-term car rentals to businesses, self-employed professionals, private individuals, and tourists.
The product offering centers on two services. The primary revenue stream is long-term rental (Noleggio a Lungo Termine), structured as 12-60 month monthly subscriptions that bundle the vehicle with insurance, maintenance, road tax, roadside assistance, and seasonal tires into a single fixed fee; pricing ranges from approximately €265/month for an entry Fiat Panda to €1,660/month for a Tesla Model X. The secondary stream is short-term rental (Noleggio a Breve Termine) starting from one day, including winter-ready vehicles for the Dolomites tourism corridor. A supplementary Casa Ischia vacation rental bundles accommodation with car rental on Ischia island. FleetMobility does not own all fleet assets itself but operates as a broker with channel partnerships with three major European fleet operators — Ayvens, Alphabet (BMW Group), and Athlon — and holds memberships in industry associations ANIASA and AMINA.
Distribution is primarily field-based via regional sales agents, supplemented by an inside-sales motion through website quote forms, a customer reserved area (Area Riservata), email, and phone. Marketing includes multilingual content (Italian, German, English), an educational blog, and active social media (Facebook, LinkedIn, Instagram). The company has no disclosed proprietary technology platform beyond its website and customer portal, no disclosed AI/ML capabilities, and no external funding or investors — it appears to be family/individually owned and has operated continuously since 1987.
FleetMobility firmographics
Firmographics- Name
- FleetMobility
- Legal name
- Autonuvola di Valentini Elena & C s.a.s.
- Website
- https://fleetmobility.it
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FleetMobility is an Italian long- and short-term car rental broker operating since 1987, headquartered in Dobbiaco with nationwide coverage. It serves businesses, self-employed professionals, and private individuals by intermediating fleet vehicles from Ayvens, Alphabet, and Athlon through subscription-based and usage-based rental contracts.
- Ownership category
- akta.pro rank
FleetMobility industry classification
Industry- Product category
- Vehicle Rental Services
- NAICS
- Passenger Car Leasing (532112), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)
- akta.pro secondary industries
- Long-Term / Monthly Car Rental (THADAAAE), Corporate & Employee Fleet Programs (THADAKAC), Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK)
Keywords
Where FleetMobility is headquartered
LocationHeadquarters
- HQ city
- Dobbiaco
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
FleetMobility business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Long-term Rental (Noleggio a Lungo Termine): The primary revenue stream is monthly rental fees for vehicles contracted over 12 to 60 months. Pricing varies by vehicle type, duration, anticipated mileage, and services included. Contracts can include insurance, maintenance, road assistance, and tire changes. This is the core recurring revenue stream for the company.
- Short-term Rental (Noleggio a Breve Termine): Daily vehicle rentals starting from 1 day, with a small fleet of vehicles available. Revenue is generated per diem with rates varying by vehicle category and season.
- Vacation Property Rental (Casa Ischia): The company also rents a vacation apartment on the island of Ischia, offering both monthly and weekly stays. Revenue is generated per stay, with seasonal pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level long-term rental (Fiat Panda 1.0 Hybrid, 36 months, 30,000 km) |
| Subscription | Monthly | Mid-range long-term rental (Volkswagen Caddy, Audi A5, Ford Focus SW) |
| Subscription | Monthly | Premium/Electric long-term rental (BMW X3, Mustang Mach-E, Volvo C40, Tesla Model X, Porsche Cayenne) |
| Usage-based | Pay-as-you-go | Short-term rental (Fiat 500 Hybrid, Smart Fortwo Electric, Ford Tourneo Custom) |
| Other | Multi-year contract | Ischia Vacation Rental - Monthly rates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
FleetMobility product offering
Product offeringCore offering
FleetMobility rents cars, electric vehicles, vans and configured vans on long-term (12-60 month) and short-term (from 1 day) contracts to businesses, professionals and private individuals across Italy. Long-term contracts bundle insurance, routine maintenance, road tax, roadside assistance and seasonal tires into a fixed monthly fee. The company also brokers rental contracts on behalf of multinational operators (Ayvens, Alphabet, Athlon) and operates a vacation rental property (Casa Ischia) on the island of Ischia.
Product overview
FleetMobility is a commercial brand of Autonuvola SAS, operating since 1987 in the long-term and short-term car rental sector throughout Italy. The company offers a unified car rental platform consisting of two core products: Long-term Rental (Noleggio a Lungo Termine) for 12-60 month contracts with all-inclusive services, and Short-term Rental (Noleggio a Breve Termine) for daily rentals starting at 1 day. These are supplemented by an optional Vacation Rental Package (Casa Ischia) combining accommodation with car rental on Ischia island. The company also provides add-on services including fleet vehicle configuration, cost comparison tools, and dedicated customer support for both corporate fleets and private individuals.
Differentiator
Problem solved
Functional benefit
Products and services
- Noleggio a Lungo Termine (Long-term Car Rental) Long-term vehicle rental service offering cars, electric cars, vans and configured vans for periods of 12 to 60 months, with fixed monthly fees bundling insurance, routine maintenance, road tax, 24-hour roadside assistance and seasonal tires. Targets companies, self-employed professionals (Partita IVA holders) and private individuals seeking predictable mobility without vehicle ownership.
- Noleggio a Breve Termine (Short-term Car Rental) Daily vehicle rental service starting from 1 day without duration obligations, with longer rental periods lowering the daily rate. Fleet includes cars, electric vehicles (e.g., Smart Fortwo Electric) and 9-seat vehicles (e.g., Ford Tourneo Custom 4x4) equipped with winter tires for Alpine driving. Available to tourists, private individuals and businesses via phone, email and website request forms.
- Casa Ischia (Vacation Rental Package) Vacation home rental on the island of Ischia combined with car rental services, accommodating up to 5 guests with Wi-Fi, air conditioning and proximity to beaches. Offered with seasonal monthly rates (May €3,500; June €4,000; July €5,000; August €6,000; September €5,000; October €3,500) and 6-night weekly rates.
Quantifiable outcome
- According to ANIASA, 1 in 3 vehicles in Italy is a rental vehicle, with 415,000 new units registered for rental in 2022 (+19% vs 2021). Long-term rental grew +65% in January 2023.
- +3 more outcomes
Companies that use FleetMobility
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
FleetMobility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FleetMobility partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AyvenscoreAyvens (formerly ALD Automotive/SGSS) is a major multinational long-term rental company. FleetMobility is a partner of Ayvens, offering its customers access to Ayvens fleet vehicles and services through their brokerage model.
- Alphabet (BMW Group)coreAlphabet is the BMW Group's vehicle leasing and fleet management brand. FleetMobility operates as a partner/broker for Alphabet's long-term rental offerings, providing configuration and contract management services to customers.
- AthloncoreAthlon is a pan-European vehicle leasing and fleet management company. FleetMobility serves as a partner for Athlon's long-term rental products in the Italian market.
- ANIASA (Associazione Nazionale Imprese di Autonoleggio e Servizi Automobilistici)minorANIASA is the Italian national association of car rental and automotive service companies. FleetMobility participates in the ecosystem represented by ANIASA, citing the association's market data and regulatory updates.
- AMINA (Associazione Mediatori Italiani Noleggio Auto)minorAMINA is the Italian Association of Car Rental Brokers. FleetMobility is listed as a Partner AMINA, indicating membership in the broker association for long-term rental intermediation.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
FleetMobility competitors and assessment
Company assessmentDirect peers
- Maggiore: Maggiore is an Italian car rental brand (part of the Hertz group) offering short- and long-term rentals across Italy — competing head-to-head with FleetMobility in both B2B and tourist B2C channels.
- Sixt Italy: Sixt operates a national Italian rental and NLT network with a strong premium/luxury tilt and an app-led booking experience — competing for the same premium-tier corporate and private customers FleetMobility targets.
- Leasys: Leasys is the Stellantis-owned Italian long-term rental and car-sharing operator, offering monthly NLT subscriptions for individuals and businesses — directly comparable to FleetMobility's core NLT brokerage model.
- Locauto: Locauto is a long-standing Italian car rental operator offering both short-term and long-term rental nationwide — comparable to FleetMobility's short-term line and a direct competitor for Italian tourism and business rentals.
- Autovia: Autovia is an Italian NLT broker/intermediary with a multi-brand offer similar to FleetMobility's brokerage model — directly comparable in how it sources vehicles from principal lessors and sells to Italian businesses and individuals.
Others
- Ayvens (formerly ALD Automotive): Ayvens is one of FleetMobility's three principal lessor partners and a global NLT/fleet management giant — included as a channel partner/infrastructure provider whose relationship determines FleetMobility's fleet access.
- Alphabet Italia (BMW Group): Alphabet is the BMW Group fleet leasing brand and one of FleetMobility's three principal lessor partners — a key upstream supplier of vehicles that FleetMobility brokers to Italian customers.
Broad incumbents
- Arval: Arval, the BNP Paribas-owned fleet leasing and mobility company, is one of the largest NLT operators in Italy and competes for the same B2B fleet customers FleetMobility serves; also a broad incumbent across Europe.
- Hertz Italy: Hertz offers short-term and long-term vehicle rental in Italy through its brand and Maggiore — a broad incumbent whose premium and loyalty programs compete with FleetMobility's tourist and corporate lines.
- Europcar Italy: Europcar is a broad European car rental incumbent active in Italy across short-term and subscription-style offerings — overlaps with FleetMobility on tourist rentals and growing NLT demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FleetMobility social profiles
Digital presenceFleetMobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
FleetMobility leadership team
Management profileNumber of profiles
Profiles3 records
FleetMobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FleetMobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FleetMobility
What does FleetMobility do?
FleetMobility rents cars, electric vehicles, vans and configured vans on long-term (12-60 month) and short-term (from 1 day) contracts to businesses, professionals and private individuals across Italy. Long-term contracts bundle insurance, routine maintenance, road tax, roadside assistance and seasonal tires into a fixed monthly fee. The company also brokers rental contracts on behalf of multinational operators (Ayvens, Alphabet, Athlon) and operates a vacation rental property (Casa Ischia) on the island of Ischia.
Is FleetMobility a public or private company?
FleetMobility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FleetMobility founded?
FleetMobility was founded in 1987. It employs 11 to 50 people.
Where is FleetMobility based?
FleetMobility is headquartered in Dobbiaco, Italy, in the Europe region.
How does FleetMobility make money?
Three revenue lines are on record. Long-term Rental (Noleggio a Lungo Termine) is the primary driver. The others are short-term Rental (Noleggio a Breve Termine) and vacation Property Rental (Casa Ischia).
Who are FleetMobility's main competitors?
Direct peers on record are Maggiore, Sixt Italy, Leasys, Locauto and Autovia. Others are Ayvens (formerly ALD Automotive) and Alphabet Italia (BMW Group). Broad incumbents are Arval, Hertz Italy and Europcar Italy.
Does FleetMobility have an API?
No public API is recorded for FleetMobility.
What industry is FleetMobility in?
FleetMobility's product category is Vehicle Rental Services. Its primary akta.pro industry code is TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire), with a secondary code of THADAAAE, Long-Term / Monthly Car Rental. Its NAICS code is 532112 and its SIC code is 7510.