Maison Lascours
Maison Lascours is a fourth-generation family butcher founded in 1922, operating 10 retail boutiques across Southwest France and a nationwide e-commerce platform selling premium and aged meats, house-made charcuterie, and artisan cheeses to consumers and Michelin-starred restaurants.
- Company typePrivate
- Founded1922
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Maison Lascours does
Maison Lascours is a fourth-generation, family-owned French butcher founded in 1922 by Paul Lascours, currently led by Mathieu Lascours, with headquarters and a centralized production workshop in Fonsorbes (opened 2022) and an original flagship boutique in Lherm. The company operates a hybrid distribution model consisting of 10 physical butcher boutiques across Southwest France (including locations in Haute-Garonne, Tarn, Aude, and Lot-et-Garonne), a nationwide e-commerce platform (maison-lascours.fr, launched in 2010 as one of France's first online butchers) with refrigerated home delivery to France, Monaco, Belgium, and Luxembourg, and a dedicated B2B professional service launched in 2016 to supply Michelin-starred and acclaimed restaurants.
The core product offering is premium and aged meats, including Kobe, Wagyu, Galician, Black Angus, Rubia Gallega, Simmental, and heritage French breeds, alongside house-made charcuterie and Toulouse sausages, artisan cheeses from a Meilleur Ouvrier de France (MOF) partner, and curated themed boxes (colis de viandes, coffrets découverte, colis grillades). The company's central technical capability is a proprietary dry-aging and maturation chamber at the Fonsorbes facility (21-180 day aging), supported by a 45-year direct sourcing relationship with a single engraisseur (fattening farmer) in the Tarn region, where Jean Lascours personally selects animals twice monthly. Marketing is content-led through the Carniblog editorial platform, an extensive recipe library, and active presence on Facebook, Instagram, YouTube, and TikTok.
Maison Lascours generates revenue through transactional unit-based pricing (per kilogram, per piece, per box) across all channels: online direct-to-consumer sales with a €80 domestic free-delivery threshold, walk-in boutique sales, and dedicated B2B restaurant supply. Customer segments are primarily individual consumers (B2C, primary), with secondary segments in professional restaurants (B2B), barbecue and outdoor cooking enthusiasts, and value-conscious bulk buyers. The business is privately held by the Lascours family with no external funding rounds, parent entity, or institutional investors disclosed.
Maison Lascours firmographics
Firmographics- Name
- Maison Lascours
- Website
- https://maison-lascours.fr
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maison Lascours is a fourth-generation family butcher founded in 1922, operating 10 retail boutiques across Southwest France and a nationwide e-commerce platform selling premium and aged meats, house-made charcuterie, and artisan cheeses to consumers and Michelin-starred restaurants.
- Ownership category
- akta.pro rank
Maison Lascours industry classification
Industry- Product category
- Premium Butcher Shop
- NAICS
- Meat Retailers (445240), Meat Retailers (44524), Meat and Meat Product Merchant Wholesalers (42447), Meat and Meat Product Merchant Wholesalers (424470)
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Butcher Shops & Meat Markets (CRAHAHAB)
- akta.pro secondary industries
- Butcher Box / DTC Meat & Seafood Delivery (AFAIANAD), Specialty & Regional Processed Meats (Ethnic/Traditional Sausages, Regional Cures) (AFANAEAK), Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)
Keywords
Where Maison Lascours is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices7 records
Markets served
Maison Lascours business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Online Meat Sales (B2C): Direct-to-consumer online sales of premium and exceptional meats, poultry, charcuterie, cheeses, and accessories through maison-lascours.fr with refrigerated home delivery across France, Belgium, and Luxembourg. Products include individual cuts, themed meat boxes, and bulk lots.
- Physical Retail Boutiques: Ten brick-and-mortar butcher shops in Southwest France serving walk-in customers directly, offering the same product range including meats, charcuterie, prepared products, and local specialties.
- Professional B2B Restaurant Supply: Dedicated professional service launched in 2016 supplying premium meats to Michelin-starred and other acclaimed restaurants, featuring exceptional and aged beef cuts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-kilogram pricing for individual cuts |
| Unit Pricing | Pay-as-you-go | Bulk and multi-unit promotional offers (5+1 deals) |
| Other | Pay-as-you-go | Free delivery threshold |
| Unit Pricing | Pay-as-you-go | Themed meat boxes and parcels |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Maison Lascours product offering
Product offeringCore offering
Maison Lascours is a centenary family butcher that sources, ages, prepares, and sells premium meats to both individual consumers and professional restaurants. The core offering centres on exceptional beef breeds (Japanese Kobe, Wagyu, Galician, Black Angus, Simmental, Rubia Gallega), French meats (Limousin, Corrèze veal, Occitanie lamb), heritage products (Porc Noir de Bigorre AOP, Foie Gras), house-made charcuterie and Toulouse sausages, MOF cheeses, and themed meat boxes, with proprietary dry-aging of 21-180 days. Distribution runs through 10 Southwest France boutiques, the maison-lascours.fr online platform with refrigerated nationwide delivery, and a dedicated B2B service for Michelin-starred restaurants launched in 2016.
Product overview
Maison Lascours operates as a multi-channel premium butcher business with a unified product portfolio spanning online e-commerce, 10 physical retail boutiques in Southwest France, and B2B restaurant supply. The core offering centers on premium and aged meats (viandes d'exception, maturées) including Japanese Kobe/Wagyu, Galician beef, Black Angus, and heritage breeds like Porc Noir de Bigorre AOP, complemented by French domestic meats (Limousin, Corrèze veal, Occitanie lamb). The business model integrates themed meat boxes (Colis de Viandes, Colis Grillades, Colis de Saison) for seasonal occasions, house-made charcuterie and sausages, artisan cheeses from MOF award-winning fromager Xavier, prepared foods (Traiteur), and cooking accessories. Online operations feature refrigerated delivery across France with free shipping over €80, while the Carniblog editorial platform and recipe database serve as content marketing extensions. The B2B Professional Service supplies Michelin-starred restaurants, creating a farm-to-table ecosystem spanning 102+ years of family craftsmanship since 1922.
Differentiator
Problem solved
Functional benefit
Products and services
- Viandes d'Exception (Premium Meats) Premium and exceptional beef cuts from a worldwide selection of breeds selected for marbling, tenderness and aging potential, sold to consumers and restaurants.
- Viandes Françaises (French Meats) French-origin meats including Limousin beef, Corrèze veal, Occitanie lamb, Occitanie pork and French poultry, sourced from local farms for traceability and quality.
- Charcuteries & Fromages Dry charcuterie (saucissons, dry sausages, aged hams), cooked charcuterie (white hams, cooked sausages), Iberian charcuterie and specialty cheeses including MOF-awarded Xavier cheeses.
- Colis de Viandes (Meat Boxes) Themed meat packages including mixed meat-and-poultry boxes, premium exceptional-meat boxes, seasonal themed boxes and the 'Les Essentiels' everyday essentials boxes.
- Colis Grillades (Barbecue Packages) Summer barbecue-focused packages including Gargantua Grill, Grill Premium, Grill Deluxe, Brochettes, Plancha selections, classic sausages and burger kits for outdoor grilling.
- Bons Plans & Promotions Value-oriented offerings including bulk 3kg+ meat lots, butcher's promotional selections and 5+1 free offers on Toulouse sausages, chipolatas and other prepared meats.
- Volailles (French Poultry) French poultry including Label Rouge fermier chicken, yellow chicken, duck (Magret de France), turkey, rabbit, quail and pigeon from regional farms.
- Saucisses Maison (House Sausages) Fresh house-made sausages including Véritable Saucisse de Toulouse, chipolatas, merguez, Italian sausage and chorizo prepared in the Fonsorbes workshop.
- Petits Lascours de Bœuf (House-ground Burger Patties) House-ground 110g beef patties (15-20% fat) made from 100% French beef, seasoned with salt only, sold in 20-piece packs for burgers, meatballs or pan-searing.
- Coffrets Découverte (Discovery Gift Sets) Curated gift sets showcasing specific breeds or meat types including Galician, Argentine, Wagyu and Simmental beef, Porc Noir de Bigorre AOP and mixed-meat selections.
- Plateaux de Charcuteries et Fromages Ready-to-serve charcuterie and cheese platters including Xavier MOF cheese selections, dry sausage samplers, Iberian products and end-of-meal cheese plates.
- Agneau des Prés Salés & Agneau de Lait des Pyrénées Premium lamb varieties including Salt Meadow Lamb (Prés Salés) and Pyrenees Milk Lamb, raised in southwest France and valued for tenderness and distinctive flavour.
- Foies Gras de Canard (Duck Foie Gras) Duck foie gras from the Southwest of France, prepared traditionally and sold as whole livers or terrines.
- Porc Noir de Bigorre (AOP heritage pork) AOP (Appellation d'Origine Protégée) heritage black pork from the Bigorre region, valued for rich aroma and unique intramuscular fat, sold as cuts and charcuterie.
- Abats (Offal) Traditional offal products including tripe and other specialty cuts for customers seeking authentic French butcher-shop selections.
- Service Professionnel (B2B Restaurant Supply) Dedicated B2B professional supply service for Michelin-starred and renowned restaurants, providing exceptional and aged cuts including Wagyu, Galician, Simmental and Black Angus via direct sales contact ([email protected]).
- Traiteur (Prepared Foods / Catering) Prepared foods including canned vegetables, ready-to-heat dishes, cordons bleus and traditional cassoulet sold through the online platform and boutiques.
- Épicerie & Accessoires (Groceries & Accessories) Fine groceries including mustards, sauces, wines and beers, plus cooking accessories such as chef's knives, connected thermometers and insulated cooler bags.
- Carte Cadeau (Gift Cards) Digital gift cards available in various denominations for gifting the Maison Lascours meat experience online or in boutique.
Quantifiable outcome
- Customer satisfaction rating exceeds 90% based on Trusted Shops reviews
- +1 more outcomes
Companies that use Maison Lascours
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Maison Lascours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Maison Lascours partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Engraisseur Partner Farm (Tarn)coreA dedicated fattening farmer located in the Tarn region with whom Maison Lascours has maintained a continuous partnership for 45 years. Jean Lascours visits this farm twice monthly to personally select animals ready for slaughter. This long-standing relationship is foundational to the company's quality sourcing strategy and ensures complete control over the primary raw material supply chain.
Scale indicators6 records
Recent moves21 records
Expansion highlights6 records
Maison Lascours competitors and assessment
Company assessmentBroad incumbents
- Fauchon: Iconic French gourmet food retailer with broader specialty assortment including meats, charcuterie, and gift boxes. Comparable as an established French premium food brand with retail and gifting focus.
- Bigard: Largest French meat processor and wholesaler with nationwide distribution across multiple protein categories. Comparable as a major French meat industry player, though at industrial scale rather than artisanal.
- Socopa (Coopérative): French meat processing and retail subsidiary of Cooperl, serving butcher shops and retail channels nationwide. Comparable as a scaled French meat supplier, though B2B-focused rather than DTC.
- Hédiard: Historic French luxury food retailer with premium meats, charcuterie, and gourmet gifts. Comparable as a heritage French specialty food brand with national recognition.
Regional players
- Carnilove / Hans Liebmann: Premium German/Austrian butcher and gourmet meat retailer with online presence. Comparable as a European premium butcher with similar breed curation and aging expertise.
Direct peers
- La Belle Bouche: French online butcher specializing in premium and exceptional meats with nationwide refrigerated delivery. Directly comparable as a DTC premium meat e-commerce competitor targeting the same French consumer base.
- Maison Polmard: Heritage French butcher renowned for proprietary dry-aging expertise (long-duration maturation). Comparable on craft maturation, premium positioning, and B2B supply to Michelin-starred restaurants.
- Boucherieseries / Bien Élevées: French online butcher focused on ethically raised and premium meats with home delivery. Comparable as a DTC competitor targeting quality-conscious French consumers.
- Oxygen La Boucherie: French premium online butcher offering curated meat selections and breed-specific cuts with refrigerated delivery. Comparable product assortment and DTC mechanics.
Emerging players
- Gourmibox: French online curated food box retailer offering themed meat and gourmet selections. Comparable on themed box/coffret merchandising and DTC subscription-adjacent mechanics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maison Lascours social profiles
Digital presenceMaison Lascours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison Lascours leadership team
Management profileNumber of profiles
Profiles2 records
Maison Lascours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison Lascours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison Lascours
What does Maison Lascours do?
Maison Lascours is a centenary family butcher that sources, ages, prepares, and sells premium meats to both individual consumers and professional restaurants. The core offering centres on exceptional beef breeds (Japanese Kobe, Wagyu, Galician, Black Angus, Simmental, Rubia Gallega), French meats (Limousin, Corrèze veal, Occitanie lamb), heritage products (Porc Noir de Bigorre AOP, Foie Gras), house-made charcuterie and Toulouse sausages, MOF cheeses, and themed meat boxes, with proprietary dry-aging of 21-180 days. Distribution runs through 10 Southwest France boutiques, the maison-lascours.fr online platform with refrigerated nationwide delivery, and a dedicated B2B service for Michelin-starred restaurants launched in 2016.
Is Maison Lascours a public or private company?
Maison Lascours is a private company. It is classified as family owned and is currently operating.
When was Maison Lascours founded?
Maison Lascours was founded in 1922. It employs 11 to 50 people.
Where is Maison Lascours based?
Maison Lascours is headquartered in Toulouse, France, in the Europe region.
How does Maison Lascours make money?
Three revenue lines are on record. Online Meat Sales (B2C) is the primary driver. The others are physical Retail Boutiques and professional B2B Restaurant Supply.
Who are Maison Lascours's main competitors?
Broad incumbents on record are Fauchon, Bigard, Socopa (Coopérative) and Hédiard. Carnilove / Hans Liebmann is listed as a regional player. Direct peers are La Belle Bouche, Maison Polmard, Boucherieseries / Bien Élevées and Oxygen La Boucherie. Gourmibox is listed as an emerging player.
Does Maison Lascours have an API?
No public API is recorded for Maison Lascours.
What industry is Maison Lascours in?
Maison Lascours's product category is Premium Butcher Shop. Its primary akta.pro industry code is CRAHAHAB, Butcher Shops & Meat Markets, with a secondary code of AFAIANAD, Butcher Box / DTC Meat & Seafood Delivery. Its NAICS code is 445240 and its SIC code is 2013.