PMI.it
- Company typePrivate
- Founded2007
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
PMI.it firmographics
Firmographics- Name
- PMI.it
- Legal name
- T-Mediahouse – P. IVA 06933670967
- Website
- https://pmi.it
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where PMI.it is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
PMI.it business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital advertising: The primary revenue stream is through digital advertising on the website, with banner ads and sponsored content placements throughout the portal.
- Premium subscription (PMI+): PMI+ subscription service offering exclusive content, personalized newsletters, expert Q&A services, and ad-free experience for registered users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic access with standard content |
Distribution channels2 records
Marketing channels6 records
PMI.it product offering
Product offeringCore offering
PMI.it is an Italian-language online editorial portal that publishes news, guides, and in-depth analysis on ICT, economy, finance, taxes, labor law, and technology aimed at small and medium businesses, freelancers (Partite IVA), and professionals. It operates a freemium model with free articles supported by advertising and a paid PMI+ subscription tier, complemented by an integrated suite of online financial and tax calculators (e.g., TFR, salary, IRPEF) that visitors can use without registration.
Product overview
PMI.it is a unified online news and information portal for Italian small and medium enterprises (PMI), delivering content across five main editorial sections: Economia, Impresa, Professioni, Pubblica Amministrazione, and Tecnologia. The core offering is the news portal itself, supplemented by PMI+, a subscription add-on providing exclusive articles, expert Q&A, and personalized newsletters. A suite of online calculators (TFR, salary, IRPEF, ISEE, pension, mortgage, etc.) rounds out the digital services portfolio. Together these form an integrated information and tools ecosystem for business decision-making.
Differentiator
Problem solved
Functional benefit
Brands
- PMI+: Premium subscription service offering exclusive content, expert Q&A, personalized newsletters, and ad-free reading experience for registered users.
Products and services
- PMI.it News Portal Free, ad-supported Italian-language online editorial portal providing daily news, in-depth guides, and analysis on ICT, economy, finance, taxes, labor law, and technology for Italian SME owners, freelancers, and professionals.
- PMI+ Premium Subscription Paid subscription service offering subscribers premium, in-depth editorial content beyond the free articles available on the PMI.it portal, targeted at Italian SME owners and Partita IVA holders who need deeper coverage.
- Online Calculators Suite Integrated suite of free browser-based calculation tools covering severance (TFR), salary, and personal income tax (IRPEF), available to visitors without registration for quick decision support.
Companies that use PMI.it
Customer profileSegments2 records
Ideal customer profiles2 records
PMI.it technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PMI.it partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
PMI.it competitors and assessment
Company assessmentDirect peers
- Wall Street Italia: Parent-masthead Italian business and financial news site; directly comparable as it serves the same Italian professional/SME audience with overlapping economics, finance, and business coverage and shares T-Mediahouse sales infrastructure with PMI.it.
- Milano Finanza: Italian financial/business news outlet covering markets, SMEs, and professional investment; peers PMI.it on the finance/impresa intersection and competes for premium subscribers and financial advertisers in the same domestic market.
- Italia Oggi: Italian business newspaper focused on fiscalità, lavoro, and normativa for professionals and SMEs; very similar SME/professionisti target reader and editorial mix to PMI.it, with both print and digital distribution.
Broad incumbents
- La Repubblica - Affari & Finanza: Major Italian generalist daily with a dedicated weekly business insert (Affari & Finanza) covering economia, PMI, and lavoro; competes for overlapping Italian SME/professional readers with a non-specialist, broader-portfolio model.
- Corriere della Sera - Economia: Italy's largest generalist daily with a substantial Economia section covering SME business, taxation, and lavoro; competes for the same Italian SME reader attention but as part of a broad newsroom rather than a specialist niche.
- Il Sole 24 Ore: Italy's flagship business daily with deep SME/tax/labor coverage (quotidianodellavoro, Norme e Tributi); competes for the same Italian SME reader and advertiser wallet but operates at much larger scale across print, digital, and events.
Emerging players
- Wired Italia: Italian edition of the technology/digital culture brand; comparable on the Tecnologia section of PMI.it and competes for the same digitally engaged Italian professional/SME reader with a tech-first editorial framing.
- Agenda Digitale: Italian digital media outlet focused on digital transformation, PA, and cloud for SMEs and public administration; very close thematic overlap with PMI.it's Pubblica Amministrazione and Infrastrutture IT coverage.
- EconomyUp: Italian digital media covering innovation, digital transformation, and SME financing; directly comparable on the digitalizzazione/finanziamenti editorial overlap with PMI.it's Tecnologia and Economia sections.
- Startupbusiness: Italian digital outlet focused on startups, innovation, and SME growth; overlaps PMI.it on the Impresa/Tecnologia editorial axis and competes for the younger Italian entrepreneur segment with a more startup-skewed editorial lens.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PMI.it social profiles
Digital presencePMI.it financial estimates
Financial estimateRevenue estimate
Valuation estimate
PMI.it leadership team
Management profileNumber of profiles
PMI.it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PMI.it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PMI.it
What does PMI.it do?
PMI.it is an Italian-language online editorial portal that publishes news, guides, and in-depth analysis on ICT, economy, finance, taxes, labor law, and technology aimed at small and medium businesses, freelancers (Partite IVA), and professionals. It operates a freemium model with free articles supported by advertising and a paid PMI+ subscription tier, complemented by an integrated suite of online financial and tax calculators (e.g., TFR, salary, IRPEF) that visitors can use without registration.
Is PMI.it a public or private company?
PMI.it is a private company. It is classified as corporate owned and is currently operating.
When was PMI.it founded?
PMI.it was founded in 2007. It employs 11 to 50 people.
Where is PMI.it based?
PMI.it is headquartered in Milan, Italy, in the Europe region.
How does PMI.it make money?
Two revenue lines are on record. Digital advertising is the primary driver. The others are premium subscription (PMI+).
Who are PMI.it's main competitors?
Direct peers on record are Wall Street Italia, Milano Finanza and Italia Oggi. Broad incumbents are La Repubblica - Affari & Finanza, Corriere della Sera - Economia and Il Sole 24 Ore. Emerging players are Wired Italia, Agenda Digitale, EconomyUp and Startupbusiness.
Does PMI.it have an API?
No public API is recorded for PMI.it.