EconomyUp
EconomyUp is an Italian B2B digital media portal covering digital transformation, AI, startups, fintech, automotive, retail, smart mobility, and proptech, serving Italian innovation executives, CIOs, and corporate decision-makers through thematic channels, newsletters, webinars, and whitepapers as part of the Nextwork360 network.
- Company typePrivate
- Founded2013
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What EconomyUp does
EconomyUp is an Italian B2B digital media publication headquartered in Milan, operating as an editorial brand within the Nextwork360 network, which it describes as the largest Italian network of B2B publications and portals dedicated to Digital Transformation and Business Innovation. The platform delivers news, analysis, interviews, and case studies targeted at Italian innovation professionals, including Chief Innovation Officers, digital transformation managers, corporate executives, startup founders, and venture capital participants. Coverage is organized into thematic channels covering automotive, banking and fintech, insurance, retail, smart mobility, proptech, startups, and AI-driven corporate innovation via the InnoverAI initiative.
The core product is a content-led web portal (economyup.it) complemented by a weekly Sunday email newsletter, whitepapers, webinars, events, video content, a technology glossary, and active social channels (X, LinkedIn, Facebook, YouTube). The technology stack is a standard digital publishing platform with multimedia capabilities; no proprietary AI, ML, or data products are disclosed, and there are no mobile applications, public APIs, or SDKs.
The business model is advertising- and sponsorship-led B2B media. Pricing is not publicly disclosed, content is freely accessible to readers, and revenue is generated by selling advertising, sponsored content, and lead-generation inventory (whitepapers, webinars, newsletters) to companies targeting the Italian digital transformation buyer. The company is privately held with 1-10 employees, no disclosed funding rounds, and no disclosed revenue, indicating a small, niche publisher operating within a larger media network.
EconomyUp firmographics
Firmographics- Name
- EconomyUp
- Legal name
- Nextwork360
- Website
- https://economyup.it
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EconomyUp is an Italian B2B digital media portal covering digital transformation, AI, startups, fintech, automotive, retail, smart mobility, and proptech, serving Italian innovation executives, CIOs, and corporate decision-makers through thematic channels, newsletters, webinars, and whitepapers as part of the Nextwork360 network.
- Ownership category
- akta.pro rank
Where EconomyUp is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
EconomyUp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising and Sponsorship: As a B2B media publication, EconomyUp likely generates revenue through advertising, sponsored content, and partnership opportunities with companies targeting the Italian innovation and digital transformation market. The platform offers a newsletter subscription and various content formats including whitepapers and webinars that may serve as lead generation tools for sponsors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
EconomyUp product offering
Product offeringCore offering
EconomyUp is an Italian B2B media portal that publishes daily news, in-depth analysis, interviews, and multimedia content covering digital transformation, AI adoption, fintech, automotive innovation, retail, smart mobility, proptech, and the Italian startup ecosystem. The platform organizes its coverage into thematic editorial channels (AutomotiveUp, BankingUp, InsuranceUp, RetailUp, SmartMobilityUp, Proptech, Startup, InnoverAI) and distributes content via a website, weekly email newsletter, whitepapers, webinars, and an innovation glossary.
Product overview
EconomyUp is a B2B media portal and part of the Nextwork360 network, Italy's largest network of publications dedicated to Digital Transformation and Business Innovation. The offering consists of a unified content platform organized into thematic channels (AutomotiveUp, BankingUp, InsuranceUp, RetailUp, SmartMobilityUp, Proptech, Startup, InnoverAI) covering sectors from automotive to fintech, retail, mobility, and AI innovation. Supporting services include a weekly newsletter, whitepapers, webinars, and a technology glossary. The portfolio provides news, interviews, analysis, and case studies for Italian enterprises and innovation professionals.
Differentiator
Problem solved
Functional benefit
Brands
- AutomotiveUp: Editorial channel covering automotive innovation, electric vehicles, connected cars, self-driving technology, and automotive startups
- BankingUp
- InsuranceUp
- RetailUp
- SmartMobilityUp
- InnoverAI
- Proptech
- Startup
Products and services
- EconomyUp Portal
Companies that use EconomyUp
Customer profileSegments1 record
Ideal customer profiles2 records
EconomyUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EconomyUp partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
EconomyUp competitors and assessment
Company assessmentDirect peers
- Wired Italia: Italian edition of Wired, a leading B2B-adjacent technology and digital culture publication targeting Italian innovation professionals. Comparable in audience (tech-savvy business readers) and multi-vertical tech coverage to EconomyUp.
- Ninja Marketing: Italian B2B media brand covering digital marketing, innovation, and technology for marketing professionals and business leaders. Comparable in audience (Italian business and digital decision-makers) and advertising-led revenue model.
- Engage: Italian B2B media outlet covering digital marketing, e-commerce, and martech for Italian enterprises and agencies. Comparable audience and B2B content-led sponsorship model with strong overlap on retail and digital transformation verticals.
- Startup Italia: Italian media platform covering the startup ecosystem, innovation, venture capital, and digital transformation. Directly overlaps with EconomyUp's Startup vertical and shares a similar B2B audience of founders, innovation managers, and corporate executives.
- ZeroUno: Italian B2B technology publication covering digital innovation, ICT, and enterprise transformation for CIOs and IT decision-makers. Comparable in B2B Italian tech audience and multi-vertical content portfolio targeting enterprise buyers.
Others
- TechCrunch: Global English-language technology media outlet covering startups, venture capital, and emerging tech. Not a direct competitor in Italy but thematically comparable given EconomyUp's startup and venture capital coverage, and a global benchmark for digital B2B tech media monetization.
Broad incumbents
- Forbes Italia: Italian edition of Forbes, a broad business and innovation media brand covering multiple sectors for executives and entrepreneurs. Comparable in reaching Italian business decision-makers but operates as a broad incumbent across many topics beyond digital transformation.
- Il Sole 24 Ore: Italy's leading business newspaper with a strong digital presence covering economics, finance, technology, and innovation for professional readers. Reaches the same Italian enterprise and professional audience as EconomyUp but as a much larger, broad-spectrum incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EconomyUp social profiles
Digital presenceEconomyUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
EconomyUp leadership team
Management profileNumber of profiles
Profiles1 record
EconomyUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EconomyUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EconomyUp
What does EconomyUp do?
EconomyUp is an Italian B2B media portal that publishes daily news, in-depth analysis, interviews, and multimedia content covering digital transformation, AI adoption, fintech, automotive innovation, retail, smart mobility, proptech, and the Italian startup ecosystem. The platform organizes its coverage into thematic editorial channels (AutomotiveUp, BankingUp, InsuranceUp, RetailUp, SmartMobilityUp, Proptech, Startup, InnoverAI) and distributes content via a website, weekly email newsletter, whitepapers, webinars, and an innovation glossary.
Is EconomyUp a public or private company?
EconomyUp is a private company. It is classified as unknown and is currently operating.
When was EconomyUp founded?
EconomyUp was founded in 2013. It employs 1 to 10 people.
Where is EconomyUp based?
EconomyUp is headquartered in Milan, Italy, in the Europe region.
How does EconomyUp make money?
One revenue line is on record: advertising and Sponsorship.
Who are EconomyUp's main competitors?
Direct peers on record are Wired Italia, Ninja Marketing, Engage, Startup Italia and ZeroUno. TechCrunch is listed as an others. Broad incumbents are Forbes Italia and Il Sole 24 Ore.
Does EconomyUp have an API?
No public API is recorded for EconomyUp.