Midas

What Midas does

Midas Selection (legal entity: Midas Selection (Midlands) Limited) is a privately held, founder-managed UK recruitment consultancy founded in 2003 and headquartered in Sutton Coldfield, West Midlands. The firm specialises in Sales, Marketing, and Executive/C-Level placements and operates across nine vertical sectors: Foodservice & Hospitality, Construction, Medical & Healthcare, Business Products & Services, Manufacturing & Industry, FMCG, Technology & IT, Executive & C-Level, and Commercial functions. Geographic reach covers the whole of the United Kingdom (England, Scotland, Wales, Northern Ireland) plus the Republic of Ireland. Nathan Jones has served as Managing Director since founding.

The core service portfolio includes a Contingent 360 Service (single-consultant end-to-end management of the recruitment cycle), a Retained Search and Selection Service for senior and confidential appointments, a Retained Advertising Service for volume or niche campaigns, and a Volume/Project Service for longer-term, multi-hire partnerships. Pricing is transaction-based: 25% of annual gross salary for placements under £40,000, 30% for £40,000-£79,999, and 35% for £80,000 and above, with payment due within 14 days of invoice. Add-on psychometric assessment is delivered through a partnership with Thomas International.

Technology consists of an integrated recruitment CRM with an analytics module capturing time-to-hire, candidate source, salary benchmarks, CV-to-interview ratios, offer acceptance rates, diversity data, and cost-of-recruitment metrics, plus a candidate-facing iOS/Android mobile job alert app. Distribution combines direct consultant engagement with enterprise clients, partnerships with major UK job boards (Reed, Total Jobs, Indeed, LinkedIn, Monster, Jobsite), SEO-driven website content, and a £250 candidate-referral incentive scheme. Named customers include Unilever, Toyota, Saint-Gobain, Mars, Epson, Mitie, Bidfood, Neopost, Briggs Amasco, and Hozelock.

Name

Midas

Legal name

Midas Selection (Midlands) Limited

Website

https://midas-selection.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Midas Selection is a UK-based specialist recruitment consultancy (founded 2003, Sutton Coldfield) placing Sales, Marketing, and Executive/C-Level candidates across nine vertical sectors including Foodservice, Construction, Medical, FMCG, Manufacturing, Technology, and Business Products, using a 360-degree single-consultant methodology with transaction-based placement fees.

Ownership category

akta.pro rank

Product category

Recruitment Services

NAICS

Executive Search Services (561312), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro industry

PRIMARYBPACAFAB

Executive & Leadership Direct Hire

Business & Public Services/HR, Staffing & Recruitment Services/Permanent Placement & Direct Hire

SECONDARYBPACAFAD

Sales, Marketing & Customer Success Direct Hire

Business & Public Services/HR, Staffing & Recruitment Services/Permanent Placement & Direct Hire

SECONDARYBPACAPAD

Talent Acquisition (Recruiting) & Applicant Tracking (ATS)

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

SECONDARYBPACAMAH

Leadership Potential, High-Potential & Succession Assessments

Business & Public Services/HR, Staffing & Recruitment Services/Talent Assessment, Testing & Psychometrics

Keywords

• Executive recruitment services
• Sales recruitment agency
• Marketing recruitment agency
• Retained search selection
• Contingent placement services

Headquarters

HQ city

Sutton Coldfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Contingent Placement Fees: Standard recruitment fees calculated as percentage of candidate's annual salary. Fee becomes due immediately upon commencement of engagement. Rates: 25% for salaries under £40,000, 30% for £40,000-£79,999, 35% for £80,000+. Payment terms: 14 days from invoice date.
2. Executive Search Services: Retained search service for senior appointments with fees calculated as percentage of anticipated salary. Payment structured in installments: half due on instruction, balance on candidate commencement. Refund policy: no refunds if no appointment made.
3. Advertising Services: Retained exclusive advertising service for clients with numerous hiring requirements, expansions, or niche roles. Includes offline and online advertising in suitable publications, either branded or confidential.
4. Psychometric Testing: Value-add psychometric solutions through partnership with Thomas International, offering assessment tests covering all aspects of the employee lifecycle.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Midas Selection is a UK specialist recruitment consultancy placing sales, marketing, executive/C-level, and commercial professionals into client organizations across nine industry verticals. It delivers services through a 360-degree single-consultant methodology covering Contingent 360 placements, Retained Search and Selection for senior hires, Retained Advertising campaigns, and Volume/Project hiring, supplemented by psychometric testing via Thomas International. The firm is paid through percentage-based placement fees on the hired candidate's annual salary, with additional support via a recruitment analytics platform and a candidate-facing mobile app.

Product overview

Midas Selection operates as a unified recruitment platform offering a portfolio of services centered around executive search and selection. The core offerings include the Contingent 360 Service for standard placements, the Retained Advertising Service for exclusive campaigns, the Retained Search and Selection Service for senior executive hires, and the Volume/Project Service for bulk hiring needs. Additional value-add services include Psychometric Solutions through Thomas International partnership, a dedicated Mobile App for job seekers, and Recruitment Analytics for data-driven hiring insights. The company specializes across multiple vertical sectors (Foodservice, Construction, Medical & Healthcare, Business Products & Services, Manufacturing & Industry, FMCG, Technology, and Executive/C-Level) and focuses on Sales, Marketing, and Executive recruitment disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Contingent 360 Service A non-retained recruitment service where a single consultant manages the entire recruitment cycle from client engagement through to candidate placement, providing end-to-end support for hiring partners.
• Retained Search and Selection Service A direct headhunting solution for senior, confidential, or business-critical appointments where Midas identifies and approaches passive candidates from targeted sources; fees structured as a percentage of anticipated salary paid in installments.
• Retained Advertising Service A retained and exclusive advertising service for clients with numerous hiring requirements, niche roles, or expansion needs, including offline and online advertising in suitable publications on a branded or confidential basis.
• Volume/Project Service An exclusive solution for volume hiring needs incorporating client microsites and dedicated advertising, offered under longer-term partnership arrangements with cost-effective pricing.
• Psychometric Solutions Value-add psychometric assessment tools provided through partnership with Thomas International, covering all aspects of the employee lifecycle from assessment to selection.
• Midas Selection Mobile App A mobile job-seeking application for iOS and Android enabling candidates to set up job alerts, receive push notifications for vacancies, benchmark salaries, and access video content and recruitment advice.
• Recruitment Analytics Service Data-driven insights and reporting covering time to hire, candidate source, salary averages, diversity data, CV to interview ratios, offer acceptance rates, and cost of recruitment metrics, delivered to client partners as a value-add reporting layer.

Named customers10 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Recruitment and Employment Confederation (REC)coreOthersProud and long-standing member of the REC, the governing body representing the interests of the private recruitment industry to government, business and media in both the UK and Europe. As a condition of membership, Midas must prove full compliance with the law and abide by the Code of Professional Practice.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hays Recruitment: Global recruitment specialist with significant UK operations across sales, marketing, construction, healthcare, and technology verticals. Competes head-to-head with Midas for permanent placement fees in overlapping vertical markets.
• Reed Specialist Recruitment: One of the UK's largest recruitment brands offering permanent, temporary, and executive search across professional disciplines. Directly competes with Midas for sales, marketing, and commercial roles with overlapping sector coverage.
• Robert Walters: UK-listed professional recruitment consultancy specialising in mid-to-senior sales, marketing, and executive roles across multiple sectors. Highly comparable in vertical structure, fee model, and customer base to Midas Selection.
• Robert Half: Global staffing and recruitment firm with UK presence focused on professional, finance, sales, and marketing talent. Comparable to Midas in fee structure, vertical approach, and mid-market client targeting.
• Morgan McKinley: International professional recruitment firm with strong UK presence focused on finance, accounting, and sales/marketing mid-to-senior roles. Comparable boutique-style specialist comparable to Midas in vertical segmentation.
• Michael Page: Global professional recruitment firm with strong UK presence in sales, marketing, and executive placements. Directly comparable to Midas in service mix (permanent + retained search) and target customer (mid-market to enterprise UK employers).

Emerging players

• CMD Recruitment: UK boutique recruitment consultancy focused on sales, marketing and commercial appointments in the South West / Midlands. Similar scale and specialism to Midas Selection with overlapping verticals.
• Carter Murray: Boutique executive search firm within the Pertemps network specialising in marketing, communications, and sales leadership roles. Comparable positioning to Midas's executive/C-level specialism at similar scale.

Broad incumbents

• Adecco UK: Major global staffing group with broad UK operations spanning permanent placement, temporary staffing, and workforce solutions. Larger incumbent with overlapping sales/marketing coverage but broader portfolio of services.

Others

• LinkedIn Talent Solutions: Digital recruitment platform and indirect competitor to Midas's core placement services. While not a direct peer in the consulting sense, its growing influence on sourcing and employer branding represents a structural threat/adjacent ecosystem player to traditional recruitment consultancies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/midas-selection
• Xx.com/midasselection

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midas