Koala Labeling
Koala Rotulación is a Bizkaia-based Spanish signage, large-format digital printing, and industrial painting firm founded in 2002, serving enterprise, government, and SMB clients across Spain with turnkey design-to-installation projects.
- Company typePrivate
- Founded2002
- HeadquartersBasauri, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Koala Labeling does
Koala Rotulación, S.L. (operating as Koala Labeling / Koala Rotulación) is a Bizkaia-based Spanish signage and visual-communication company founded in 2002 by three partners. The firm provides a turnkey portfolio covering rotulación (signage and lettering), large-format digital printing, space customization (including exhibitions and trade show booths), and industrial painting for surfaces such as roads, sports courts, warehouses, airports, and parking lots. Core production technology consists of computer-assisted vinyl cutting and digital printing equipment, supported by in-house installation teams that deliver projects on customer premises as well as from the company's facilities.
The business is structured around custom, quote-based project work. The documented sales process has three steps: customer request, custom visual proposal, and execution across design, production, and installation under a single provider. Pricing is not publicly disclosed and there are no subscription or recurring contracts; revenue is generated from one-time project fees. Geographic reach is anchored in the Basque Country with documented national delivery in Spain (Madrid, Bilbao) and international trade fair participation in France, England, and Germany.
Koala operates from owned facilities in San Miguel de Basauri totaling over 1,000 m² of manufacturing and assembly space (including a dedicated digital-printing facility in the Arteagoiti industrial park). The firm holds ISO 9001:2015 certification and is pursuing ISO 14001 and ISO 45001. The client base spans enterprise and institutional accounts (Heineken, Cruzcampo, Vodafone, Movistar, Nissan, BBK Kutxabank, Guggenheim Bilbao, Gobierno Vasco, MediaMarkt, FedEx, Seur) alongside SMB work. The company is privately held with no disclosed institutional funding, no M&A history, and no patents or trademarks on record.
Koala Labeling firmographics
Firmographics- Name
- Koala Labeling
- Legal name
- KOALA ROTULACION, S.L.
- Website
- https://koalarotulacion.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Koala Rotulación is a Bizkaia-based Spanish signage, large-format digital printing, and industrial painting firm founded in 2002, serving enterprise, government, and SMB clients across Spain with turnkey design-to-installation projects.
- Ownership category
- akta.pro rank
Koala Labeling industry classification
Industry- Product category
- Commercial Signage Services
- NAICS
- Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (54185)
- akta.pro primary industry
- Corporate Event Decor, Branding & Signage (HSACADAJ)
Keywords
Where Koala Labeling is headquartered
LocationHeadquarters
- HQ city
- Basauri
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Koala Labeling business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Signage and Printing Projects: Project-based one-time fees for signage (rotulación), digital printing, industrial painting, and space personalization. Services are sold as custom project quotes rather than recurring subscriptions. Turnkey delivery model covering design, production, and installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Koala Labeling product offering
Product offeringCore offering
Koala Labeling (Koala Rotulación) is a comprehensive signage and visual communication company that designs, fabricates, and installs customized signage, digital printing, industrial painting, vehicle wrapping, and exhibition booth installations. Operating from over 1,000 m² of facilities in Bizkaia, Spain, the company delivers turnkey projects — from initial concept and design through production and on-site installation — for enterprise and public-sector clients across Spain.
Product overview
Koala Rotulación is a comprehensive signage and visual communication company based in Bizkaia, Spain, offering an integrated portfolio of signage, space customization, interior/exterior signage, and industrial painting services. The company operates from over 1,000 m² of facilities and provides a complete service from design and fabrication to installation, serving clients ranging from local businesses to multinational corporations. Core offerings include traditional and digital signage (Rotulación), space personalization (Personalización de Espacios), interior/exterior signage systems (Señalización), industrial painting (Pintura Industrial), and specialized sub-products such as vehicle wraps, billboards, trade show booths, and dimensional lettering.
Differentiator
Problem solved
Functional benefit
Products and services
- Rotulación (Signage/Labeling) Design, creation, and installation of customized signage for businesses — including signage on billboards, vehicles, facades, banners, and illuminated signs — using cut vinyl and digital printing techniques.
- Personalización de Espacios (Space Customization)
Quantifiable outcome
- Turnkey project delivery meeting quality and deadline requirements, as verified by clients such as Guggenheim Bilbao, MediaMarkt, and Cadena Ser.
- +1 more outcomes
Companies that use Koala Labeling
Customer profileNamed customers25 records
Segments6 records
Ideal customer profiles3 records
Koala Labeling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Koala Labeling partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights4 records
Koala Labeling competitors and assessment
Company assessmentBroad incumbents
- Allen Industries: US national signage and brand implementation company serving multi-site enterprise clients. Closely comparable to Koala in handling large-format signage and brand-identity rollouts for enterprise customers.
- YESCO (Young Electric Sign Company): Large US sign manufacturer and installer offering custom signage, electronic displays, and maintenance services. Comparable to Koala in custom design-through-installation offerings for commercial and institutional clients.
- FASTSIGNS: Global franchised signage, graphics, and visual communications provider with thousands of locations. Comparable to Koala in offering turnkey signage, vehicle wraps, and printing solutions for businesses, but operates at far greater scale and primarily through franchisees.
- Identity Group: US-based signage, branding, and visual communications company serving enterprise clients with design, manufacturing, and installation services. Comparable to Koala's turnkey model and enterprise customer focus (e.g., retail, hospitality, corporate).
- Signify (formerly Philips Lighting signage business): Global lighting and illumination company that also supplies illuminated signage solutions. Adjacent to Koala's illuminated sign and dimensional lettering offerings, though focused on lighting technology rather than full turnkey rotulación.
Direct peers
- Aismar Señalización: Spanish signage and signalization manufacturer with national reach. Comparable to Koala in exterior/interior signage systems and industrial wayfinding, though more focused on regulatory and traffic signage.
- Grupo INSE Rotulación: Spanish signage and visual communications company offering rotulación, vehicle wrapping, and large-format printing. A direct regional/national peer to Koala within the same Spanish market and same core service set.
- MR PIXEL (Grupo Pixel): Spanish digital printing and signage company offering large-format printing, vinyl cutting, and installation services. Directly comparable to Koala's large-format digital printing and signage production capabilities.
- Letra Systems: Spanish signage fabrication and installation company specializing in illuminated signs, lettering, and corporate branding. Directly comparable to Koala's rotulación and Señalización offerings for retail, corporate, and public-sector clients.
Regional players
- Rotulación Gallega: Regional Spanish signage company based in Galicia providing rotulación, vehicle wraps, and printing. Comparable service offering to Koala but operating in a different geography (northwestern Spain).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Koala Labeling social profiles
Digital presenceKoala Labeling compliance and trust
Trust signalCompliance3 records
Koala Labeling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koala Labeling leadership team
Management profileNumber of profiles
Profiles1 record
Koala Labeling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koala Labeling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koala Labeling
What does Koala Labeling do?
Koala Labeling (Koala Rotulación) is a comprehensive signage and visual communication company that designs, fabricates, and installs customized signage, digital printing, industrial painting, vehicle wrapping, and exhibition booth installations. Operating from over 1,000 m² of facilities in Bizkaia, Spain, the company delivers turnkey projects — from initial concept and design through production and on-site installation — for enterprise and public-sector clients across Spain.
Is Koala Labeling a public or private company?
Koala Labeling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Koala Labeling founded?
Koala Labeling was founded in 2002. It employs 11 to 50 people.
Where is Koala Labeling based?
Koala Labeling is headquartered in Basauri, Spain, in the Europe region.
How does Koala Labeling make money?
One revenue line is on record: signage and Printing Projects.
Who are Koala Labeling's main competitors?
Broad incumbents on record are Allen Industries, YESCO (Young Electric Sign Company), FASTSIGNS, Identity Group and Signify (formerly Philips Lighting signage business). Direct peers are Aismar Señalización, Grupo INSE Rotulación, MR PIXEL (Grupo Pixel) and Letra Systems. Rotulación Gallega is listed as a regional player.
Does Koala Labeling have an API?
No public API is recorded for Koala Labeling.
What industry is Koala Labeling in?
Koala Labeling's product category is Commercial Signage Services. Its primary akta.pro industry code is HSACADAJ, Corporate Event Decor, Branding & Signage. Its NAICS code is 33995.