Royal Upholstery
Royal Upholstery is a privately held Spokane, Washington-based distributor (founded 1957) supplying vinyl, microsuede, sewing machines, tools, and upholstery hardware to automotive, marine, contract, and furniture professionals across the US via e-commerce, wholesale accounts, and regional installation services.
- Company typePrivate
- Founded1957
- HeadquartersSpokane, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Royal Upholstery does
Royal Upholstery (legal entity WILPAT ENTERPRISES, doing business as Royal Upholstery & Distributing) is a Spokane, Washington-based distributor of upholstery materials, tools, and supplies founded in 1957 and privately held. The company's core offering is a catalog of vinyl and microsuede fabrics organized by end market: Automotive Vinyl (69 SKUs), Marine & Awning Vinyl (52 SKUs), Contract & Hospitality Vinyl (22 SKUs), Furniture, Foam, and Tarp, supplemented by industrial sewing machines (including Consew), hand tools (wire formers, unsnapping tools, turn button drivers, spring benders, cutting pads, tucking tools, hand punches), and hardware (Common Sense fasteners, DOT snap caps/sockets/studs). Products carry multiple flammability and safety certifications including FMVSS 302, NFPA 260 Class I, CA TB 117-2013, UFAC Class 1, BIFMA Class A, IMO MSC, and ASTM D 3690, allowing them to be specified for regulated automotive, commercial, marine, and healthcare applications.
The business operates through three revenue streams: retail and wholesale product sales via the royaluph.com e-commerce storefront with US-wide freight shipping and local pickup at 226 E Sprague Ave; wholesale accounts with bulk-discount pricing for eligible B2B buyers; and custom upholstery installation services across Commercial, Automotive, Furniture, and Marine verticals, offered primarily in the Inland Northwest region. Distribution is omnichannel in light form — the company's own WordPress/WooCommerce-style site, phone sales, a Facebook page, and an Instagram location profile — with no marketplace presence, no public API, and no mobile app. GTM is sales-led and relationship-driven, targeting upholstery professionals (auto upholsterers, marine canvas builders, contract furnishers, furniture restorers) alongside smaller-volume DIY and consumer buyers, with no enterprise anchor customers and no disclosed revenue or headcount beyond the 11-50 employee band.
Royal Upholstery firmographics
Firmographics- Name
- Royal Upholstery
- Legal name
- WILPAT ENTERPRISES
- Website
- https://royaluph.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Royal Upholstery is a privately held Spokane, Washington-based distributor (founded 1957) supplying vinyl, microsuede, sewing machines, tools, and upholstery hardware to automotive, marine, contract, and furniture professionals across the US via e-commerce, wholesale accounts, and regional installation services.
- Ownership category
- akta.pro rank
Royal Upholstery industry classification
Industry- Product category
- Upholstery Materials and Supplies
- NAICS
- Furniture and Home Furnishings Retailers (4491), Reupholstery and Furniture Repair (81142), Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)
- akta.pro secondary industry
- Upholstery & Drapery Fabric Retail (CRALADAI)
Keywords
Where Royal Upholstery is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Royal Upholstery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Product Sales: One-time product sales of upholstery materials including vinyl, microsuede, fabric, sewing machines, tools, and supplies. Products are sold per yard, unit, or pack at various price points ranging from $8 to $2,000.
- Wholesale Accounts: Wholesale pricing is available for eligible businesses, offering volume-based discounts on upholstery materials and supplies.
- Upholstery Services: Custom upholstery installation services for commercial, automotive, furniture, and marine applications in the Inland Northwest region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
| Unit Pricing | Pay-as-you-go | Wholesale Accounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Royal Upholstery product offering
Product offeringCore offering
Royal Upholstery distributes upholstery materials, tools, sewing machines, and hardware through its e-commerce platform and Spokane, WA warehouse. Its catalog spans automotive, marine, contract/hospitality, furniture, foam, and tarp categories, complemented by custom upholstery installation services for commercial, automotive, furniture, and marine applications in the Inland Northwest.
Product overview
Royal Upholstery is an upholstery supply company serving the Inland Northwest since 1957, offering both products and installation services. The product portfolio centers on upholstery materials (vinyl and microsuede) organized by application: Automotive Vinyl (69 products), Marine & Awning Vinyl (52 products), Contract & Hospitality Vinyl (22 products), and Furniture Upholstery Vinyl (7 products), plus Foam, Fabric, and Tarps. Supporting products include Sewing Machines (Consew industrial machines), Tools (ZOOM SPOUT oil, Schmetz needles, hand tools like Wire Former, Unsnapping Tool, Turn Button Driver, Cutting Pad, Tucking Tool), and Hardware (Common Sense fasteners, DOT snaps, clips, fasteners, rivets, zippers). The company also provides wholesale accounts for eligible businesses. Installation services are offered in Commercial, Automotive, Furniture, and Marine categories from their Spokane, WA location.
Differentiator
Problem solved
Functional benefit
Products and services
- MicroSuede Vinyl A durable microsuede vinyl engineered for seating applications in interior and exterior environments, constructed from 100% virgin PVC with polyester backing. Offers up to 500,000 cycles abrasion resistance, 1,500 hours UV resistance, and cold crack rating of -32°F. Features antimicrobial and anti-pinking protection for automotive, marine, furniture, and commercial applications.
- Odessa Vinyl A distressed leather-look vinyl designed for automotive, marine, hospitality, and healthcare environments. Offers 100,000 double rubs abrasion resistance, 1,000 hours UV resistance, and -10°F cold crack rating. Features anti-microbial and anti-mildew protection.
- Windsong Vinyl A PVC upholstery material with 100% polyester backing, suitable for marine, outdoor seating, office, hospitality, and restaurant applications. Features 650 hours UV resistance, 100,000 Wyzenbeek cycles, and mildew resistance.
- Yorktown Vinyl An upholstery vinyl with 54" width and 40-yard roll size, rated for 30,000 double rubs. Features -25°F cold crack resistance and 1000 hours UV resistance.
- Madrid Vinyl 100% virgin vinyl with polyester/rayon knit backing for automotive, general, office, residential, and RV applications. Features 300 hours UV resistance and heavy-duty Wyzenbeek abrasion resistance.
- Denali Essentials Vinyl An all-purpose vinyl line with 100% polyester knit backing. Offers 100,000 cycles abrasion resistance, 100 hours UV resistance, and -10°F cold crack rating. Phthalate-free, breathable, and inkjet printable.
- Wave Vinyl An upholstery vinyl suitable for automotive and marine applications with 40-yard rolls. Features 30.75 oz weight, -25°F cold crack rating, and IMO MSC certification.
- Sierra Automotive Vinyl An automotive vinyl with multiple color options including metallic finishes, designed for automotive interior applications.
- Merit Pro Longitude Vinyl (Closeout) An affordable automotive vinyl with UV resistance and heavy-duty Wyzenbeek abrasion. Features 300 hours QUV-B resistance, -10°F cold crack, and ASTM D 3690 Class A rating.
- Mercedes Silk Vinyl (Closeout) A closeout automotive vinyl in beige, available in solid and perforated options. Limited availability with no returns on closeout items.
- Longitude Vinyl An automotive, office, and RV vinyl with 32-yard rolls. Features heavy-duty Wyzenbeek abrasion resistance and multiple color options.
- Landau Elk Topping Black Vinyl Premier padded vinyl roof treatment with top-coated PVC facing and polyester needlefelt backing. 49" wide, 1.2mm thick, designed for vinyl roof replacement on vehicles.
- Consew 206RB-5 Sewing Machine Industrial-grade sewing machine priced at $1,995.00, designed for heavy-duty upholstery and leather sewing applications.
- ZOOM SPOUT Sewing Machine Oil Premium 4 oz. clear, white paraffin-based sewing machine oil with flexible extendable telescoping spout. Non-gumming lubricant that resists rust and oxidation, suitable for home and industrial sewing machines.
- Schmetz Sewing Machine Needles Industrial precision-manufactured round point (sharp) needles, size #22 (140). Compatible with multiple Artisan, Consew, Juki, Sailrite, and Singer models. Sold in packs of 10.
- Wire Former Heat-hardened steel tool for bending spring ends, forming no-sag and edge wire. 21 inches overall length, 2-3/4 inches width. Can be mounted in a vise for repetitive wire bends.
- Unsnapping Tool Hardened and tempered tool used to assemble socket pin and plastic gap. 4" overall length. For marine awning and general snapping applications.
- Turn Button Driver Fluted amber cellulose acetate handle tool with nickel blade for installing button screws. Used with Common Sense fasteners or other turn button fasteners. 5-3/4 inches overall length.
- Spring Benders (Pair) Nickel-plated spring benders for creating arcs, angles, and curves. 3/8 x 1 inches size, sold in pairs. Weight 6 oz.
- Cutting Pad Resilient vinyl cutting pad designed for use with Osborne punches. Semi self-healing surface, 10 x 10 x 3/8 inches. Can be used on both sides for longer durability.
- Tucking Tool Tool for tucking headlining and upholstery around windows and above doors. Features slightly curved steel blade with finished edges and rounded corners, plus hardwood riveted handle. Available with plastic or rigid metal blade.
- Automotive Vinyl Collection Vinyl materials designed for automotive interior applications including seats, door panels, and trim. 69 products available including OEM-matched colors.
- Marine Vinyl Collection Vinyl materials specifically formulated for marine environments with enhanced UV resistance, mildew resistance, and durability for boat interiors and awnings. 52 products available.
- Contract & Hospitality Vinyl Collection Commercial-grade vinyl materials designed for contract and hospitality applications including hotels, restaurants, and office spaces. 22 products available.
- Marine & Awning Supplies Complete range of supplies for marine and awning applications including cleaners, protectants, zippers, fasteners, screen mesh, and miscellaneous hardware. 41 products available.
- Commercial Upholstery Services Custom commercial upholstery installation services for businesses in the Inland Northwest region.
- Automotive Upholstery Services Custom automotive upholstery services including seats, interiors, and specialty applications.
- Furniture Upholstery Services Custom furniture upholstery services for residential and commercial furniture restoration and reupholstery.
- Marine Upholstery Services Custom marine upholstery services for boats and watercraft interiors.
Companies that use Royal Upholstery
Customer profileSegments5 records
Ideal customer profiles4 records
Royal Upholstery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Royal Upholstery partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Royal Upholstery competitors and assessment
Company assessmentDirect peers
- Sailrite: Sailrite is a direct peer selling marine, awning, and DIY upholstery fabrics, tools, sewing machines, and supplies to professionals and hobbyists via e-commerce. Highly comparable catalog mix, customer base (marine/upholstery professionals), and B2C/B2B digital-first model, though Sailrite operates at a national scale.
- Morbern: Morbern is a North American vinyl manufacturer whose products (e.g., automotive vinyl, contract/hospitality vinyl, marine vinyl) directly overlap Royal Upholstery's distributed assortment. Comparable in target end-markets and material specifications, though Morbern is upstream as a manufacturer.
- Brewer's Fabric & Supplies: Brewer's Fabric is an upholstery and craft fabric retailer offering vinyls, foam, tools, and supplies online and in-store. Comparable in product mix (upholstery vinyls, microsuedes, tools) and B2C/SMB customer base.
- The Foam Factory: The Foam Factory sells upholstery foam, fabrics, and cushion supplies direct to consumers and small businesses via e-commerce. Comparable in retail channel, foam/upholstery supply focus, and customer base of DIY upholsterers and small shops.
- Ed Tucker Distributors: Ed Tucker is a wholesale distributor of upholstery fabrics, vinyl, foam, and supplies serving the Western U.S. Directly comparable in product mix (automotive, marine, furniture, contract vinyls), wholesale/B2B model, and geographic footprint in similar regional markets.
- Enduratex: Enduratex supplies coated fabrics and vinyl for automotive, marine, and upholstery applications. Comparable in product specifications (cold crack, UV, abrasion resistance) and target customer segments (automotive upholsterers, marine fabricators).
Others
- Consew: Consew is an industrial sewing machine brand that Royal Upholstery resells (e.g., Consew 206RB-5 at $1,995). Comparable as a supplier of heavy-duty sewing equipment to the same upholstery professional customer base, though positioned as a brand/vendor rather than distributor.
Broad incumbents
- Spradling International: Spradling is a large established vinyl and coated-fabric manufacturer serving automotive, marine, contract, and healthcare end-uses. Broadly comparable product category and end-market exposure, but operates as an upstream incumbent rather than a regional distributor.
- Nassimi: Nassimi is a textile and vinyl supplier serving contract, hospitality, healthcare, and residential upholstery markets. Overlaps with Royal Upholstery's contract/hospitality and furniture verticals, but at a broader, manufacturer-led scale.
- Keystone Automotive Operations: Keystone is a large automotive aftermarket parts distributor with upholstery, trim, and interior restoration products. Overlaps with Royal Upholstery's automotive segment at scale, but distributes a much broader automotive parts catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Royal Upholstery social profiles
Digital presenceRoyal Upholstery compliance and trust
Trust signalCompliance25 records
Royal Upholstery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Upholstery leadership team
Management profileNumber of profiles
Profiles1 record
Royal Upholstery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Upholstery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Upholstery
What does Royal Upholstery do?
Royal Upholstery distributes upholstery materials, tools, sewing machines, and hardware through its e-commerce platform and Spokane, WA warehouse. Its catalog spans automotive, marine, contract/hospitality, furniture, foam, and tarp categories, complemented by custom upholstery installation services for commercial, automotive, furniture, and marine applications in the Inland Northwest.
Is Royal Upholstery a public or private company?
Royal Upholstery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Royal Upholstery founded?
Royal Upholstery was founded in 1957. It employs 11 to 50 people.
Where is Royal Upholstery based?
Royal Upholstery is headquartered in Spokane, United States, in the North America region.
How does Royal Upholstery make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are wholesale Accounts and upholstery Services.
Who are Royal Upholstery's main competitors?
Direct peers on record are Sailrite, Morbern, Brewer's Fabric & Supplies, The Foam Factory, Ed Tucker Distributors and Enduratex. Consew is listed as an others. Broad incumbents are Spradling International, Nassimi and Keystone Automotive Operations.
Does Royal Upholstery have an API?
No public API is recorded for Royal Upholstery.
What industry is Royal Upholstery in?
Royal Upholstery's product category is Upholstery Materials and Supplies. Its primary akta.pro industry code is CRAIALAF, Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers), with a secondary code of CRALADAI, Upholstery & Drapery Fabric Retail. Its NAICS code is 4491 and its SIC code is 5700.