Northwest Regional Health

What Northwest Regional Health does

Northwest Regional Health, now operating as North Mississippi Health Services-South Marion (NMHS-South Marion), is a community acute care hospital located at 1530 US Highway 43 in Winfield, Alabama. Founded in 1949 and operated with 251-500 employees, the 24/7 facility serves residents of Winfield and Marion County in northwest Alabama and has been integrated into the broader North Mississippi Health Services (NMHS) regional hospital system under a unified brand. Its clinical footprint spans a medical-surgical unit, a four-bed intensive care unit, a 10-bed geriatric psychiatric unit, a 10-bed swing bed unit, on-site dialysis, medical detox, and surgery, supplemented by emergency and trauma care, cardiopulmonary testing, rehabilitation, respiratory and pulmonary care, sleep medicine, wound care, and medical imaging/radiology.

The hospital's technology stack is built around the third-party YourCare Everywhere Patient Portal and Epic's MyChart-powered myConnection mobile application, which together provide patients with online and mobile access to appointments, medications, health alerts, and an online price estimator. Operations are supported by standard hospital information systems, diagnostic imaging platforms, and cardiopulmonary testing equipment rather than proprietary technology assets. Digital outreach includes a six-channel social media presence, a monthly 'True North' email newsletter, and Patient and Family Advisory Councils. The business model is fee-for-service patient care: revenue is generated from emergency, inpatient, outpatient, surgical, diagnostic, rehabilitation, and behavioral health encounters, collected through a mixed payor base of Medicare, Medicaid, state employee plans, and commercial insurance, with self-pay, financial assistance, and online price-estimate tools available to patients. Go-to-market is direct-to-consumer at a single community site, with patient capture through the emergency department, scheduled outpatient appointments, physician referrals, and the system's Find a Doctor service.

Name

Northwest Regional Health

Legal name

North Mississippi Health Services

Website

https://northwestrh.org

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

251–500 employees

Short description

Northwest Regional Health, now NMHS-South Marion, is a 24/7 community acute care hospital in Winfield, Alabama, serving Winfield and Marion County with emergency, inpatient, surgical, geriatric psychiatric, dialysis, and rehabilitation services through the North Mississippi Health Services network.

Ownership category

akta.pro rank

Product category

Community Hospital Services

NAICS

Ambulatory Health Care Services (621), Outpatient Care Centers (6214)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Hospital-Operated Urgent Care Centers (HLAFADAC), Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA)

Keywords

• Acute care hospital
• Emergency medical services
• Inpatient hospital care
• Community hospital services
• Diagnostic imaging radiology

Headquarters

HQ city

Winfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Care Services: Primary revenue from providing medical services to patients including emergency care, inpatient treatment, outpatient procedures, diagnostic testing, surgery, and rehabilitation services. Revenue collected through insurance (Medicare, Medicaid, commercial), self-pay, and financial assistance programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

North Mississippi Health Services-South Marion (formerly Northwest Regional Health) operates a 24/7 community hospital in Winfield, Alabama providing general acute care including emergency and trauma services, a medical-surgical unit, a four-bed intensive care unit, surgical care, geriatric psychiatric care, medical detox, dialysis, diagnostic imaging, cardiopulmonary testing, rehabilitation, respiratory and pulmonary care, sleep medicine, and wound care, supplemented by outpatient wellness and community health programs. Patients access these services through direct emergency presentation, physician referrals, scheduled outpatient appointments, and digital tools such as the YourCare Everywhere Patient Portal and myConnection/MyChart mobile app.

Product overview

North Mississippi Health Services-South Marion (formerly Northwest Regional Health) is a community hospital in Winfield, Alabama offering a unified portfolio of inpatient, outpatient, and community health services. The core clinical services include a Medical-Surgical Unit, a four-bed Intensive Care Unit, a 10-bed Geriatric Psychiatric Unit, a 10-bed Swing Bed Unit, medical detox, and dialysis. The hospital's digital health offerings center on the YourCare Everywhere Patient Portal and MyChart mobile app, which together enable patients to manage appointments, medications, and health alerts online. Specialized care services include Emergency & Trauma Care, Critical Care, Surgical Care, Cardiopulmonary Testing, Rehabilitation, Respiratory & Pulmonary Care, Sleep Medicine, Wound Care, and Medical Imaging/Radiology. The hospital also supports community wellness through Population Health Management, Nurse Link, Wellness Centers, and Classes & Events programs. Patient and staff recognition programs include the DAISY Award and the BEE Award. The hospital operates 24 hours a day, 7 days a week.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency & Trauma Care 24/7 emergency department providing immediate evaluation and treatment for acute illness and injury to local community residents.
• Critical Care / Intensive Care Unit Four-bed intensive care unit providing close monitoring and advanced care for critically ill patients.
• Hospital Medicine Services Inpatient medical care provided by hospital-based physicians managing patients throughout their hospital stay.
• Surgical Care Services Comprehensive surgical services including pre-operative, operative, and post-operative care across multiple surgical specialties.
• Medical Imaging / Radiology Diagnostic imaging services including X-ray, CT, MRI, ultrasound, and other radiologic examinations.
• Cardiopulmonary Testing Diagnostic testing services for heart and lung function, including EKGs, stress tests, and pulmonary function tests.
• Rehabilitation Services Physical, occupational, and speech therapy services to help patients recover from illness, injury, or surgery.
• Respiratory & Pulmonary Care Clinical services for the diagnosis and treatment of respiratory conditions, including breathing treatments and oxygen therapy.
• Sleep Medicine Diagnosis and treatment of sleep disorders including sleep apnea, insomnia, and other conditions through sleep study monitoring.
• Wound Care Services Specialized treatment for chronic, non-healing, or complex wounds using evidence-based protocols.
• Dialysis Services Inpatient and outpatient dialysis treatment for patients with kidney failure, provided on-site.
• Medical Detoxification Medically supervised detoxification services for patients undergoing substance withdrawal.
• Geriatric Psychiatric Unit A 10-bed inpatient psychiatric unit specializing in the mental health needs of older adult patients.
• Swing Bed Unit A 10-bed swing bed unit providing skilled nursing and rehabilitation services for patients requiring extended post-acute care.
• YourCare Everywhere Patient Portal Secure online portal enabling patients to track appointments, medications, and health alerts, and to estimate care costs.
• myConnection / MyChart Mobile App Mobile application on iOS and Android enabling patients to manage their health information on the go via the myConnection/MyChart platform.
• Wellness Centers Community health and wellness programs aimed at preventive care and healthy lifestyle promotion.
• Population Health Management Community health initiatives and programs aimed at improving the health outcomes of the broader patient population.
• Nurse Link A health resource program providing community members with nurse guidance and health information referral services.
• Classes & Events Health education classes, community events, and screening programs for preventive care awareness.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Helen Keller Hospital: A community hospital in Sheffield, AL of similar size serving the Shoals region with comparable acute care, surgical, and emergency services — directly comparable as a rural Alabama community hospital.
• Lakeland Community Hospital: A small rural community hospital in Haleyville, AL with emergency, inpatient, and outpatient services — highly comparable in scale, geographic setting, and service offerings to NMHS-South Marion.
• Russellville Hospital: A community hospital in Russellville, AL with emergency, inpatient, surgical, and outpatient services of comparable scale — directly comparable as a peer rural northwest Alabama community hospital.
• Fayette Medical Center: A rural community hospital in Fayette, AL providing acute care, swing bed, and emergency services — directly comparable as a peer-sized rural Alabama facility with similar service lines.
• Walker Baptist Medical Center: A community hospital in Jasper, AL of comparable scale providing emergency, inpatient, and surgical services to a similar rural Alabama population — directly comparable in service mix and patient demographics.
• Bryan W. Whitfield Memorial Hospital: A community hospital in Demopolis, AL providing acute care, emergency, and outpatient services to a comparable rural west Alabama population — closely matched in scale, mission, and service mix.
• Pickens County Medical Center: A small rural community hospital in Carrollton, AL serving a similarly sized west Alabama county — closely matched in patient demographics, payor mix, and acute care service portfolio.
• Northport Medical Center: A DCH-system community hospital in Northport, AL providing emergency and inpatient services to a similar west-Alabama population — comparable in scale and service mix as a regional peer.

Broad incumbents

• North Mississippi Medical Center: The flagship acute care hospital of the North Mississippi Health Services system in Tupelo, MS — directly comparable as the parent system's anchor facility and the primary referral destination for higher-acuity cases from NMHS-South Marion.

Regional players

• DCH Regional Medical Center: A 580-bed regional referral hospital in Tuscaloosa, AL that competes for higher-acuity patients from northwest Alabama communities and represents the regional alternative NMHS-South Marion patients may be referred to.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nmmc_news?lang=en
• YouTubeyoutube.com/user/nmmctupelo
• Facebookfacebook.com/north.mississippi.health.services
• LinkedInlinkedin.com/company/north-mississippi-health-services
• Instagraminstagram.com/northmississippihealthservices
• Pinterestpinterest.com/nmmcpins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwest Regional Health