MasParc

What MasParc does

MasParc is a private parking management company that operates Northeastern University's parking system under a 50-year concession agreement signed December 20, 2018. The company is structured as MasParc & Mobility LLC, a Connecticut LLC, with headquarters and a customer service office at 10 Gainsborough Street, Boston, MA. Its core function is managing approximately 3,000 parking spaces across four garages (Renaissance Park, Gainsborough, Columbus, West Village) and twelve surface lots serving the Northeastern University Boston campus, with an additional permit operation at the Oakland campus.

MasParc's technical platform combines gated parking infrastructure with License Plate Recognition (LPR) at entry/exit lanes, Husky Card (Northeastern University ID) credentialing for access control, and ChargePoint-integrated EV charging stations at three garages (32 spaces total). An online permit management system, integrated with LAZ Parking's transaction platform and Northeastern SSO login, enables permit purchase and vehicle updates. Day-to-day operations are managed by LAZ Parking, a national professional parking operator founded in 1981, which operates under the MasParc brand on campus.

The revenue model is diversified across five streams: subscription-based permits for students, faculty/staff, contractors, and alumni (priced $140-$6,166 per permit); usage-based hourly/daily parking at Renaissance Park Garage ($12-$48) and Gainsborough Garage; event parking ($35 for Boston Symphony Orchestra and Northeastern athletics); EV charging fees ($2/hr after 4 free hours, $10/day max); and parking citations ($35-$100 plus escalating late fees). Customer segments include university students, faculty/staff, contractors, alumni, and general visitors/event attendees. The company has 11-50 employees and no disclosed funding, operating as a stable, contract-anchored concession business rather than a venture-backed growth entity.

Name

MasParc

Legal name

MasParc & Mobility LLC

Website

https://masparc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

MasParc operates Northeastern University's parking system under a 50-year concession, managing ~3,000 spaces across 4 garages and 12 surface lots. It sells permits to students, faculty/staff, contractors, and alumni, with day-to-day operations managed by LAZ Parking.

Ownership category

akta.pro rank

Product category

University Parking Management Services

NAICS

Parking Lots and Garages (812930), Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)

akta.pro secondary industries

Campus Parking Operations & Enforcement (EDALAKAA), Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA), Permitting, Validation & Credential Programs (Permits, Passes, Validations) (BPABAKAL), Parking Permits, Citations & Appeals Administration (EDALAKAB)

Keywords

• University parking services
• Parking permit management
• Parking enforcement
• EV charging stations
• Concession parking operations

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Parking Permit Fees: Annual and semester-based parking permits sold to Northeastern University affiliates including students (day, evening, overnight), faculty/staff (day, evening, preferred, overnight), contractors, and alumni. Permits grant access to designated parking facilities based on permit type.
2. Daily/Hourly Public Parking: Hourly and daily parking rates at public-accessible facilities including Renaissance Park Garage and Gainsborough Garage. Revenue generated from visitors and non-permit holders on per-use basis.
3. Event Parking: Special event parking rates at $35 for Boston Symphony Orchestra and Northeastern University athletics events, applied at Gainsborough Garage.
4. EV Charging Fees: Electric vehicle charging at ChargePoint stations with first 4 hours free. Overtime fee of $2.00 per hour beyond 4-hour limit with maximum $10 per day.
5. Parking Citations and Fines: Enforcement revenue from parking violations including $100 for fraudulent use/no permit, $35 for overtime, $100 for restricted area violations, with late fees of $15 after 30 days and additional $25 after 60 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MasParc operates Northeastern University's parking system through a 50-year concession agreement, managing approximately 3,000 parking spaces across four garages and twelve surface lots on the Boston campus. The company sells annual and semester parking permits to students, faculty, staff, contractors, and alumni via an online portal, and provides hourly/daily public parking at Renaissance Park Garage and Gainsborough Garage. Core operations also include parking enforcement (citations, immobilization, impoundment), event parking management for Boston Symphony Orchestra and Northeastern athletics, and EV charging infrastructure, with day-to-day management executed by LAZ Parking.

Product overview

MasParc is a parking management company operating Northeastern University's parking system through a 50-year concession agreement. The company provides a unified platform combining parking permit management (online purchase and administration), physical parking facilities (4 garages and 12 surface lots totaling approximately 3,000 spaces), and enforcement services. The core MasParc Parking Permit Management System enables students, faculty, staff, contractors, and alumni to purchase and manage permits online, while individual parking facilities (Renaissance Park Garage, Gainsborough Garage, Columbus Garage, West Village Garage, and surface lots) provide the physical parking infrastructure. Additional services include EV charging stations, carsharing spaces, ADA-accessible parking, and a Parking Finder tool. Day-to-day operations are managed through LAZ Parking.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Parking Permits Subscription parking permits for Northeastern University students, available as Day (5am-2am), Evening (2pm-11pm), and Overnight (24/7) tiers, plus Summer B semester options; sold online via masparc.com.
• Faculty and Staff Parking Permits Annual parking permits for Northeastern University full-time and part-time faculty and staff, including Day, Evening, Preferred (Gainsborough Garage 24/7), Overnight, and Belvidere-177 tiers; payroll deduction available for full-time employees.
• Contractor Parking Permits Annual parking permits for individuals employed by companies with active service agreements with Northeastern University, requiring an NU sponsor verification letter on university letterhead.
• Alumni Evening Permits Annual evening parking permits for Northeastern University alumni, valid 2pm-11pm at designated campus facilities, for campus visits, alumni events, and athletic activities.
• Renaissance Park Garage Public Parking Hourly and daily public parking at 835 Columbus Avenue with 972 total spaces, 24/7 access, EV charging stations, ADA spaces, Zipcar location, and discounted weekend ($22) and evening ($20) rates.
• Gainsborough Garage Public and Event Parking Hourly, daily, and special event parking at 10 Gainsborough Street with 328 total spaces, including ADA, carpool/vanpool spaces, customer service office, and $35 event rates for Boston Symphony Orchestra and Northeastern athletics.
• Northeastern University Oakland Campus Parking Parking permit services for Northeastern University's Oakland Campus, including resident student, commuter student, faculty/staff, and contractor permits, managed through the [email protected] contact channel.
• EV Charging Services Electric vehicle charging at 32 ChargePoint network spaces across three MasParc facilities; first 4 hours free, then $2.00/hour overtime up to $10/day maximum, activated via the ChargePoint mobile app.
• Parking Enforcement Services Parking regulation enforcement including citation issuance ($100 fraudulent use, $35 overtime, $100 restricted area), late fees ($15 after 30 days, $25 after 60 days), Barnacle immobilization device usage, and vehicle impoundment for violations.

Quantifiable outcome

• Scope 1 GHG emissions reduced from 24 tCO2e (2020) to 8 tCO2e (2023) - 67% reduction
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Northeastern UniversitycoreStrategic or Co-development Partner · 20 December 2018MasParc operates Northeastern University's parking system through a 50-year parking concession agreement that began December 20, 2018. The partnership includes management of the permit system, parking enforcement, customer service, motorist assistance, event parking management, and parking facility maintenance including major renovations.
• LAZ ParkingcoreImplementation/ SI/ Consulting PartnerLAZ Parking is the professional parking operator that manages day-to-day parking operations under the MasParc name on the Northeastern University campus. Founded in 1981, LAZ Parking is one of the largest and fastest growing parking operators in the United States with thousands of locations and dozens of offices across the country.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• T2 Systems: Provider of parking management software and technology (permits, enforcement, PARCS) to universities, municipalities, and operators. Comparable as a technology vendor whose systems underpin campus parking operations like MasParc's.
• SpotHero: Digital parking marketplace enabling drivers to find and reserve parking at garages and lots nationwide. Comparable as an adjacent technology/marketplace layer addressing the same transient-parking demand MasParc serves at Renaissance Park and Gainsborough garages.
• ParkMobile: Leading parking payments and reservation app used by operators and consumers across thousands of facilities. Comparable as a technology/payments layer serving campus and commercial parking — adjacent to MasParc's hourly/event revenue model.
• Metropolis Technologies: AI-driven parking access and payment platform deploying LPR/cashless systems in garages and lots. Comparable as an emerging technology player whose LPR and access-control approach mirrors MasParc's Columbus and Renaissance Park deployment.
• FlashParking: Cloud-based parking management platform serving operators with permit, enforcement, and PARCS solutions. Comparable as a parking technology vendor targeting universities and commercial operators in MasParc's space.

Direct peers

• Parking Concepts Inc. (PCI): Regional parking management company operating garages, lots, and valet services across the western US, including university and commercial accounts. Directly comparable as a third-party operator with similar permit/enforcement/event service offerings.
• Imperial Parking (Impark): North American parking management company operating hundreds of parking facilities including university, hospital, and commercial locations. Directly comparable to MasParc as a third-party parking operator offering permits, enforcement, and revenue control.
• LAZ Parking: One of the largest US parking operators; manages day-to-day operations of MasParc and operates thousands of parking locations nationwide. Directly comparable as a professional parking management company with similar service offerings (permits, enforcement, valet, event parking).

Broad incumbents

• SP+ (SP Plus Corporation): Large diversified parking facility operator providing management, maintenance, and technology services across thousands of locations in North America. Comparable as a major institutional parking operator, though broader in scope than MasParc's single-campus focus.
• ABM Industries: Major facility services company with a dedicated parking and shuttle services division serving commercial, healthcare, education, and aviation clients. Comparable as a multi-service operator with significant higher-ed and parking exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/MasParc_LAZ
• Facebookfacebook.com/MasParcLAZ

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MasParc