Ural Motorcycles
Ural Motorcycles (IMZ-Ural, Inc.) is a privately held, US-headquartered manufacturer of sidecar motorcycles with 80+ years of brand heritage. It sells Gear Up 2WD and cT 1WD models plus parts and accessories through an international dealer network serving individual adventure riders, families, and tour operators.
- Company typePrivate
- Founded1941
- HeadquartersRedmond, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Ural Motorcycles firmographics
Firmographics- Name
- Ural Motorcycles
- Legal name
- IMZ-Ural, Inc.
- Website
- https://imz-ural.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Ural Motorcycles (IMZ-Ural, Inc.) is a privately held, US-headquartered manufacturer of sidecar motorcycles with 80+ years of brand heritage. It sells Gear Up 2WD and cT 1WD models plus parts and accessories through an international dealer network serving individual adventure riders, families, and tour operators.
- Ownership category
- akta.pro rank
Ural Motorcycles industry classification
Industry- Product category
- Sidecar Motorcycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)
- akta.pro secondary industries
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
Keywords
Where Ural Motorcycles is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Ural Motorcycles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Motorcycle Sales: Primary revenue from sale of sidecar motorcycles including Gear Up, cT, Sahara, and Expedition models. Sales through dealer network in US, Canada, Australia, and international markets.
- Parts and Accessories: Parts catalog, accessories, and maintenance parts available through web shop (shop-imz-ural.com) and dealer network.
- Extended Warranty: 2-year unlimited mileage warranty standard on all bikes; additional 3rd year warranty available for $850 USD.
- Financing Services: Financing offered through Freedom Road Financial; company likely receives referral fees or partnerships from financing provider.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | cT model - 1WD sidecar motorcycle |
| One time/ perpetual license | Pay-as-you-go | Gear Up Base - Entry 2WD trim |
| One time/ perpetual license | Pay-as-you-go | Gear Up Standard - Mid-tier 2WD trim |
| One time/ perpetual license | Pay-as-you-go | Gear Up Sportsman SE - Adventure-focused trim |
| One time/ perpetual license | Pay-as-you-go | Adventure Package - Add-on accessory bundle |
| One time/ perpetual license | Pay-as-you-go | Black Powertrain Option |
| One time/ perpetual license | Pay-as-you-go | Undercoating Option |
| One time/ perpetual license | Pay-as-you-go | 3rd Year Extended Warranty |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Ural Motorcycles product offering
Product offeringCore offering
Ural Motorcycles designs, manufactures, and distributes factory-built sidecar motorcycles under its own brands, centered on the 2WD Gear Up family (Base, Standard, Sahara, Expedition trims) and 1WD cT model, with the next-generation Ural Neo 500 launching out of a new Chinese manufacturing partnership. The company also sells parts, accessories, sidecar safety training, and supports a global network of sidecar tour operators as part of its owner-experience ecosystem.
Product overview
Ural Motorcycles manufactures Russian-designed sidecar motorcycles, the only company in the world offering factory-built sidecars with over 80 years of heritage. The product lineup centers on the Gear Up series (2WD with on-demand sidecar wheel drive) available in multiple trims: Base, Standard, Sahara, and Expedition. The company also produces the cT model (1WD single-wheel drive) as a more approachable alternative. Special editions include Sportsman SE (camping-focused with Camp Wandawega), Red Sparrow, and Green Tanager custom projects, plus Weekender color editions. A new sub-brand called Ural Neo is launching with the Neo 500 model built in partnership with Chinese manufacturer Yingang. The company supports owners through sidecar tours network, safety training programs, and a comprehensive parts/accessories catalog. Technical specifications include 749cc OHV air-cooled flat-twin boxer engines producing 41 hp, 4-speed manual transmissions with reverse, and On-Demand 2WD systems.
Differentiator
Problem solved
Functional benefit
Brands
- Ural Neo 500: New lightweight, street-oriented sidecar motorcycle developed in partnership with Yingang, built in China
- Gear Up
- cT
Products and services
- Gear Up Base Entry-level 2WD sidecar motorcycle with on-demand sidecar wheel drive, Enduro Bench Seat, Passenger Handles and Footpegs, Sidecar Tonneau Cover, Floor Protection, Tool Kit, and Touch Up Paint; aimed at first-time Ural buyers wanting core 2WD capability.
- Gear Up Standard Mid-tier 2WD sidecar motorcycle building on the Base trim with LED Fog Lights, Jerry Can, Universal Spare Wheel, Luggage Rack, Auxiliary Power Outlet, Front Bumper, and Folding Utility Shovel, aimed at adventure riders who want more out-of-the-box capability.
- Gear Up Sahara 2WD sidecar motorcycle variant configured for desert and warm-weather riding with Sahara-specific features and color options.
- Gear Up Expedition Adventure-focused 2WD sidecar motorcycle with extended touring capabilities and expedition-ready features for long-distance overland travel.
- Gear Up Patrol 2WD sidecar motorcycle in patrol-style configuration popular among riders who travel with pets or cargo, leveraging the sidecar's carrying capacity and on-demand 2WD.
- Gear Up Sportsman SE Camping-focused special edition Gear Up created with Camp Wandawega, featuring 749cc boxer engine with on-demand 2WD plus LED Headlight, Sidecar Windshield, Marine Grade Waterproof Sunbrella Tonneau Cover, 12V Sidecar Power Adapter, Mud Legguards, and Rear Sidecar Bumper.
- cT 1WD sidecar motorcycle positioned as a more approachable alternative to the 2WD Gear Up, sharing approximately 90% of components but featuring 18-inch wheels for a lower center of gravity, level sidecar tub, sportier handling, and smoother left turns at highway speeds, starting at $17,499 MSRP.
- Ural Neo 500 Next-generation sidecar motorcycle built in partnership with Yingang in China, designed as a modern, lighter, street-oriented sidecar in a different price segment to bring new riders into sidecar motorcycling, with a national demo tour announced for 2026 starting in Florida.
- Adventure Package Off-road-focused accessory package priced at $1,750 USD / $2,300 CAD for the Gear Up, bundling adjustable touring windscreen, off-road skid plate, handlebar clamp ball mount, sidecar passenger windshield, hand guards with leg mud guards, H4 LED bulb with headlight guard, protective brackets, sidecar rear bumper, power outlet adapter, and adventure decal.
- Weekender Color-focused special edition Gear Up with lighthearted two-tone paint schemes featuring silver trim, available in Poppy Red, Sunshine Yellow, and Meadow Green on white and built for weekend adventures with an easy-to-install accessories receiver.
- Sidecar Safety Training Sidecar-specific safety training program offered to Ural owners (and prospective riders) with a rebate incentive to encourage completion after purchase.
- Sidecar Tours Network Curated global directory of sidecar tour operators across the US, Australia, Canada, Cuba, France, Morocco, Netherlands, New Zealand, Portugal, Russia, and Spain who run paid sightseeing and adventure rides using Ural motorcycles, including named operators like Rides by Me, Dapper Tours, CoPilot Rides, Rocky Mountain Sidecars, and Retro Tours.
- Parts and Accessories Shop Direct-to-consumer online parts catalog and accessories store (shop-imz-ural.com and live.uralcatalog.com) offering maintenance parts, individual accessories, and factory-produced parts with shipping from the Seattle US parts warehouse within 48 hours.
Quantifiable outcome
- 31-37 mpg fuel efficiency
- +3 more outcomes
Companies that use Ural Motorcycles
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Ural Motorcycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ural Motorcycles partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Congenia GmbHcoreEuropean partner working with Ural to organize factory-produced parts shipment from Kazakhstan. Supported by dealers and long-time Ural enthusiasts. Critical partnership for addressing parts supply challenges.
- Overland ExpominorAnnual overland adventure event where Ural participates with demo rides and special builds. 2024 featured Ural Gear Up as the Ultimate Overland Motorcycle build with custom paint and accessories.
- YingangcoreFamily-owned Chinese motorcycle company with decades of experience making sidecar-equipped models. Partnering with Ural to develop and manufacture the Ural Neo 500 - a new lighter, street-oriented sidecar motorcycle. Yingang provides manufacturing capability while Ural provides specifications and quality oversight.
- Kalabar CreationsminorCustom accessory builder for Ural motorcycles, featured at Overland Expo and dealer events.
- Ural JapanminorJapanese distributor and dealer network organizing sidecar tours and events including annual winter rides to Cape Soya, Hokkaido.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Ural Motorcycles competitors and assessment
Company assessmentDirect peers
- Piaggio: Piaggio's three-wheeled scooters (MP3, Liberty) compete with Ural in the multi-wheeled, sidecar-adjacent category. Both companies target practical urban mobility with a distinctive design and heritage identity, though Piaggio focuses on scooters rather than full motorcycles.
- Royal Enfield: Royal Enfield competes in the "character motorcycle" segment with heritage positioning, accessible pricing, and enthusiast community focus. Both brands emphasize authenticity, mechanical simplicity, and lifestyle-driven ownership experiences over cutting-edge technology.
- Can-Am (BRP): Can-Am's three-wheeled vehicles (Spyder, Ryker) are the closest direct analog to Ural's sidecar motorcycles — a multi-wheeled, adventure-touring vehicle format. Both target enthusiast riders seeking a distinctive, character-rich riding experience beyond traditional two-wheeled motorcycles.
Broad incumbents
- Triumph Motorcycles: Triumph shares the British heritage brand DNA (founded 1902) and competes in classic and adventure segments. Like Ural, Triumph monetizes long brand history through premium pricing and lifestyle marketing, though at significantly larger scale.
- Harley-Davidson: Harley-Davidson is the dominant American heritage motorcycle manufacturer with strong brand-led premium pricing. While not a direct sidecar competitor, it competes for the same enthusiast customer dollars and demonstrates the playbook for monetizing heritage brand equity at scale.
- Indian Motorcycle (Polaris): Indian Motorcycle shares Ural's American heritage-brand positioning and competes for premium cruiser and touring motorcycle buyers. Like Ural, it monetizes a long brand history through lifestyle-driven marketing and enthusiast community engagement.
- BMW Motorrad: BMW's GS series adventure touring motorcycles compete with Ural's Gear Up for adventure-minded riders. BMW represents the premium, technologically-advanced end of the adventure segment where Ural competes on authenticity and value rather than tech.
Emerging players
- Vespa (Piaggio): Vespa shares Ural's lifestyle-driven, design-led brand positioning and sidecar/sidecar-adjacent heritage. Both brands monetize iconic design and cultural cachet with premium pricing in a niche mobility category.
- Ural Motorcycles (legacy IMZ models): The original Russian IMZ entity (now separated post-2022) operates a smaller-scale production for the domestic Russian market and provides spare parts. This is the "other" Ural that may compete or collaborate with IMZ-Ural Inc. in different geographies.
Others
- Morgan Motor Company: Morgan is a heritage hand-built vehicle manufacturer with similar small-scale, craft-driven production and a customer base that values authenticity and tradition over mass-market features. Comparable as a "heritage craft brand" play in adjacent vehicle categories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ural Motorcycles social profiles
Digital presenceUral Motorcycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ural Motorcycles leadership team
Management profileNumber of profiles
Profiles1 record
Ural Motorcycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ural Motorcycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ural Motorcycles
What does Ural Motorcycles do?
Ural Motorcycles designs, manufactures, and distributes factory-built sidecar motorcycles under its own brands, centered on the 2WD Gear Up family (Base, Standard, Sahara, Expedition trims) and 1WD cT model, with the next-generation Ural Neo 500 launching out of a new Chinese manufacturing partnership. The company also sells parts, accessories, sidecar safety training, and supports a global network of sidecar tour operators as part of its owner-experience ecosystem.
Is Ural Motorcycles a public or private company?
Ural Motorcycles is a private company. It is classified as unknown and is currently operating.
When was Ural Motorcycles founded?
Ural Motorcycles was founded in 1941. It employs 251 to 500 people.
Where is Ural Motorcycles based?
Ural Motorcycles is headquartered in Redmond, United States, in the North America region.
How does Ural Motorcycles make money?
Four revenue lines are on record. Motorcycle Sales are the primary driver. The others are parts and Accessories, extended Warranty and financing Services.
Who are Ural Motorcycles's main competitors?
Direct peers on record are Piaggio, Royal Enfield and Can-Am (BRP). Broad incumbents are Triumph Motorcycles, Harley-Davidson, Indian Motorcycle (Polaris) and BMW Motorrad. Emerging players are Vespa (Piaggio) and Ural Motorcycles (legacy IMZ models). Morgan Motor Company is listed as an others.
Does Ural Motorcycles have an API?
No public API is recorded for Ural Motorcycles.
What industry is Ural Motorcycles in?
Ural Motorcycles's product category is Sidecar Motorcycles. Its primary akta.pro industry code is IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing, with a secondary code of CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 336991 and its SIC code is 3751.