Can-Am
Can-Am is the on-road vehicle brand of BRP, producing 3-wheel vehicles (Spyder, Ryker, Canyon) and all-electric motorcycles (Pulse, Origin) for North American consumers. It sells through an authorized dealer network and digital configurators at prices ranging from $6,599 to $11,499.
- Company typePrivate
- Founded1973
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Can-Am does
Can-Am is the on-road vehicle brand of BRP (Bombardier Recreational Products), a Canadian multinational powersports manufacturer publicly traded on the Toronto Stock Exchange under DOO. Founded in 1973 as a motorcycle division of Bombardier, discontinued in the 1980s, and revived in 2007 with the Spyder 3-wheel platform, Can-Am today produces a lineup of three-wheel vehicles (Spyder RT, Spyder F3, Ryker, Canyon) and, since 2024, all-electric motorcycles (Pulse naked, Origin dual-sport). Core technology centers on BRP's proprietary Rotax engine platforms, the distinctive 3-wheel vehicle architecture combining motorcycle dynamics with car-like stability, and the electric powertrain introduced with the Pulse and Origin models. The LinQ modular accessory system creates an aftermarket revenue stream anchored to the vehicle purchase.
Can-Am serves individual consumers across North America (US and Canada), reaching them through an authorized dealer network combined with a digital storefront featuring Build & Price configuration tools and a Find a Dealer locator. Pricing spans from $6,599 for entry-level Ryker 3-wheel vehicles to $11,499 for the Origin electric dual-sport, with a secondary revenue stream from parts, accessories, and apparel sold through the Can-Am Shop. Revenue is generated entirely through one-time hardware sales with no recurring subscription component. Marketing is built around experiential engagement (test rides, events), community-building programs (Women of On Road, Can-Am Community), and multi-channel social presence. Customer acquisition is augmented by the Learn to Ride program, which pairs licensing support with a $500 rebate for newly licensed 3-wheel riders.
Can-Am firmographics
Firmographics- Name
- Can-Am
- Legal name
- BRP (Bombardier Recreational Products)
- Website
- https://canamonroad.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Short description
- Can-Am is the on-road vehicle brand of BRP, producing 3-wheel vehicles (Spyder, Ryker, Canyon) and all-electric motorcycles (Pulse, Origin) for North American consumers. It sells through an authorized dealer network and digital configurators at prices ranging from $6,599 to $11,499.
- Ownership category
- akta.pro rank
Can-Am industry classification
Industry- Product category
- Powersports Recreational Vehicles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
- akta.pro secondary industries
- E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), Scooter & Moped Manufacturing (ICE) (IMACAEAC), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
Keywords
Can-Am business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Vehicle Sales: Can-Am generates revenue primarily through the sale of 3-wheel vehicles and electric motorcycles at various price points. 2026 pricing starts at $10,999 for the Pulse and $11,499 for the Origin. 2025 Ryker models start at $6,599. One-time purchase model with no recurring revenue component.
- Accessories, Parts & Clothing: Secondary revenue stream from selling accessories, parts, and apparel through the Can-Am Shop. LinQ accessories are highlighted as a product line. Dealers and the online shop serve as distribution points for these add-on purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Can-Am Pulse electric motorcycle starting price |
| One time/ perpetual license | Pay-as-you-go | Can-Am Origin electric motorcycle starting price |
| One time/ perpetual license | Pay-as-you-go | 2025 Ryker 3-wheel vehicle base price |
| One time/ perpetual license | Pay-as-you-go | 2025 Canyon promotional pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Can-Am product offering
Product offeringCore offering
Can-Am designs, manufactures, and distributes on-road recreational vehicles under BRP, including 3-wheel motorcycles (Ryker, Spyder F3, Spyder RT, Canyon series) and electric motorcycles (Can-Am Pulse naked bike and Can-Am Origin dual-sport). Vehicles are priced from $6,599 for entry-level 2025 Ryker models to $11,499+ for premium 2026 electric motorcycles, sold through an authorized dealer network complemented by online Build & Price configuration tools and an accessories, parts, and apparel shop.
Product overview
Can-Am is a vehicle brand under BRP (Bombardier Recreational Products) offering a lineup of powerful electric motorcycles and three-wheel vehicles. The product portfolio includes two electric motorcycle models (Can-Am Pulse naked bike and Can-Am Origin dual-sport), and multiple 3-wheel vehicle models (Ryker series, Spyder F3 series, Spyder RT series, and Canyon). The lineup spans from entry-level 3-wheel vehicles starting at $6,599 to premium electric motorcycles starting at $10,999, with accessories and parts available through the Can-Am Shop.
Differentiator
Problem solved
Functional benefit
Brands
- Can-Am On-Road: Product category encompassing 3-wheel vehicles and electric motorcycles for on-road use.
- Can-Am Off-Road
- Spyder
- Ryker
Products and services
- Can-Am Pulse All-electric naked motorcycle with premium design for individual on-road riders seeking emission-free, sustainable transportation; 2026 model year starting price $10,999.
- Can-Am Origin All-electric dual-sport motorcycle for individual on-road and light off-road riders seeking emission-free riding with versatility; 2026 model year starting price $11,499.
- Spyder RT Sea-to-Sky Luxury touring 3-wheel vehicle with new Mars Red Metallic color, refined wheels, and exclusive vehicle cover for individual riders seeking premium long-distance touring comfort and style.
- Spyder F3 Limited Special Series Premium 3-wheel vehicle featuring new Mars Red Metallic color, new wheels, and new LED fog lights for enhanced visibility for individual riders seeking sophisticated performance with premium features.
- Spyder F3-S Sport-focused 3-wheel vehicle featuring Circuit Yellow Metallic color with sportier features matching its performance capabilities for individual riders seeking thrilling handling.
- Can-Am Ryker Rally Adventure-oriented 3-wheel vehicle designed for rally-style riding for individual riders seeking off-pavement excitement and accessibility.
- Can-Am Ryker Entry-level 3-wheel vehicle providing accessible on-road riding for new riders and value-conscious individuals; 2025 models starting at $6,599 with various promotions available.
- Can-Am Canyon 3-wheel vehicle model with promotional offers providing savings up to $2,500 on select 2025 models for individual consumers.
- LinQ Accessories Modular quick-attach accessory system for Can-Am vehicles enabling fast installation of LinQ-compatible accessories and parts for individual vehicle owners.
Quantifiable outcome
- 2026 Can-Am Pulse starting at $10,999 and Origin starting at $11,499 — competitive electric motorcycle pricing bringing electric mobility within reach of more riders
- +1 more outcomes
Companies that use Can-Am
Customer profileSegments2 records
Ideal customer profiles2 records
Can-Am technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Can-Am partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Can-Am competitors and assessment
Company assessmentOthers
- BRP (Bombardier Recreational Products): Can-Am's parent company — Canadian multinational that also produces Ski-Doo snowmobiles, Sea-Doo watercraft, and Can-Am off-road vehicles (ATVs/side-by-sides). Relevant as the corporate parent providing manufacturing scale, dealer infrastructure, and capital backing to the Can-Am on-road brand.
Broad incumbents
- Harley-Davidson: Iconic American motorcycle manufacturer with broad portfolio including the LiveWire electric motorcycle line. Competes with Can-Am on on-road electric motorcycles (LiveWire vs. Pulse/Origin) and through Harley-Davidson Trike three-wheel offerings vs. Can-Am Spyder/Ryker.
- Honda Motorcycles: Global motorcycle OEM with extensive on-road motorcycle portfolio and emerging EV motorcycles (EM series). Competes with Can-Am across the entire on-road two-wheel segment and represents a deep-pocketed threat as it expands its electric lineup.
- Triumph Motorcycles: British heritage motorcycle manufacturer with traditional on-road portfolio and recently announced TE-1 electric motorcycle project. Competes with Can-Am on premium on-road positioning and represents a credible future EV competitor.
- Yamaha Motor: Major global motorcycle manufacturer with broad two-wheel portfolio and active EV development (TY-E trials, NEO's). Competes with Can-Am across multiple on-road segments and brings substantial R&D and dealer scale to the EV transition.
Emerging players
- Campagna Motors: Canadian manufacturer of the T-Rex three-wheel vehicle and V13R roadster. Competes with Can-Am in the niche three-wheel on-road segment with a more boutique, performance-oriented positioning vs. Can-Am's broader 3-wheel portfolio.
Direct peers
- Energica Motor Company: Italian premium electric motorcycle manufacturer offering sport and touring EV models. Directly competes with Can-Am Pulse at the premium end of the consumer electric motorcycle market with similar performance positioning and price tiers.
- Polaris Slingshot: Polaris's three-wheeled open-air road vehicle (Slingshot) directly competes with Can-Am's Ryker and Spyder lineup in the three-wheel on-road category, targeting similar enthusiast buyers seeking motorcycle-like experiences with enhanced stability.
- Zero Motorcycles: California-based electric motorcycle manufacturer producing naked, dual-sport, and sport models. Directly competes with Can-Am Pulse (naked) and Origin (dual-sport) in the premium consumer electric motorcycle segment with overlapping price points and target buyers.
- LiveWire Group: Harley-Davidson spinoff focused exclusively on premium electric motorcycles. Directly competes with Can-Am Pulse and Origin in the electric naked/standard motorcycle space with comparable premium positioning and performance characteristics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Can-Am social profiles
Digital presenceCan-Am financial estimates
Financial estimateRevenue estimate
Valuation estimate
Can-Am leadership team
Management profileNumber of profiles
Can-Am funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Can-Am M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Can-Am
What does Can-Am do?
Can-Am designs, manufactures, and distributes on-road recreational vehicles under BRP, including 3-wheel motorcycles (Ryker, Spyder F3, Spyder RT, Canyon series) and electric motorcycles (Can-Am Pulse naked bike and Can-Am Origin dual-sport). Vehicles are priced from $6,599 for entry-level 2025 Ryker models to $11,499+ for premium 2026 electric motorcycles, sold through an authorized dealer network complemented by online Build & Price configuration tools and an accessories, parts, and apparel shop.
Is Can-Am a public or private company?
Can-Am is a private company. It is classified as corporate owned and is currently operating.
When was Can-Am founded?
Can-Am was founded in 1973.
How does Can-Am make money?
Two revenue lines are on record. Vehicle Sales are the primary driver. The others are accessories, Parts & Clothing.
Who are Can-Am's main competitors?
BRP (Bombardier Recreational Products) is listed as an others. Broad incumbents are Harley-Davidson, Honda Motorcycles, Triumph Motorcycles and Yamaha Motor. Campagna Motors is listed as an emerging player. Direct peers are Energica Motor Company, Polaris Slingshot, Zero Motorcycles and LiveWire Group.
Does Can-Am have an API?
No public API is recorded for Can-Am.
What industry is Can-Am in?
Can-Am's product category is Powersports Recreational Vehicles. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing, with a secondary code of CRACASAG, E-Mopeds & Light Electric Motorbikes (Consumer). Its NAICS code is 336991 and its SIC code is 3751.