Heartland Pathology

What Heartland Pathology does

Heartland Pathology is a physician-owned, full-service anatomic and clinical pathology laboratory founded in 2004 and headquartered in Wichita, Kansas. The company operates through two legal entities — Heartland Pathology, P.A. and Heartland Pathology Diagnostics, LLC — co-located in the Cypress Medical South complex. It is directed by Medical Director Dr. Hana Razek, MD, supported by a team of board-certified pathologists with subspecialty expertise in breast, gastrointestinal, genitourinary, dermatopathology, hematopathology, and orthopedic pathology.

The core offering spans surgical pathology, cytopathology, dermatopathology, frozen section support, in-house immunohistochemistry (IHC), and clinical laboratory services including chemistry, hematology, coagulation, molecular, and urinalysis testing. Underlying technology includes a Laboratory Information Management System (LIMS) workflow, in-house IHC/FISH/PCR-based tumor marker analysis, and physician-facing EMR portals (NovoPath for anatomic, Copia for clinical) that deliver full-color PDF diagnostic reports with microphotography and integrate directly with external EMR systems. Turnaround time for routine specimens is 24-48 hours, with 24/7 pathologist availability for frozen section and intraoperative consultation.

Heartland Pathology generates revenue through a transaction-fee billing model, charging per specimen for anatomic and clinical pathology testing and billing Medicare, Medicaid, all major insurance carriers, and self-pay patients (with an indigent patient policy). Go-to-market is B2B healthcare, built on direct physician relationships, a regional courier specimen pickup network, and membership in the Specialty Independent Practice Association of Kansas (SIPAK). Consultation partnerships with Mayo Clinic, MD Anderson, Cleveland Clinic, and University of Missouri-Kansas City support difficult case referrals. The practice serves hospitals, endoscopy and surgery centers, clinics, and individual healthcare providers exclusively in south central Kansas, and billing is outsourced to Management Services Network.

Name

Heartland Pathology

Legal name

Heartland Pathology, P.A.

Website

https://heartlandpathology.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartland Pathology is a physician-owned, full-service anatomic and clinical pathology laboratory in Wichita, Kansas, serving hospitals, surgery centers, clinics, and physicians across south central Kansas since 2004 with in-house IHC, frozen section support, and 24-48 hour turnaround.

Ownership category

akta.pro rank

Product category

Pathology Laboratory Services

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Anatomic Pathology (Histopathology & Cytopathology) (HLAFAMAA)

akta.pro secondary industries

Cytology & Histopathology Diagnostics (IHC, ISH, tissue-based assays) (HLAAALAI), Pathology Reporting, Synoptic Templates & Cancer Registry Interfaces (HLACAMAJ), Central Laboratory Services (Core Lab Operations) (HLAGAEAA)

Keywords

• Anatomic pathology services
• Clinical pathology laboratory
• Surgical pathology diagnosis
• Cytopathology testing
• Dermatopathology services

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Pathology Laboratory Services: Heartland Pathology provides anatomic and clinical pathology testing services to healthcare providers, hospitals, surgery centers, and clinics. Services are billed to patients and/or their insurance carriers. Revenue is generated through laboratory testing fees charged for specimen analysis, histopathology, cytology, and diagnostic reporting.
2. Clinical Pathology Services: Clinical laboratory testing including chemistry, hematology, coagulation, urinalysis, and molecular testing. Most testing can be performed same day with STAT testing available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Heartland Pathology is a physician-owned, full-service anatomic and clinical pathology laboratory providing diagnostic testing services to healthcare providers throughout south central Kansas. The laboratory offers surgical pathology, histology, cytopathology, frozen section support, in-house immunohistochemistry, dermatopathology, and clinical laboratory testing (chemistry, hematology, coagulation, molecular, urinalysis) with results delivered via physician portals, EMR integration, fax, courier, and postal service. Specimen pickup is handled through dedicated courier services, with routine 24-48 hour turnaround and STAT testing availability.

Product overview

Heartland Pathology operates as a physician-owned, full-service anatomic and clinical pathology laboratory established in 2004, serving south central Kansas. The company consists of two legal entities: Heartland Pathology, P.A. (Suite 208) for anatomic pathology services and Heartland Pathology Diagnostics, LLC (Suite 209) for clinical pathology services. The anatomic services portfolio includes histology, cytopathology, frozen section support, in-house immunohistochemistry, and dermatopathology, with specialized subspecialty services in breast pathology, gastrointestinal/liver pathology, urological pathology, and lymph node services. The clinical laboratory provides fully automated chemistry, hematology, coagulation, molecular, and urinalysis testing. These core laboratory services are supported by a physician EMR portal (with separate Anatomic and Clinical Pathology logins), diagnostic reporting with multiple delivery channels including direct EMR interface, specimen pickup courier services, consultation services, a test catalog, supply ordering, and insurance/billing services managed through Management Services Network. Turnaround time for routine specimens is 24-48 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Anatomic Pathology Services Full histopathologic services including an ever-expanding panel of immunohistochemical stains, hormone receptor evaluation, tumor marker analysis, and cytogenetic testing, with pathologists available 24/7 for frozen section support, fine needle aspirations, and sentinel lymph node evaluation for hospitals, surgery centers, clinics, and healthcare providers.
• Clinical Pathology Laboratory Services Fully automated clinical laboratory offering chemistry, hematology, coagulation, molecular, and urinalysis testing with same-day results and STAT testing availability, performed by registered Medical Laboratory Scientists and phlebotomists for physician offices, clinics, and healthcare facilities.
• Histology Services Microscopic study of tissue anatomy involving sectioning and staining of specimens, with specialized services across breast, dermatology, genitourinary, gastrointestinal, and lymphatic tissue pathologies for healthcare providers throughout south central Kansas.
• Cytopathology Services Cellular-level disease diagnosis through examination of fluids, scrapings, and fine needle aspiration biopsies, covering gynecological (Pap smears, HPV screening) and non-gynecological specimens (breast, thyroid, pulmonary, CSF).
• Frozen Section Support Immediate intraoperative microscopic evaluation of frozen tissue specimens, with pathologists available 24 hours a day for on-site or in-house frozen section and touch imprint cytological analysis of lymph nodes including sentinel lymph nodes.
• In-House Immunohistochemistry Tumor marker analysis using immunohistochemistry, in-situ hybridization (FISH), and PCR techniques performed in-house, with a large antibody panel including breast receptors; external reference labs are used for antibodies not in the library.
• Dermatopathology Comprehensive skin disease evaluation including histopathologic services, immunohistochemical staining, immuno-fluorescent studies, tumor marker analysis, and on-site frozen section evaluation for skin malignancies.
• Physician Electronic Medical Records (EMR) Portal Secure web-based physician portal enabling online access to full-color PDF diagnostic reports with microscopic images, accessible at any time, with separate portals for anatomic pathology (NovoPath) and clinical pathology (Copia) and direct EMR integration with physician practice systems.
• Diagnostic Reporting Full-color diagnostic reporting with microscopic images for routine specimens reported within 24-48 hours, delivered through multiple channels including online physician portal, fax, courier, direct EMR interface, and postal service.
• Specimen Pickup and Courier Services Courier service for retrieving and delivering fresh and frozen specimens with daily routine pickups and customizable schedules, supplying specimen collection materials including requisition forms, formalin, and biohazard bags.
• Consultation Services Second opinion consultations on surgical pathology cases, specializing in breast pathology and dermatopathology, with pathologists available 24 hours a day for immediate consultation including frozen section cases.
• Test Catalog Online searchable diagnostic test catalog enabling physicians and clients to find and order available diagnostic tests offered by Heartland Pathology.
• Insurance and Billing Services Billing services accepting all insurance carriers including Medicare and Medicaid, with an indigent patient policy; billing processed through Management Services Network on behalf of Heartland Pathology.

Quantifiable outcome

• 24-48 hour turnaround for routine specimen diagnosis
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Management Services NetworkcoreImplementation/ SI/ Consulting PartnerManagement Services Network manages Heartland Pathology's billing system. Patients are directed to MSN for bill payment through their website or phone support (1-316-685-6236 or toll-free 1-800-475-6236).
• Mayo ClinicminorStrategic or Co-development PartnerConsultation partner for difficult or rare diagnostic cases. Heartland Pathology seeks outside consultation from experts at Mayo Clinic when faced with particularly rare or difficult diagnostic dilemmas.
• MD Anderson Cancer CenterminorStrategic or Co-development PartnerConsultation partner for cancer-related diagnostic cases requiring expert second opinions from the renowned cancer center.
• University of Missouri-Kansas CityminorStrategic or Co-development PartnerConsultation partner for difficult diagnostic cases requiring academic medical center expertise.
• Specialty Independent Practice Association of Kansas (SIPAK)coreChannel Partner/ Reseller/ DistributorHeartland Pathology is a member of SIPAK, a specialty independent practice association in Kansas that provides a network for pathology services and quality assurance.
• Cleveland ClinicminorStrategic or Co-development PartnerConsultation partner for rare or difficult diagnostic cases requiring second opinions from the Cleveland Clinic.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PathGroup: PathGroup is one of the largest physician-owned pathology practices in the US, providing anatomic and clinical pathology services to hospitals, surgery centers, and clinics across multiple states. Its multi-subspecialty model and physician-ownership structure closely mirror Heartland Pathology's go-to-market approach.
• ProPath Pathology Services: ProPath is a physician-owned subspecialty pathology practice based in Texas providing anatomic, clinical, and molecular pathology services with an emphasis on dermatopathology, GI, GU, and breast pathology. The service mix and physician ownership model closely parallel Heartland Pathology's offering.
• CellNetix Pathology & Laboratories: CellNetix is a Pacific Northwest physician group providing hospital-based anatomic pathology and clinical laboratory services with multiple subspecialty fellowships. Comparable to Heartland Pathology given its regional full-service model and reliance on local hospital and surgery center relationships.
• Incyte Diagnostics: Incyte Diagnostics is a physician-owned pathology practice serving hospitals and clinics across the Pacific Northwest and Mountain West with subspecialty anatomic pathology, dermatopathology, and IHC services. Its subspecialty depth and physician-ownership model parallel Heartland Pathology's positioning.
• Aurora Diagnostics: Aurora Diagnostics operates a multi-subspecialty anatomic pathology platform serving community hospitals and physicians across the US. Its focus on regional pathology roll-ups with in-house IHC and subspecialty expertise makes it a highly comparable peer to Heartland Pathology.

Broad incumbents

• Laboratory Corporation of America (Labcorp): Labcorp operates one of the largest US clinical and anatomic pathology networks with national reference lab capabilities. It competes head-to-head with independent regional pathology groups like Heartland Pathology for hospital and physician office send-out volume, making it a direct incumbent comparable.
• Quest Diagnostics: Quest Diagnostics is one of the largest clinical and anatomic pathology reference laboratories in the US, serving hospitals, physicians, and patients nationwide with a vastly broader test menu and payer footprint than Heartland Pathology. It is comparable as the dominant incumbent competing for the same specimen volume in Kansas.

Regional players

• TriCore Reference Laboratories: TriCore Reference Laboratories is a regional reference lab serving New Mexico and the Southwest with both anatomic and clinical pathology services tied to major hospital systems. It is a comparable regional pathology competitor in a different geography.
• CompuNet Clinical Laboratories: CompuNet is a regional clinical and anatomic pathology laboratory serving hospitals, physicians, and patients across Ohio and Northern Kentucky. Its mid-sized independent regional lab model with courier-driven specimen logistics is directly analogous to Heartland Pathology's operations in south central Kansas.
• Wisconsin Diagnostic Laboratories: Wisconsin Diagnostic Laboratories is a regional reference laboratory providing clinical and anatomic pathology services to hospitals and health systems across the upper Midwest. Comparable to Heartland Pathology's regional full-service pathology positioning in a different but analogous geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HeartlandPath
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/heartland-pathology-p.a.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Pathology