Humdinger Foods
Humdinger Foods is a UK B2B natural snack manufacturer founded in 2001, producing nuts, seeds, dried fruit and pulses for private-label retailers, proprietary brands (YumAndYay, Fruit Factory, Humzingers) and licensed British consumer brands across three East of England production sites as a subsidiary of Germany's Zertus Group.
- Company typePrivate
- Founded2001
- HeadquartersFull Sutton, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Humdinger Foods does
Humdinger Foods Limited is a UK-based natural food manufacturer founded in 2001 in Hull, specializing in savory snacks, dairy-free chocolates, dried fruits, peanuts, and cashews. The company processes and packages nuts, seeds, dried fruit and pulses sourced from a global community of farmers and growers, operating three East of England production sites in Hull, Heckington and Cambridge and employing over 500 people across the UK.
The business operates a dual B2B model spanning private-label manufacturing for the UK's leading retailers and a proprietary brand portfolio that includes YumAndYay, Fruit Factory and Humzingers, alongside a Licensed Brands program that co-manufactures snack ranges for selected British consumer brands. Its revenue mechanics combine one-time private-label manufacturing contracts with licensing/royalty arrangements on co-branded products, all anchored in BRCGS AA* food safety certification and additional quality accreditations (Cert-ID, kosher, industry trade-body memberships). The company is wholly owned by Zertus Group, a Hamburg-headquartered diversified food conglomerate established in 1826 with seven subsidiaries, 2,000+ employees and 10+ production sites across Europe.
Humdinger Foods firmographics
Firmographics- Name
- Humdinger Foods
- Legal name
- Humdinger Limited
- Website
- https://humdinger-foods.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Humdinger Foods is a UK B2B natural snack manufacturer founded in 2001, producing nuts, seeds, dried fruit and pulses for private-label retailers, proprietary brands (YumAndYay, Fruit Factory, Humzingers) and licensed British consumer brands across three East of England production sites as a subsidiary of Germany's Zertus Group.
- Ownership category
- akta.pro rank
Humdinger Foods industry classification
Industry- NAICS
- Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919), Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Trail Mix & Snack Mix Manufacturing (AFAKAIAG)
Keywords
Where Humdinger Foods is headquartered
LocationHeadquarters
- HQ city
- Full Sutton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Humdinger Foods business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Branded Snack Products: Manufacturing and sale of company's own branded snack products including nuts, seeds, dried fruit and pulses under brands like YumAndYay, Humzingers and Fruit Factory
- Private Label Manufacturing: Processing and packaging products for major customers and UK retailers under their own label brands
- Licensed Brand Products: Partnership with branded companies to produce and sell licensed snack products
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Humdinger Foods product offering
Product offeringCore offering
Humdinger Foods is a UK natural snack manufacturer that processes and packages nuts, seeds, dried fruit, and pulses into branded products (YumAndYay, Fruit Factory, Humzingers), private label ranges for major UK retailers, and licensed brand snacks for British consumer brands. The company operates three production sites in the East of England and sources raw materials globally from a community of farmers and growers.
Product overview
Humdinger Foods is a natural snack company that operates as a platform offering a diverse portfolio of healthy snack products. Their core offering spans four main product categories: nuts (cashews, peanuts, almonds), seeds (pumpkin, flaxseeds, chia seeds), dried fruit (apricots, mangoes, prunes, figs), and pulses (corn, chickpeas, habas fritas). The company also manages several proprietary sub-brands including YumAndYay, Fruit Factory, and Humzingers. Products are sourced globally from a community of farmers and growers, and are offered through branded and own-label ranges to UK leading companies, licensed brands partnerships, and selected branded licenses. The company operates as part of the Zertus Group with over 500 employees across three UK sites in Hull, Heckington, and Cambridge.
Differentiator
Problem solved
Functional benefit
Brands
- Yum And Yay: Brand of snacks produced by Humdinger Foods.
- Fruit Factory
- Humzingers
Companies that use Humdinger Foods
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Humdinger Foods technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Humdinger Foods partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Zertus GroupcoreHumdinger Limited is a subsidiary of the Zertus Group, a German food company based in Hamburg, Germany. Zertus was established in 1826 and has 7 independent subsidiaries employing over 2000 people across more than 10 production sites in Europe and beyond. Zertus is a leading producer and supplier of high quality food products.
- SunsweetminorPartner brand shown in Our Partners section. Sunsweet is a dried fruit brand known for prunes and related products.
- OceanSprayminorPartner brand shown in Our Partners section. OceanSpray is a cooperative of cranberry growers producing juice and related products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Humdinger Foods competitors and assessment
Company assessmentBroad incumbents
- Sunsweet Growers: Sunsweet is the world's largest prune and dried-fruit grower cooperative and a listed Humdinger partner. Comparable as a dried-fruit ingredient and brand supplier overlapping Humdinger's dried-fruit product lines.
- Ocean Spray Cranberries: Ocean Spray is a US grower-owned cooperative producing cranberry and dried-fruit products, and is a listed partner of Humdinger. Comparable as a dried-fruit brand and ingredient supplier overlapping Humdinger's product range.
- Planters (Kraft Heinz): Planters is a major North American nut-snack brand owned by Kraft Heinz. Comparable as a branded nuts and snack manufacturer at significant scale, though geographically focused on North America.
- Tyrrells Crisps (Intersnack): Tyrrells is a UK premium snacks brand (crisps, popcorn, nuts) owned by Intersnack Group. Comparable as a UK-focused premium snack manufacturer with retailer and licensed-brand exposure, though broader category than Humdinger.
- Sun-Maid Growers of California: Sun-Maid is a major US cooperative producing and marketing dried fruit (raisins, cranberries) globally. Comparable on dried-fruit category and brand-licensing approach, with much larger scale and global footprint.
Emerging players
- Fruit Bowl: Fruit Bowl is a UK children's fruit-snack brand owned by BrandNew Brands. Comparable as a UK dried-fruit snack brand in the same retail channels, though narrower in scope (children's fruit snacks only).
Direct peers
- Forest Feast: Forest Feast is a UK/Irish premium dried fruit and nut snack brand owned by Hero Group. Directly comparable product mix (premium nuts, dried fruit), UK retailer distribution, and private-label plus branded model.
- KP Snacks: KP Snacks is a leading UK manufacturer of branded and own-label savoury snacks (nuts, crisps, popcorn) serving major UK retailers. Directly comparable as a multi-site UK snack manufacturer with similar private-label and branded mix, owned by Intersnack Group.
- Eat Natural: Eat Natural produces pressed snack bars, nuts, seeds and dried-fruit products in the UK, sold through major retailers. Comparable as a UK-based healthy snack manufacturer with overlapping ingredients (nuts, seeds, dried fruit) and retailer-led distribution.
- Whitworths: Whitworths is a UK-based dried fruit, nut and seed producer supplying retailer own-label and branded ranges (Whitworths Shots, Sunny Fruit). Closely comparable in product mix (nuts, seeds, dried fruit), private-label orientation and UK retailer customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Humdinger Foods social profiles
Digital presenceHumdinger Foods compliance and trust
Trust signalCompliance1 record
Humdinger Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humdinger Foods leadership team
Management profileNumber of profiles
Humdinger Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humdinger Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humdinger Foods
What does Humdinger Foods do?
Humdinger Foods is a UK natural snack manufacturer that processes and packages nuts, seeds, dried fruit, and pulses into branded products (YumAndYay, Fruit Factory, Humzingers), private label ranges for major UK retailers, and licensed brand snacks for British consumer brands. The company operates three production sites in the East of England and sources raw materials globally from a community of farmers and growers.
Is Humdinger Foods a public or private company?
Humdinger Foods is a private company. It is currently operating.
When was Humdinger Foods founded?
Humdinger Foods was founded in 2001. It employs 101 to 250 people.
Where is Humdinger Foods based?
Humdinger Foods is headquartered in Full Sutton, United Kingdom, in the Europe region.
How does Humdinger Foods make money?
Three revenue lines are on record. Branded Snack Products are the primary driver. The others are private Label Manufacturing and licensed Brand Products.
Who are Humdinger Foods's main competitors?
Broad incumbents on record are Sunsweet Growers, Ocean Spray Cranberries, Planters (Kraft Heinz), Tyrrells Crisps (Intersnack) and Sun-Maid Growers of California. Fruit Bowl is listed as an emerging player. Direct peers are Forest Feast, KP Snacks, Eat Natural and Whitworths.
Does Humdinger Foods have an API?
No public API is recorded for Humdinger Foods.
What industry is Humdinger Foods in?
Its primary akta.pro industry code is AFAKAIAG, Trail Mix & Snack Mix Manufacturing. Its NAICS code is 31191 and its SIC code is 2000.