Sun-Maid
Sun-Maid Growers of California is a 1912-founded farmer-owned cooperative that produces and markets California sun-dried raisins and a broader dried fruit portfolio to retail consumers, food service operators, and gifting buyers across multiple channels including mass retail, grocery, DTC e-commerce, and international distribution.
- Company typePrivate
- Founded1912
- HeadquartersKingsburg, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sun-Maid does
Sun-Maid Growers of California is a farmer-owned cooperative founded in 1912, headquartered in Fresno, California, that produces and markets dried fruit products with raisins as its signature offering. The company operates vineyards in California's Central Valley and uses a traditional sun-drying process for Thompson Seedless grapes that the company emphasizes has remained unchanged since its founding. Its product portfolio spans core California sun-dried raisins, golden and jumbo raisin varieties, organic raisins, dried fruits (apricots, prunes, dates, figs, mango, berries), yogurt- and chocolate-covered snacks, nuts, premium gift products under the Farmstand Reserve line, and the acquired Plum Organics organic baby food brand. Customers include health-conscious families and consumers (primary), premium/gift buyers, and food service and industrial buyers requiring bulk ingredients.
Sun-Maid firmographics
Firmographics- Name
- Sun-Maid
- Legal name
- Sun-Maid Growers of California
- Website
- https://sunmaid.com
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sun-Maid Growers of California is a 1912-founded farmer-owned cooperative that produces and markets California sun-dried raisins and a broader dried fruit portfolio to retail consumers, food service operators, and gifting buyers across multiple channels including mass retail, grocery, DTC e-commerce, and international distribution.
- Ownership category
- akta.pro rank
Sun-Maid industry classification
Industry- Product category
- Dried Fruit and Raisins
- NAICS
- Dried and Dehydrated Food Manufacturing (311423)
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)
Keywords
Where Sun-Maid is headquartered
LocationHeadquarters
- HQ city
- Kingsburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sun-Maid business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Retail Consumer Products: Sun-Maid generates primary revenue through the sale of dried fruit products including raisins, golden raisins, dried apricots, prunes, figs, dates, mango, and dried berries. The company also sells chocolate and yogurt-covered raisins, nuts, and specialty snack items through retail grocery channels and e-commerce.
- Brand Licensing: Sun-Maid licenses its brand to Earthbound Brands for expansion into new food, beverage, and lifestyle categories. The company maintains strict commitment to quality of brand-licensed products and uses its century-long heritage and trusted brand name to create new brand extensions.
- E-commerce Direct Sales: Direct-to-consumer sales through the Sun-Maid Market online store, offering gift crates, merchandise, bulk products, and specialty items. The Market is open Monday-Friday 9:00 a.m. to 4:30 p.m. PDT.
- Food Service/Industrial: Bulk and non-retail purchasing for food service and industrial customers, including 30 lb bulk raisin packages. Contact via [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Raisin Products (Retail) |
| Unit Pricing | Pay-as-you-go | Premium Chocolate/Yogurt Covered Items |
| Unit Pricing | Pay-as-you-go | Gift Crates and Specialty Packages |
| Unit Pricing | Multi-year contract | Bulk/Commercial Food Service |
| Other | Pay-as-you-go | Gift Certificates |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Sun-Maid product offering
Product offeringCore offering
Sun-Maid produces and markets sun-dried California raisins and a portfolio of dried fruits (golden raisins, currants, apricots, prunes, dates, figs, mango, mixed berries), yogurt- and chocolate-covered raisin snacks, and premium gift crates, sold through grocery retailers, mass merchants, food-service/industrial channels, and a direct-to-consumer online store. The cooperative also licenses its brand for extension into new food, beverage, and lifestyle categories.
Product overview
Sun-Maid Growers of California is a farmer-owned cooperative founded in 1912, producing dried fruits with raisins as its iconic core product. The product portfolio centers on California-grown dried fruits including various raisin varieties (sun-dried, golden, jumbo, organic), dried fruits (apricots, prunes, dates, figs, mango, berries), and yogurt/chocolate-covered snacks. The company has expanded through the Sun-Maid Farmstand Reserve premium line and the acquired Plum Organics organic baby food brand. Products are sold through retail channels and the Sun-Maid Market e-commerce platform. In 2026, the company partnered with Earthbound Brands for licensing expansion into new food, beverage, and lifestyle categories.
Differentiator
Problem solved
Functional benefit
Brands
- Plum Organics: Organic baby food brand acquired by Sun-Maid Growers of California.
- Sun-Maid Farmstand Reserve
- Sun-Maid Market
Products and services
- California Sun-Dried Raisins Classic sun-dried Thompson Seedless raisins from California's Central Valley; the company's signature product and primary SKU sold in 1 oz boxes, 12 oz boxes, 20 oz canisters, and 32 oz bags.
- Golden Raisins
Quantifiable outcome
- Recognized as a US Best Managed Company for seventh consecutive year (Platinum Honoree)
- +1 more outcomes
Companies that use Sun-Maid
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Sun-Maid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sun-Maid partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Earthbound BrandscoreSun-Maid appointed Earthbound Brands as its exclusive licensing agency to expand into new food, beverage, and lifestyle categories. Earthbound Brands has over 25 years of experience working with brands including Honda, Hallmark, and Ford. The partnership aims to leverage Sun-Maid's century-long heritage and trusted brand name to create new brand extensions while maintaining established values of quality and consumer trust. This marks Sun-Maid's strategic effort to modernize and grow its brand presence after more than 100 years in the market.
- Dandy Fresh ProduceminorJoint promotional partnership with Dandy Fresh Produce for seasonal giveaways and social media marketing campaigns. Partnership includes a $200 Visa gift card giveaway along with assortments of Sun-Maid Raisins and Dandy celery products, promoted via Instagram across both brands' followings.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Sun-Maid competitors and assessment
Company assessmentDirect peers
- Bergin Fruit and Nut Company: Bergin Fruit and Nut Company is a top-5 global raisins competitor profiled alongside Sun-Maid. Both specialize in California raisin processing, dried fruit, and nut products for retail and ingredient channels with comparable supply and customer overlap.
- National Raisin Company: National Raisin Company is one of the world's largest raisin packers and a top-5 global raisins competitor alongside Sun-Maid. Both compete head-to-head in California-grown raisins, dried fruits, and bulk/industrial channels with overlapping customer bases in grocery, foodservice, and ingredient supply.
- Mariani Packing Company: Mariani Packing Company is a multi-generational California dried-fruit and raisin manufacturer with a comparable product portfolio (raisins, dried apricots, prunes, dates, figs) sold through grocery, club, and foodservice channels — directly competitive with Sun-Maid's core line.
- Traina Foods: Traina Foods is a top-5 global raisins competitor and a California-based dried fruit specialist. The two compete directly in sun-dried and specialty raisins, dried fruits, and food-service ingredient supply for retail and industrial buyers.
- Setton Farms: Setton Farms is a California-based grower and processor of pistachios and other dried fruit and nut snacks. It competes with Sun-Maid in the California-grown, vertically integrated, healthy-snack channel across retail and bulk ingredient customers.
- Ocean Spray Cranberries: Ocean Spray is a farmer-owned agricultural cooperative marketing fruit-based products (cranberries, juices, dried cranberries). Its grower-cooperative ownership structure, fruit category positioning, and presence in dried-fruit snacking make it a strong structural and category analog to Sun-Maid.
- Wonderful Pistachios & Almonds (The Wonderful Company): The Wonderful Company is a California-based grower-processor of pistachios, almonds, and other tree nuts with growing dried-fruit exposure. It shares Sun-Maid's California agricultural supply base, vertically integrated farmer-owned model, and snack-aisle placement strategy targeting health-conscious families.
- Welch's: Welch's is a farmer-owned cooperative best known for grape-based juices, jams, and frozen fruit built on a comparable grower-ownership model. Its grape heritage, multi-generational brand, and expansion into dried fruit and snacks make it a peer to Sun-Maid in both structure and category.
Broad incumbents
- Dole Food Company: Dole Food Company is a top-5 global raisins player and a broad incumbent in fresh and packaged fruit. While Dole's portfolio spans bananas, pineapples, and packaged salads, its dried-fruit and juice lines overlap with Sun-Maid's dried-fruit range across grocery and foodservice customers.
Emerging players
- Made in Nature: Made in Nature is an emerging organic dried-fruit and snack brand focused on regenerative-organic sourcing. It targets the same health-conscious family snacking occasion as Sun-Maid with an organic-led positioning, representing a fast-growing competitive set in the better-for-you dried-fruit shelf.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sun-Maid social profiles
Digital presenceSun-Maid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun-Maid leadership team
Management profileNumber of profiles
Profiles1 record
Sun-Maid subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sun-Maid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun-Maid M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun-Maid
What does Sun-Maid do?
Sun-Maid produces and markets sun-dried California raisins and a portfolio of dried fruits (golden raisins, currants, apricots, prunes, dates, figs, mango, mixed berries), yogurt- and chocolate-covered raisin snacks, and premium gift crates, sold through grocery retailers, mass merchants, food-service/industrial channels, and a direct-to-consumer online store. The cooperative also licenses its brand for extension into new food, beverage, and lifestyle categories.
Is Sun-Maid a public or private company?
Sun-Maid is a private company. It is classified as unknown and is currently operating.
When was Sun-Maid founded?
Sun-Maid was founded in 1912. It employs 251 to 500 people.
Where is Sun-Maid based?
Sun-Maid is headquartered in Kingsburg, United States, in the North America region.
How does Sun-Maid make money?
Four revenue lines are on record. Retail Consumer Products are the primary driver. The others are brand Licensing, E-commerce Direct Sales and food Service/Industrial.
Who are Sun-Maid's main competitors?
Direct peers on record are Bergin Fruit and Nut Company, National Raisin Company, Mariani Packing Company, Traina Foods, Setton Farms, Ocean Spray Cranberries, Wonderful Pistachios & Almonds (The Wonderful Company) and Welch's. Dole Food Company is listed as a broad incumbent. Made in Nature is listed as an emerging player.
Does Sun-Maid have an API?
No public API is recorded for Sun-Maid.
What industry is Sun-Maid in?
Sun-Maid's product category is Dried Fruit and Raisins. Its primary akta.pro industry code is AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing. Its NAICS code is 311423 and its SIC code is 2000.