Wig USA

What Wig USA does

Wig USA, Inc. is a San Diego-based wholesale manufacturer and distributor of wigs, hairpieces, toppers, and extensions, founded in 1997 and operating as the producer of four trademarked collections: Wig Pro (human hair and synthetic), Bali (synthetic), and Style Unveiled (heat-friendly synthetic). The company's technical differentiation rests on hand-tied and mono-filament cap construction, French top knotting, lace front designs, and a medical-grade polyurethane adhesive attachment system; its premium Wig Pro line uses 100% Super Remy human hair with intact cuticles, marketed as tangle-free and natural-looking, and the catalog spans 264+ SKUs across more than 84 color shades.

The business operates exclusively as a B2B wholesaler: products are sold to registered and authorized retailers (a formal application is required to access wholesale pricing) rather than directly to consumers, with a distribution network of 20+ authorized online retailers — including wigs.com, wigstudio1.com, acewigs.com, headcovers.com, and wigoutlet.com — plus physical wig salons across the United States and Canada. Custom wig orders are fulfilled via a downloadable custom order form, and the company supports retailer sales through a Wig Stories blog, Facebook and Instagram presence, and an SMS-driven newsletter offering a 10% Style Unveiled discount.

End-customer segments are split across four use cases: medical hair loss (cancer, alopecia — primary segment), theatrical and entertainment (via the Steven Bryant collaboration covering 600+ opera productions), fashion and beauty, and men's hair loss. Revenue is generated through one-time wholesale transactions of physical goods; the company has no parent, no subsidiaries, no disclosed funding rounds, and no management team beyond founder Samuel Anh, indicating a closely held, founder-operated wholesale operation with no public revenue disclosure.

Name

Wig USA

Legal name

Wig USA, Inc.

Website

https://wigusa.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Wig USA is a San Diego-based wholesale manufacturer of wigs, hairpieces, and extensions, selling four trademarked collections (Wig Pro, Bali, Style Unveiled) to 20+ authorized retailers across the US and Canada serving medical, theatrical, fashion, and men's hair-loss customers.

Ownership category

akta.pro rank

Product category

Wholesale Wigs and Hairpieces

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Wholesale wigs
• Human hair wigs
• Synthetic hairpieces
• Medical wigs
• Wig hairpieces

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Wig and Hairpiece Sales: Wig USA operates as a wholesale company selling products exclusively to registered and authorized retailers and resellers. The business model centers on B2B distribution rather than direct-to-consumer sales. Products are sold in bulk to salon retailers, wig shops, and online resellers who then sell to end consumers.
2. Custom Wig Orders: The company offers custom wig ordering services for specialized requests, allowing retailers to order bespoke products for their customers with specific specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wig USA is a wholesale manufacturer and distributor of wigs, hairpieces, toppers, and hair extensions, selling exclusively to registered retailers and resellers under the Wig Pro, Bali, and Style Unveiled collections. The company produces hand-crafted wigs using Super Remy human hair and heat-friendly synthetic fibers, including specialized medical, men's, and theatrical lines. Products reach end consumers through a network of authorized online retailers and salon partners across the U.S. and Canada.

Product overview

Wig USA is a wholesale company and the proud producer of the Wig Pro, Bali, and Style Unveiled collections. The company offers a comprehensive portfolio of wigs and hairpieces including Human Hair Wigs (WIGPRO and Style Unveiled brands) and Synthetic Hair Wigs (WIGPRO and BALI brands). The product line also includes specialized Medical Wigs designed for alopecia and cancer patients, Men's Hair Systems, and Theatrical Wigs created in collaboration with professional designers. Supporting products include Human Hair and Synthetic Hair Pieces, Human Hair and Synthetic Hair Toppers, Human Hair Extensions, Accessories (wig caps, mannequin heads, wig stands), and Color Rings for color selection. All products are distributed through authorized online retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Wig Pro: Premium human hair and synthetic wigs, hair pieces and extensions collection made from highest quality 100% Super Remy hair
• Bali
• Style Unveiled

Products and services

• WIGPRO Human Hair Wigs
• WIGPRO Synthetic Hair Wigs
• Style Unveiled Collection Heat-friendly synthetic hair wigs featuring advanced fiber technology allowing styling up to 380°F while maintaining quality after multiple styling changes. Sold to authorized retailers for resale.
• BALI Collection Premium synthetic wigs featuring highest quality construction with graduated coloring technique, gentle highlights creating natural depth and movement. Sold to authorized retailers for resale.
• Medical Wigs Wigs designed for customers experiencing hair loss from alopecia, cancer, or other causes, featuring all hand-tied construction with polyurethane strips for secure fit. Sold to authorized retailers for resale.
• Men's Hair Systems Men's Super Remy human hair wigs and hairpieces designed for male pattern baldness and hair loss solutions. Sold to authorized retailers for resale.
• Theatrical Wigs Professional human hair, hand-tied, lace front wigs created in collaboration with theatrical wig designer Steven Bryant for theatre and film productions. Sold to authorized retailers and production companies.
• Human Hair Pieces Human hair pieces including falls, integration pieces, and toppers designed to add volume and address various stages of hair loss. Sold to authorized retailers for resale.
• Synthetic Hair Pieces Ready-to-wear synthetic hair pieces including pony curls, scrunch pieces, and toppers for instant styling and special occasion use. Sold to authorized retailers for resale.
• Human Hair Extensions Human hair extensions including European hair, Super Remy Virgin Body, and Baby Fine Wavy styles in various lengths from 12 to 32 inches. Sold to authorized retailers for resale.
• Human Hair Toppers Human hair toppers designed to address hair loss stages and add volume, available in various base sizes and attachment styles. Sold to authorized retailers for resale.
• Synthetic Hair Toppers Synthetic hair toppers including hand-tied styles by Style Unveiled and mono-top options by Bali for seamless volume enhancement. Sold to authorized retailers for resale.
• Custom Wig Orders Bespoke wig manufacturing service allowing authorized retailers to order custom products for their customers with specific specifications via a downloadable custom order form.

Quantifiable outcome

• Hand-tied monofilament cap offers most natural looking and versatile appearance on crown area
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor.

• Sharp Hospital (Sharp Chula Vista)minorStrategic or Co-development Partner · 30 October 2025Wig USA participated in Sharp Hospital's annual Goes Pink event held outside the Douglas & Nancy... Cancer Center. The event honors cancer survivors and WIGUSA attended to support the hospital's cancer awareness initiatives.
• Steven Bryant (Theatrical Wig Designer)minorStrategic or Co-development PartnerWIGUSA collaborated with theatrical wig designer Steven Bryant to create an affordable and beautiful selection of human hair, hand tied, lace front wigs specifically for theatre and film. Steven has designed wigs for over 600 opera productions at over thirty opera companies, including La Jolla Playhouse, McCarter Theatre, and Virginia Stage Company.
• Best Wig OutletminorChannel Partner/ Reseller/ DistributorAuthorized online retailer partner selling Wig Pro products to consumers through their e-commerce platform.
• ChiquelminorChannel Partner/ Reseller/ DistributorAuthorized online retailer partner selling Wig Pro products through their beauty-focused e-commerce platform.
• Wig Studio 1minorChannel Partner/ Reseller/ DistributorAuthorized online retailer partner selling Wig Pro collection products through their wig-focused e-commerce platform.
• Wigs.comminorChannel Partner/ Reseller/ DistributorMajor authorized online retailer partner selling Wig Pro products as part of their extensive wig catalog.
• Wig SalonminorChannel Partner/ Reseller/ DistributorAuthorized online retailer partner selling Wig Pro products through their wig salon e-commerce platform.
• Ace WigsminorChannel Partner/ Reseller/ DistributorAuthorized online retailer partner selling Wig Pro products through their search-based e-commerce platform.
• Lori's WigsiteminorChannel Partner/ Reseller/ DistributorAuthorized online retailer partner selling Wig Pro collection through their specialized wig e-commerce platform.
• Headcovers.comminorChannel Partner/ Reseller/ DistributorAuthorized online retailer partner selling Wig Pro products through their hair loss and wig-focused platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gabor Wigs: Wholesale wig manufacturer producing human hair, synthetic, and mod-acrylic wigs for the professional salon channel. Comparable to Wig USA on product breadth, salon-oriented GTM, and multi-tier brand offering.
• Raquel Welch Wigs (HairUWear): Premium human hair and synthetic wig brand sold wholesale through salons and authorized retailers, with strong namesake brand marketing. Comparable to Wig USA on wholesale model, premium positioning, and salon channel distribution.
• Envy Wigs (Alan Eaton): Wholesale wig brand specializing in human hair and synthetic collections distributed through salons and authorized retailers. Directly comparable to Wig USA's Wig Pro collection on hair quality positioning and B2B salon channel.
• Estetica Designs: Wholesale wig brand producing human hair and synthetic wigs with focus on fashion-forward styling for the professional salon channel. Comparable to Wig USA on product categories (wigs, toppers, hairpieces) and wholesale-only distribution.
• TressAllure: Wholesale wig manufacturer offering human hair, synthetic, and heat-friendly fiber wigs to salons and retailers. Comparable to Wig USA on product mix, including heat-friendly fiber (Style Unveiled equivalent), and B2B wholesale GTM.
• Henry Margu: Long-standing wholesale wig manufacturer with human hair and synthetic collections sold through professional salon and retail channels. Closely comparable to Wig USA on construction techniques, cap designs, and B2B distribution model.
• Jon Renau: Established wholesale wig manufacturer offering human hair and synthetic wig collections through salon and retailer channels. Directly comparable to Wig USA in B2B wholesale go-to-market, multi-brand portfolio, and product breadth across fashion and medical wigs.

Others

• Mayvenn: Online-native hair extensions and wig retailer with a technology-enabled stylist network and direct-to-consumer fulfillment model. Comparable to Wig USA on end-product category (wigs/hairpieces) but operates a different GTM model that bypasses traditional wholesale retailers.

Broad incumbents

• HairUWear: Incumbent parent company that owns and distributes multiple wholesale wig brands including Raquel Welch, Gabor, and Hairdo. Comparable to Wig USA as a wholesale platform but with broader portfolio scale, larger retailer relationships, and more marketing resources.

Emerging players

• Daniel Alain: Premium 100% European human hair wig brand focused on quality and craftsmanship, selling through select retailers and a hybrid DTC channel. Comparable to Wig USA's Super Remy positioning but competing in a higher price tier with partial overlap on authorized retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wigusa.wigpro
• Instagraminstagram.com/wigusa.wigpro
• Xx.com/wigusainc
• LinkedInlinkedin.com/company/wig-usa-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wig USA