What Precision International does

Precision International is an independently owned, full-line API-11AX certified manufacturer of subsurface sucker rod pump equipment serving oil and gas producers worldwide. Founded in 1983 by Mark Burris in Southeast Kansas and currently operating from a 55,000 square foot headquarters and manufacturing facility in Iola, Kansas, the company produces the complete portfolio of sucker rod pump components — rod pumps (heavy wall and thin wall barrel variants), tubing pumps, barrels, plungers, cages, and replacement parts — entirely in-house. It is one of only three API 11AX manufacturers in the United States that produces all subsurface sucker rod pump equipment internally, and the only independently owned, full-line API-11AX certified pump manufacturer in the country.

The company's core technology is grounded in metallurgical differentiation. Precision TBG uses silicone carbide particles in a nickel matrix applied to carbon steel or brass for severe abrasive and corrosive wells, with hardness yield exceeding all API-specified hardness levels, while Nitro Steel Hardened barrels provide Rc 65-70 hardness for mild abrasion and corrosion resistance. The company is the only facility in its category operating an in-house advanced barrel plating process, which gives it full control over product quality and delivery timelines. A web-based Pump Calculator tool supports customer sizing and performance calculations.

Precision International operates a sales-led go-to-market combining direct sales from its Iola headquarters with eleven stocking warehouse and agent locations across the major US producing basins (Bakken, Permian, Rockies, California, Appalachian, Mid-Continent, Louisiana, Illinois Basin) and recent expansion into Canada. Products are sold via quote-based pricing due to customized specifications. The business model is fundamentally a specialized B2B hardware sales operation to upstream oil and gas producers, with revenue mechanics tied directly to oilfield activity levels and artificial lift capex cycles.

Name

Precision International

Legal name

Precision International

Website

https://prec-int.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Precision International is an independently owned, full-line API-11AX certified manufacturer of subsurface sucker rod pump equipment, serving oil and gas producers worldwide from its Iola, Kansas headquarters with proprietary barrel plating and metallurgical capabilities.

Ownership category

akta.pro rank

Product category

Oilfield Equipment Manufacturing

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132), Pump and Compressor Manufacturing (33391)

SIC

Oil & Gas Field Machinery & Equipment (3533), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Production Services & Artificial Lift (ESP, Rod Lift, Gas Lift, Chemicals) (EUALABAH)

akta.pro secondary industries

Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment) (EUALABAL), Positive Displacement Pumps (IMAHANAB)

Keywords

• Sucker rod pumps
• Oilfield equipment manufacturing
• Artificial lift equipment
• Subsurface pump components
• API 11AX certified pumps

Headquarters

HQ city

Iola

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Oilfield Pump Equipment Sales: Sale of API-11AX certified subsurface sucker rod pump equipment including pump assemblies, barrels, plungers, and cages to oil and gas producers worldwide.

Go-to-market motion1 record

Distribution channels9 records

Marketing channels2 records

Core offering

Precision International manufactures and sells API-11AX certified subsurface sucker rod pump equipment for artificial lift operations in oil and gas production wells. The full product line includes rod pumps (heavy wall and thin wall barrel variants), tubing pumps, barrels, plungers, cages, and replacement parts, all produced in-house at its 55,000 square foot facility in Iola, Kansas. The company also provides specialized metallurgical treatments such as its proprietary Precision TBG plating and Nitro Steel hardening for severe well conditions.

Product overview

Precision International is an API-11AX certified manufacturer of subsurface sucker rod pump equipment, operating as the only independently owned, full-line API-11AX certified pump manufacturer in the United States. The company produces a comprehensive portfolio including Rod Pumps (both heavy wall and thin wall barrel variants in multiple API types), Tubing Pumps (Oversize, Oversize-Dump, A.P.I. Type THM/THC), along with core components: Barrels (in various materials including proprietary Precision TBG), Plungers (Spray Metal, Chrome Plated), Cages (in seven material options), and Parts. All products are manufactured in-house at their 55,000 square foot facility in Iola, Kansas, with in-house advanced barrel plating capabilities. The company also offers a Pump Calculator tool for customer use.

Differentiator

Problem solved

Functional benefit

Products and services

• Rod Pumps (Heavy Wall Barrel) API-certified rod pumps with heavy wall barrels designed for subsurface sucker rod pump applications, available in RHAM, RHBC, and RHBM types with mechanical or cup seating assemblies. For oil and gas artificial lift operations.
• Rod Pumps (Thin Wall Barrel) API-certified rod pumps with thin wall barrels, including RWAC, RWAM, RWBC, RWBM, RWTC, and RWTM types with various seating configurations. For subsurface sucker rod pump applications in oil and gas wells.
• Tubing Pumps API-certified tubing pumps available in Oversize-Dump, Oversize, A.P.I. Type THM, and A.P.I. Type THC variants, including plunger, tubing, and standing valve assemblies. For oil and gas artificial lift production wells.
• Barrels Precision-manufactured pump barrels offered in steel (plain), Nitro Steel Hardened, stainless steel (304SS), Chrome Plated, Brass, and proprietary Precision TBG (silicone carbide in nickel matrix) options. Used as components in subsurface sucker rod pump assemblies for oil and gas wells.
• Plungers Pump plungers offered in Spray Metal, Chrome Plated, Monel Pins, and Nickel Pins variants for various pumping conditions including severe abrasion and corrosion resistance. Components for subsurface sucker rod pump assemblies.
• Cages Pump cages available in Carbon Steel, Alloy Steel, Stainless Steel (316), Brass, Monel, Stellite Lined, and 17-4 Stainless Steel materials for different pumping conditions. Components used inside standing and traveling valve assemblies in sucker rod pumps.
• Parts API-11AX certified replacement parts using a proprietary part numbering system where letters designate size and numbers designate material specification. For maintenance and refurbishment of subsurface sucker rod pump equipment.
• Pump Calculator Web-based pump calculation tool offered by Precision International for easy and accurate pump performance calculations. Available to oil and gas operators and engineers to size and validate pump configurations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• M&M EquipmentcoreChannel Partner/ Reseller/ DistributorMulti-location stocking partner operating warehouses in Great Bend, KS, Oklahoma City, OK, Ratliff City, OK, and serving East KS & NE OK territories. Provides local inventory and distribution for Precision International products.
• Total Depth WarehousecoreChannel Partner/ Reseller/ DistributorStocking warehouse location in Williston, ND serving the Bakken region oil fields. Contacts include Tom Turner, Rick Turner, and Ann Turner.
• REP SALES, INC.coreChannel Partner/ Reseller/ DistributorStocking location in Olney, IL serving the Illinois/Indiana region. Contacts include Jim Mowrey and Ryan Kilgore.
• Quinn Pump & SupplycoreChannel Partner/ Reseller/ DistributorStocking location in Bradford, PA serving the Pennsylvania oil region. Contact is Kevin Toothman.
• Jameson SpecialtiescoreChannel Partner/ Reseller/ DistributorStocking location in Bakersfield, CA serving the California oil fields. Contacts include Bill Jameson and Heather Williams.
• Elkhorn Valve & EquipmentcoreChannel Partner/ Reseller/ DistributorStocking location in Casper, WY serving the Wyoming/Powder River Basin oil region. Contacts include Bud Aultman and Bo Staten.
• AE RobertsoncoreChannel Partner/ Reseller/ DistributorMulti-location stocking partner with warehouses in Shreveport, LA and Kilgore, TX serving the Louisiana and East Texas oil fields. Contacts include Colby Free, Taylor McDonald, and Andrew Starkey.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lufkin Industries (Baker Hughes): Historic leader in rod lift and artificial lift systems, now part of Baker Hughes. Directly comparable as a manufacturer of sucker rod pumps and beam pumping units serving the same artificial lift end market.
• Harbison-Fischer: Long-established US manufacturer of API-spec sucker rod pumps and downhole oilfield equipment, one of the limited set of API 11AX producers directly comparable to Precision International's core product line.
• Borets: Global leader in electric submersible pumps (ESP) and artificial lift solutions. A directly comparable artificial-lift specialist competing for the same oil & gas production optimization wallet, though more weighted toward ESP vs. rod lift.
• D&L Oil Tools: Manufacturer of downhole oilfield equipment including sucker rod pumps and accessories. Directly comparable as a smaller specialty producer of subsurface pumping equipment for upstream operators.

Emerging players

• ChampionX (SLB): Production chemistry and artificial lift technology provider with rod lift and ESP offerings. Overlaps with Precision in artificial lift optimization, but its focus is more weighted toward chemistry and digital production optimization.

Others

• Flowserve: Global pump and flow control manufacturer serving oil & gas, chemical, power, and water markets. Comparable through its broad industrial pump portfolio, though not specialized in API 11AX sucker rod pumps.

Broad incumbents

• Halliburton: Global oilfield services and equipment major with exposure to artificial lift, production solutions, and completion tools. Indirectly comparable via its upstream production equipment portfolio.
• Weatherford International: Major oilfield services and equipment provider offering artificial lift, wellheads, and production equipment. Competes with Precision in rod lift and broader upstream equipment, but as part of a much wider portfolio.
• NOV (National Oilwell Varco): Large diversified oilfield equipment manufacturer serving drilling, completions, and production. Comparable as an oilfield equipment incumbent, though broader in scope than Precision's pump-only focus.
• Cameron International (Schlumberger / SLB): Former owner of Precision International (acquired 2008, sold back to founder in 2014), now part of SLB. Competes across the full artificial lift and oilfield equipment stack, including surface and downhole pumping systems.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/precision-international-rod-pump

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision International