Ada Araştırma

What Ada Araştırma does

Ada Araştırma is a Turkish research and consultancy firm headquartered in Istanbul that delivers political, market, advertising, and social research services to government, private-sector, and academic clients across Turkey. Operating as a private limited company under the legal name Ada Araştırma Değerlendirme Analiz Danışmanlık Organizasyon Reklam ve Pazarlama Ltd. Şti., the firm was founded around 2014 and is led by General Manager Ayhan Adıgüzel. Its documented track record includes electoral polling around the November 2019 Turkish elections, which it uses for both delivery validation and brand positioning.

The firm's core capability combines a nationwide Turkish field-data-collection infrastructure with SPSS-based statistical analysis. Service lines span electoral polling and voter behavior studies, advertising effectiveness research, market intelligence, and social research, all anchored to geographically representative fieldwork. A separate SPSS Training Academy operates as a paid educational arm, charging 1,650 TL plus KDV per participant for 35 hours of instruction, monetizing the firm's statistical methodology expertise in a fee-for-service format.

Revenue is generated primarily through project-based professional-services contracts with public-sector clients including TOKİ, İBB, İstanbul Ulaşım, TC Sağlık Bakanlığı, and various municipalities, supplemented by private-sector engagements (Star Medya, TürkNet) and academic relationships (İTÜ, Marmara, Sakarya, Mimar Sinan, İstanbul Medeniyet). Go-to-market is sales-led, direct, and domestic-only, with no evidence of international expansion, platform-based distribution, or external equity funding.

Name

Ada Araştırma

Legal name

Ada Araştırma Değerlendirme Analiz Danışmanlık Organizasyon Reklam ve Pazarlama Ltd. Şti.

Website

https://adaarastirma.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ada Araştırma is an Istanbul-based research and consultancy firm providing political, market, advertising, and social research services in Turkey, using SPSS analytics and nationwide field infrastructure to serve government, private-sector, and academic clients.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Professional, Scientific, and Technical Services (54)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Custom Corporate IT Training & Upskilling Programs (BPAEANAB)

Keywords

• Market research services
• Political polling
• Advertising research
• Survey data collection
• Social research

Headquarters

HQ city

Kagithane

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Research Services: Custom research and consultancy services delivered to government agencies, political organizations, and private sector companies. Services include political polling, advertising research, market research, and social research, typically billed per project.
2. Training Programs: Applied SPSS and research methodology training programs offered to individuals and organizations, delivered in-person by academics. Fee-based per participant.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ada Araştırma is a Turkey-based research and consultancy firm delivering custom political, advertising, market, and social research projects using a nationwide field infrastructure and SPSS-based quantitative analysis. The firm also operates an Academy division that delivers applied SPSS training programs conducted by academic instructors in Istanbul.

Product overview

Ada Araştırma is a research and consultancy company offering a comprehensive portfolio of research services. The core offerings include Political Researches (electoral studies, voter behavior measurement, party image research), Advertising Researches (pre/post testing, audience profiling), Marketing/Pazar Researches (brand studies, satisfaction surveys, product testing), and Social Media Researches. The company operates a nationwide field infrastructure across Turkey for rapid and auditable data collection. Adjacent to its core research services, Ada Araştırma provides SPSS training programs through its Academy (Akademi) division. The company delivers research outcomes through comprehensive reports including quantitative data analysis and strategic recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Political Research (Siyasi Araştırmalar)

Quantifiable outcome

• Accurately predicted November 1 general election results when no company fully predicted them: Ak Parti 44.7% (actual ~44.5%), CHP 27.6% (actual ~25.3%), MHP 12.9%, HDP 11.8%
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ipsos: Global research firm with a Turkish subsidiary providing political polling, advertising research, market segmentation, and customer satisfaction studies. Directly overlaps with Ada Araştırma's service lines but serves larger multinational and government clients with proprietary survey technology.
• NielsenIQ Turkey: Global consumer insights and measurement firm with Turkish operations serving FMCG, retail, and media buyers. Comparable on the consumer/brand research and audience-measurement services that overlap with Ada Araştırma's marketing and media customer work.
• Kantar: Global market research and insights firm with a significant Turkey presence offering political polling, brand research, advertising effectiveness, and social research. Directly comparable to Ada Araştırma across the full research-services portfolio but operates at much larger scale with proprietary analytics platforms.

Direct peers

• Konsensus Araştırma: Turkish polling firm publishing regularly cited political surveys. Comparable on the political-research primary segment and on building visibility through publicly shared election forecasts.
• MetroPOLL Strategic and Social Research Center: Turkish research firm specializing in political and social polling with high-profile media exposure of election predictions. Closest comparable to Ada Araştırma on the political-research use case, target buyer (political parties, media, government), and Turkey-only footprint.
• SONAR Araştırma: Turkey-based polling and research company producing publicly cited political surveys and market research. Comparable on the political-polling and market-research services and on a similarly domestic, sales-led GTM motion targeting parties, media, and brands.
• ORC Araştırma: Turkish market and political research firm offering election polling, brand studies, and consumer research. Comparable to Ada Araştırma on the political-research primary segment and on the horizontal segmentation approach across political, corporate, and advertising buyers.
• Optimar Araştırma: Turkey-based research firm providing political, social, and market research for government and private-sector clients. Comparable to Ada Araştırma on multi-segment research portfolio and government/municipal buyer base.
• Barem Araştırma: Turkey-based market and social research firm offering consumer research, brand studies, and public-opinion studies. Comparable to Ada Araştırma on the market-research and social-research service lines and on a domestic, direct-sales GTM.
• A&G (Aksoy Araştırma): Istanbul-based polling company frequently cited in Turkish election coverage. Comparable to Ada Araştırma on the political-polling core service and on the use of media exposure and prediction accuracy as a credibility lever.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AdaArastirma
• Facebookfacebook.com/adaarastirma
• LinkedInlinkedin.com/company/ada-arastirma
• Instagraminstagram.com/adaarastirma

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ada Araştırma