What Barem does

Barem is a privately held Turkish market research company founded in 1982 as one of Turkey's first three research firms, headquartered in Levent, Istanbul. The company delivers qualitative and quantitative marketing and social research for corporate enterprises, government institutions, and SMEs across 16+ industry sectors, including insurance, retail/wholesale, FMCG, electronics, transportation, and airport services. Its customer base exceeds 700 organizations served over four decades, with international reach to 79 countries enabled by memberships in the WIN (Worldwide Independent Network) and Gallup International Association.

Barem's technology stack is anchored by a Turkish Ministry-recognized R&D Center and consists of the Barem Tracks software family for stakeholder satisfaction monitoring (EmployeeTrackSM, ClientTrackSM, CityTrackSM, LoungeTrackSM, MallTrackSM, HotelTrackSM, KOBITrackSM), the DigiPanel household consumption tracking system, the Barem DataSys real-time data collection platform, and the OOP (Office Automation Platform) which hosts BDL (BAREM Digital Library) containing all projects since 1982. Proprietary research methodologies include I-Screen eye tracking, Conjoint/Adaptive Conjoint, MaxDiff, Image Optimazer, Price Optimazer, Satisfaction Optimazer, Barem Ignite, Mednography, and the QualScopeSM community panel (launched 2022). The firm holds ISO 9001, ISO 20252, ISO 10002, ISO 27001, EFQM 5-star, and three TÜR (Technological Product Experience) certificates from TÜBİTAK.

Barem's revenue model combines professional services (custom ad-hoc and continuous research projects), recurring software subscriptions (Barem Tracks product family), and research consultancy (research management system setup, training, and strategy transformation). Distribution is sales-led and direct, primarily from Istanbul headquarters with a regional presence via a Rotterdam office established in 2022 to serve European clients. Ownership remains concentrated among founding partners — Chairman Assoc. Prof. Dr. Pervin Olgun, Sencer Binyıldız, and Tezer Binyıldız — with no external institutional investment disclosed.

Name

Barem

Legal name

Barem Pazar Araştırma ve Danışmanlık Limited Şirketi

Website

https://barem.com.tr

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Barem is a Turkish market research firm founded in 1982 that delivers qualitative and quantitative marketing, social, and stakeholder satisfaction research to corporate, government, and SME clients in Turkey and 79 countries, supported by a proprietary Barem Tracks software family and an R&D Center.

Ownership category

akta.pro rank

Headquarters

HQ city

Levent

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Custom Research Solutions: Bespoke qualitative and quantitative research projects tailored to specific client needs across various sectors including marketing research, social research, and sector-specific studies.
2. Research Software/SaaS Tools: Barem Tracks product family including EmployeeTrack, ClientTrack, CityTrack and other stakeholder satisfaction monitoring systems provided as software solutions.
3. Research Technology Development: Technology solutions developed through R&D center including DigiPanel and other proprietary systems.
4. Research Consultancy: Research management system establishment, training, research recommendations, and strategy transformation support services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Barem is a market research firm that delivers custom qualitative and quantitative marketing and social research projects to corporate and government clients. Beyond bespoke research, it sells the Barem Tracks product family of stakeholder satisfaction monitoring software solutions (covering employee, customer, citizen, lounge, mall, hotel, and SME satisfaction tracking) developed at its Ministry-recognized R&D center. The company also provides research consultancy, training, and analysis/reporting services including deep learning-based data analysis.

Product overview

Barem is a market research company offering a portfolio of research solutions consisting of the Barem Tracks platform family (EmployeeTrackSM, MallTrackSM, HotelTrackSM, LoungeTrackSM, CityTrackSM, KOBİTrackSM, ClientTrackSM) for stakeholder satisfaction tracking, proprietary research methodologies (Conjoint, MaxDiff, I-Screen with eye-tracking, Image Optimazer, Price Optimazer, Satisfaction Assessor/Optimazer), and technology platforms (DigiPanel, Barem DataSys). The company also provides research consultancy and analysis/reporting services. Founded in 1982, Barem added research software to its main activities in 2017 and operates an R&D center recognized by the Turkish Ministry of Industry and Technology.

Differentiator

Problem solved

Functional benefit

Brands

• Barem Tracks: A suite of stakeholder satisfaction monitoring research products developed in the R&D center, including EmployeeTrackSM, ClientTrackSM, CityTrackSM, LoungeTrackSM, MallTrackSM, and KOBİTrackSM.
• Barem EmployeeTrack
• ClientTrackSM / ClienTrackSM
• CityTrackSM
• LoungeTrackSM
• MallTrackSM
• KOBİTrackSM
• Barem DataSys
• OOP (Office Automation Platform)
• QualScopeSM
• DigiPanel

Products and services

• Barem Tracks Platform
• EmployeeTrackSM
• ClientTrackSM
• CityTrackSM
• LoungeTrackSM
• MallTrackSM
• HotelTrackSM
• KOBITrackSM
• DigiPanel
• QualScopeSM
• Custom Market Research Services
• Research Consultancy and Training
• Analysis and Reporting Services

Quantifiable outcome

• Served 700+ customers with 6000+ research projects
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

13 partnerships are on record, tiered minor, core and major.

• Diyalog AraştırmaminorStrategic or Co-development Partner · 1 January 2022Turkish local research partner for WIN international studies, conducting CATI surveys with 1,000 respondents in Turkey for global research projects.
• TÜBİTAKcoreStrategic or Co-development Partner · 1 January 2017Turkish national science and technology agency providing support for DigiPanel project. Barem received TÜR certificate and developed CityTrackSM within TÜBİTAK technology support programs for measuring service efficiency in local governments.
• TC Ministry of Science, Industry and TechnologycoreStrategic or Co-development Partner · 1 January 2017Government ministry that officially recognized Barem as the first R&D Center in the Turkish market research sector in November 2017, enabling recognition and credibility for technology development activities.
• WIN (Worldwide Independent Network of Market Research and Opinion Poll)coreStrategic or Co-development Partner · 1 January 2009Global research network membership enabling Barem to conduct research in 79 countries. Through WIN, Barem participates in international studies including global surveys on health, technology, climate change, gender equality, happiness, and geopolitics with 33,000+ respondents across 39+ countries.
• GIA (Gallup International Association)coreStrategic or Co-development Partner · 1 January 2009International polling and research network membership providing global research capability and participation in studies like GIA Global Super Powers research conducted in 44 countries.
• TEMA (Türkiye Erozyonla Mücadele, Ağaçlandırma ve Doğal Varlıkları Koruma Vakfı)minorStrategic or Co-development PartnerEnvironmental foundation where Barem has Board membership and provides research sponsorship for environmental initiatives.
• ESOMARcoreStrategic or Co-development PartnerGlobal market research association where Pervin Olgun serves as Council Member and Turkey Representative, providing international industry leadership and networking.
• TÜAD (Türkiye Araştırmacılar Derneği)coreStrategic or Co-development PartnerTurkish Researchers Association with committee memberships, Research Summit sponsorship, and Academy Training programs. Pervin Olgun received Honorary Membership in 2019.
• KalDer (Türkiye Kalite Derneği)minorStrategic or Co-development PartnerTurkish Quality Association providing Quality Congress Research Sponsorship and independent auditors for Barem's quality management system alongside BSI.
• BSI (British Standards Institution)minorImplementation/ SI/ Consulting PartnerIndependent auditor for Barem's quality management system certification and evaluation.
• TAV (Türkiye Tobacco Ventures)majorStrategic or Co-development PartnerAirport services company where Barem implemented ClienTrackSM system in 32 lounges across 13 countries, winning Verimlilik Proje Ödülü 2019. TAV Online Lounge Anket portal created for centralized passenger satisfaction tracking.
• İGA (İstanbul Grand Airport)majorStrategic or Co-development PartnerIstanbul Airport operator where EmployeeTrackSM was implemented for 5,460 employees, contributing to Micro and Small Business category first prize at Verimlilik Proje Ödülü 2021.
• UniversitiesminorStrategic or Co-development PartnerCollaboration with universities under R&D Center coordination for technology development; market research industry promotion activities at various universities.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dynata: Global first-party research data and panel provider; competes in the same online sample, panel, and data-collection space as Barem DataSys and Barem Tracks.
• YouGov: Online market research and data analytics firm offering custom research, tracking, and panel-based studies; overlapping target customers and a similar panel-and-tracking product model to Barem Tracks.
• Toluna: Online consumer research and panel platform providing survey programming, sampling, and community panels — comparable to QualScopeSM and Barem Tracks in online panel and qualitative research enablement.
• Ipsos: Global market research and public opinion firm with established Turkish operations; competes head-to-head for enterprise and government custom research mandates across the same sectors Barem serves (FMCG, retail, transport, financial services).
• NielsenIQ: Global consumer intelligence firm with strong presence in Turkish FMCG and retail measurement; competes with Barem's consumer research and DigiPanel-style household tracking methodologies.
• Kantar: World-leading market research and insights firm operating across Turkey; competes directly with Barem for brand tracking, consumer insights, and stakeholder satisfaction studies from multinational and large Turkish enterprises.

Regional players

• Gezgin Araştırma: Turkish field and market research firm providing consumer panels and ad-hoc research; comparable as a local player competing on fieldwork, panels, and quantitative studies in Turkey.
• Optimar Araştırma: Turkish market research consultancy providing consumer, retail, and brand research; a domestic Turkish peer competing for similar enterprise custom research budgets.
• Aksoy Araştırma: Turkish market research firm providing polling and social research with strong local fieldwork capabilities; comparable as a domestic Turkish competitor for social and opinion research projects.

Others

• ESOMAR: Global market research association where Barem's founder serves on the Council; an ecosystem and standards-setting body that shapes the competitive landscape for firms like Barem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Baremresearch
• Facebookfacebook.com/BaremResearch
• LinkedInlinkedin.com/company/barem-research

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barem