Falcon Pictures
Falcon Pictures (PT Falcon) is a Jakarta-based Indonesian entertainment production house operating across film production, streaming (KlikFilm), publishing, music, and education, serving Indonesian mass-market consumers with theatrical releases, digital content, books, and learning services.
- Company typePrivate
- Founded2010
- HeadquartersJakarta, Indonesia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Falcon Pictures does
Falcon Pictures (legal entity PT Falcon) is an Indonesian entertainment production house headquartered in South Jakarta, founded in 2010, operating across five interconnected divisions: film production (Falcon Pictures), digital streaming (KlikFilm), publishing (Falcon Publishing and Kwikku), music, and education (QLC School, English is Easy). The company produces theatrical films for Indonesian cinemas and supplements distribution through its KlikFilm subscription streaming platform priced at IDR 10,000 per week, as well as through Amazon Prime Video for original series. Falcon Publishing produces novels, comics, and graphic novels sold via Shopee and Tokopedia at Rp69,000-Rp199,000 per title, and through the Kwikku digital reading platform. The company monetizes via box office revenue, streaming subscriptions, book sales, music licensing/soundtracks, and education fees, serving primarily Indonesian mass-market consumers across cinema, streaming, reading, and learning use cases.
The company's core technology stack centers on conventional film production workflows and a proprietary streaming and digital reading platform (KlikFilm and Kwikku). It controls an established content library including IPs such as Dilan, Bumi Manusia, Miracle in Cell No. 7, Si Doel, Panji Tengkorak, Si Juki, and Warkop DKI Reborn, many of which are adapted across film, books, and music formats. Falcon has accumulated significant industry recognition, including 17 nominations at the 2019 Festival Film Indonesia (12 for Bumi Manusia alone) and multiple wins at the Indonesian Movie Actors Awards and Festival Film Wartawan Indonesia for Miracle in Cell No. 7.
Falcon's go-to-market combines direct theatrical distribution in Indonesian cinemas, owned digital streaming (KlikFilm) and reading (Kwikku) platforms, channel partnerships with Prime Video, tvN Movies, and Celestial Movies for international and premium content, e-commerce distribution via Shopee and Tokopedia, and event-driven talent development through programs such as the Falcon Script Hunt and the IDR 500 million Kwikku writing competition. The company maintains audience scale of 3.4 million YouTube subscribers and 422,000+ Instagram followers. No external institutional investors, parent companies, or funding rounds are disclosed; ownership remains privately held.
Falcon Pictures firmographics
Firmographics- Name
- Falcon Pictures
- Legal name
- PT Falcon
- Website
- https://falcon.co.id
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Falcon Pictures (PT Falcon) is a Jakarta-based Indonesian entertainment production house operating across film production, streaming (KlikFilm), publishing, music, and education, serving Indonesian mass-market consumers with theatrical releases, digital content, books, and learning services.
- Ownership category
- akta.pro rank
Falcon Pictures industry classification
Industry- Product category
- Film Production and Entertainment
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Distribution (51212)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)
- akta.pro secondary industries
- General Entertainment AVOD Platforms (MPACAAAB), Transactional VOD Distribution (TVOD) (MPADAJAF)
Keywords
Where Falcon Pictures is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Falcon Pictures business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Film Production & Theatrical Distribution: Falcon Pictures produces films for theatrical release in Indonesian cinemas, generating revenue through box office sales. Notable productions include Bumi Manusia, Dilan series, Miracle in Cell No. 7, Si Doel movies, My Stupid Boss series, and Warkop DKI Reborn.
- KlikFilm Streaming Platform: Digital streaming platform offering films and series for subscription. Collaborates with tvN Movies and Celestial Movies for international content distribution. Subscription fee is IDR 10,000 per week with access to thousands of films including festival selections.
- Falcon Publishing: Publishing division producing novels, comics, and graphic novels. Revenue generated from book sales through Shopee, Tokopedia, and online reading platform Kwikku. Publishes both original works and adaptations of Falcon Pictures film properties.
- Film Soundtracks & Music: Production and release of film soundtracks and music, including collaborations with artists like Iwan Fals, Isyana Sarasvati, and others for specific film releases.
- Film Festival Content Licensing: Licensing of festival films for streaming on KlikFilm platform, including French Film Festival, Iranian Film Festival, and screenings of Cannes, Toronto, and Venice award-nominated films.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | KlikFilm Weekly Subscription |
| Unit Pricing | Pay-as-you-go | Individual Book Purchases |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Falcon Pictures product offering
Product offeringCore offering
Falcon Pictures is an Indonesian entertainment production house that produces theatrical films, publishes novels and comics, produces film soundtracks, and operates the KlikFilm digital streaming platform and the Kwikku digital reading platform. The company also runs education initiatives including English language mobile learning (English is Easy) and a modern Islamic school (QLC School). Its film catalog includes popular Indonesian IPs such as the Dilan series, Bumi Manusia, Miracle in Cell No. 7, Si Doel, and Warkop DKI Reborn.
Product overview
Falcon Pictures operates as a multi-platform Indonesian entertainment conglomerate with five interconnected divisions. The core film production business (Falcon Pictures) produces theatrical releases distributed theatrically and through its KlikFilm streaming platform. Falcon Publishing extends IP across books and comics, with titles like Si Juki Anak Kosan and Panji Tengkorak adapted between media. The Music division produces film soundtracks while the Education division offers mobile learning and Islamic schooling. Kwikku serves as the digital reading platform for novels and webtoons, creating a content ecosystem where films, books, music, and digital media cross-promote across Falcon's portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Falcon Pictures Film Production
- KlikFilm Streaming Platform
- Falcon Publishing
- Music Division
- Kwikku Digital Reading Platform
- English is Easy
- QLC School
Quantifiable outcome
- 17 nominations at 2019 Indonesian Film Festival, including 12 for Bumi Manusia alone
- +1 more outcomes
Companies that use Falcon Pictures
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Falcon Pictures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Falcon Pictures partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Prime VideocoreFalcon Pictures produces original series exclusively for Prime Video including A+, Rencana Besar, and Perfect Strangers (remake of Italian film). This partnership provides global streaming reach for Falcon's original content.
- Kwikku Writing Competition PartnersminorKwikku, a digital writing platform under Falcon, holds annual writing competitions with IDR 500 million prize pool. Competition categories include Novel and Webtoon with professional judges including A. Fuadi, Dee Lestari, and Faza Meonk.
- Iranian Film Festival OrganizersminorKlikFilm held Iranian Film Festival 2021 from May 5-20, presenting 25 of Iran's best films including Oscar winner A Separation. The festival featured talk shows with Iranian director Majid Majidi and Indonesian filmmakers.
- UniFranceminorUniFrance partnered with KlikFilm for MyFrenchFilmFestival 2021, introducing KlikFilm to international French cinema. UniFrance Territory Manager Jeremy Segay stated KlikFilm was chosen for its large collection of French films in ASEAN region.
- tvN MoviescoreKlikFilm collaborates with tvN Movies, part of CJ ENM, to provide Indonesian audiences access to blockbuster Korean films including Parasite, Ashfall, and Train To Busan. This partnership expands KlikFilm's catalog with premium Korean content at no additional subscription cost.
- Celestial MoviescoreKlikFilm partners with Celestial Movies, the first leading Mandarin film service in Asia, to bring big movie stars and blockbusters to Indonesian audiences with Indonesian subtitles. Subscribers gain access to Chinese and Mandarin cinema content.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Falcon Pictures competitors and assessment
Company assessmentDirect peers
- Vidio: Indonesia's leading domestic OTT platform operated by MNC Group, offering SVOD/AVOD with deep telco bundling. Directly competes with KlikFilm for Indonesian streaming subscribers and ad inventory.
- MD Pictures: One of Indonesia's largest production houses (IDX-listed), producing theatrical films across drama, horror, and comedy — directly comparable slate and target audience to Falcon Pictures, including IP-driven franchises and remake strategies.
- SinemArt: Long-standing Indonesian production house behind sinetron (TV dramas) and theatrical films (including Dilan 1990 before Falcon). Directly comparable content output and audience targeting in the local entertainment ecosystem.
- GoPlay: Indonesian streaming service from GoTo/Gojek ecosystem, competing for the same value-tier streaming subscriber as KlikFilm at similar price points. Comparable AVOD/SVOD hybrid business model in Indonesia.
- Starvision Plus: Indonesian film production and distribution company with a heavy theatrical and home-video footprint. Competes head-to-head with Falcon on Indonesian cinema screens and shares the domestic-IP-driven franchise model.
- MNC Pictures: Film and content production arm of MNC Group, Indonesia's largest integrated media conglomerate. Comparable theatrical slate plus the back-catalogue advantage of being bundled with MNC's TV networks.
Broad incumbents
- Netflix Indonesia: Global SVOD giant with dedicated Indonesian content investment (including original series and films). Competes with KlikFilm for premium streaming subscribers and talent in Indonesia.
- Disney+ Hotstar Indonesia: Global streamer with Indonesian operations and local content partnerships. Competes with KlikFilm on premium streaming while also commissioning Indonesian originals.
Others
- CJ ENM: Korean entertainment conglomerate behind tvN, the partner feeding Korean blockbusters (Parasite, Train to Busan) into KlikFilm. Also a peer in regional content production and a potential competitor for premium Indonesian remake rights.
Regional players
- Catchplay: Taiwan-origin streaming and content service with strong Southeast Asia distribution. Comparable movie-centric SVOD offering competing for Indonesian viewers alongside KlikFilm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Falcon Pictures social profiles
Digital presenceFalcon Pictures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Falcon Pictures leadership team
Management profileNumber of profiles
Profiles1 record
Falcon Pictures subsidiaries and ownership
Company hierarchySubsidiaries4 records
Falcon Pictures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Falcon Pictures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Falcon Pictures
What does Falcon Pictures do?
Falcon Pictures is an Indonesian entertainment production house that produces theatrical films, publishes novels and comics, produces film soundtracks, and operates the KlikFilm digital streaming platform and the Kwikku digital reading platform. The company also runs education initiatives including English language mobile learning (English is Easy) and a modern Islamic school (QLC School). Its film catalog includes popular Indonesian IPs such as the Dilan series, Bumi Manusia, Miracle in Cell No. 7, Si Doel, and Warkop DKI Reborn.
Is Falcon Pictures a public or private company?
Falcon Pictures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Falcon Pictures founded?
Falcon Pictures was founded in 2010. It employs 1 to 10 people.
Where is Falcon Pictures based?
Falcon Pictures is headquartered in Jakarta, Indonesia, in the Asia region.
How does Falcon Pictures make money?
Five revenue lines are on record. Film Production & Theatrical Distribution is the primary driver. The others are klikFilm Streaming Platform, falcon Publishing, film Soundtracks & Music and film Festival Content Licensing.
Who are Falcon Pictures's main competitors?
Direct peers on record are Vidio, MD Pictures, SinemArt, GoPlay, Starvision Plus and MNC Pictures. Broad incumbents are Netflix Indonesia and Disney+ Hotstar Indonesia. CJ ENM is listed as an others. Catchplay is listed as a regional player.
Does Falcon Pictures have an API?
No public API is recorded for Falcon Pictures.
What industry is Falcon Pictures in?
Falcon Pictures's product category is Film Production and Entertainment. Its primary akta.pro industry code is BPAMAJAA, Video Streaming Platforms (SVOD/AVOD/TVOD), with a secondary code of MPACAAAB, General Entertainment AVOD Platforms. Its NAICS code is 512110 and its SIC code is 7812.