MNC Pictures
MNC Pictures is Indonesia's largest sinetron production house, a subsidiary of PT MNC Studios International Tbk (MSIN) within MNC Group, producing daily TV dramas, feature films, and OTT originals distributed via RCTI, Vision+, Netflix, Prime Video, and theatrical cinema chains.
- Company typePrivate
- Founded2005
- HeadquartersJakarta, Indonesia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What MNC Pictures does
MNC Pictures is an Indonesian production house established in 2005 and headquartered in Jakarta, operating as a business unit of PT MNC Studios International Tbk (MSIN) within the MNC Group conglomerate. The company produces sinetron (Indonesian daily television dramas), feature films, and original OTT series, holding over 40% national market share for sinetron on free-to-air television and recognized as the largest sinetron production house in Indonesia. Its portfolio includes record-breaking content such as Ikatan Cinta (which achieved a 14.8 rating and 51.5% audience share on February 23, 2021, the highest in Indonesian television history) and long-running franchises including Preman Pensiun (ten seasons), Tukang Ojek Pengkolan (2,637 episodes), Dunia Terbalik (2,337 episodes), Amanah Wali, and Suparman Reborn.
The company operates a B2B content licensing model generating revenue through broadcast rights fees from RCTI (its primary distribution channel within MNC Group), OTT distribution through Vision+ (MNC Group's owned platform), international streaming deals with Netflix and Prime Video, and theatrical box office through XXI and CGV cinema chains. Its core technology is traditional content production with no proprietary technology platform disclosed; the Klaklik mobile app provides fan-engagement features including live actor hangouts, behind-the-scenes content, comics, and audio plays. Recent strategic activity (2024-2026) has included new sinetron launches (Cinta Yasmin, Tebaran Hati), an OTT reboot of Catatan Hati Seorang Istri for Vision+, the Preman Pensiun X co-production with MP Film, the tourism-promoting comedy Gober Parijs Van Java co-developed with the Bandung city government, and the upcoming teen drama Ternyata Ini Cinta targeting Gen Z audiences.
MNC Pictures firmographics
Firmographics- Name
- MNC Pictures
- Legal name
- PT. MNC Pictures
- Website
- https://mncpictures.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MNC Pictures is Indonesia's largest sinetron production house, a subsidiary of PT MNC Studios International Tbk (MSIN) within MNC Group, producing daily TV dramas, feature films, and OTT originals distributed via RCTI, Vision+, Netflix, Prime Video, and theatrical cinema chains.
- Ownership category
- akta.pro rank
Where MNC Pictures is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
MNC Pictures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Broadcast Rights & TV Content Licensing: MNC Pictures produces daily sinetron that airs on RCTI (free-to-air terrestrial TV). The company generates revenue through content licensing fees paid by RCTI and other MNC Group broadcast channels for exclusive airing rights.
- OTT Platform Distribution: Content is distributed via Vision+, the group's owned OTT platform, as well as third-party platforms including Netflix and Prime Video, generating streaming rights and distribution fees.
- Theatrical Film Distribution: Feature films such as KIKO In The Deep Sea, Ranah 3 Warna, and Zanna: Whisper of Volcano Isle are distributed through cinema chains XXI and CGV, generating box office revenue.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
MNC Pictures product offering
Product offeringCore offering
MNC Pictures is an Indonesian production house that creates sinetron (daily television dramas), feature films, and original OTT series for distribution through broadcast, streaming, and theatrical channels. The company is the largest sinetron producer in Indonesia, holding over 40% national market share, and operates as a unit of PT MNC Studios International Tbk (MSIN) within the MNC Group. Its content library includes long-running franchises such as Preman Pensiun, Amanah Wali, Tukang Ojek Pengkolan, Dunia Terbalik, and Suparman Reborn, as well as flagship titles like Ikatan Cinta and Putri Untuk Pangeran.
Product overview
MNC Pictures is an Indonesian production house and the largest sinetron (soap opera) production company in Indonesia, holding over 40% national market share for free-to-air television drama (per PT MNC Studios International / MSIN). The company produces a portfolio of sinetron and TV series across multiple franchises and standalone titles distributed on RCTI, MNCTV, and Vision+ (OTT), as well as theatrical films and the consumer mobile app Klaklik. Key sinetron franchises include Preman Pensiun (currently Season X), Amanah Wali (religious comedy featuring the music group Wali), Suparman Reborn (comedy superhero), Tukang Ojek Pengkolan (comedy-drama, 2,637 episodes), and Dunia Terbalik (drama, 2,337 episodes). Flagship standalone sinetron include Ikatan Cinta (record-breaking primetime drama starring Amanda Manopo and Arya Saloka, rated 14.8 with 51.5% audience share, MURI award winner) and Putri Untuk Pangeran (Netflix-distributed romance). On Vision+ OTT, the company produces original series adaptations including Catatan Hati Seorang Istri and Skripsick: Derita Mahasiswa Abadi. Film productions include Rompis, Ranah 3 Warna, KIKO In The Deep Sea (animated), and Zanna: Whisper of Volcano Isle. The Klaklik mobile app provides exclusive digital content, behind-the-scenes video, live actor interactions, and script reading features.
Differentiator
Problem solved
Functional benefit
Brands
- Klaklik: A mobile application developed by MNC Pictures for fans to interact with serial actors, watch exclusive content, and engage with Ikatan Cinta and other MNC Pictures productions.
Products and services
- Tebaran Hati Daily primetime sinetron on RCTI following Ariana, a journalist and adopted daughter of the Prawira family, who sacrifices her career and marriage to protect her adoptive family's reputation. Targets Indonesian family drama audiences.
- Preman Pensiun (franchise) Long-running comedy-drama sinetron franchise currently in Season X, following retired gangsters navigating civilian life. Co-produced with MP Film. Aimed at family-comedy audiences on Indonesian terrestrial TV.
- Ikatan Cinta Record-breaking primetime sinetron on RCTI following the intertwined love story of two sisters who unknowingly love the same man. Stars Amanda Manopo and Arya Saloka. Achieved the highest ratings in Indonesian TV history.
- Putri Untuk Pangeran Romantic drama sinetron about Putri, a scholarship student from a humble background who crosses paths with the wealthy Pangeran. Aired on RCTI and distributed internationally on Netflix.
- Tukang Ojek Pengkolan Long-running comedy-drama sinetron following three ojek (motorcycle taxi) drivers facing daily life challenges. One of Indonesia's longest sinetron with 2,637 episodes. Directed by Doddy Sanjaya.
- Dunia Terbalik Long-running drama sinetron about husbands left behind when their wives work abroad as migrant workers. Second-longest Indonesian sinetron with 2,337 episodes. Directed by Asep Kusdinar.
- Suparman Reborn (franchise) Comedy-drama franchise following Suparman (Damar Rizal), a kind-hearted neighborhood hero who fights crime and helps those in need. Currently at Season 4 on MNCTV.
- Amanah Wali (franchise) Religious comedy-drama franchise starring the Indonesian music group Wali as fictional characters who help market traders and former gangsters learn Islamic teachings. Multiple seasons on RCTI. KPI Award winner for Best Drama Series 2020.
- Cinta Yasmin Drama sinetron starring Amanda Manopo as Yasmin, a hardworking woman striving to become a successful career woman. Features soundtrack by Melly Goeslaw and Nike Ardilla.
- Catatan Hati Seorang Istri (Vision+ Series) OTT series reboot of the 2014 sinetron Catatan Hati Seorang Istri, produced for Vision+ with new cast and visual treatment. Designed for digital-native audiences while preserving the original concept.
- Skripsick: Derita Mahasiswa Abadi Original OTT series adaptation of Chara Perdana's novel about a perpetually failing university student named Chara (Tommy Lim). Released on Vision+ OTT platform.
- Rompis Comedy film directed by Monty Tiwa about Roman (Arbani Yasiz) studying in the Netherlands and maintaining a long-distance relationship complicated by a new friend.
- Ranah 3 Warna Drama film directed by Guntur Soehardjanto about a young man named Alif struggling to achieve his dreams. Distributed theatrically in Indonesia and internationally on Prime Video.
- KIKO In The Deep Sea Animated drama film featuring Kiko and friends, mutated fish from Indonesian waters, investigating ecosystem damage in the underwater city of Asri. Theatrically released through XXI and CGV cinema chains.
- Zanna: Whisper of Volcano Isle Fantasy film about a girl named Zanna separated from her family who enters a magical world and teams up with two fairies to fight evil forces. Stars Robby Purba. Theatrically released through XXI and CGV.
- Klaklik App Mobile application by MNC Pictures enabling fans to access exclusive series content, behind-the-scenes videos, participate in live talks with actors via Circle, and read scripts. Available on iOS and Android.
- Gober Parijs Van Java Comedy sinetron set in Bandung, Indonesia, designed to promote Bandung tourism through featured locations and local storylines. Premiered with a gala event attended by the Bandung Deputy Mayor.
- Ternyata Ini Cinta Teen romance sinetron produced by RCTI targeting Gen Z and adult audiences, combining teenage romance with family drama. Builds on the network's history of successful teen dramas.
Quantifiable outcome
- Ikatan Cinta achieved 14.8 TV rating and 51.5% audience share on 23 February 2021, breaking all-time Indonesian television records.
- +2 more outcomes
Companies that use MNC Pictures
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles4 records
MNC Pictures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MNC Pictures partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MP FilmcoreMP Film co-produces the Preman Pensiun series with MNC Pictures. VP Director Mohammad Kamil Wahyudi of MNC Pictures noted that Preman Pensiun X was the result of close collaboration between MNC Pictures and MP Film, with both companies contributing to production and creative direction.
- RCTIcoreRCTI is the primary free-to-air television broadcast partner for MNC Pictures content. Most of MNC Pictures' flagship sinetron including Ikatan Cinta, Preman Pensiun, Tukang Ojek Pengkolan, Dunia Terbalik, Putri untuk Pangeran, and Amanah Wali air exclusively on RCTI.
- Vision+coreVision+ is MNC Group's owned OTT platform and a key distribution partner for MNC Pictures' digital content. The platform rebooted Catatan Hati Seorang Istri as a series after nearly two years of pre-production. Deputy CEO Clarissa Tanoesoedibjo led the IP adaptation effort for the OTT format.
- NetflixminorNetflix distributes selected MNC Pictures content including the Putri Untuk Pangeran series to its global subscriber base.
- XXI and CGV CinemasminorXXI and CGV are Indonesian cinema chains that distribute MNC Pictures' theatrical film releases including KIKO In The Deep Sea and Zanna: Whisper of Volcano Isle.
- Prime VideominorAmazon's Prime Video distributes the Ranah 3 Warna film to international audiences.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MNC Pictures competitors and assessment
Company assessmentDirect peers
- MD Pictures: One of Indonesia's largest film and television production houses, producing sinetron and films for major Indonesian broadcast networks. Directly comparable to MNC Pictures in genre (sinetron/film), target audience, and B2B distribution model to broadcasters.
- Falcon Pictures: Indonesian production house producing sinetron, films, and digital content for FTA broadcasters and streaming platforms. Directly comparable to MNC Pictures in production scale, content mix, and distribution partners.
- Sinemart: Indonesian sinetron and film production house supplying content to multiple Indonesian FTA networks. Comparable in core sinetron production capabilities and B2B broadcast revenue model.
- Starvision Plus: Indonesian film production and distribution company producing and releasing local feature films. Closely comparable to MNC Pictures' theatrical film arm (Rompis, Ranah 3 Warna) in content type and distribution via cinema chains like XXI and CGV.
- Multivision Plus: Long-established Indonesian production company producing sinetron and films for SCTV, Indosiar, and other networks. Comparable scale, similar sinetron-driven business model, and overlapping audience of Indonesian FTA viewers.
Regional players
- Viu: Hong Kong-based OTT platform with a strong Indonesian content slate, producing and licensing Indonesian originals. Comparable as a regional streaming player competing for the same Indonesian digital audience and commissioning content from local producers.
Broad incumbents
- RCTI: Indonesia's largest free-to-air television network and MNC Pictures' primary broadcast partner within MNC Group. Comparable in audience reach and content distribution, and demonstrates the broadcaster side of the value chain MNC Pictures feeds.
- Netflix: Global streaming platform that is both a distribution partner for MNC Pictures (Putri Untuk Pangeran) and an indirect competitor for premium Indonesian audience attention. Comparable as a buyer and competitor in the Indonesian content market.
Emerging players
- Vidio: Emtek-owned Indonesian OTT platform producing and licensing original Indonesian series and sinetron. Comparable in OTT distribution of Indonesian-language content, competing for the same digital-native audience MNC Pictures targets through Vision+.
- Screenplay Productions: Indonesian film and series production company producing content for local broadcasters and global streaming platforms including Netflix. Comparable in producing premium Indonesian titles for both domestic and international distribution.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Customer concentration
MNC Pictures social profiles
Digital presenceMNC Pictures financial estimates
Financial estimateRevenue estimate
Valuation estimate
MNC Pictures leadership team
Management profileNumber of profiles
Profiles2 records
MNC Pictures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MNC Pictures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MNC Pictures
What does MNC Pictures do?
MNC Pictures is an Indonesian production house that creates sinetron (daily television dramas), feature films, and original OTT series for distribution through broadcast, streaming, and theatrical channels. The company is the largest sinetron producer in Indonesia, holding over 40% national market share, and operates as a unit of PT MNC Studios International Tbk (MSIN) within the MNC Group. Its content library includes long-running franchises such as Preman Pensiun, Amanah Wali, Tukang Ojek Pengkolan, Dunia Terbalik, and Suparman Reborn, as well as flagship titles like Ikatan Cinta and Putri Untuk Pangeran.
Is MNC Pictures a public or private company?
MNC Pictures is a private company. It is classified as corporate owned and is currently operating.
When was MNC Pictures founded?
MNC Pictures was founded in 2005. It employs 501 to 1,000 people.
Where is MNC Pictures based?
MNC Pictures is headquartered in Jakarta, Indonesia, in the Asia region.
How does MNC Pictures make money?
Three revenue lines are on record. Broadcast Rights & TV Content Licensing is the primary driver. The others are OTT Platform Distribution and theatrical Film Distribution.
Who are MNC Pictures's main competitors?
Direct peers on record are MD Pictures, Falcon Pictures, Sinemart, Starvision Plus and Multivision Plus. Viu is listed as a regional player. Broad incumbents are RCTI and Netflix. Emerging players are Vidio and Screenplay Productions.
Does MNC Pictures have an API?
No public API is recorded for MNC Pictures.