Logeion

What Logeion does

Logeion is a Dutch non-profit professional association (vereniging) for communication professionals, headquartered in The Hague at Johan de Wittlaan 3. Tracing its roots to predecessor organizations founded in the 1950s and officially constituted in its current form in 2005 through the merger of the Beroepsvereniging voor Communicatie (BvC) and the Vereniging voor Overheidscommunicatie (VOO), it is the world's second-oldest professional association for communication and serves over 5,000 members across government, corporate, agency, and non-profit sectors. The association is governed by a board (bestuur) and members' council (ledenraad), with day-to-day operations handled by a small professional bureau of 1-10 employees. Logeion is member-owned with no venture capital or private equity backing.

The organization runs a community-led platform combining knowledge, events, publications, and professional development. Core offerings include personal membership (€230/year regular, €115/year for young professionals and good causes organizations), the Vakblad C magazine (6 issues/year, 5,300 print copies), C-day (the largest European communication professional event), the Beroepsniveauprofielen (BNP) professional level assessment scan, the Ondernemersgids business directory (€205/year), the Vacaturebank job board, and the Kennisbank (an online knowledge library with 200+ articles per year). The Centrum Strategische Communicatie (CSC) sub-brand connects academic research with practice through an endowed chair at the University of Amsterdam (Leerstoel Strategische Communicatie, currently held by Dr. Lotte Willemsen since September 2024), the annual €25,000 Strategische Communicatie Challenge, CSC Insights whitepapers, and webinars. Complementary programs include Young Logeion with buddy mentorship, CommLab temporary working groups, Vakgroepen professional working groups, and biennial Communicatietrends reports.

Revenue is generated primarily through recurring membership subscriptions, advertising (in Vakblad C, the Tweekly newsletter reaching 9,500 subscribers with a 47% open rate, and the website receiving 17,000 monthly sessions), event participation fees, and directory subscriptions. Distribution is concentrated through Logeion.nl, 80+ annual bijeenkomsten, four newsletters, and the C-day conference. The technology stack is a standard membership/content portal with no disclosed proprietary AI, paid API, or app. Logeion maintains no external funding rounds and is not a candidate for traditional VC/PE investment given its non-profit, member-governed structure.

Name

Logeion

Legal name

Logeion

Website

https://logeion.nl

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Logeion is a Dutch non-profit professional association serving 5,000+ communication professionals through membership subscriptions, the Vakblad C magazine, C-day conference, professional development programs, and the Centrum Strategische Communicatie academic-practice partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

's-gravenhage

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership fees (Contributie): Personal membership fees for individual communication professionals. Regular membership at €230/year, Young Logeion (under 30) at €115/year, and reduced rate for good causes organizations at €115/year. Staff discounts available for organizations with multiple members.
2. Vakblad C Magazine Subscription: Separate subscription to Vakblad C (magazine for communication professionals), appearing 6 times per year in print and digital formats. Included in regular membership.
3. Advertising Revenue: Advertising opportunities across multiple channels including vakblad C magazine (commercial inserts, advertorials), Tweekly newsletter (9,500 subscribers), and website (17,000 sessions/month). Cross-media packages combining print and digital advertising available.
4. Ondernemersgids Subscription: Business directory subscription for companies and organizations in the communication field. €205/year for companies, €105/year for freelancers (zzp'ers), and €205/year for non-member freelancers.
5. Beroepsniveauprofielen Scan (BNP): Professional level profiles scan tool - subscription-based service helping professionals assess their position in the field and create personal development plans.
6. Event Participation Fees: Fees for participation in bijeenkomsten (meetings), training sessions, C-day event, and other professional development activities. Member and non-member pricing available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Logeion is a Dutch professional association (vereniging) for communication professionals providing individual membership at €230/year (regular) or €115/year (young professionals under 30 and good causes organizations) that includes access to the knowledge bank, 80+ annual events, Vakblad C magazine, newsletters, and a 5,000+ member community. The association operates the C-day conference (largest European communication event), the Beroepsniveauprofielen (BNP) professional level assessment scan, the Centrum Strategische Communicatie research center with an endowed chair at the University of Amsterdam, and the Ondernemersgids business directory.

Product overview

Logeion is the Dutch professional association for communication professionals with approximately 5,000 members. The organization offers a membership-based platform providing interconnected knowledge, events, and professional development services. Core products include Vakblad C (the flagship magazine published six times yearly), C-day (the largest European communication event), Beroepsniveauprofielen (professional level assessment scan), and the Centrum Strategische Communicatie (strategic communication research center with endowed chair and annual challenge). Additional services include the Ondernemersgids (business directory), Vacaturebank (job board), CommLab (collaborative problem-solving format), Vakgroepen (professional working groups), Young Logeion (young professional program with buddy mentoring), multiple newsletters (Tweekly, LIVE!, Vacatures), the online Kennisbank (knowledge bank), and biennial Communicatietrends publications.

Differentiator

Problem solved

Functional benefit

Brands

• Centrum Strategische Communicatie (CSC): A center within Logeion that strengthens the connection between communication science and practice, supporting the professionalization and future-proofing of the communication profession.
• Young Logeion
• Vakblad C
• Beroepsniveauprofielen (BNP)
• C-day
• CommLab

Products and services

• Logeion Membership Personal membership in the Dutch professional association for communication professionals, providing access to knowledge bank, 80+ events annually, Vakblad C magazine, newsletters, networking, and professional development programs. Regular membership €230/year, Young Logeion under 30 €115/year, good causes organizations €115/year, with staff discounts for organizations with multiple members.
• Vakblad C The flagship professional magazine of Logeion, published six times per year in print (5,300 copies per edition) and digital formats, offering case studies, news coverage, reports, and interviews for communication professionals. Included in regular membership or available as a separate subscription.
• C-day Conference The largest European communication professional event, organized annually by Logeion, bringing together communication professionals for learning, networking, presentations, and industry insights. Member and non-member pricing available.
• Beroepsniveauprofielen (BNP) Professional level profiles scan tool - subscription-based service helping communication professionals assess their position in the field across six levels (Ondersteuningsniveau to Grootmeesterniveau) and six core tasks, providing a basis for personal development planning.
• Young Logeion Program for young communication professionals under 30, offering networking, mentorship through the Buddyprogramma, Young Logeion Academy, and tailored events for career development. Discounted membership at €115/year.
• Centrum Strategische Communicatie (CSC) Strategic Communication Center connecting communication science and practice, encompassing the Leerstoel (endowed chair at UvA), CSC Insights whitepaper publications, webinars, and the annual Strategische Communicatie Challenge with a €25,000 research prize. Activities supported by Logeion and the Partners and Friends of CSC.
• Ondernemersgids Business directory where communication companies and organizations present themselves with practical information including number of employees, legal form, location, contact details, and specializations, plus a link to their own homepage. Subscription €205/year for companies, €105/year for freelancers (zzp'ers), and €205/year for non-member freelancers.
• Vacaturebank Job board where companies, government, and recruitment agencies post daily vacancies for communication professionals, supported by a weekly Vacaturenieuwsbrief newsletter. Paid placement options for employers.
• Strategische Communicatie Challenge Annual research competition inviting researchers from universities and colleges to submit proposals on current strategic communication topics, with a €25,000 prize to conduct the research, organized by the CSC.
• CommLab Temporary organizational form facilitated by Logeion where groups of professional colleagues work together on a substantive professional question, dilemma, or issue, addressing emerging challenges in the communication field.
• Logeion Newsletters (Tweekly, LIVE!, Vacaturenieuwsbrief, What's New) Four newsletters serving members: Tweekly (bi-weekly knowledge newsletter with 9,500 subscribers and 47% open rate), LIVE! (weekly events agenda), Vacaturenieuwsbrief (weekly job vacancies), and What's New from Young Logeion (monthly for young professionals under 30).
• Communicatietrends Biennial communication trends publication developed by Logeion's TrendTeam, providing insights for professional development and strategy formulation across multiple editions (2020-2021, 2022-2023, 2024-2025).

Quantifiable outcome

• 47% newsletter open rate for Tweekly
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• University of Amsterdam (UvA) - Department of Communication SciencecoreStrategic or Co-development PartnerThe Leerstoel (Chair) in Strategic Communication is hosted at the UvA's Department of Communication Science, Faculty of Social and Behavioral Sciences. Dr. Lotte Willemsen has been appointed as special professor since September 15, 2024. The partnership facilitates exchange between academic and professional worlds.
• Partners and Friends of CSC (Centrum Strategische Communicatie)coreStrategic or Co-development PartnerThe activities of the Centrum Strategische Communicatie are made possible by Logeion and the Partners and Friends of the CSC. They support the CSC financially and through involvement in research initiatives like the annual Strategische Communicatie Challenge (€25,000 grant).
• Various universities and research institutionsminorStrategic or Co-development PartnerThe CSC network connects various universities involved in communication research. The Strategische Communicatie Challenge invites researchers from universities and hogescholen (universities of applied sciences) to submit proposals for research on current strategic communication topics.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DPRG (Deutsche Public Relations Gesellschaft): Germany's leading professional association for PR and communication. Closest continental European peer to Logeion, offering membership, events, training, and a flagship annual communication award comparable to Logeion's programs.
• IABC (International Association of Business Communicators): Global membership organization for business communication professionals. Directly comparable in serving communication practitioners with certification, networking, and professional development across multiple geographies.
• CIPR (Chartered Institute of Public Relations): UK chartered professional body for PR and communication professionals. Direct peer to Logeion as a national membership association offering accreditation, training, events, and publications for communication practitioners.
• PRCA (Public Relations and Communications Association): UK-based global trade association for PR and communications consultancies and professionals. Comparable to Logeion in offering membership, training, events, and professional standards for the communication industry.
• Kommunikationsverband: Austrian professional association for communication professionals. Comparable to Logeion as a German-language, DACH-region membership body serving communicators with events, training, and industry recognition.

Broad incumbents

• ICCO (International Communications Consultancy Organisation): Global trade body for PR and communication consultancies. Broader incumbent operating internationally across associations like Logeion, focused on agency-side standards rather than individual practitioners.
• Arthur W. Page Society: Premier US-based organization for chief communications officers and senior corporate communication leaders. Broader incumbent operating at the senior-executive tier of the profession that Logeion also serves.

Regional players

• Dircom (Asociación de Directivos de Comunicación): Spanish association for communication directors and professionals. Regional peer to Logeion in offering Iberian membership, events, and professional development for corporate communication leaders.
• Syntec Conseil en Relations Publics: French professional union for PR and communication consultancies. Regional peer to Logeion, organized under the French Syntec federation, representing the French communication consulting sector.

Emerging players

• Page (Ex-Deutscher Kommunikationsverband): German trade body for communication professionals beyond the DPRG's PR focus. Comparable to Logeion as a continental European communication membership organization with a content/events-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/logeion
• Xx.com/logeion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logeion