Mission Squared
Mission Squared is an Austin, Texas-based leadership development and executive coaching firm that delivers EQ-centered residencies, organizational transformation, and coaching engagements to executives, mid-market companies, educational institutions, professional associations, nonprofits, and government agencies, grounded in the proprietary M² Leadership Framework.
- Company typePrivate
- Founded2017
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Mission Squared does
Mission Squared is an Austin, Texas-based management consulting firm founded in 2017 that delivers leadership development, executive coaching, and organizational transformation services centered on Emotional Intelligence (EQ). The company's offerings are built on a proprietary methodology called the M² Leadership Framework, developed by founder Meg Poag, which integrates neuroscience and behavioral psychology principles to develop leadership capacity in individual executives and leadership teams.
The core product portfolio includes the EQ² Leadership Transformation Residency (a flagship immersive leadership program), an Organizational Transformation engagement for company-wide EQ implementation, and one-on-one Executive Coaching. These are complemented by a free Emotional Intelligence Assessment used as a lead capture and diagnostic tool, experiential workshops ("Making Sh*ft Happen" and the "Adversity Hack Crash Course"), and The Adversity Hack Book authored by the founder. The underlying technology is purely human-delivered professional services delivery; there are no software products, AI components, or self-serve platforms.
Mission Squared operates a sales-led, consultative go-to-market with all engagements initiated through strategy calls or consultation requests and priced on a custom, quote-based model with multi-year contract cadence. The firm targets mid-market and enterprise buyers across corporate organizations, educational institutions, professional associations, nonprofits, and government agencies, with disclosed clients including Dell, Orange Lutheran High School, SHRM, United Way, Concordia University, ARMA International, Vistage, Entrepreneurs' Organization, and the Texas Commission on the Arts. Headcount is reported at 1-10 employees, and the firm is founder-owned with no external funding or parent organization disclosed in the available data.
Mission Squared firmographics
Firmographics- Name
- Mission Squared
- Legal name
- Mission Squared
- Website
- https://mission-squared.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mission Squared is an Austin, Texas-based leadership development and executive coaching firm that delivers EQ-centered residencies, organizational transformation, and coaching engagements to executives, mid-market companies, educational institutions, professional associations, nonprofits, and government agencies, grounded in the proprietary M² Leadership Framework.
- Ownership category
- akta.pro rank
Mission Squared industry classification
Industry- Product category
- Management Consulting
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Human Resources Consulting Services (541612), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Executive Leadership & C-Suite Development (EDABAAAA)
- akta.pro secondary industries
- C-Suite & Senior Executive Coaching (EDABANAA), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)
Keywords
Where Mission Squared is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Mission Squared business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Leadership Development Programs: EQ² Leadership Transformation Residency programs delivered as multi-day immersive experiences for individuals and teams. These are likely cohort-based or custom engagements with organizations.
- Executive Coaching: One-on-one coaching engagements for executives guided by EQ principles, positioned as premium personalized services.
- Organizational Transformation: Enterprise-level engagements to implement EQ-centric strategies across entire organizations, likely custom scoped projects.
- Events & Workshops: Programs including 'Making Sh*ft Happen' and 'Adversity Hack Crash Course' offering revenue from event-based training delivery.
- Emotional Intelligence Assessment: Diagnostic assessment tools used to qualify prospects and support program delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise and individual pricing based on engagement scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Mission Squared product offering
Product offeringCore offering
Mission Squared delivers leadership development, executive coaching, and organizational transformation services anchored in emotional intelligence (EQ). The firm offers a flagship EQ² Leadership Transformation Residency for individuals, organizational-wide EQ-centric transformation engagements, one-on-one executive coaching, EQ assessments, and facilitated workshops and events. All offerings are delivered through the proprietary M² Leadership Framework, which integrates neuroscience and behavioral psychology principles.
Product overview
Mission Squared is a leadership development and executive coaching company offering a unified portfolio of services centered on Emotional Intelligence (EQ). The core offerings include the EQ² Leadership Transformation Residency (a flagship program for individual leadership development), Organizational Transformation services (for company-wide EQ implementation), and Executive Coaching (one-on-one support for executives). These are complemented by the Emotional Intelligence Assessment tool, experiential workshops (Making Sh*ft Happen, Adversity Hack Crash Course), and The Adversity Hack Book. All offerings are grounded in the proprietary M² Leadership Framework developed by founder Meg Poag, which applies neuroscience and behavioral psychology principles.
Differentiator
Problem solved
Functional benefit
Products and services
- EQ² Leadership Transformation Residency
Quantifiable outcome
- +560% return on investment for every $1 spent on EQ training
- +5 more outcomes
Companies that use Mission Squared
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Mission Squared technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mission Squared partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Mission Squared competitors and assessment
Company assessmentEmerging players
- BetterUp: Digital coaching and leadership development platform combining 1:1 coaching with AI-driven personalization. Represents the productized, technology-enabled model that could disrupt boutique custom-coaching firms like Mission Squared.
- CoachHub: Global digital coaching platform providing scalable 1:1 coaching and leadership development to enterprises. Competes in the same enterprise L&D and executive coaching segment as Mission Squared but through a tech-enabled, productized model.
Broad incumbents
- Gallup: Research-driven consulting firm best known for employee engagement (Q12) and CliftonStrengths leadership development offerings. Competes in the same enterprise leadership/engagement budget as Mission Squared with a stronger assessment IP base.
- Korn Ferry: Global organizational consulting firm with a major leadership development practice. Mission Squared actually cites Korn Ferry's EQ/EPS research, and the two compete for similar enterprise L&D budget with leadership development and executive coaching services.
- DDI (Development Dimensions International): Specialist leadership and selection consulting firm offering leadership development programs, executive coaching, and behavioral assessments. Closely mirrors Mission Squared's EQ-anchored leadership development and assessment offerings at much larger scale.
- The Ken Blanchard Companies: Long-established leadership training and coaching firm (SLII, Leading People Through Change). Competes for the same mid-market and enterprise L&D budget as Mission Squared's executive coaching and transformation practices.
- FranklinCovey: Large established leadership development firm offering The 7 Habits, leadership coaching, and organizational change programs. Directly comparable product set to Mission Squared's residency and transformation offerings, but at much greater scale and broader portfolio.
- Center for Creative Leadership (CCL): Nonprofit leadership development provider offering executive education programs, leadership assessments, and customized organizational engagements. Directly comparable to Mission Squared's residency and organizational transformation programs.
Direct peers
- Marshall Goldsmith Partners: Executive coaching and leadership development firm built around a recognized coaching authority. Closely mirrors Mission Squared's founder-led, premium executive coaching and leadership development positioning.
- Wilson Learning: Boutique-to-mid-sized leadership and sales effectiveness firm offering customized development programs and coaching for individual leaders and organizations. Similar size band and consultative delivery model as Mission Squared.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mission Squared social profiles
Digital presenceMission Squared financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mission Squared leadership team
Management profileNumber of profiles
Profiles1 record
Mission Squared funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mission Squared M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mission Squared
What does Mission Squared do?
Mission Squared delivers leadership development, executive coaching, and organizational transformation services anchored in emotional intelligence (EQ). The firm offers a flagship EQ² Leadership Transformation Residency for individuals, organizational-wide EQ-centric transformation engagements, one-on-one executive coaching, EQ assessments, and facilitated workshops and events. All offerings are delivered through the proprietary M² Leadership Framework, which integrates neuroscience and behavioral psychology principles.
Is Mission Squared a public or private company?
Mission Squared is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mission Squared founded?
Mission Squared was founded in 2017. It employs 1 to 10 people.
Where is Mission Squared based?
Mission Squared is headquartered in Austin, United States, in the North America region.
How does Mission Squared make money?
Five revenue lines are on record. Leadership Development Programs are the primary driver. The others are executive Coaching, organizational Transformation, events & Workshops and emotional Intelligence Assessment.
Who are Mission Squared's main competitors?
Emerging players on record are BetterUp and CoachHub. Broad incumbents are Gallup, Korn Ferry, DDI (Development Dimensions International), The Ken Blanchard Companies, FranklinCovey and Center for Creative Leadership (CCL). Direct peers are Marshall Goldsmith Partners and Wilson Learning.
Does Mission Squared have an API?
No public API is recorded for Mission Squared.
What industry is Mission Squared in?
Mission Squared's product category is Management Consulting. Its primary akta.pro industry code is EDABAAAA, Executive Leadership & C-Suite Development, with a secondary code of EDABANAA, C-Suite & Senior Executive Coaching. Its NAICS code is 611430 and its SIC code is 8742.