Mayadeen
Mayadeen is a Riyadh-based event management firm, founded in 2011, that delivers end-to-end cultural, entertainment, and corporate events for Saudi government entities and enterprises across the Middle East and select international markets.
- Company typePrivate
- Founded2011
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mayadeen does
Mayadeen Event Organizing Company is a Riyadh-headquartered, private Saudi event management firm founded in 2011 and operating as a subsidiary of All Group, a ten-company, fifteen-field Saudi conglomerate. The company delivers end-to-end event services — from creative briefing and concept development through design, project management, fabrication, and on-site operations — across three commercial domains: Culture (musicals, theatre, poetry, museums, folklore events), Entertainment (concerts, festivals, carnivals, live shows), and Corporate (launches, activations, gala dinners, conventions, trade fairs). Its technical stack relies on in-house multidisciplinary talent (designers, architects, 3D designers, sound engineers, experience designers, programmers) executing a documented four-phase methodology rather than any proprietary platform technology.
The company has delivered 500+ projects, served 60+ clients, and reached 8M+ attendees across 100+ locations spanning Saudi Arabia, UAE, Egypt, France, Germany, Washington DC, and Kuwait. Notable project IPs include the 60's Till Now orchestra and the Flowerman Festival; notable clients include the Saudi Ministry of Culture, Saudi Space Agency, General Entertainment Authority, SABB, stc, Misk, and AMC Cinema. The business model is professional services: each engagement is project-based, custom-scoped, and quote-priced, with no public pricing tiers. Go-to-market is direct enterprise field sales targeting government entities, cultural institutions, and corporate buyers in Saudi Arabia and selected international markets, supplemented by a website portfolio and social media presence. Revenue, funding, and management team details are not disclosed.
Mayadeen firmographics
Firmographics- Name
- Mayadeen
- Legal name
- Mayadeen Event Organizing Company
- Website
- https://mayadeen.sa
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mayadeen is a Riyadh-based event management firm, founded in 2011, that delivers end-to-end cultural, entertainment, and corporate events for Saudi government entities and enterprises across the Middle East and select international markets.
- Ownership category
- akta.pro rank
Mayadeen industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI)
- akta.pro secondary industry
- Cultural Festivals & Events Organizations (BPAGAHAG)
Keywords
Where Mayadeen is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices2 records
Markets served
Mayadeen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Event Organizing Services: Project-based fees for comprehensive event organizing services including creative concept development, project management, production, build, and operation. Services are tailored to client needs across corporate, cultural, and entertainment domains.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Mayadeen product offering
Product offeringCore offering
Mayadeen is a full-service event management and production company delivering end-to-end event solutions from creative concept and design through production, build, and on-site operations. Services are organized across three domains — Culture (musicals, theatre, museums, folklore events), Entertainment (concerts, festivals, live shows, carnivals), and Corporate (launches, gala dinners, conferences, trade fairs, event logistics) — for government entities, cultural institutions, and corporate clients primarily in Saudi Arabia with select international reach.
Product overview
Mayadeen is an event management company offering a comprehensive suite of services organized across three main domains: Culture, Entertainment, and Corporate. The company provides end-to-end event management from creative concept development through production, build, and operations. Services include launches, experiential marketing, activations, gala dinners, conventions, symposiums, trade fairs, and event logistics. The portfolio includes proprietary intellectual properties such as the 60's Till Now musical orchestra and various cultural events, alongside client-specific projects for major Saudi organizations including Ministry of Culture, Saudi Space Agency, SABB, stc, Misk Foundation, and the General Entertainment Authority. The company operates from a local base in Saudi Arabia with global reach, having executed events across multiple international locations including Paris, Washington DC, Kuwait, and throughout the Kingdom.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Management Services Comprehensive event management services covering the full lifecycle from creative concept development through production, build, and operations. Offerings include launches, experiential marketing, activations, gala dinners, conventions, symposiums, trade fairs, and event logistics for corporate, cultural, and entertainment clients.
- Culture Domain Services Event services focused on cultural programming including musicals, theatre, literature and poetry events, museum exhibitions, open-air galleries, performing arts, and folklore or traditional arts celebrations. Designed for government cultural entities and institutions seeking to showcase traditions, art forms, and customs.
- Entertainment Domain Services Event services for the entertainment sector including music concerts, interactive experiences, festivals, carnivals, live shows, and theatrical plays. Built for entertainment venues, streaming platforms, and event organizers seeking captivating shows that blend creativity, performance, and audience connection.
- Corporate Domain Services Event services for corporate clients including product launches, experiential marketing, activations, gala dinners, conventions, symposiums, trade fairs, and event logistics. Targeted at companies seeking to elevate brand awareness, deliver key messages, drive engagement, or gather to celebrate.
Quantifiable outcome
- 8M+ attendees across all events
- +2 more outcomes
Companies that use Mayadeen
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Mayadeen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mayadeen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Companies (Rob Lake Show)corePartnered with international companies to bring the Rob Lake Show illusion property to the Kingdom of Saudi Arabia. Provided technical and logistical support to deliver a seamless show and experience. Rob Lake is recognized as 'The Top Illusionist in the World' by Caesars Entertainment.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mayadeen competitors and assessment
Company assessmentDirect peers
- MKG: US-based experiential marketing and creative agency producing brand experiences and live events for enterprise clients. Comparable in mid-sized agency profile, creative-led positioning, and project-based revenue model.
- Jack Morton Worldwide: Global brand experience agency designing and producing events, activations, and immersive experiences for major brands. Directly comparable to Mayadeen's Corporate domain (launches, activations, experiential marketing) and enterprise sales model.
- Pico International: Singapore-headquartered global event management and experiential marketing group operating across corporate, cultural and public-sector events. Closely comparable to Mayadeen in scope of services, multi-market delivery model, and tier-1 institutional client base.
- George P. Johnson Experience Marketing: Large US-based experience marketing agency known for large-scale corporate events, conferences, and expositions. Comparable to Mayadeen's work with Saudi Space Agency, ALECSO Conference, and SABB roadshows in scale and enterprise client orientation.
- DRPG: UK-based integrated agency producing events, video, and communication campaigns for global brands. Comparable end-to-end event management scope (creative, production, logistics) similar to Mayadeen's four-phase methodology.
- Momentum Worldwide: Global experiential marketing agency within the Interpublic Group, delivering brand experiences, events, and cultural activations. Comparable to Mayadeen's three-domain model (culture, entertainment, corporate) and tier-1 brand client roster.
- Sparks: US-based experiential marketing agency producing brand experiences, corporate events, and live engagements. Closely aligned with Mayadeen's Corporate domain (conventions, trade fairs, experiential marketing) and project-based professional services model.
Regional players
- ShowTech Event Production: Middle East-based event production and AV services provider serving corporate and entertainment clients across the GCC. Comparable on technical production capabilities (sound, staging, logistics) for large-scale events like those Mayadeen delivers.
- Hub Exhibitions: Middle East-based exhibition and events organizer running trade fairs and large-format expos. Comparable to Mayadeen's convention, symposium, and trade fair services within the Corporate domain across the GCC region.
- Native Creative Group: Saudi-headquartered creative communications and events agency serving regional and international clients. Closest direct regional competitor given shared Riyadh base, Saudi institutional client base, and Vision 2030-aligned project work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mayadeen social profiles
Digital presenceMayadeen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mayadeen leadership team
Management profileNumber of profiles
Mayadeen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mayadeen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mayadeen
What does Mayadeen do?
Mayadeen is a full-service event management and production company delivering end-to-end event solutions from creative concept and design through production, build, and on-site operations. Services are organized across three domains — Culture (musicals, theatre, museums, folklore events), Entertainment (concerts, festivals, live shows, carnivals), and Corporate (launches, gala dinners, conferences, trade fairs, event logistics) — for government entities, cultural institutions, and corporate clients primarily in Saudi Arabia with select international reach.
Is Mayadeen a public or private company?
Mayadeen is a private company. It is classified as corporate owned and is currently operating.
When was Mayadeen founded?
Mayadeen was founded in 2011. It employs 11 to 50 people.
Where is Mayadeen based?
Mayadeen is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Mayadeen make money?
One revenue line is on record: event Organizing Services.
Who are Mayadeen's main competitors?
Direct peers on record are MKG, Jack Morton Worldwide, Pico International, George P. Johnson Experience Marketing, DRPG, Momentum Worldwide and Sparks. Regional players are ShowTech Event Production, Hub Exhibitions and Native Creative Group.
Does Mayadeen have an API?
No public API is recorded for Mayadeen.
What industry is Mayadeen in?
Mayadeen's product category is Event Management Services. Its primary akta.pro industry code is THAHAIAI, Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led), with a secondary code of BPAGAHAG, Cultural Festivals & Events Organizations. Its NAICS code is 56192 and its SIC code is 7900.