Cross Care

What Cross Care does

Cross Care is a multi-disciplinary allied health "super clinic" provider registered with the NDIS and Medicare, headquartered in Smithfield, New South Wales, and operating across the greater Sydney metropolitan area. Founded in 2018, the company delivers nine core therapeutic disciplines — Occupational Therapy, Speech Pathology, Physiotherapy, Behaviour Therapy, Podiatry, Psychology, Dietetics & Nutrition, Exercise Physiology, and Hydrotherapy — supplemented by NDIS-specific offerings including in-house Home Modification services (delivered via employed registered builders) and Assistive Technology supply. Services are channelled through six physical clinic locations (Smithfield, Carramar, Colebee, Campbelltown, Gregory Hills, Parramatta), a mobile home-visit service across greater Sydney, and an Australia-wide TeleHealth platform built on standard consumer video conferencing tools.

The business model is anchored to government-funded healthcare schemes — primarily NDIS (Therapeutic Supports and Home Modifications), Medicare chronic disease management and mental health care plans, WorkCover NSW, and Aged Care Home Care Packages — with pricing tied to the NDIS standard recommended price guide and a separate private-pay schedule for non-funded clients. Cross Care also operates a franchise program that packages its NDIS registration, referral network (10,000+ referrers), brand, and operating playbooks for third-party clinic owners, creating a capital-light growth lever. SAI Global certification extends its NDIS service authorisation nationwide.

The customer base is highly fragmented: individual NDIS participants, Medicare recipients, WorkCover claimants, and aged care clients are acquired through a referral-led GTM motion supported by an online booking system, a 1800-number call centre, content marketing, and relationships with NDIS plan managers, support coordinators, and referring GPs. The company is founder-led (Kerolos Beshara, CEO) and privately held with no disclosed external funding.

Name

Cross Care

Legal name

Cross Care

Website

https://crosscarendis.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross Care is a multi-disciplinary NDIS and Medicare allied health provider operating six clinics across greater Sydney with 80+ therapists, delivering occupational therapy, speech pathology, physiotherapy, psychology, and related services alongside home modifications and TeleHealth under a franchise expansion model.

Ownership category

akta.pro rank

Product category

Allied Health Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161), Social Assistance (624)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Care Coordination & Navigation (Multi-Provider) (HLADALAB)

akta.pro secondary industries

Mobility & Transfer Assistance (HSABABAD), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Allied health services
• NDIS provider
• Occupational therapy
• Disability healthcare
• TeleHealth therapy

Headquarters

HQ city

Smithfield

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. NDIS Funded Services: Therapeutic supports funded through NDIS plans including Occupational Therapy, Speech Pathology, Physiotherapy, Psychology, Podiatry, Dietetics, Exercise Physiology, Hydrotherapy, and Behaviour Therapy. Follows NDIS standard recommended price guide.
2. Medicare Funded Services: Allied health services funded through Medicare chronic disease management plans and mental health care plans.
3. WorkCover Services: Allied health services for work-related injuries covered under WorkCover NSW.
4. Aged Care Services: Allied health services for aged care clients through Home Care Packages.
5. NDIS Home Modification: Building and modification services for NDIS participants including renovations, bathrooms, ramps, rails, and accessibility modifications.
6. NDIS Assistive Technology: Supply of assistive technology equipment including iPads, wheelchairs, custom beds, weighted blankets, orthotics through NDIS funding.
7. Private Pay Services: Services for clients not on NDIS plans at special private rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Cross Care is a multi-award-winning allied health super clinic providing multidisciplinary therapeutic services including Occupational Therapy, Speech Pathology, Physiotherapy, Behaviour Therapy, Podiatry, Psychology, Dietetics, Exercise Physiology, and Hydrotherapy. Services are funded through NDIS, Medicare, WorkCover, and Aged Care, delivered via in-clinic sessions, home visits across Sydney, and TeleHealth Australia-wide.

Product overview

Cross Care is a multi-award-winning healthcare super clinic providing allied health services primarily funded through NDIS, Medicare, WorkCover, and Aged Care. The company operates across a network of clinic locations and offers mobile/home visit services plus TeleHealth. The core service portfolio includes nine therapeutic disciplines (Occupational Therapy, Speech Pathology, Physiotherapy, Behaviour Therapy, Podiatry, Psychology, Dietetics & Nutrition, Exercise Physiology, and Hydrotherapy) complemented by NDIS-specific offerings (Home Modification and Assistive Technology), translating/interpreting services, and formalised assessments/reports. All services are available through in-clinic sessions, home visits, or TeleHealth delivery modes. The organisation has expanded from an initial focus on NDIS therapeutic supports to encompass broader healthcare funding schemes, with a franchise model enabling nationwide expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Occupational Therapy Therapeutic services to help individuals achieve independence in daily activities through rehabilitation, fine motor skills development, hand therapy, sensory processing support, and adaptive equipment provision for children and adults.

Quantifiable outcome

• 80+ Therapists & Staff
• +3 more outcomes

Named customers6 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and major.

• NDIS (National Disability Insurance Scheme)coreOthersRegistered NDIS provider delivering therapeutic supports to NDIS participants across all service categories including Occupational Therapy, Speech Pathology, Physiotherapy, Psychology, Podiatry, Dietetics, Exercise Physiology, Hydrotherapy, and Behaviour Therapy.
• Medicare / Services AustraliacoreOthersRegistered Medicare provider delivering allied health services under chronic disease management plans and mental health care plans.
• WorkCover NSWcoreOthersApproved provider for work-related injury rehabilitation services under WorkCover NSW.
• TIS National (Translating & Interpreting Service)coreTechnology or IntegrationRegistered with TIS National to provide professional interpreting and translating services for all languages, free to clients who need them.
• NDIS Plan ManagersmajorChannel Partner/ Reseller/ DistributorPartnership with NDIS plan managers who coordinate and manage NDIS funding for participants.
• NDIS Support CoordinatorsmajorChannel Partner/ Reseller/ DistributorPartnership with support coordinators who help NDIS participants implement their plans and access services.
• Referring Healthcare ProfessionalsmajorChannel Partner/ Reseller/ DistributorReferral relationships with doctors, GPs, and other healthcare providers who refer patients for allied health services.
• Various NDIS Partner OrganizationsmajorStrategic or Co-development PartnerPartnerships with organizations including APM, MDSI, Northcott, Sunnyhaven, Ability Options, House with No Steps, The Disability Trust, and many other NDIS partner organizations visible on their referrers page.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Therapy Pro: Australian mobile allied health provider delivering OT, speech, physio and psychology under NDIS. Comparable in mobile/home-visit delivery model and multidisciplinary NDIS therapy focus.
• Everyday Independence: Australian multidisciplinary allied health provider delivering OT, speech, physio and behaviour support under NDIS across multiple states. Most directly comparable to Cross Care in service scope, funding mix and mobile/home-visit delivery model.
• Northcott: NSW-based disability service provider offering therapy, accommodation and respite across NDIS clients in Sydney and regional NSW. Comparable in multidisciplinary allied health delivery for NDIS participants.
• Ability Action Australia: National NDIS-registered allied health provider (part of APM Group) offering OT, physio, speech, behaviour and psychology across Australia. Closely comparable in service mix and NDIS funding model.
• Focus Care: Sydney-based NDIS provider offering allied health, behaviour support and home modifications. Comparable in Sydney geography, NDIS service mix and home modification offering.

Broad incumbents

• Cerebral Palsy Alliance: Large established Australian disability provider offering therapy, equipment and accommodation services across NSW and beyond. Comparable in NDIS-funded multidisciplinary therapy but with a broader mission and wider footprint.
• APM (Advanced Personnel Management): One of Australia's largest NDIS and employment-services providers with a multidisciplinary allied health arm. Comparable in NDIS funding model, scale and breadth, though significantly larger and more diversified than Cross Care.
• Life Without Barriers: Large national disability and aged care provider delivering therapy, support coordination and home modifications. Overlaps with Cross Care in NDIS therapeutic supports but operates at much greater scale.
• Australian Unity Healthcare: Diversified Australian health and wellbeing group including allied health and home care services. Comparable in providing clinical and in-home health services across multiple funding streams (incl. Home Care Packages).

Others

• Sunnyhaven Ability: NSW-based NDIS disability support and allied health provider. Listed as a Cross Care referrer and comparable in supporting NDIS participants in the Sydney region, though smaller and less multidisciplinary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYCmf6ivCh09hhI9MnYAs8g
• Facebookfacebook.com/crosscareNDIS
• LinkedInlinkedin.com/company/cross-care-ndis
• Instagraminstagram.com/cross__care
• Xx.com/carecross

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Care