M J O G
Mjog is a UK-based patient engagement SaaS provider for NHS general practice, offering SMS, email, voice and video messaging integrated with EMIS and SystmOne clinical systems. It serves 4,000+ GP practices and operates as a wholly-owned subsidiary of Huma Therapeutics Limited (Livi).
- Company typePrivate
- Founded2010
- HeadquartersEly, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What M J O G does
Mjog, legally operated as Huma Therapeutics Limited and marketed as 'Mjog by Livi', is a UK-based patient engagement software provider serving NHS general practice and, increasingly, secondary care. The company was founded in 2010 by Kevin Nutt, acquired by Livi in autumn 2020, and now operates from Huma's London headquarters at Millbank Tower with a headcount of 11-50. Mjog's core platform is a multi-channel patient communication suite — covering SMS, email, voice, video and app — built on deep integrations with the two dominant UK primary care clinical systems, EMIS and TPP SystmOne. Key products include Batch Messenger for high-volume patient communications, Appointment Reminders tailored to clinical slot types, the Desktop GP clinician toolbar (with built-in video consultations), Patient Questionnaires that code back into patient records for QOF purposes, Mjog Cloud for cloud-hosted deployment, and NHS-branded Practice Websites. The platform also supports secondary care use cases and is the first digital healthcare provider rated Outstanding by the CQC, with ISO27001:2022 and Cyber Essentials Plus certifications underpinning its NHS procurement positioning.
The company's business model is subscription-based SaaS sold on annual contracts (with 30-day notice and 12-month auto-renew terms) priced per practice or per network, with bespoke plans for Primary Care Networks (PCNs) and arrangements under which Integrated Care Boards (ICBs) or Integrated Care Systems (ICSs) can pay on behalf of practices. Go-to-market combines an enterprise field sales motion targeting PCNs, Federations and ICBs, an inside sales team for demo handling, a self-serve demo booking flow on mjog.com, and a community-led 'Flagship Programme' that co-develops features with digital-first practices. Distribution is direct and UK-only, with no current evidence of international expansion. The customer base spans over 4,000 GP practices, processing 200M+ messages in 2021 and approximately 100,000 appointment reminders per day, giving Mjog substantial operational depth within NHS primary care.
Strategically, Mjog is positioned as a workflow-embedded incumbent rather than a greenfield innovator: the combination of clinical-system integration, regulatory credentials, 12-year NHS brand presence, and a practice-level network effect (4,000+ sites) creates meaningful switching costs. Recent strategic emphasis has been on expanding the buyer (upward to PCNs/ICBs), the product surface (cloud deployment, practice websites, patient questionnaires) and the regulatory moat (CQC Outstanding, ISO27001:2022), rather than on geographic or vertical diversification. The company operates as a wholly-owned subsidiary of Huma and does not disclose standalone financials.
M J O G firmographics
Firmographics- Name
- M J O G
- Legal name
- Huma Therapeutics Limited
- Website
- https://mjog.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mjog is a UK-based patient engagement SaaS provider for NHS general practice, offering SMS, email, voice and video messaging integrated with EMIS and SystmOne clinical systems. It serves 4,000+ GP practices and operates as a wholly-owned subsidiary of Huma Therapeutics Limited (Livi).
- Ownership category
- akta.pro rank
M J O G industry classification
Industry- Product category
- Healthcare Patient Engagement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Health Services (8000)
- akta.pro primary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
- akta.pro secondary industries
- Omnichannel Patient Communications & Contact Center (Voice/SMS/Email/Chat) (HLACAEAC), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where M J O G is headquartered
LocationHeadquarters
- HQ city
- Ely
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
M J O G business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based SaaS: Annual subscription model for GP practices and healthcare organizations. Charges based on patient list size and contract terms. Renewal terms of 12 months auto-renew unless terminated with 30 days notice.
- Per Practice/Practice Network Pricing: Pricing structure based on practice size and network footprint. Bespoke plans available for PCNs to ensure budget-friendly software costs.
- Third-party Payment Arrangements: Charges may be paid by third parties such as ICBs, ICSs, or other organizations on behalf of practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Bespoke PCN Plans |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
M J O G product offering
Product offeringCore offering
Mjog provides a cloud-based patient engagement platform for UK GP practices and primary care networks. It enables multi-channel patient communication (SMS, email, voice, video) and includes batch messaging, automated appointment reminders, video consultations, remote patient questionnaires, and NHS-branded practice websites. The platform is fully integrated with EMIS and SystmOne clinical systems and is sold as a subscription-based SaaS offering.
Product overview
Mjog is a one-stop practice platform for patient engagement, offering a unified suite of communication tools that includes Batch Messenger for bulk patient messaging, Appointment Reminders (flexible and customisable for each appointment type), Desktop GP (a clinician toolbar for 1:1 messaging and video consultations), Patient Questionnaires for remote monitoring, Web Messenger and Smart for enhanced messaging, and Practice Websites (NHS-branded website building). The platform integrates seamlessly with EMIS and SystmOne clinical systems and is available as Mjog Cloud for cloud-based access or on-premise installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Mjog Platform
Quantifiable outcome
- Reduces Did Not Attends (DNAs) through flexible appointment reminders
- +5 more outcomes
Companies that use M J O G
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
M J O G technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature7 records
M J O G partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Livi (Huma Therapeutics Limited)coreLivi acquired Mjog in autumn 2020, combining Mjog's patient engagement platform with Livi's digital health services. Mjog operates as a brand under Huma Therapeutics Limited. Livi is the first digital healthcare provider rated Outstanding by CQC.
- EMIScoreClinical system integration partner. Mjog is fully integrated with EMIS clinical system for seamless patient data and appointment management.
- TPP (SystmOne)coreClinical system integration partner. Mjog is fully integrated with SystmOne/TPP clinical system.
- NHS DigitalcoreNHS Digital integration for app messaging and NHS service alignment. Mjog solutions are built to NHS guidelines and integrate with NHS services.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
M J O G competitors and assessment
Company assessmentBroad incumbents
- Babylon Health: UK-focused digital health and virtual care provider. Comparable as a broad incumbent in NHS digital primary care, though focused more on consultations than practice-side messaging.
- TPP (The Phoenix Partnership): Provider of SystmOne, the other dominant UK GP clinical system integrated with Mjog. A broad incumbent whose platform strategy could enable or threaten Mjog's positioning.
- Push Doctor: UK digital GP service offering video consultations and NHS appointments. Adjacent competitor operating in the same NHS primary-care digital channel that Mjog enables.
- EMIS Group: Provider of EMIS Web, the dominant UK GP clinical system that Mjog integrates with. Comparable as a broad incumbent that could natively bundle patient engagement features and compete with Mjog.
Direct peers
- Accurx: UK-based patient engagement and messaging platform for GP practices and PCNs. Directly competes with Mjog in batch SMS/email, patient questionnaires, and video consultations integrated into EMIS and SystmOne workflows.
- iPlato Healthcare: UK GP-facing patient messaging and engagement platform with EMIS/SystmOne integrations. Overlaps directly with Mjog on SMS appointment reminders, batch messaging, and chronic-disease outreach.
- Livi (Huma): Mjog's parent brand and a UK digital GP provider offering video consultations and patient engagement. Closely comparable given shared ownership, overlapping NHS customer base, and joint platform synergies.
- eConsult Health: Provider of online consultation and triage tools for UK NHS GP practices and urgent care. Competes head-on with Mjog's patient messaging, remote consultation, and digital front-door capabilities.
Emerging players
- Doctorlink: UK patient triage and online consultation tool for GP practices. Comparable as an emerging player addressing overlapping digital front-door and patient-engagement use cases.
- Patient Access (by EMIS): Patient-facing app linked to EMIS records that supports appointment booking, prescriptions, and messaging. Comparable as a patient-engagement surface that overlaps with parts of Mjog's stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
M J O G social profiles
Digital presenceM J O G compliance and trust
Trust signalCompliance4 records
M J O G financial estimates
Financial estimateRevenue estimate
Valuation estimate
M J O G leadership team
Management profileNumber of profiles
Profiles9 records
M J O G funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M J O G M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M J O G
What does M J O G do?
Mjog provides a cloud-based patient engagement platform for UK GP practices and primary care networks. It enables multi-channel patient communication (SMS, email, voice, video) and includes batch messaging, automated appointment reminders, video consultations, remote patient questionnaires, and NHS-branded practice websites. The platform is fully integrated with EMIS and SystmOne clinical systems and is sold as a subscription-based SaaS offering.
Is M J O G a public or private company?
M J O G is a private company. It is classified as corporate owned and is currently operating.
When was M J O G founded?
M J O G was founded in 2010. It employs 11 to 50 people.
Where is M J O G based?
M J O G is headquartered in Ely, United Kingdom, in the Europe region.
How does M J O G make money?
Three revenue lines are on record. Subscription-based SaaS are the primary driver. The others are per Practice/Practice Network Pricing and third-party Payment Arrangements.
Who are M J O G's main competitors?
Broad incumbents on record are Babylon Health, TPP (The Phoenix Partnership), Push Doctor and EMIS Group. Direct peers are Accurx, iPlato Healthcare, Livi (Huma) and eConsult Health. Emerging players are Doctorlink and Patient Access (by EMIS).
Does M J O G have an API?
No public API is recorded for M J O G.
What industry is M J O G in?
M J O G's product category is Healthcare Patient Engagement Software. Its primary akta.pro industry code is HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach), with a secondary code of HLACAEAC, Omnichannel Patient Communications & Contact Center (Voice/SMS/Email/Chat). Its NAICS code is 5182 and its SIC code is 7372.