Texas Law Shield
Texas Law Shield (U.S. LawShield) is a Houston-based subscription legal defense membership service providing gun owners and concealed carry permit holders 24/7 access to a nationwide Independent Program Attorney network for self-defense cases across 49 states plus DC.
- Company typePrivate
- Founded2015
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Texas Law Shield does
Texas Law Shield, operating under the U.S. LawShield brand, is a Houston-based subscription legal defense membership service that provides gun owners and concealed carry permit holders with access to a nationwide network of Independent Program Attorneys in self-defense legal situations. Membership delivers 24/7/365 representation with no attorneys' fees, no caps, and no deductibles, priced at less than $0.50 per day (roughly $180 annualized). The company has served more than 2 million people across 49 states plus the District of Columbia, and extends the core offering through FFL Dealershield (a firearms dealer channel product), Education Resources, and the Prepare seminar program.
The business model is a recurring consumer subscription sold direct-to-consumer and via federal firearms licensees, with P.J. Hermosa serving as Founder and CEO. The firm is organized as a private LLC with a lean 11–50 employee headcount, relying on an outsourced attorney network for service delivery rather than building in-house legal capacity. Revenue mechanics are straightforward subscription recurring revenue per member, with no disclosed ARR, no funding rounds, and no M&A activity in the input data. The principal unit economics driver is renewal rate, since the underlying legal service is realized only at the moment of a self-defense incident, making the membership behave like standby indemnification rather than a high-frequency consumption product.
Texas Law Shield firmographics
Firmographics- Name
- Texas Law Shield
- Legal name
- Texas Law Shield, LLC
- Website
- https://texaslawshield.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Texas Law Shield (U.S. LawShield) is a Houston-based subscription legal defense membership service providing gun owners and concealed carry permit holders 24/7 access to a nationwide Independent Program Attorney network for self-defense cases across 49 states plus DC.
- Ownership category
- akta.pro rank
Texas Law Shield industry classification
Industry- Product category
- Legal Defense Membership Services
- NAICS
- Offices of Lawyers (54111)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where Texas Law Shield is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Texas Law Shield business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Subscription: Recurring subscription revenue model providing legal defense protection for self-defense incidents. Members pay a monthly fee (less than 50 cents per day) for unlimited access to legal representation, 24/7 attorney hotline, and covered events with zero attorneys' fees, caps, or deductibles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Legal Protection Membership |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Texas Law Shield product offering
Product offeringCore offering
Texas Law Shield (operating as U.S. LawShield) provides a recurring subscription legal defense membership service that gives gun owners and concealed carry permit holders 24/7/365 access to a nationwide network of Independent Program Attorneys. Members receive zero-fee legal representation for covered self-defense events, with no limits, caps, or deductibles, and gain access to state-specific legal guides and educational resources for less than 50 cents per day.
Product overview
U.S. LawShield is a legal defense membership service (not a law firm) offering a single integrated platform for self-defense legal protection. The core offering is the U.S. LawShield Membership, which provides 24/7 attorney hotline access, nationwide Independent Program Attorney networks, and zero-fee legal representation for covered events. The product portfolio includes the FFL DEALERSHIELD™ add-on for firearms dealers, plus education resources and seminar/training modules. The service covers all 50 states with state-specific legal guidance.
Differentiator
Problem solved
Functional benefit
Brands
- FFL Dealershield: Legal protection product specifically designed for Federal Firearms License (FFL) dealers.
Products and services
- U.S. LawShield Membership
Quantifiable outcome
- Zero attorneys' fees for covered events—no limits, caps or deductibles
Companies that use Texas Law Shield
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Texas Law Shield technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Texas Law Shield partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
Texas Law Shield competitors and assessment
Company assessmentEmerging players
- Self Defense Fund: Specialty self-defense legal funding program; direct niche overlap with Texas Law Shield's core offering but smaller scale and membership-driven rather than mass-subscription.
- Second Amendment Foundation: Gun-rights advocacy organization with partial overlap into legal defense resources for members; comparable firearms-policy and self-defense legal constituency, though primarily advocacy-led.
Others
- NRA Carry Guard (legacy program): Former NRA-affiliated self-defense legal protection program that historically competed in the same firearms defense membership space before being wound down; representative of reputational/legal risk peer set.
Broad incumbents
- LegalShield: Established subscription legal services plan serving mass-market consumers and small businesses; comparable business model (recurring legal access membership) but much broader scope and scale.
- ARAG: Large legal insurance/plans provider covering individuals, families, and employers; shares the subscription-based attorney access model though its niche is broader than firearms defense.
- MetLife Legal Plans (Hyatt Legal Plans): Employer-sponsored legal benefits plan with network attorney access; comparable prepaid/subscription legal services architecture at much greater scale, often distributed via employers.
Direct peers
- Armed Citizens Legal Defense Network: Membership legal defense fund for armed citizens involved in self-defense incidents; directly mirrors Texas Law Shield's core service with a more member-funded cooperative model.
- United States Concealed Carry Association (USCCA): Direct competitor offering concealed-carry membership with self-defense legal protection, training, and insurance-style benefits aimed at the same gun-owning consumer segment.
- Firearms Legal Defense: Niche firearms-focused legal defense membership that offers attorney access and self-defense protection, very closely overlapping the product offered by Texas Law Shield.
- CCW Insurance (US Law Shield competitor brands): Online broker and provider of concealed-carry / firearms-related legal defense plans, competing in the same niche on price and coverage breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Texas Law Shield social profiles
Digital presenceTexas Law Shield financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas Law Shield leadership team
Management profileNumber of profiles
Profiles1 record
Texas Law Shield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas Law Shield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas Law Shield
What does Texas Law Shield do?
Texas Law Shield (operating as U.S. LawShield) provides a recurring subscription legal defense membership service that gives gun owners and concealed carry permit holders 24/7/365 access to a nationwide network of Independent Program Attorneys. Members receive zero-fee legal representation for covered self-defense events, with no limits, caps, or deductibles, and gain access to state-specific legal guides and educational resources for less than 50 cents per day.
Is Texas Law Shield a public or private company?
Texas Law Shield is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Texas Law Shield founded?
Texas Law Shield was founded in 2015. It employs 11 to 50 people.
Where is Texas Law Shield based?
Texas Law Shield is headquartered in Houston, United States, in the North America region.
How does Texas Law Shield make money?
One revenue line is on record: membership Subscription.
Who are Texas Law Shield's main competitors?
Emerging players on record are Self Defense Fund and Second Amendment Foundation. NRA Carry Guard (legacy program) is listed as an others. Broad incumbents are LegalShield, ARAG and MetLife Legal Plans (Hyatt Legal Plans). Direct peers are Armed Citizens Legal Defense Network, United States Concealed Carry Association (USCCA), Firearms Legal Defense and CCW Insurance (US Law Shield competitor brands).
Does Texas Law Shield have an API?
No public API is recorded for Texas Law Shield.
What industry is Texas Law Shield in?
Texas Law Shield's product category is Legal Defense Membership Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 54111 and its SIC code is 8111.