Ready Rent a Car

What Ready Rent a Car does

Ready Rent A Car Grimsby Ltd is a UK private limited company operating a vehicle rental business under the trading name Ready Rent a Car. The company was founded in 1973 by the Chamley family and remains family-owned, headquartered at 17-19 Abbey Road, Grimsby, in North East Lincolnshire. It operates five physical depots across Yorkshire and Lincolnshire — Grimsby, Scunthorpe, Lincoln, Hull, and Doncaster — with each depot handling phone, email, and walk-in rental transactions.

The company runs a fleet of in excess of 2,000 vehicles across six categories: Cars (small city cars through estates, SUVs, and 7-seaters), Vans (small, medium, long wheelbase, extra-long wheelbase, Luton tail-lift, and 3.5t tipper/dropside variants), Buses (5- to 17-seater minibuses), 4x4 vehicles (VW Amarock, Ford Ranger, Toyota Hi-Lux), Prestige (Range Rover Evoque, Land Rover Discovery Sport), and Trucks (7.5t tipper and 7.5t box with tail lift). The underlying operating model is conventional fleet management — no proprietary technology platform, no mobile app, no API, and no disclosed AI/ML components.

Revenue is generated through usage-based rental pricing: daily rates range from £30 (small cars) to £138 (buses/trucks); weekly rates from £138 to £564 (prestige); weekend rates from £62.40 to £276. All prices include VAT, with 100–1,000 free miles per rental period and excess mileage charged at 6p–8p plus VAT per mile. The customer base spans individual consumers (primary), business customers (primary), and local government (secondary), with no enterprise-anchor concentration. Distribution is direct-to-consumer via depot walk-ins, phone, email, and a website quote-request form.

Name

Ready Rent a Car

Legal name

Ready Rent A Car Grimsby Ltd

Website

https://readyrentacar.co.uk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Ready Rent a Car is a family-run UK vehicle rental company, founded 1973, operating a 2,000+ vehicle fleet across six categories (cars, vans, buses, 4x4s, prestige, trucks) from five depots in Yorkshire and Lincolnshire, serving individual consumers, businesses, and local government.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Local City / In-Town Car Rental (THADAAAC), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

Keywords

• Vehicle rental services
• Car and van hire
• Commercial vehicle rental
• Minibus hire
• Truck rental

Headquarters

HQ city

Grimsby

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental: Core revenue from renting vehicles including cars, vans, buses, 4x4s, prestige cars, and trucks. Offers daily, weekly, weekend, and longer-term rental rates with free mileage allowances and excess mileage charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Ready Rent a Car is a family-run self-drive vehicle rental company that rents cars, vans, buses, 4x4s, prestige vehicles, and 7.5t trucks from five depots across Yorkshire and Lincolnshire. It offers daily, weekly, weekend, and longer-term rental terms with free mileage allowances, excess-mileage charges, and transparent VAT-inclusive pricing on a fleet of more than 2,000 vehicles.

Product overview

Ready Rent a Car is a family-run car and van hire business offering a diverse fleet of over 2,000 vehicles across six vehicle categories: Cars (small city cars to large estates and SUVs), Vans (small to extra-long wheelbase and Luton box vans), Buses (5 to 17-seater minibuses), 4x4 vehicles (Amarock, Ranger, Hi-Lux), Prestige luxury cars (Discovery Sport, Range Rover Evoque), and Trucks (7.5t tipper and box trucks). The company operates from five depot locations in Grimsby, Lincoln, Scunthorpe, Doncaster, and Hull, offering daily, weekly, weekend, and long-term rental options with flexible pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Car rental Rental of small city cars, medium cars, large cars, estate, SUV, automatic premium, and 7-seater vehicles for individuals and businesses seeking short-term personal or work transport across Yorkshire and Lincolnshire.
• Van rental Rental of small vans (Citroen Berlingo, Ford Transit Courier, Peugeot Partner, Vauxhall Combo), medium vans (Nissan Primestar, Peugeot Boxer, Ford Custom), long wheelbase, extra-long wheelbase VW Crafter, Luton box van with tail lift, and 3.5t dropside/tipper/crewcap tipper commercial vans for business logistics and moving needs.
• Minibus rental Rental of 5 to 17-seater minibuses including Volkswagen Transporter 5-seater, Ford Tourneo 9-seater, Mercedes Vito 9-seater, and Ford Transit 12/15/17-seater vehicles for group transportation needs. Drivers must be aged 30+ for 12-17 seater buses.
• 4x4 vehicle rental Rental of four-wheel drive vehicles including VW Amarock, Ford Ranger, and Toyota Hi-Lux for off-road, towing, and versatile transport requirements.
• Prestige vehicle rental Rental of luxury and premium vehicles including Land Rover Discovery Sport and Range Rover Evoque for premium travel experiences and special occasions.
• Truck rental Rental of 7.5t commercial trucks including 7.5t tipper and 7.5t box with tail lift vehicles for cargo and equipment hauling. Requires Category D1 license and operators licence for commercial use.

Quantifiable outcome

• Same-day deposit returns (vs waiting days at competitors)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Reach SolutionsminorOthersWebsite design and development partner. Reach Solutions built and maintains the company website (readyrentacar.co.uk).

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Enterprise Rent-A-Car: Largest car rental operator in the UK with nationwide branch coverage including locations across Yorkshire. Directly comparable as a self-drive rental provider, though with vastly greater scale, broader corporate accounts, and dedicated mobile/digital booking.
• Sixt UK: Premium-leaning UK rental operator with strong fleet of prestige and standard vehicles plus vans. Overlaps with Ready Rent a Car on the prestige and car/van segments, but operates nationally with airport-centric coverage.
• Hertz UK: International car rental brand with UK airport and city locations. Comparable on self-drive car rental for individuals and businesses, but with national/international scale and corporate-account infrastructure Ready Rent a Car lacks.
• Europcar: Major UK car and van rental brand with airport and city locations nationwide. Offers a comparable self-drive product mix (cars, vans, trucks) but at national scale and with a much more developed digital booking platform.
• Avis Budget UK: National UK car and van rental brand with both airport and city presence. Comparable self-drive product across car and van segments, though operating at a national/international scale rather than regional.
• Thrifty Car Rental UK: UK franchise-based rental operator offering cars and vans at competitive rates. Comparable on value-priced multi-category rental and the use of franchise/regional depot models.

Regional players

• Arnold Clark Vehicle Management: Scotland-based vehicle rental and management business within the Arnold Clark group, serving both retail and commercial customers. Comparable regional independent-style operator with multi-category fleet, though focused on a different UK geography.

Direct peers

• Northgate Vehicle Hire: UK specialist in flexible van and truck rental with nationwide branches serving both individuals and businesses. Closest direct peer given the overlap in commercial-vehicle rental, long-term hire options, and B2B customer mix.
• Practical Car & Van Rental: UK-wide franchise network of independent car and van rental operators with regional depots. Highly comparable business model — multi-vehicle-category rentals, regional depot coverage, and competitive daily/weekly pricing.
• Dawsongroup Truck and Trailer: UK commercial vehicle rental specialist offering trucks and trailers including 7.5t tippers and box trucks. Directly comparable on the commercial-truck segment of Ready Rent a Car's fleet, including similar long-term commercial hire arrangements.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DoncasterRRAC
• LinkedInlinkedin.com/company/ready-rent-a-car

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ready Rent a Car