What Reach Solutions does

Reach Solutions is the commercial advertising division of Reach plc, one of the largest news publishers in the UK and Ireland, operating from London with a portfolio of over 130 print and online titles including the Mirror, Express, Manchester Evening News, Dublin Live, and the hyper-local In Your Area network. The division sells advertising inventory and integrated campaigns to UK and Ireland advertisers, reaching 42 million monthly unique visitors, 70% of UK adults for local news, and leveraging a registered user base of more than 10 million (IPSOS 2025 / JICREG 2025). It is the #1 publisher for digital audience reach in UK and Ireland.

The product surface spans 13 advertising solutions: digital display, video, social media, newsletters, search marketing, sponsored content, first-party data targeting, hyper-local advertising, print newspapers and magazines, awards and events, partnerships, funeral notices, and public notices. Underlying technology is anchored on a first-party data asset that enables cookieless targeted advertising, hyper-local geographic targeting, and content-led creative campaign integration with editorial. No public APIs or developer SDKs are exposed.

Revenue is generated entirely through advertising: digital placements across news websites, print placements across national and regional titles, specialised classifieds (funeral and public notices), and branded events and awards. Pricing is quote-based, packaged to campaign objectives, and contracted on multi-year terms. Distribution combines an enterprise direct sales team, a self-service SMB platform, and downloadable media packs. Customers are segmented horizontally into Small Business, Large Business, Agency, Media & Publisher, and Start-up cohorts, each served through dedicated sub-brands. Reach PLC trades on the London Stock Exchange (ticker RCH) and Reach Solutions has no independent ownership, funding history, or disclosed financials.

Name

Reach Solutions

Legal name

Reach Solutions

Website

https://reachsolutionsireland.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Reach Solutions is the commercial advertising division of Reach plc, offering digital, print, and content-led advertising solutions across 130+ UK and Ireland news brands reaching 42 million monthly unique visitors for advertisers of all sizes.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Paid Social Media Buying (MPAAABAD)

Keywords

• Digital advertising solutions
• Newsbrand advertising
• First-party data advertising
• Newspaper advertising sales
• Hyper-local advertising

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Advertising: Revenue generated from display advertising, sponsored content, and digital ad placements across their portfolio of news websites, niche sites, newspapers and magazines. The company leverages its 42 million monthly unique visitors and 10 million registered users to deliver targeted advertising solutions for brands.
2. Print Advertising: Revenue from advertising placements in national newspapers, local and regional newspapers, and magazines within their 130+ title portfolio.
3. Specialized Notice Advertising: Revenue from funeral notices and public notices services, providing classified advertising solutions.
4. Events and Awards: Revenue from awards and events solutions, hosting branded events and award programs for advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reach Solutions is the commercial advertising division of Reach plc, selling targeted advertising across a portfolio of more than 130 UK and Irish print and online newsbrands. It delivers digital (display, video, social, search, newsletters, sponsored content), print (national and regional newspapers, magazines), and specialised (funeral notices, public notices, awards and events sponsorships) advertising solutions to brands, agencies, SMEs, publishers, and start-ups, leveraging first-party registered-user data and 42 million monthly unique visitors.

Product overview

Reach Solutions is an advertising solutions platform operated by Reach plc, a leading UK and Ireland publisher. The platform offers a comprehensive portfolio of 13 distinct advertising solutions spanning digital channels (display, video, social media, newsletters, search, first-party data, hyper-local), print media (newspapers and magazines), and specialized services (awards & events, partnerships, funeral notices, public notices). These solutions are distributed across Reach's portfolio of over 130 print and online titles, including national brands (Mirror, Express), regional newspapers (Manchester Evening News, Echo), Irish outlets (Dublin Live), and community-focused sites (In Your Area). The platform serves businesses of all sizes including small businesses, large businesses, agencies, media publishers, and start-ups, targeting objectives such as attracting customers, building brand awareness, increasing online sales, generating leads, and monetising content.

Differentiator

Problem solved

Functional benefit

Brands

• Reach Solutions for Agency: Advertising solutions tailored for agencies
• Reach Solutions for SMEs
• Reach Solutions for Large Business

Products and services

• Display Advertising
• Sponsored Content
• Social Media Advertising
• Newsletter Advertising
• Video Advertising
• Newspapers & Magazines Advertising
• Awards & Events Sponsorship
• Search Marketing
• Hyper-Local Advertising
• First-Party Data Advertising
• Partnerships
• Funeral Notices
• Public Notices

Quantifiable outcome

• 70% of UK adults reached for local news
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NewsworkscoreGTM or Marketing PartnerNewsworks Academy partnership providing educational programs and training for media professionals on Reach advertising solutions. Joint initiative to build industry knowledge and promote Reach's advertising capabilities to Agency clients.
• TescominorStrategic or Co-development PartnerBrand partnership for Lunar New Year campaign featuring innovative Paper Tech creative solution. Collaborative advertising campaign demonstrating Reach's creative capabilities for major retail clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JPI Media: UK regional newspaper publisher (formerly Johnston Press) with digital advertising solutions across Yorkshire, the Midlands, and Scotland. Direct competitor in regional and local news advertising.
• Guardian Media Group: Publisher of The Guardian and The Observer. Competes for UK digital news audience advertising with premium brand positioning and a similar first-party data / reader-revenue hybrid model.
• Telegraph Media Group: Publisher of The Daily Telegraph and The Sunday Telegraph. Competes for UK premium news advertising budgets with digital and print advertising inventory sold through a similar solutions-platform model.
• Iliffe Media: Independent UK regional newspaper group operating local news brands across East Midlands and South East. Comparable hyper-local advertising inventory and SMB customer base.
• DMGT (Daily Mail and General Trust): Owner of Mail Newspapers, MailOnline, Metro, and i. Operates a directly comparable advertising platform targeting UK mass-market digital and print audiences with national and hyper-local inventory.
• Newsquest Media Group: One of the UK's largest regional news publishers, owned by Gannett. Direct competitor in the hyper-local and regional newspaper advertising market with comparable SMB-focused sales motion.
• National World: UK regional and national news publisher with portfolio of titles including The Scotsman and Yorkshire Post. Competes directly in regional advertising and digital news audience monetization.
• News UK: Advertising sales arm of News Corp's UK titles including The Sun, The Times, and The Sunday Times. Direct competitor in UK national news advertising inventory and digital audience reach, operating a comparable advertising solutions platform.

Broad incumbents

• Independent Digital News and Media: UK national digital news publisher operating The Independent. Competes for digital advertising inventory against Reach's news brands, though smaller in scale and digital-only.
• Gannett: Largest US newspaper publisher (USA Today, local titles) and parent of Newsquest UK. Comparable business model in news-led advertising sales, though operating primarily in the US market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reachsolutions
• Facebookfacebook.com/ReachforSMEs
• LinkedInlinkedin.com/company/reachadvertising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Solutions