Hansa-Park

What Hansa-Park does

Hansa-Park operates a single-site amusement park in Sierksdorf, near Lübeck on Germany's Baltic Sea coast, marketed as Germany's only theme park by the sea (Erlebnispark am Meer). The park delivers a family and thrill-focused leisure experience across eleven themed areas — including Hanse in Europa, New Lübeck, Peterhof von Novgorod, Wikingerland, Abenteuerland, Alter Jahrmarkt, Fiesta del Mar, Hansa-Garten, Bezauberndes Britannien, Reiche des Nordens, and Wasserspaß — anchored by signature attractions such as the KÄRNAN roller coaster and the newly opened Cornwall Coaster (May 2026). It serves families with children, organized groups (schools, youth organizations), corporate and event clients, and individual thrill seekers, with a tri-language digital presence in German, English, and Danish to support regional and cross-border (notably Danish) visitation.

The underlying technology stack is a conventional, GDPR-compliant digital ecosystem rather than a software platform: a Contao-based multi-language website (hansapark.de), a separate e-commerce shop (shop.hansapark.de), a corporate events portal (eventplaner.hansapark.de), a feedback system (hansapark-feedback.de), and iOS/Android mobile apps with wait-time display and park navigation. Operational tooling includes self-hosted Matomo analytics on German servers (Profihost AG and Hetzner), Sentry for error tracking, Maileon/XQueue for email marketing, HKS Systeme (Brevo) for transactional email, and Payone GmbH as PCI-DSS certified payment processor. No AI/ML capabilities, APIs, or proprietary software products are disclosed.

Hansa-Park makes money through a diversified consumer-leisure revenue stack: day tickets, two-day tickets, and subscription-style annual season tickets (the primary revenue driver) sold via its own online shop and on-site box offices; ancillary on-site revenue from food and beverage, retail/merchandise, parking (including e-charging), and gift cards; B2B revenue from corporate events and group bookings; and partnership-based accommodation revenue via the HANSA-PARK Resort, distributed through Landal Ferienhausresorts and Ostseezeit channels. Seasonal event programming (Easter, Spring Bloom, Summer Bloom, Harvest Festival, Autumn Magic by the Sea) drives attendance throughout the operating season. The business is privately held under HANSA-PARK Freizeit- und Familienpark GmbH & Co. KG, with no disclosed parent, investors, funding rounds, or revenue figures.

Name

Hansa-Park

Legal name

HANSA-PARK Freizeit- und Familienpark GmbH & Co. KG

Website

https://hansapark.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Hansa-Park is a privately held amusement park in Sierksdorf, Germany, operating as Germany's only theme park on the Baltic Sea. It serves families, groups, corporate clients, and thrill seekers across eleven themed areas via ticketed admission, season passes, F&B, retail, and accommodation partnerships.

Ownership category

akta.pro rank

Product category

Theme Park Operations

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Theme park operations
• Amusement park attractions
• Family entertainment venue
• Roller coaster rides
• Park admission tickets

Headquarters

HQ city

Sierksdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Theme Park Admission Tickets: Day tickets and multi-day tickets granting access to the park, all rides, shows, and themed attractions. Primary revenue driver.
2. Season Tickets: Annual passes allowing unlimited park visits throughout the season. Creates recurring customer relationship.
3. On-site Food & Beverage: Restaurants, snack points, and catering services within the park.
4. Shopping/Retail: On-site shops selling merchandise, souvenirs, and park-related products.
5. Parking Fees: Charges for car parking, including standard, e-car, and special parking areas for RVs, coaches, and motorcycles.
6. Gift Cards/Vouchers: Pre-paid gift cards available for purchase through the online shop.
7. Corporate Events & Firmenevents: Private event hosting for companies including team events, celebrations, and corporate gatherings through dedicated event planning portal.
8. Resort Accommodation: Partnership-based accommodation revenue through HANSA-PARK Resort bookings via Landal and Ostseezeit platforms, with on-site Muschel-type vacation homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hansa-Park operates a family theme park and leisure destination located in Sierksdorf on the Baltic Sea coast of Germany, marketed as Germany's only theme park by the sea. The park features themed areas, roller coasters (including the flagship KÄRNAN), water rides, interactive attractions, and shows. The core offering revolves around paid park admission (day tickets, 2-day tickets, season tickets) granting access to all rides and attractions, supplemented by on-site food and beverage, retail, parking, gift cards, corporate event hosting, and on-site resort accommodation.

Product overview

HANSA-PARK is a family theme park and leisure destination in Sierksdorf, Germany, marketed as 'Germany's only event park by the sea.' The product portfolio centers on the core theme park experience with paid admission (day tickets, 2-day tickets, and season tickets), supplemented by on-site amenities (parking, food & beverage, shopping), an online shop for advance ticket purchases, a mobile app for visitor information and wait times, corporate event services through a dedicated portal, and on-site accommodation through the HANSA-PARK Resort. The park features themed areas, roller coasters, water rides, shows, and seasonal events. Revenue streams include ticket sales, season passes, retail, F&B, parking, and corporate event bookings.

Differentiator

Problem solved

Functional benefit

Brands

• HANSA-PARK Resort: On-site resort accommodation including holiday homes, hotels, and camping facilities near the Baltic Sea
• HANSA-PARK-Akademie
• HANSA-PARK-Sprachrohr

Products and services

• Day Tickets Single-day admission tickets valid for one visit in the current season, granting access to all rides in operation, shows, and themed attractions within Hansa-Park. Intended for individual visitors, families, and walk-up guests.
• 2-Day Tickets Two-day admission tickets allowing extended park visits over consecutive days within the current season. Targets visitors who want a more leisurely multi-day experience combined with the HANSA-PARK Resort stay.
• Season Tickets (Annual Pass) Annual passes granting unlimited park access throughout the entire operating season, with personalized barcode scanning at each visit. Functions as a recurring customer relationship product for frequent visitors.
• Parking Tickets Single-use parking permits for the park's car parking facilities, including dedicated areas for e-cars, RVs, coaches, and motorcycles.
• Gift Cards / Vouchers Pre-paid gift vouchers for park admission and on-site purchases, sold through the online shop for gifting or personal use.
• Corporate Events (Firmenevents) Private event hosting for companies including team events, celebrations, and corporate gatherings, booked through a dedicated B2B event planning portal. Targets HR, office management, and event coordinator buyers.
• HANSA-PARK Resort Accommodation On-site and nearby vacation accommodation including Muschel-type holiday homes, hotels, campsites, and youth hostels, bookable through Landal Ferienhausresorts and Ostseezeit platforms to extend park visits into multi-day stays.
• Cornwall Coaster A new family roller coaster attraction with a railway theme, part of the park's 2026 attraction lineup, located within the themed areas and included with park admission.

Quantifiable outcome

• Unique Baltic Sea location differentiating from all other German theme parks

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• XQueue GmbH (Maileon)coreTechnology or IntegrationNewsletter distribution service provider for email marketing campaigns. XQueue GmbH provides the Maileon email marketing platform for sending newsletters to subscribers. Email: [email protected], Christian-Pless-Straße 11-13, 63069 Offenbach, Germany.
• Payone GmbHcoreTechnology or IntegrationPayment service provider for processing credit card transactions (VISA and Mastercard), debit cards, and other payment methods in the online shop and at park terminals. Part of Sparkassen-Finanzgruppe with PCI-DSS certification. Address: Lyoner Straße 9, 60528 Frankfurt am Main, Germany.
• HKS Systeme GmbHcoreTechnology or IntegrationEmail service provider for transactional emails from the online shop, including order confirmations and ticket delivery. Uses Brevo (Sendinblue) as sub-processor. Address: Friedrich-List-Straße 89, 33100 Paderborn, Germany.
• Profihost AGcoreTechnology or IntegrationGerman server hosting provider for Matomo web analytics on the main website. Server location: Expo Plaza 1, 30539 Hannover, Germany.
• Hetzner Online GmbHcoreTechnology or IntegrationGerman server hosting provider for Matomo analytics in the mobile app. Server location: Industriestr. 25, 91710 Gunzenhausen, Germany.
• Landal FerienhausresortscoreChannel Partner/ Reseller/ DistributorHoliday home booking partner for HANSA-PARK Resort accommodation. Visitors can book vacation homes through Landal's platform. Booking available at hansapark.de/hansa-park-resort/buchung-ueber-landal/.
• OstseezeitcoreChannel Partner/ Reseller/ DistributorRegional accommodation booking partner for HANSA-PARK Resort. Regional platform for Baltic Sea vacation bookings. Booking available at hansapark.de/hansa-park-resort/buchung-ueber-ostseezeit/.
• compolicy GmbHcoreOthersExternal data protection officer (Datenschutzbeauftragter) service provider. Address: Schwedenkai 1, 24103 Kiel, Germany. Contact: [email protected] or [email protected].

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tivoli Gardens: Historic amusement park in Copenhagen, Denmark. Comparable multi-attraction experience (roller coasters, gardens, shows, events) with a strong seasonal calendar, and a natural cross-border competitor for Danish and Scandinavian visitors to Hansa-Park.
• Liseberg: Sweden's largest amusement park in Gothenburg. Comparable operating model — themed areas, roller coasters, seasonal events, and on-site accommodation — competing indirectly for Scandinavian leisure tourists.
• Efteling: Largest theme park in the Netherlands and a major European destination park. Overlaps with Hansa-Park on themed storytelling, roller coasters, family attractions, and on-site accommodation — a broader incumbent in the Benelux/German cross-border leisure market.

Direct peers

• LEGOLAND Deutschland: LEGOLAND theme park in Günzburg, Bavaria. Competes for German family visitors with a single-day admission, multi-themed experience, and on-site accommodation, comparable in guest mix and ticket structure.
• Movie Park Germany: Film-themed amusement park in Bottrop, Germany. Comparable operating model with themed areas, roller coasters, and shows, competing for the German family market.
• Europa-Park: Germany's largest theme park, located in Rust. Most direct comparable: a major multi-themed destination park with roller coasters, water rides, hotels, and seasonal events targeting the same German family/thrill-seeker demographic.
• Plopsaland Deutschland: German theme park operated by Plopsa Group featuring themed IP-based lands, roller coasters, and family attractions. Direct comparable in scale, theme-park admission model, and German family audience.
• Heide Park Resort: Major German theme park in Lower Saxony with roller coasters, themed areas, and on-site accommodation. Closely comparable in scale and product mix (multi-attraction theme park with resort integration), targeting the same northern German visitor base.
• Phantasialand: Large German theme park near Cologne, well-known for its themed worlds, roller coasters, and shows. Comparable operating model as a multi-themed destination park competing for German family leisure demand.

Others

• Landal GreenParks: European holiday-park resort operator that already distributes HANSA-PARK Resort bookings. Ecosystem partner with deep overlap in the German/Dutch family short-break market — comparable as a resort/accommodation counterpart rather than a head-to-head theme park competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Hansapark
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/hansa-park-resort-am-meer

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansa-Park