Lofbergs
Lofbergs is a fourth-generation, family-owned Swedish coffee roaster founded in 1906 that produces 100% Arabica, Rainforest Alliance and Fairtrade-certified coffee for B2C retail (UK grocers, Nordics) and B2B foodservice (hotels, restaurants, cafés, workplaces) across roughly ten Northern European markets.
- Company typePrivate
- Founded1906
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lofbergs does
Löfbergs is a privately-held, family-owned Swedish coffee roastery founded in 1906 in Karlstad and now in its fourth generation of ownership. The company roasts 100% Arabica coffee using a proprietary slow-roasting process designed to maximize taste development, and operates a state-of-the-art whole bean roastery that opened in Karlstad on 1 July 2021 with daily capacity equivalent to 10 million cups. Its product portfolio spans roast-and-ground and whole bean formats across origins (Colombia, Brazil) and roast profiles (medium, dark, organic), all Rainforest Alliance certified, with the company positioning itself as one of the world's largest buyers of organic and Fairtrade-certified coffee.
The business serves two primary customer segments. In B2C, it distributes through major UK grocery chains (Tesco, Waitrose, Morrisons, Asda, Coop) and Ocado, as well as retail channels across its home Nordic and Baltic markets. In B2B, it provides coffee, equipment, servicing and staff training to hotels, restaurants, cafés, workplaces and other commercial establishments under dedicated trade partnerships. The company exports roughly half of its production and operates in approximately ten markets across Northern Europe (Sweden, Norway, Finland, Denmark, Latvia, the UK), with sales and marketing activities in the UK run from a London office and supported by content marketing, social media and event participation (e.g., London Coffee Festival).
The revenue model is essentially transactional product sales in B2C and a bundled equipment-plus-supply-plus-service model in B2B; pricing is not publicly disclosed. The company is supported by a network of sustainability and industry partnerships, including co-founding International Coffee Partners in 2001, and holds ISO 9001, ISO 14001 and FSSC 22000 certifications across its production facilities.
Lofbergs firmographics
Firmographics- Name
- Lofbergs
- Legal name
- Löfbergs Lila AB
- Website
- https://lofbergs.co.uk
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lofbergs is a fourth-generation, family-owned Swedish coffee roaster founded in 1906 that produces 100% Arabica, Rainforest Alliance and Fairtrade-certified coffee for B2C retail (UK grocers, Nordics) and B2B foodservice (hotels, restaurants, cafés, workplaces) across roughly ten Northern European markets.
- Ownership category
- akta.pro rank
Lofbergs industry classification
Industry- Product category
- Roasted Coffee
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industry
- Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)
Keywords
Where Lofbergs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Lofbergs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2C Coffee Sales: Sale of roasted coffee products (whole bean, ground) to individual consumers through retail grocery chains including Tesco, Waitrose, Morrisons, Asda, and Coop in the UK market
- B2B Coffee Sales and Services: Supply of coffee, equipment, servicing, ancillary staff and training to businesses including hotels, restaurants, cafes, workplaces, and other commercial establishments
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Lofbergs product offering
Product offeringCore offering
Löfbergs roasts and sells premium 100% Arabica coffee products — whole bean and roast-and-ground varieties including Colombia, Brazil, Organic Dark Roast, and Espresso blends — to UK consumers through major grocery retailers and to business customers (hotels, restaurants, cafes, workplaces) via direct trade partnerships that include coffee, equipment, servicing, and staff training. All coffee is slow roasted at the Karlstad, Sweden facility and Rainforest Alliance certified.
Product overview
Lofbergs is a Swedish family-owned coffee roastery founded in 1906, offering a portfolio of premium coffee products. Their product range consists of two main formats: roast and ground coffee (Colombia, Brazil, Organic Dark Roast) and whole bean coffee (Espresso, Brazil variants). All products are 100% Arabica and Rainforest Alliance certified, with organic options available. The company operates from Karlstad, Sweden, and exports to approximately ten markets across Northern Europe, with their 1kg whole bean roastery opened in 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- Colombia (Roast and Ground) Medium roast ground coffee with fruity and sweet notes of fresh berries and caramel; single-origin 100% Arabica from Colombia, Rainforest Alliance certified; 450g pack makes 30 cups; for individual home consumers.
- Brazil (Roast and Ground) Medium roast ground coffee with sweet notes of butterscotch and a long hazelnutty aftertaste; 100% Arabica peaberries, Rainforest Alliance certified; 250g pack; for individual home consumers.
- Organic Dark Roast Dark roast ground coffee with notes of forest fruits and dark chocolate in its complex aftertaste; certified organic, 100% Arabica from South and Central America and East Africa; 450g pack makes 55-75 cups; for individual home consumers.
- Espresso (Whole Bean) Dark roast whole bean coffee with notes of dark chocolate, roasted almond and spices; slow roasted for maximum taste, 100% Arabica; 1kg bag makes 111 cups; suitable for both home enthusiasts and small business users.
- Brazil (Whole Bean) Medium roast whole bean coffee with sweet and nutty flavor, notes of caramel and milk chocolate; single-origin 100% Arabica from Brazil, Rainforest Alliance certified, slow roasted; 400g pack makes 44 cups; for individual home consumers.
- Brazil 1kg (Whole Bean) Medium roast whole bean coffee in a larger 1kg format for higher-volume users; single-origin 100% Arabica from Brazil, Rainforest Alliance certified; 1kg bag makes 111 cups; for home enthusiasts and small businesses.
- B2B Coffee Solutions (Trade Partnership) Supply of coffee, equipment, servicing, ancillary staff and training to hotels, restaurants, cafes, workplaces, sports arenas and other commercial establishments; bundling product, machine, maintenance and training into a single partnership.
Quantifiable outcome
- 94% reduction in climate impact since 2005 at roasteries
- +3 more outcomes
Companies that use Lofbergs
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Lofbergs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lofbergs partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- International Coffee Partners (ICP)coreNon-profit organization co-founded by Löfbergs where, together with six other family-owned coffee companies, they run development projects that improve opportunities for growth and living conditions for small-scale coffee farmers. Has helped 112,000+ small-scale coffee farmers.
- Era of WecoreDigital and transparent platform where coffee farmers set terms, share passion and provide information about coffee's history and unique characteristics directly with consumers.
- Initiative for Coffee&ClimatecoreInitiative where, together with ICP members, other coffee companies, Sida, and local organizations, they help small-scale farmers address climate change.
- Circular Coffee CommunityminorNetwork that, through open innovation, contributes to a circular transformation in the coffee industry where companies and stakeholders collaborate to harness the full potential of coffee.
- European Coffee FederationcoreEuropean industry organization for the coffee sector focusing on food safety, sustainability, and international trade. Works to contribute to fair and sustainable production and trade.
- WWF:s Hållbar LivsmedelskedjaminorNetwork where 15 leading Swedish food companies collaborate with World Wide Fund for Nature (WWF) to promote more sustainable food production and consumption in Sweden.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Lofbergs competitors and assessment
Company assessmentDirect peers
- illy: Italian premium coffee company roasting 100% Arabica espresso beans with strong sustainability positioning and a global B2B/retail mix — closely comparable to Löfbergs on premium positioning and trade channels.
- Taylors of Harrogate: UK family-owned specialty coffee and tea company (owned by Associated British Foods) — directly comparable to Löfbergs in UK premium grocery retail and sustainability messaging.
- Union Coffee: UK specialty coffee roaster with strong B2B/hospitality and DTC focus — comparable to Löfbergs on premium 100% Arabica single-origin range and trade channel mix.
- Gevalia: Swedish heritage premium coffee brand now owned by JDE Peet's — direct historical and product-line peer to Löfbergs' Swedish-roots premium positioning in grocery and foodservice.
- Kicking Horse Coffee: Canadian organic/Fairtrade specialty roaster acquired by Lavazza — directly comparable to Löfbergs on 100% Arabica organic/Fairtrade positioning and packaged retail distribution.
- Lavazza: Italian family-owned premium coffee roaster with global reach, B2B foodservice, and retail packaged coffee — directly comparable in product, channels, and family-ownership model to Löfbergs.
Broad incumbents
- Costa Coffee: UK-leading coffee chain and roaster (now owned by Coca-Cola) with extensive grocery packaged coffee and B2B foodservice — directly comparable in UK retail and trade channels.
- JDE Peet's: Dutch-listed global coffee and tea group owning Douwe Egberts, Gevalia (Swedish heritage brand) and Peet's Coffee — overlaps directly with Löfbergs across Nordic, UK, and European grocery and B2B.
- Nestlé Nespresso: Global premium and mainstream coffee business of Nestlé, with deep B2B presence and sustainability programs — competes with Löfbergs across premium retail and out-of-home coffee.
- Starbucks: Global coffee brand with retail stores, packaged grocery, and B2B foodservice — overlaps with Löfbergs in premium packaged coffee and workplace/hospitality accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lofbergs social profiles
Digital presenceLofbergs compliance and trust
Trust signalCompliance9 records
Lofbergs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lofbergs leadership team
Management profileNumber of profiles
Lofbergs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lofbergs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lofbergs
What does Lofbergs do?
Löfbergs roasts and sells premium 100% Arabica coffee products — whole bean and roast-and-ground varieties including Colombia, Brazil, Organic Dark Roast, and Espresso blends — to UK consumers through major grocery retailers and to business customers (hotels, restaurants, cafes, workplaces) via direct trade partnerships that include coffee, equipment, servicing, and staff training. All coffee is slow roasted at the Karlstad, Sweden facility and Rainforest Alliance certified.
Is Lofbergs a public or private company?
Lofbergs is a private company. It is classified as family owned and is currently operating.
When was Lofbergs founded?
Lofbergs was founded in 1906. It employs 101 to 250 people.
Where is Lofbergs based?
Lofbergs is headquartered in London, United Kingdom, in the Europe region.
How does Lofbergs make money?
Two revenue lines are on record. B2C Coffee Sales are the primary driver. The others are B2B Coffee Sales and Services.
Who are Lofbergs's main competitors?
Direct peers on record are illy, Taylors of Harrogate, Union Coffee, Gevalia, Kicking Horse Coffee and Lavazza. Broad incumbents are Costa Coffee, JDE Peet's, Nestlé Nespresso and Starbucks.
Does Lofbergs have an API?
No public API is recorded for Lofbergs.
What industry is Lofbergs in?
Lofbergs's product category is Roasted Coffee. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of AFAIAKAD, Coffee, Tea & Cocoa Trading/Wholesale. Its NAICS code is 311920 and its SIC code is 2080.