Era of We

What Era of We does

Era of We, operating through its Swedish parent entity SEWN Technology Solutions AB, is a B2B platform founded in 2020 that provides digital traceability and sustainability compliance tools for the coffee supply chain. The company connects three primary stakeholder groups — coffee producers (farms and cooperatives), manufacturers and roasters, and hospitality and retail buyers — through a web-based platform that enables farm-to-cup traceability, branded Digital Product Passports, and EU Deforestation Regulation (EUDR) compliance documentation. Producer customers span coffee-producing countries including Brazil, Mexico, Uganda, Costa Rica, India, Colombia, and Peru, while Löfbergs, a Swedish roaster, is a named enterprise customer on the manufacturing side. Era of We has extended its Digital Product Passports offering beyond coffee into wood and paper, indicating a strategy to apply the same compliance framework to other EUDR-regulated commodities.

The core platform consists of branded Digital Product Passports that display per-product sustainability and EUDR compliance data, a Traceability Experience feature linking products to a network of verified farms, and a Sustainability Platform aggregating supply-chain sustainability records. The company also operates The Innovation Lab, a community knowledge platform offering educational articles, Q&A forums, and resources on coffee brewing, processing, health, and sustainability. Era of We employs 101–250 people, is headquartered in Sweden, and monetizes through a quote-based annual subscription enterprise model, with "Book a Demo" calls-to-action and direct field sales as the primary go-to-market mechanism. Marketing relies on content through the Innovation Lab, social media, and EUDR-focused thought leadership to drive B2B leads.

The company received indirect third-party validation in 2025 when Food Folk, McDonald's Nordic licensee, awarded its customer Löfbergs a Sustainability Innovation Award recognizing the use of Era of We's platform for supply chain traceability, embedding Era of We into the narrative of McDonald's Nordic supply-chain sustainability work.

Name

Era of We

Legal name

SEWN Technology Solutions AB

Website

https://eraofwe.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Era of We is a Swedish B2B platform providing digital product passports, traceability, and EUDR compliance tools for the coffee supply chain, connecting producers, roasters, and hospitality businesses through a subscription traceability platform and educational community.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability Software

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Supply chain traceability
• Digital product passports
• EUDR compliance solutions
• Coffee supply chain platform
• Sustainability tracking software

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Services: Era of We operates a platform business model providing digital traceability and sustainability compliance services to coffee supply chain participants, including digital product passports and supply chain connectivity solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Era of We provides a B2B technology platform for the coffee industry that delivers Digital Product Passports, end-to-end supply chain traceability, and EU Deforestation Regulation (EUDR) compliance tooling to producers, manufacturers (roasters), and hospitality buyers. The platform connects verified farms to downstream buyers, enabling branded sustainability data and producer stories to be shared with roasters, hospitality businesses, and end consumers across global supply chains.

Product overview

Era of We operates as a B2B sustainability and traceability platform for the coffee industry, connecting producers (farms), manufacturers (roasters), and businesses through Digital Product Passports and The Innovation Lab community platform. The core platform enables supply chain traceability and EUDR compliance, while the Innovation Lab provides educational content, Q&A forums, and brewing guides for the coffee community.

Differentiator

Problem solved

Functional benefit

Brands

• The Innovation Lab: Innovation hub and knowledge platform providing articles, Q&A forums, and resources about coffee brewing, processing, health, and sustainability

Products and services

• Digital Product Passports Branded Digital Product Passports that display sustainability data and EUDR (EU Deforestation Regulation) compliance information for specific products, available for coffee and wood/paper verticals. Designed for producers, manufacturers, and hospitality buyers who need to verify and showcase compliance at the product level.
• Era of We Traceability Platform End-to-end B2B traceability platform connecting coffee producers, manufacturers (roasters), facilitators, and hospitality businesses across global supply chains. Enables sourcing from verified farms, addition of existing suppliers, and construction of sustainable supply chains with full farm-to-consumer transparency.
• The Innovation Lab (Coffee Lab) Community knowledge platform featuring educational articles on coffee brewing, roasting, processing, grinding, health benefits, and sustainability, plus Q&A forums and brewing guides for coffee professionals and enthusiasts. Operates as a sub-brand supporting the broader Era of We ecosystem.

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and notable.

• Fazenda CaliforniacoreStrategic or Co-development PartnerFazenda California, a Brazilian coffee producer, partners with Era of We to expand its global reach, strengthen its employer brand, and establish long-lasting partnerships founded on transparency and trust through the platform's traceability solutions.
• AMA Coffee ProducercoreStrategic or Co-development PartnerAMA Coffee Producer uses the Era of We platform to provide complete information and history to consumers seeking to verify producer backgrounds and sustainability practices.
• LöfbergscoreStrategic or Co-development PartnerLöfbergs, a Swedish coffee roaster, uses Era of We to source unique, traceable coffee with producer stories to enhance their brand and provide consumers with the best possible sustainable coffee experience.
• Food FolknotableStrategic or Co-development PartnerFood Folk, McDonald's Nordic licensee, awarded Löfbergs a Sustainability Innovation Award recognizing the use of Era of We's digital platform for supply chain traceability, indicating Food Folk's indirect endorsement of the platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Algrano: Algrano is a B2B coffee marketplace and transparency platform connecting producers with roasters in Europe. It overlaps Era of We by providing farm-to-roaster traceability and producer storytelling, though it emphasises transactional marketplace dynamics rather than EUDR compliance.
• TraceX Technologies: TraceX provides blockchain-based food and agri supply-chain traceability platforms, including for coffee. Like Era of We it sells to enterprises seeking verifiable sustainability and provenance data, often under regulatory pressure.
• Cropster: Cropster provides SaaS tools for coffee roasters and producers, including production, quality and origin data. Like Era of We, it is a vertical SaaS company dedicated to the coffee industry with supplier-side data modules that enable supply-chain visibility.
• Olam (ofi) AtSource: ofi's AtSource is a sustainability and traceability platform for coffee, cocoa, dairy and other soft commodities. It is the most directly comparable offering because both target the same coffee supply-chain use case (producer-to-buyer traceability, sustainability metrics) using a subscription/data model.
• FoodChain ID (FoodChain ID Tracing): FoodChain ID offers food traceability, certification and supply-chain verification services. It is a relevant peer because it directly competes in the same compliance-driven traceability slot that Era of We targets for EUDR-aligned buyers.

Others

• Fairtrade International: Fairtrade is a fair-trade certification system with traceability requirements across coffee supply chains. It competes indirectly with Era of We for sustainability-data wallet share with ethically positioned producers and roasters.
• Rainforest Alliance (UTZ merged): Rainforest Alliance is a certification body providing traceability and sustainability standards for coffee. It is comparable because it is part of the same sustainability/traceability ecosystem serving coffee producers, roasters and brands, although it is a non-profit standards body rather than a SaaS platform.

Emerging players

• Bext360: Bext360 builds blockchain-based traceability and verification tools specifically for the coffee supply chain. It is comparable to Era of We because both focus on coffee provenance with digital product/passport-style deliverables, though Bext360 is smaller and more emerging.

Broad incumbents

• Proagrica (AgriChain / AGRONOMIQ): Proagrica provides supply-chain and traceability data platforms for agribusiness. It overlaps Era of We on enterprise traceability use cases across multiple commodities and brings established B2B relationships, but does not specialise in coffee.
• IBM Food Trust: IBM Food Trust is an enterprise-grade, blockchain-based traceability network used by major food and beverage companies. It is comparable as a broad incumbent offering overlapping farm-to-consumer traceability but does not specialise in coffee or coffee-specific EUDR workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/eraofweofficial
• Facebookfacebook.com/eraofwe
• LinkedInlinkedin.com/company/eraofwe
• Instagraminstagram.com/eraofwe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Era of We