Lofbergs

What Lofbergs does

Löfbergs is a privately-held, family-owned Swedish coffee roastery founded in 1906 in Karlstad and now in its fourth generation of ownership. The company roasts 100% Arabica coffee using a proprietary slow-roasting process designed to maximize taste development, and operates a state-of-the-art whole bean roastery that opened in Karlstad on 1 July 2021 with daily capacity equivalent to 10 million cups. Its product portfolio spans roast-and-ground and whole bean formats across origins (Colombia, Brazil) and roast profiles (medium, dark, organic), all Rainforest Alliance certified, with the company positioning itself as one of the world's largest buyers of organic and Fairtrade-certified coffee.

The business serves two primary customer segments. In B2C, it distributes through major UK grocery chains (Tesco, Waitrose, Morrisons, Asda, Coop) and Ocado, as well as retail channels across its home Nordic and Baltic markets. In B2B, it provides coffee, equipment, servicing and staff training to hotels, restaurants, cafés, workplaces and other commercial establishments under dedicated trade partnerships. The company exports roughly half of its production and operates in approximately ten markets across Northern Europe (Sweden, Norway, Finland, Denmark, Latvia, the UK), with sales and marketing activities in the UK run from a London office and supported by content marketing, social media and event participation (e.g., London Coffee Festival).

The revenue model is essentially transactional product sales in B2C and a bundled equipment-plus-supply-plus-service model in B2B; pricing is not publicly disclosed. The company is supported by a network of sustainability and industry partnerships, including co-founding International Coffee Partners in 2001, and holds ISO 9001, ISO 14001 and FSSC 22000 certifications across its production facilities.

Name

Lofbergs

Legal name

Löfbergs Lila AB

Website

https://lofbergs.co.uk

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

101–250 employees

Short description

Lofbergs is a fourth-generation, family-owned Swedish coffee roaster founded in 1906 that produces 100% Arabica, Rainforest Alliance and Fairtrade-certified coffee for B2C retail (UK grocers, Nordics) and B2B foodservice (hotels, restaurants, cafés, workplaces) across roughly ten Northern European markets.

Ownership category

akta.pro rank

Product category

Roasted Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industry

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

Keywords

• Roasted coffee products
• Arabica coffee beans
• Specialty coffee blends
• Wholesale coffee supply
• Sustainably sourced coffee

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2C Coffee Sales: Sale of roasted coffee products (whole bean, ground) to individual consumers through retail grocery chains including Tesco, Waitrose, Morrisons, Asda, and Coop in the UK market
2. B2B Coffee Sales and Services: Supply of coffee, equipment, servicing, ancillary staff and training to businesses including hotels, restaurants, cafes, workplaces, and other commercial establishments

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Löfbergs roasts and sells premium 100% Arabica coffee products — whole bean and roast-and-ground varieties including Colombia, Brazil, Organic Dark Roast, and Espresso blends — to UK consumers through major grocery retailers and to business customers (hotels, restaurants, cafes, workplaces) via direct trade partnerships that include coffee, equipment, servicing, and staff training. All coffee is slow roasted at the Karlstad, Sweden facility and Rainforest Alliance certified.

Product overview

Lofbergs is a Swedish family-owned coffee roastery founded in 1906, offering a portfolio of premium coffee products. Their product range consists of two main formats: roast and ground coffee (Colombia, Brazil, Organic Dark Roast) and whole bean coffee (Espresso, Brazil variants). All products are 100% Arabica and Rainforest Alliance certified, with organic options available. The company operates from Karlstad, Sweden, and exports to approximately ten markets across Northern Europe, with their 1kg whole bean roastery opened in 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Colombia (Roast and Ground) Medium roast ground coffee with fruity and sweet notes of fresh berries and caramel; single-origin 100% Arabica from Colombia, Rainforest Alliance certified; 450g pack makes 30 cups; for individual home consumers.
• Brazil (Roast and Ground) Medium roast ground coffee with sweet notes of butterscotch and a long hazelnutty aftertaste; 100% Arabica peaberries, Rainforest Alliance certified; 250g pack; for individual home consumers.
• Organic Dark Roast Dark roast ground coffee with notes of forest fruits and dark chocolate in its complex aftertaste; certified organic, 100% Arabica from South and Central America and East Africa; 450g pack makes 55-75 cups; for individual home consumers.
• Espresso (Whole Bean) Dark roast whole bean coffee with notes of dark chocolate, roasted almond and spices; slow roasted for maximum taste, 100% Arabica; 1kg bag makes 111 cups; suitable for both home enthusiasts and small business users.
• Brazil (Whole Bean) Medium roast whole bean coffee with sweet and nutty flavor, notes of caramel and milk chocolate; single-origin 100% Arabica from Brazil, Rainforest Alliance certified, slow roasted; 400g pack makes 44 cups; for individual home consumers.
• Brazil 1kg (Whole Bean) Medium roast whole bean coffee in a larger 1kg format for higher-volume users; single-origin 100% Arabica from Brazil, Rainforest Alliance certified; 1kg bag makes 111 cups; for home enthusiasts and small businesses.
• B2B Coffee Solutions (Trade Partnership) Supply of coffee, equipment, servicing, ancillary staff and training to hotels, restaurants, cafes, workplaces, sports arenas and other commercial establishments; bundling product, machine, maintenance and training into a single partnership.

Quantifiable outcome

• 94% reduction in climate impact since 2005 at roasteries
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• International Coffee Partners (ICP)coreStrategic or Co-development Partner · 1 January 2001Non-profit organization co-founded by Löfbergs where, together with six other family-owned coffee companies, they run development projects that improve opportunities for growth and living conditions for small-scale coffee farmers. Has helped 112,000+ small-scale coffee farmers.
• Era of WecoreStrategic or Co-development PartnerDigital and transparent platform where coffee farmers set terms, share passion and provide information about coffee's history and unique characteristics directly with consumers.
• Initiative for Coffee&ClimatecoreStrategic or Co-development PartnerInitiative where, together with ICP members, other coffee companies, Sida, and local organizations, they help small-scale farmers address climate change.
• Circular Coffee CommunityminorStrategic or Co-development PartnerNetwork that, through open innovation, contributes to a circular transformation in the coffee industry where companies and stakeholders collaborate to harness the full potential of coffee.
• European Coffee FederationcoreStrategic or Co-development PartnerEuropean industry organization for the coffee sector focusing on food safety, sustainability, and international trade. Works to contribute to fair and sustainable production and trade.
• WWF:s Hållbar LivsmedelskedjaminorStrategic or Co-development PartnerNetwork where 15 leading Swedish food companies collaborate with World Wide Fund for Nature (WWF) to promote more sustainable food production and consumption in Sweden.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• illy: Italian premium coffee company roasting 100% Arabica espresso beans with strong sustainability positioning and a global B2B/retail mix — closely comparable to Löfbergs on premium positioning and trade channels.
• Taylors of Harrogate: UK family-owned specialty coffee and tea company (owned by Associated British Foods) — directly comparable to Löfbergs in UK premium grocery retail and sustainability messaging.
• Union Coffee: UK specialty coffee roaster with strong B2B/hospitality and DTC focus — comparable to Löfbergs on premium 100% Arabica single-origin range and trade channel mix.
• Gevalia: Swedish heritage premium coffee brand now owned by JDE Peet's — direct historical and product-line peer to Löfbergs' Swedish-roots premium positioning in grocery and foodservice.
• Kicking Horse Coffee: Canadian organic/Fairtrade specialty roaster acquired by Lavazza — directly comparable to Löfbergs on 100% Arabica organic/Fairtrade positioning and packaged retail distribution.
• Lavazza: Italian family-owned premium coffee roaster with global reach, B2B foodservice, and retail packaged coffee — directly comparable in product, channels, and family-ownership model to Löfbergs.

Broad incumbents

• Costa Coffee: UK-leading coffee chain and roaster (now owned by Coca-Cola) with extensive grocery packaged coffee and B2B foodservice — directly comparable in UK retail and trade channels.
• JDE Peet's: Dutch-listed global coffee and tea group owning Douwe Egberts, Gevalia (Swedish heritage brand) and Peet's Coffee — overlaps directly with Löfbergs across Nordic, UK, and European grocery and B2B.
• Nestlé Nespresso: Global premium and mainstream coffee business of Nestlé, with deep B2B presence and sustainability programs — competes with Löfbergs across premium retail and out-of-home coffee.
• Starbucks: Global coffee brand with retail stores, packaged grocery, and B2B foodservice — overlaps with Löfbergs in premium packaged coffee and workplace/hospitality accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lofbergsuk
• Facebookfacebook.com/swedishaboutcoffee
• LinkedInlinkedin.com/company/lofbergs-uk
• Instagraminstagram.com/lofbergsuk

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lofbergs