Associations
- Company typePrivate
- Founded-
- HeadquartersDes Moines, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Associations firmographics
Firmographics- Name
- Associations
- Legal name
- Associations Inc.
- Website
- https://associationsinc.us
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Associations industry classification
Industry- Product category
- Advertising Services
- NAICS
- Media Representatives (541840), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Associations is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Associations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Advertising Sales Outsourcing: Associations Inc. provides outsourced advertising sales services to clients including advertising sales, processing, and billing. Revenue is generated through service fees, likely commission-based or contracted service arrangements with clients across newspaper and digital advertising platforms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Associations product offering
Product offeringCore offering
Associations Inc. is a professional outsource provider for advertising sales and placement across media platforms. The company sells three core services: outsourced advertising sales (including sales, processing, and billing), newspaper and digital advertising placement with nationwide and worldwide reach through a single point of contact, and custom publishing for magazines or digital platforms including editorial content, advertising sales, and subscription management.
Product overview
Associations Inc. operates as a professional outsource provider for advertising sales and placement across multiple media platforms. The company offers three core service lines: advertising sales (outsourcing including processing and billing), advertising placement (newspaper and digital advertising across the US and internationally), and publishing (custom magazine and digital platform publishing with editorial, sales, and subscription management). The product portfolio includes various newspaper advertising networks (Eastern Iowa DMA, Lee Enterprises Iowa Properties, Metro Iowa Plus), magazine publications (FORUM for AIA New Hampshire, Iowa Outdoors Magazine for Iowa DNR), and concert programs for cultural organizations (Des Moines Metro Opera and Des Moines Symphony).
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising Sales Outsourcing
Companies that use Associations
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Associations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Associations partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Associations competitors and assessment
Company assessmentDirect peers
- Ogden Newspapers: Family-owned regional newspaper chain with in-house ad sales operations and custom publishing services. Comparable in operating community newspapers and producing niche publications for associations and government clients.
- Boone Newspapers: Family-owned operator of community newspapers and niche publications in the US Southeast and Midwest. Comparable in serving small-market advertisers and managing association-style publications.
- Lee Enterprises: Owner of multiple Iowa newspapers that Associations Inc. represents for ad sales. Comparable as both a regional newspaper operator and an ad sales/representation business, with overlapping customer relationships in the Iowa market.
- American Consolidated Media: Community newspaper operator across multiple states that combines print and digital ad sales for small markets. Comparable in operating and monetizing local newspaper inventory at community scale.
- Adams Publishing Group: Acquisitive community newspaper operator across the Midwest and Mid-Atlantic. Comparable as a buyer and operator of small-market papers that often rely on outsourced ad sales and publishing services.
- CherryRoad Media: Community newspaper company that has acquired papers from legacy chains. Comparable as an operator of small-market papers with similar advertising sales and custom publishing needs as Associations Inc.'s customers.
- Pilot Media Solutions: Specialist in outsourced ad sales, custom publishing, and digital services for community newspapers and associations. Closest direct comparable given the similar outsourced ad sales and publishing model.
Emerging players
- Ramar Communications: Regional media company with broadcast, print, and digital assets in the Midwest and Southwest. Comparable in bundling multi-platform ad sales and custom content services for local markets.
Broad incumbents
- Townsquare Media: Multi-platform local media company (radio, digital, live events) operating across the US. Comparable in selling local advertising on behalf of small-market properties and bundling digital with traditional media.
- Gannett | USA Today Network: Largest US newspaper chain with national ad sales infrastructure and programmatic buying. Comparable in monetizing print and digital ad inventory across regional papers, though at vastly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Associations social profiles
Digital presenceAssociations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Associations leadership team
Management profileNumber of profiles
Profiles1 record
Associations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Associations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Associations
What does Associations do?
Associations Inc. is a professional outsource provider for advertising sales and placement across media platforms. The company sells three core services: outsourced advertising sales (including sales, processing, and billing), newspaper and digital advertising placement with nationwide and worldwide reach through a single point of contact, and custom publishing for magazines or digital platforms including editorial content, advertising sales, and subscription management.
Is Associations a public or private company?
Associations is a private company. It is classified as unknown and is currently operating.
When was Associations founded?
Associations was founded in -1. It employs 11 to 50 people.
Where is Associations based?
Associations is headquartered in Des Moines, United States, in the North America region.
How does Associations make money?
One revenue line is on record: advertising Sales Outsourcing.
Who are Associations's main competitors?
Direct peers on record are Ogden Newspapers, Boone Newspapers, Lee Enterprises, American Consolidated Media, Adams Publishing Group, CherryRoad Media and Pilot Media Solutions. Ramar Communications is listed as an emerging player. Broad incumbents are Townsquare Media and Gannett | USA Today Network.
Does Associations have an API?
No public API is recorded for Associations.
What industry is Associations in?
Associations's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541840 and its SIC code is 7310.