Hearing Professionals

What Hearing Professionals does

Hearing Professionals (doing business as Connect Hearing) is a national network of healthcare hearing centres operating across Australia, headquartered in Ivanhoe, Victoria. The company is a wholly-owned subsidiary of Sonova, a Swiss-listed hearing solutions manufacturer, and serves as the Australian retail and clinical channel for Sonova's Phonak and Unitron hearing aid brands. Per the firmographic record, the entity is described as a private, family-owned hearing care provider with 11-50 employees, while the broader Connect Hearing network operates a multi-clinic footprint with an online store and a telehealth support team. The product portfolio spans all major hearing aid form factors — behind-the-ear (BTE), receiver-in-canal (RIC), in-the-ear (ITE), and the invisible Lyric — with flagship 2025 launches including the Phonak Virto R Infinio and Phonak Infinio Ultra.

The business generates revenue through four streams: one-time retail sales of hearing aids (with promotional discounts such as 25% off campaigns), recurring professional services (hearing tests, fittings, wax removal, aftercare), online hardware sales of batteries and accessories, and government-funded services delivered under the Australian Government Hearing Services Program (HSP) for eligible pensioners and DVA veterans. The go-to-market is direct-to-consumer, with patients acquired via the website, an online hearing screening tool, blog content, and phone-based booking. Connect Advantage is a customer loyalty program, and risk-reduction mechanisms (60-day money-back guarantee, 10/30-day free trials, 3-year international warranty, payment plans) are used to lower purchase friction.

The company competes in a fragmented Australian hearing care market and is differentiated primarily by its national clinic footprint, Sonova-backed product access, and HSP accreditation — a regulated channel that subsidises services for a structurally growing pensioner and veteran population. Note: the firmographic record describes "Hearing Professionals" as a Victoria-based independent family-owned operator, while the detailed data profiles the larger Sonova-owned Connect Hearing Australia network; the analysis above reflects the latter's evidence base.

Name

Hearing Professionals

Legal name

Connect Hearing

Website

https://hearingpro.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Connect Hearing Australia (HSP-accredited) operates a national network of hearing clinics selling Phonak and Unitron hearing aids, delivering clinical services such as hearing tests, fittings, and wax removal to private consumers and government-subsidised pensioners and DVA veterans.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Audiology & Hearing Diagnostic Centers (HLAFAKAH)

Keywords

• Hearing healthcare services
• Hearing aid retail
• Audiology services
• Hearing assessments
• Hearing protection devices

Headquarters

HQ city

Ivanhoe

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hearing Aid Retail Sales: Sale of hearing aids (Phonak and Unitron brands) to consumers, including one-time purchase of devices with included warranty and aftercare. Devices are sold at full price or with promotional discounts (e.g., 25% off campaigns).
2. Hearing Services and Professional Care: Revenue from comprehensive hearing tests, hearing aid fittings, wax removal services, and ongoing aftercare and maintenance services delivered at clinics.
3. Hearing Aid Batteries and Accessories: Online sales of hearing aid batteries and accessories through the Connect Hearing online store (shop.connecthearing.com.au).
4. Government-Funded Services (HSP): Services delivered under the Australian Government Hearing Services Program, providing fully-subsidised hearing services and batteries for eligible pensioners and DVA veterans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hearing Professionals (Connect Hearing Australia) operates a national network of hearing healthcare clinics that sells Phonak and Unitron hearing aids across multiple form factors (BTE, RIC, ITE, and invisible Lyric) and delivers professional audiology services including hearing tests, hearing aid fitting and servicing, earwax removal, hearing protection fittings, and tinnitus management. The business also operates an online store for batteries and accessories and serves subsidised patients under the Australian Government Hearing Services Program.

Product overview

Connect Hearing Australia is a national network of healthcare hearing centres backed by Sonova, offering a comprehensive hearing health portfolio. The core offering centers on hearing aids from Phonak and Unitron brands, including multiple form factors (BTE, RIC, ITE, invisible) and technology tiers (with new Phonak Infinio Ultra and Phonak Virto R Infinio as flagship products). Services include free hearing screenings, comprehensive hearing tests with audiograms, wax removal, hearing aid fitting and servicing, and hearing protection. The company also provides assistive listening devices, an online battery/accessories shop, and access to the Australian Government Hearing Services Program for subsidized care. Connect Advantage is a customer loyalty program. The portfolio is unified under the Connect Hearing brand backed by Sonova's technological superiority, delivering customized care with clinical excellence and trust.

Differentiator

Problem solved

Functional benefit

Products and services

• Phonak Virto R Infinio Hearing Aid Premium custom hearing aid from Phonak featuring advanced audio processing technology, part of the Phonak Infinio product line. Sold to adults with hearing loss seeking high-end custom devices.
• Phonak Infinio Ultra Hearing Aid Flagship advanced hearing aid built on the Phonak Infinio platform, positioned as the company's leading technology-tier product.
• Invisible Lyric Hearing Aid Completely invisible in-ear hearing solution designed for discretion, worn deep in the ear canal. Offered to consumers prioritising an unobtrusive hearing aid form factor.
• Behind-the-Ear (BTE) Hearing Aids Traditional behind-the-ear hearing aid style offering a balance of power and reliability. Offered across Phonak and Unitron brand portfolios.
• Receiver-in-Canal (RIC) Hearing Aids Receiver-in-canal style hearing aid offering a balance of discretion and sound quality. Sold across multiple technology tiers.
• In-the-Ear (ITE) Hearing Aids Custom in-the-ear hearing aid fitted directly in the outer ear, offered to consumers preferring a one-piece custom device.
• Hearing Tests and Assessments Comprehensive clinical hearing assessments conducted in soundproof rooms, including audiogram evaluations, delivered by audiologists at clinic locations. Available to general consumers and HSP-eligible patients.
• Online Hearing Test (Digital Hearing Screener) Digital online hearing screening tool accessible via beyondhearing.org that allows prospective customers to take a preliminary hearing assessment remotely before visiting a clinic.
• Wax Removal Services Professional ear wax removal service delivered in-clinic as part of hearing healthcare, available to general consumers.
• Hearing Protection Solutions Custom hearing protection devices including earmolds and earplugs for occupational and recreational noise exposure, designed to prevent noise-induced hearing loss.
• Batteries and Accessories Online Shop Direct e-commerce storefront selling hearing aid batteries (including 60-pack options) and related accessories for home delivery.
• Connect Advantage Loyalty Program Customer loyalty program offering ongoing benefits to Connect Hearing customers.

Quantifiable outcome

• 3-year international manufacturer's warranty on hearing aids
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• SonovacoreOEM/ Whitelabel/ Licensing PartnerConnect Hearing Australia is owned and backed by Sonova, a Swiss hearing aid manufacturer and parent company. Sonova owns hearing aid brands Phonak and Unitron, whose products Connect Hearing sells. Sonova provides the product portfolio, global brand backing, and operational infrastructure (evidenced by Sonova careers page linking to Connect Hearing roles and Sonova Modern Slavery Statement).
• PhonakcoreTechnology or IntegrationPhonak is a Sonova-owned hearing aid brand whose products (including Phonak Virto R Infinio, Phonak Infinio Ultra) are sold exclusively through Connect Hearing clinics. Phonak products are featured prominently across the website and subject to current promotional campaigns (25% off Infinio models).
• UnitroncoreTechnology or IntegrationUnitron is a Sonova-owned hearing aid brand sold through Connect Hearing. The Unitron Smile product line is featured in promotional campaigns (25% off Smile hearing aids). Unitron products are distributed exclusively through Connect Hearing's national clinic network.
• Australian Government — Hearing Services Program (HSP)coreOthersConnect Hearing is an accredited provider under the Australian Government Hearing Services Program, delivering fully-subsidised hearing services, hearing aids, and batteries to eligible pensioners and DVA veterans. This is a contracted public-sector channel enabling access to a distinct customer segment.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bay Audio: Australian-owned national hearing care retailer offering hearing aids, hearing tests, and audiology services. Direct competitor for both private-pay and HSP-subsidised patients across the country.
• Hearing Australia: Australian Government-funded national hearing care provider serving children, pensioners, and DVA clients. Overlaps directly on the HSP-subsidised channel and core audiology services.
• Audika (Australia): One of the largest hearing care clinic networks in Australia, offering hearing tests, hearing aid fittings, and government-funded services — a direct national-scale competitor with overlapping customer segments and product range.
• Bloom Hearing Specialists: Australian national hearing care clinic network offering hearing assessments, hearing aid dispensing, and aftercare. Directly comparable in scale, service mix, and patient segments to the subject business.
• Specsavers Audiology: Australian audiology services co-located in optical retail locations, offering hearing tests and hearing aid dispensing. Highly comparable on price-disclosure strategy and accessibility, with strong brand recognition among general consumers.
• National Hearing Care: Australian hearing clinic network offering hearing assessments, hearing aids, and government-funded services. Direct retail audiology peer with comparable clinic footprint and patient segments.

Broad incumbents

• Signia (WS Audiology): Global hearing aid brand under WS Audiology. Competes head-to-head with Phonak and Unitron in the premium device tier that is core to the subject business's product mix.
• Amplifon: Global hearing care retail network operating across multiple countries including Australia. Directly comparable as a multi-clinic hearing aid retailer and audiology services provider with a similar omnichannel model.
• Oticon: Major global hearing aid manufacturer owned by Demant. Comparable as a competing OEM in the same product category whose devices compete for shelf space and patient recommendations at retail audiology clinics.

Regional players

• Lions Hearing Clinics: Western Australia-based not-for-profit hearing care provider with clinical and research activities. Comparable on audiology services and patient base, though operating primarily in a different Australian geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLLbIgzqQzvZ5c8mypwpdi9R1Se3DE3vKe
• Xx.com/hearingproAU
• LinkedInlinkedin.com/company/hearing-professionals-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearing Professionals