Audika Australia
Audika Australia operates 300+ hearing clinics nationwide, delivering hearing tests, ear wax removal, and Oticon-branded hearing aids under parent Demant Group, serving pensioners, veterans, and self-funded adults with subsidised and private payment options.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Audika Australia does
Audika Australia is a private retail audiology operator headquartered in Australia and wholly owned by the Denmark-based Demant Group. The company runs a network of more than 300 hearing clinics across every Australian state and territory, providing hearing assessments, ear wax removal via micro-suction, hearing aid fittings, and ongoing device maintenance and repairs. It serves adults aged 26 and over with no referral required, with particular focus on pensioners, veterans, and seniors accessing care through the Australian Government Hearing Services Program (HSP) or DVA funding, as well as self-funded consumers and WorkCover claimants.
The core product offering centres on hearing aids from the Oticon range (Intent, Zeal, Real, Own, Jet, Xceed, Zircon), sourced from Demant-owned brands, alongside Sonic and Bernafon devices. These devices use proprietary platforms such as BrainHearing technology and the Oticon Intent's 4D Sensor technology, which monitors user movement, environment, and conversational context to adapt amplification in real time. Audika's product surface also includes accessories (batteries, chargers, TV streamers, remote microphones), the AMTAS computer-based hearing screening, a free 5-minute online hearing test, and a 14-day in-clinic trial backed by a 60-day change-of-mind guarantee and a 4-year Audika Advantage warranty.
Revenue is generated through three primary mechanics: (1) retail hardware sales of hearing aids at average prices of $1,500 to $4,150 per device; (2) recurring service and consumables revenue from adjustments, repairs, accessories, and ear wax removal; and (3) government and insurer-funded payments under the HSP, DVA, WorkCover, and private health fund arrangements. Distribution is direct-to-consumer through the physical clinic network complemented by a 24/7 online booking system, phone and chat contact centres, and a callback service. The customer base exceeds 250,000 Australians served to date, with an aggregated client satisfaction score of 9.4/10 from more than 140,650 reviews.
Audika Australia firmographics
Firmographics- Name
- Audika Australia
- Legal name
- Audika Australia Pty Ltd
- Website
- https://audika.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Audika Australia operates 300+ hearing clinics nationwide, delivering hearing tests, ear wax removal, and Oticon-branded hearing aids under parent Demant Group, serving pensioners, veterans, and self-funded adults with subsidised and private payment options.
- Ownership category
- akta.pro rank
Audika Australia industry classification
Industry- Product category
- Audiology & Hearing Healthcare Retail
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Audiology & Hearing Diagnostic Centers (HLAFAKAH)
- akta.pro secondary industries
- Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)
Keywords
Audika Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hearing Aid Sales: Retail sales of hearing aids across multiple technology tiers (Entry, Optimal, Premium, Enhanced ranges) with average prices ranging from $1,500 to $4,150 per hearing aid
- Government Subsidized Services: Accredited provider under Australian Government Hearing Services Program offering subsidized hearing assessments and hearing aids for eligible pensioners and DVA card holders
- Payment Plans: HEAR Now, PAY Later fee-free and 0% interest payment programs from 6 to 24 months with 20% deposit required, fortnightly or monthly repayment options
- Accessories and Consumables: Sales of hearing aid batteries, chargers, domes, filters, TV streamers, remote microphones and other accessories
- Ear Wax Removal Service: Professional ear cleaning and wax removal services using micro-suction techniques performed by trained clinicians
- Maintenance and Repair Services: Hearing aid adjustments, repairs, cleaning, retubing, software updates and troubleshooting services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry Level Hearing Aids |
| One time/ perpetual license | Pay-as-you-go | Optimal, Premium and Enhanced Ranges |
| One time/ perpetual license | Pay-as-you-go | Oticon Xceed 3 SP Devices |
| Subscription | Annual | Government Subsidized (HSP) |
| Transaction based/ take rate | Monthly | Payment Plan (HEAR Now, PAY Later) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Audika Australia product offering
Product offeringCore offering
Audika Australia operates a national network of 300+ audiology clinics delivering hearing assessments (in-clinic and online), ear wax removal via micro-suction, hearing aid fittings, and ongoing device maintenance and repairs. It retails hearing aids from Oticon, Sonic, and Bernafon brands across entry, optimal, premium, and enhanced tiers, supplemented by accessories, payment plans, and accreditation under the Australian Government Hearing Services Program for eligible pensioners and veterans.
Product overview
Audika Australia operates a network of 300+ hearing clinics across Australia offering a unified audiology service platform. The core offering centres on Oticon-branded hearing aids (Intent, Zeal, Real, Own, Jet, Xceed, Zircon) supported by diagnostic services (hearing tests), therapeutic services (ear wax removal), and maintenance services (repairs, accessories). The company functions as both a retail healthcare provider and technology reseller, offering hearing aids from parent company Demant Group along with funding assistance programs including the Australian Government Hearing Services Program and private payment plans. The Oticon Intent represents the flagship product featuring 4D Sensor technology, while the product portfolio spans from premium custom solutions (Own) to specialized devices for severe hearing loss (Xceed).
Differentiator
Problem solved
Functional benefit
Products and services
- Oticon Intent Hearing Aid World's first hearing aid that recognises listening intentions via 4D Sensor technology (movement, environment, conversation), delivering personalised support with clarity, all-day battery, and Bluetooth connectivity.
- Oticon Zeal Hearing Aid
Quantifiable outcome
- Same-day hearing test results
- +4 more outcomes
Companies that use Audika Australia
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Audika Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
Audika Australia partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Demant GroupcoreAudika is part of the Demant Group, a global hearing healthcare and audio technology company. This relationship provides access to world-class hearing technology and research capabilities, enabling Audika to offer advanced hearing solutions from Oticon, Sonic, and Bernafon brands.
- OticoncoreOticon is the primary hearing aid brand offered by Audika, providing technology including BrainHearing, 4D Sensor technology, and various hearing aid models (Zeal, Intent, Real, Own, Jet, Xceed, Zircon).
- Australian Government (Hearing Services Program)coreAudika is an accredited provider under the Australian Government Hearing Services Program, offering subsidized hearing care for eligible pensioners and DVA card holders.
- Private Health FundsminorAudika works with private health fund providers, allowing customers to potentially use extras cover to assist with hearing aid costs depending on their coverage level.
- Specialist Referral NetworkminorAudika offers a Specialist Referral Network for customers who need services beyond standard hearing care, enabling referrals to ENT specialists and other healthcare providers.
- London Agency (PR)minorRebecca Dawson at London Agency handles all media enquiries including information about services, arranging interviews, coordinating TV and photo opportunities, or providing statements on hearing healthcare.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Audika Australia competitors and assessment
Company assessmentDirect peers
- Connect Hearing: Connect Hearing is a national audiology clinic chain in Australia offering hearing assessments, hearing aids, and rehabilitation services. It overlaps closely with Audika's clinic-based service model and is part of the broader Sonova retail group.
- Hearing Australia: Hearing Australia is the largest Australian government-funded hearing services provider, operating a national network of clinics and providing subsidised hearing care under the Hearing Services Program. It is the dominant accredited competitor within Audika's government channel.
- Specsavers Audiology: Specsavers operates audiology services co-located with its optical retail stores across Australia, offering hearing tests, hearing aids and aftercare. It is one of Audika's largest direct competitors in the Australian clinic-based audiology market, competing head-to-head on price, accessibility, and convenience.
- Bloom Hearing: Bloom Hearing Specialists is an Australian audiology retail chain offering free hearing tests, hearing aids, and tinnitus services. It directly competes with Audika for government-subsidised and private-pay patients across regional and metropolitan Australia.
- Ear & Hearing Australia: Ear & Hearing Australia is an independent audiology provider operating clinics across multiple Australian states, offering hearing tests, hearing aids, tinnitus management, and ear wax removal — a service mix and patient demographic closely aligned with Audika's.
- National Hearing Care (Amplifon): National Hearing Care is the Australian retail arm of Amplifon, one of the world's largest hearing-aid retailers. It operates a multi-site clinic network across Australia and competes directly with Audika on device range, government program accreditation, and clinical services.
Broad incumbents
- Sonova (Phonak retail): Sonova owns Phonak and operates hearing-aid retail globally, including in Australia via Connect Hearing. As a vertically integrated manufacturer-retailer, it is a broad incumbent competing with Audika on product technology, clinic footprint, and clinical service.
- WS Audiology (Signia / Widex): WS Audiology manufactures Signia, Widex and other hearing-aid brands and operates retail clinics globally. It is a broad incumbent comparable to Audika as a vertically integrated competitor in the audiology device and clinic service space.
- Amplifon: Amplifon is a global hearing-care retail leader with thousands of clinics worldwide and a strong presence in Australia via National Hearing Care. It competes broadly with Audika across product range, clinical service, and government program delivery.
Emerging players
- Costco Hearing Aid Center: Costco operates in-clinic hearing-aid centres inside its warehouse clubs in Australia, offering competitively priced devices with audiologist fittings. As a low-cost retail-channel disruptor, it is an emerging pressure on Audika's mid-tier pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Audika Australia social profiles
Digital presenceAudika Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audika Australia leadership team
Management profileNumber of profiles
Audika Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audika Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audika Australia
What does Audika Australia do?
Audika Australia operates a national network of 300+ audiology clinics delivering hearing assessments (in-clinic and online), ear wax removal via micro-suction, hearing aid fittings, and ongoing device maintenance and repairs. It retails hearing aids from Oticon, Sonic, and Bernafon brands across entry, optimal, premium, and enhanced tiers, supplemented by accessories, payment plans, and accreditation under the Australian Government Hearing Services Program for eligible pensioners and veterans.
Is Audika Australia a public or private company?
Audika Australia is a private company. It is classified as corporate owned and is currently operating.
When was Audika Australia founded?
Audika Australia was founded in -1. It employs 101 to 250 people.
How does Audika Australia make money?
Six revenue lines are on record. Hearing Aid Sales are the primary driver. The others are government Subsidized Services, payment Plans, accessories and Consumables, ear Wax Removal Service and maintenance and Repair Services.
Who are Audika Australia's main competitors?
Direct peers on record are Connect Hearing, Hearing Australia, Specsavers Audiology, Bloom Hearing, Ear & Hearing Australia and National Hearing Care (Amplifon). Broad incumbents are Sonova (Phonak retail), WS Audiology (Signia / Widex) and Amplifon. Costco Hearing Aid Center is listed as an emerging player.
Does Audika Australia have an API?
No public API is recorded for Audika Australia.
What industry is Audika Australia in?
Audika Australia's product category is Audiology & Hearing Healthcare Retail. Its primary akta.pro industry code is HLAFAKAH, Audiology & Hearing Diagnostic Centers, with a secondary code of HLAKAMAC, Otology & Neurotology (Ear/Hearing/Balance). Its NAICS code is 621340 and its SIC code is 3841.