Elly Lukas
- Company typePrivate
- Founded1954
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Elly Lukas firmographics
Firmographics- Name
- Elly Lukas
- Legal name
- Elly Lukas Beauty Therapy College
- Website
- https://ellylukas.edu.au
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Elly Lukas is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Elly Lukas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Tuition Fees - Government Funded Courses: Victorian Government Skills First program provides subsidized places for eligible residents. Domestic students pay reduced tuition fees with maximum tuition of $25,900 for Diploma of Beauty Therapy and $14,900 for Diploma of Salon Management. Dual Diploma costs $31,395 for both courses.
- VET Student Loans: Australian Government Student Loan program allowing eligible students to borrow up to $19,290 for Diploma of Beauty Therapy and $12,858 for Diploma of Salon Management. Creates HELP debt repaid when income reaches $67,000 threshold.
- International Student Tuition: Full fee-paying international students pay AUD$36,235 tuition fee for SHB50121 Diploma of Beauty Therapy in 2 installments of AUD$18,117.50 each. Plus amenities fee of AUD$1,400.
- Student Amenities and Materials: Student amenities fee of $400 for employment services, internet, student lounge and activities. Orientation, uniform, textbook & admin fee of $1,000. Materials/equipment/makeup kit of $1,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SHB50121 Diploma of Beauty Therapy - Government Funded |
| One time/ perpetual license | Annual | SHB50121 Diploma of Beauty Therapy - Full Fee |
| Subscription | Annual | Dual Diploma - Beauty Business (SHB50121 & SHB50216) |
| Unit Pricing | Annual | SHB30221 Certificate III in Make-up (VET/VCE) |
| One time/ perpetual license | Multi-year contract | International Student - SHB50121 Diploma of Beauty Therapy |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Elly Lukas product offering
Product offeringCore offering
Elly Lukas is an independent Melbourne-based vocational college that delivers nationally accredited and international qualifications in beauty therapy, salon management, make-up, and dermal therapy. The college combines classroom instruction with hands-on clinical and salon training in purpose-built facilities and offers articulation into university degrees in clinical aesthetics. Its flagship offerings include the SHB50121 Diploma of Beauty Therapy, SHB50216 Diploma of Salon Management, SHB30221 Certificate III in Make-up, and the international CIDESCO, ITEC, and CIBTAC diplomas.
Product overview
Elly Lukas is an educational institution offering a portfolio of nationally and internationally accredited beauty therapy qualifications. The core offerings include the SHB50121 Diploma of Beauty Therapy (the benchmark qualification for beauty therapists), the SHB50216 Diploma of Salon Management (for business/management careers), and the SHB30221 Certificate III in Make-up (VET in Schools program). The institution also provides exclusive pathways to higher education through partnerships with the Australian Dermal Science Institute, enabling graduates to pursue an Associate Degree in Applied Health Science (Dermal Therapy) and a Bachelor Degree of Applied Health Science (Clinical Aesthetics). Additionally, elly lukas is the only college in Australia registered to offer three internationally recognised qualifications: CIDESCO, ITEC, and CIBTAC Diplomas.
Differentiator
Problem solved
Functional benefit
Products and services
- SHB50121 Diploma of Beauty Therapy Nationally recognized Australian diploma providing comprehensive training in beauty therapy treatments and client services, for students seeking entry-level and professional beauty therapist roles.
- SHB50216 Diploma of Salon Management Nationally recognized Australian diploma equipping students with the business, leadership, and operational skills required to manage beauty salons and spa businesses.
- SHB30221 Certificate III in Make-up Nationally recognized Australian certificate delivering foundational and professional make-up artistry skills for students seeking careers in make-up, including bridal, editorial, and fashion.
- CIDESCO Diploma Internationally recognized CIDESCO beauty therapy diploma, providing global portability of qualification for beauty therapists, available in Australia only through a limited number of accredited colleges including Elly Lukas.
- ITEC Diploma Internationally recognized ITEC diploma in beauty therapy, adding an additional global credential to a student's qualifications alongside the Australian diploma.
- CIBTAC Diploma Internationally recognized CIBTAC diploma in beauty therapy, providing students with a third global qualification alongside CIDESCO and ITEC at Elly Lukas.
- Associate Degree in Applied Health Science (Dermal Therapy) pathway University articulation pathway enabling graduates of the SHB50121 Diploma of Beauty Therapy to progress into the Associate Degree in Applied Health Science (Dermal Therapy), providing a route from vocational beauty training into clinical dermal practice.
- Bachelor of Applied Health Science (Clinical Aesthetics) pathway University articulation pathway allowing graduates to progress from the Associate Degree into the Bachelor of Applied Health Science (Clinical Aesthetics), supporting a full clinical aesthetics career pathway.
- VET in Schools Program School-based vocational training program offered in partnership with secondary schools, allowing school students to complete VET subjects in beauty and make-up with credit toward further study at Elly Lukas.
Quantifiable outcome
- Most beauty and spa graduates trained in Australia
- +2 more outcomes
Companies that use Elly Lukas
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Elly Lukas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Elly Lukas partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Australian Dermal Science InstitutecoreExclusive partnership enabling Elly Lukas Diploma of Beauty Therapy graduates to pathway into Higher Education Degree programs at Australian Dermal Science Institute. Graduates can obtain Associate Degree in Applied Health Science (Dermal Therapy) - 2 years to become Dermal Therapists, or Bachelor Degree of Applied Health Science (Clinical Aesthetics) - 1 additional year to become Dermal Clinicians. This partnership provides 4 qualifications within 4 years career pathway.
- CIDESCOcoreThe only college in Australia registered to offer CIDESCO internationally recognised Beauty & Spa Therapy qualification. CIDESCO is a prestigious Swiss beauty therapy organisation providing globally recognized credentials.
- ITECcoreRegistered to offer ITEC internationally recognised qualifications in beauty and spa therapy. ITEC is an English examining body providing globally recognized professional credentials.
- CIBTACcoreRegistered to offer CIBTAC internationally recognised qualifications in beauty and spa therapy. CIBTAC is an English examining body providing globally recognized professional credentials.
- Industry Employers (Beauty Salons, Spas, Skin Clinics, Laser Clinics, Luxury Resorts)minorCollege works with a wide range of industry employers from Laser Clinics, Luxury Spas, Dermal Clinics, Brow Bars, Makeup Studios, leading Salons & Franchises. Weekly job placement opportunities shared with students and graduates. Employers include luxury resorts like Hayman Island and Hamilton Island. As an independent college, graduates have access to the broadest range of career opportunities across these employers.
Scale indicators5 records
Expansion highlights4 records
Elly Lukas competitors and assessment
Company assessmentBroad incumbents
- TAFE Victoria: Government-owned vocational training provider that offers beauty therapy and makeup courses alongside many other trades. Competes for the same Skills First-funded domestic students, but with a broader portfolio and lower brand specialization in beauty.
- Open Colleges: Large national VET provider offering beauty and salon management courses, including online/distance delivery. Competes for the same domestic fee-paying and government-funded students but with a much broader vocational catalog and lower facility intensity.
- Torrens University Australia: Large private higher education provider offering beauty and health science-related degrees. Comparable as an alternative degree pathway for beauty students, but more competes at the higher education tier than VET diploma level.
- Australian Dermal Science Institute (ADSI): Higher-education partner of Elly Lukas offering Dermal Therapy degrees. Comparable as the post-diploma destination, but operates in a higher education rather than VET segment and represents an extension of Elly Lukas's pathway rather than a competing RTO.
Emerging players
- Academy of Beauty Therapy: Smaller, specialized beauty therapy training provider offering diploma and short courses. Comparable niche positioning to Elly Lukas but with a smaller footprint and likely narrower international credential offering.
- National Training (Beauty): Australian RTO focused on beauty and hairdressing vocational training. Overlaps with Elly Lukas in target student and government-funded VET delivery, but typically with multiple dispersed campuses rather than a single flagship facility.
Others
- CIDESCO International: Swiss-based international beauty therapy examining body that accredits Elly Lukas. Not a competitor but the credentialing authority underpinning Elly Lukas's exclusive international qualification offering and global reputation.
Direct peers
- Australian College of Beauty Therapy: One of the most direct competitors in Australia, offering diploma-level beauty therapy training with multiple campuses. Highly comparable to Elly Lukas in courses, target student, and government-funded vocational delivery model.
- House of Beauty International (HOBI): Long-established Australian beauty college offering Certificate III in Make-up, Diploma of Beauty Therapy, and salon management courses. Direct competitor for VET in Schools makeup and full diploma students in the same Melbourne/Victoria market.
Regional players
- International Dermal Institute (IDI): Global post-graduate skincare and dermal therapy training provider with Australian presence. Comparable in the advanced/dermal therapy segment but operates primarily as a short-course professional development provider rather than a full diploma RTO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Elly Lukas social profiles
Digital presenceElly Lukas compliance and trust
Trust signalCompliance6 records
Elly Lukas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elly Lukas leadership team
Management profileNumber of profiles
Elly Lukas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elly Lukas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elly Lukas
What does Elly Lukas do?
Elly Lukas is an independent Melbourne-based vocational college that delivers nationally accredited and international qualifications in beauty therapy, salon management, make-up, and dermal therapy. The college combines classroom instruction with hands-on clinical and salon training in purpose-built facilities and offers articulation into university degrees in clinical aesthetics. Its flagship offerings include the SHB50121 Diploma of Beauty Therapy, SHB50216 Diploma of Salon Management, SHB30221 Certificate III in Make-up, and the international CIDESCO, ITEC, and CIBTAC diplomas.
Is Elly Lukas a public or private company?
Elly Lukas is a private company. It is classified as family owned and is currently operating.
When was Elly Lukas founded?
Elly Lukas was founded in 1954. It employs 11 to 50 people.
Where is Elly Lukas based?
Elly Lukas is headquartered in Melbourne, Australia, in the Oceania region.
How does Elly Lukas make money?
Four revenue lines are on record. Tuition Fees - Government Funded Courses are the primary driver. The others are VET Student Loans, international Student Tuition and student Amenities and Materials.
Who are Elly Lukas's main competitors?
Broad incumbents on record are TAFE Victoria, Open Colleges, Torrens University Australia and Australian Dermal Science Institute (ADSI). Emerging players are Academy of Beauty Therapy and National Training (Beauty). CIDESCO International is listed as an others. Direct peers are Australian College of Beauty Therapy and House of Beauty International (HOBI). International Dermal Institute (IDI) is listed as a regional player.
Does Elly Lukas have an API?
No public API is recorded for Elly Lukas.