Alliance Fencing Academy

What Alliance Fencing Academy does

Alliance Fencing Academy is a multi-location fencing instruction academy founded in 2004 in Houston, Texas by former U.S. Olympic and National Coach Andrey Geva. The academy provides Olympic-style epee fencing instruction across three owned facilities in the Greater Houston metropolitan area (Houston, Katy, and The Woodlands) to more than 400 members ranging from age 5 to adult. Core offerings include beginner courses, tiered group classes segmented by age (Youth 5-8, Youth 9-10, Youth 11-14, Cadet/Junior/Adult), private lessons, seasonal camps, homeschool classes, open fencing sessions, and birthday party packages; a partnership with Sword to Sword adds historical fencing as a complementary program. The company has no proprietary technology platform — it operates as a physical-service business with armory and pro-shop support.

The business model is predominantly subscription-recurring, anchored by an annual club membership ($100-$600/year depending on tier) plus monthly class fees ($140-$360/month), with supplementary one-time revenue from seasonal camps ($550/week), birthday parties ($400), private lessons ($65/single or $600/10-pack), equipment rental/repair ($50/month), and tournament coaching fees. Go-to-market is direct-to-consumer through community outreach channels including school PE credit programs, homeschool networks, social media, and competitive results-driven PR. Customer segments span developmental youth, competitive youth, collegiate aspirants, adult recreational fencers, and homeschool families.

The academy has produced 3 Olympians, 6 World Champions, 4 Pan American Champions, 50+ US National Champions, 25 Team USA World Team Members, and 10 NCAA Individual Champions. It was named 2019 USA Fencing Club of Excellence Winner and was self-described as the #1 Epee Fencing Club in the USA. Coaching staff of 17 (11 professional + 6 assistant) draws from 10+ countries, and founder Andrey Geva was inducted into the USA Fencing Hall of Fame in 2024. The academy is privately held as an LLC with no external investors, no parent company, and no disclosed funding.

Name

Alliance Fencing Academy

Legal name

Alliance Fencing Academy LLC

Website

https://alliance-fencing-academy.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Alliance Fencing Academy is a privately held multi-location epee fencing club in Greater Houston offering instruction to 400+ members across youth, competitive, adult, and homeschool segments, with three locations and an Olympic-caliber coaching staff.

Ownership category

akta.pro rank

Product category

Fencing Instruction and Sports Training Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

Keywords

• Fencing instruction
• Olympic fencing coaching
• Sports training academy
• Youth athletic programs
• Competitive epee fencing

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Annual Membership: Annual club membership required for regular training, with tiered pricing for individuals and families. Membership runs September 1 through August 31.
2. Group Class Fees: Monthly recurring fees for structured group fencing classes across various age groups (Youth 5-8, Youth 9-10, Youth 11-14, Cadet-Junior-Adult). Includes unlimited open fencing for most membership tiers.
3. Private/Individual Lessons: One-on-one technical or tactical lessons with coaches, available as single sessions or in packages of 10.
4. Fencing Camps: Seasonal camps (summer and winter) offered at all three locations for beginner through advanced fencers, ages 5 and up. Priced as one-time fees per camp session.
5. Birthday Parties: Two-hour party packages including fencing instruction, equipment, and celebration time for children's birthday parties.
6. Open Fencing Sessions: Monthly subscription for recreational and competitive adult/veteran fencers to attend open fencing sessions only.
7. Tournament Coaching Fees: Coaches' expenses and fees for local, national, and international tournaments, divided among participating Alliance fencers.
8. Equipment Rental and Repair: Monthly rental of fencing equipment (mask, jacket, glove, weapon, etc.) and repair services for personal equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Alliance Fencing Academy operates three physical fencing training facilities in the Greater Houston area (Houston, Katy, The Woodlands), providing Olympic-style epee fencing instruction for over 400 members of all ages and skill levels. Core offerings include beginner courses, age-tiered group classes, private lessons, summer and winter camps, homeschool classes, open fencing sessions for adults, and birthday party packages, all delivered by a staff of 11 professional coaches and 6 assistant coaches trained internationally.

Product overview

Alliance Fencing Academy operates as a multi-location fencing instruction facility offering a comprehensive suite of programs for fencers of all ages and skill levels. The core offering includes Beginner's Courses for introductory training, Group Classes for structured group instruction across skill levels, and Private Lessons for individualized coaching. The academy supplements these with Fencing Camps (summer/winter beginner and competitive camps), Homeschool Classes, Open Fencing Sessions for adult/veteran fencers, and Birthday Party packages. A partnership with Sword to Sword provides Historical Fencing instruction. The programs are distributed across three Texas locations in Houston, Katy, and The Woodlands, with tiered membership options and equipment rental services available.

Differentiator

Problem solved

Functional benefit

Products and services

• Beginner's Courses

Quantifiable outcome

• 38% of female fencers and 32% of male fencers go on to fence in college (vs. 7.8% for football and 5.9% for basketball)
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• FIE (International Fencing Federation)coreOthersOfficial international governing body for fencing. Listed as a useful resource for international tournament results and competition information.
• USFA (United States Fencing Association)coreOthersNational governing body for fencing in the United States. Required membership for competition eligibility at local, regional, and national tournaments.
• NCAA (National Collegiate Athletic Association)coreOthersGoverning body for college athletics. Many Alliance fencers receive NCAA Division 1 scholarships and compete in NCAA fencing championships.
• Gulf Coast Fencing DivisionminorOthersRegional fencing division website for Houston area providing local tournament information and division news.
• Fencing.NetminorOthersComprehensive online fencing resource and community website.
• askFREDminorOthersFencing results and events database used for tournament registration and results tracking.
• Sword to Sword (Historical Fencing)minorStrategic or Co-development PartnerSword fighting school operating at Alliance's facilities, offering historical fencing classes as a complementary program. Each month teaches on a new topic building on swordsmanship foundations.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virginia Academy of Fencing: Northern Virginia fencing academy offering classes for all ages and skill levels with a competitive youth pipeline. Comparable to Alliance in program structure (beginner courses, group classes, private lessons, camps) and family-oriented customer base.
• Blue Gauntlet Fencing: New Jersey-based fencing club with strong competitive epee tradition and a wide range of beginner-to-elite programming. Comparable to Alliance in coaching pedigree, multi-age-group structure, and emphasis on competitive results at regional and national levels.
• Marx Fencing Academy: Multi-location US fencing academy with structured group classes, private lessons, and competitive training. Comparable to Alliance as a multi-location, multi-weapon club with a similar beginner funnel (school PE partnerships, family memberships) and youth competitive pipeline.
• LA International Fencing: Los Angeles-area fencing club providing multi-weapon instruction, private coaching, and competitive training. Comparable to Alliance as a West Coast multi-weapon club with comparable beginner-to-elite program structure, though in a different regional market.
• Fencers Club: Historic NYC fencing club with deep Olympic pedigree and a focus on developing elite competitive fencers. Comparable to Alliance as a high-performance epee/foil/sabre club producing national-team level athletes and operating structured year-round training programs.
• Manhattan Fencing Center: Large multi-location NYC fencing club offering group classes, private lessons, and competitive training across multiple weapons. Comparable to Alliance as a premium, multi-location US fencing academy with elite coaching and a strong competitive-results track record.
• Salle d'Escalade: Boston-area fencing club offering group and private instruction across all three weapons with a competitive youth pipeline. Comparable to Alliance in model and customer base (youth and adult competitive fencers), although smaller in geographic footprint.
• Northwest Fencing Center: Large Pacific Northwest fencing club serving a broad beginner-through-elite pipeline with multi-weapon programming. Comparable to Alliance in operating multiple programs (group classes, private lessons, camps) at scale and feeding NCAA-level athletes.

Others

• USA Fencing (National Governing Body): National governing body for the sport of fencing in the United States. Listed by Alliance as a core partner; relevant as the certifying/competition infrastructure that all comparable clubs rely on and as the source of Club of Excellence awards that drive reputation.
• Sword to Sword (Historical Fencing): Historical sword-fighting school operating out of Alliance's facilities as a complementary program. Directly comparable as a tenant/adjoining program inside the same facility footprint, illustrating how Alliance monetizes underused capacity with adjacent instruction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/alliancefencingacademy
• LinkedInlinkedin.com/company/alliance-fencing-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Fencing Academy