What Blue Gauntlet Fencing does

Blue Gauntlet Fencing is a privately held US-based fencing equipment retailer and mask manufacturer founded in 1992 and operating from Saddle Brook, New Jersey. The company sells fencing equipment for all three Olympic disciplines — Foil, Epee, and Saber — through a direct-to-consumer e-commerce storefront, serving fencers from beginners to Olympians. Its product portfolio spans weapons (blades, assembled weapons, grips, points), protective gear (jackets, pants, masks, gloves, plastrons), electric lames, body cords, scoring machines, tools, bags, shoes, and training aids, with pricing ranging from under $9 for accessories to over $400 for FIE-certified competition gear.

The company combines proprietary in-house mask manufacturing with authorized distribution of premium third-party brands including Allstar (Germany), Uhlmann (Germany), PBT (Hungary), and EDGE. Blue Gauntlet claims to operate one of the oldest mask manufacturing operations in the fencing industry, with its proprietary SG (Superior) line featuring removable washable linings and 1000N bib protection that exceeds standard 350N ratings. A distinctive mask trade-in program offers 20% savings on new BG masks when customers return old ones, and a Match and Beat program matches or beats competitor pricing on Uhlmann and Allstar products across the Americas. The firm also operates a loyalty rewards program and 24/7 online ordering with phone support.

The business model is direct-to-consumer e-commerce with a horizontally segmented customer base — beginner fencers, competitive fencers (including FIE-certified buyers), fencing clubs and schools, and fencing coaches. The company does not disclose revenue, funding, ownership, or leadership details. With 11-50 employees, no disclosed institutional backing, and a niche but loyal product category, Blue Gauntlet appears to be a founder-operated specialty retailer with a stable, private structure.

Name

Blue Gauntlet Fencing

Legal name

Blue Gauntlet

Website

https://blue-gauntlet.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Gauntlet Fencing is a privately held US fencing equipment retailer and mask manufacturer founded in 1992, serving beginners through Olympians via direct-to-consumer e-commerce with proprietary BG/SG brands and premium third-party distributions.

Ownership category

akta.pro rank

Headquarters

HQ city

Saddle Brook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Blue Gauntlet operates as both a manufacturer and retailer of fencing equipment, selling directly to consumers through their e-commerce website. They offer products ranging from beginner starter sets to professional FIE-certified equipment. The company also distributes products from major manufacturers including Allstar, Uhlmann, PBT, and EDGE.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Blue Gauntlet Fencing manufactures and retails a full spectrum of fencing equipment for the three Olympic disciplines — Foil, Epee, and Saber — including weapons, masks, protective clothing, electric lames, body cords, scoring systems, tools, bags, shoes, training/coaching gear, books and DVDs, and beginner sets. It sells its proprietary BG and SG (Superior) branded products alongside distributed brands (Allstar, Uhlmann, PBT, EDGE) primarily via its own direct-to-consumer e-commerce website, with FIE-certified competition equipment through entry-level starter gear.

Product overview

Blue Gauntlet Fencing operates as an e-commerce retailer specializing in fencing equipment for all three weapons: Foil, Epee, and Saber. The product portfolio comprises a comprehensive range including weapons (blades, assembled weapons, grips), protective gear (jackets, pants/knickers, masks, gloves, chest protectors, plastrons), fencing lames (electric jackets), body cords, scoring equipment, tools, bags, shoes, and training/coaching equipment. The company sells its proprietary BG-brand products alongside third-party brands including Allstar (Germany), Uhlmann (Germany), and PBT (Hungary). The offering is structured as a traditional e-commerce platform with products ranging from beginner starter sets to FIE-certified competition equipment, complemented by services such as name stenciling for tournament requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Fencing Weapons (Foil, Epee, Saber) Complete line of fencing weapons covering all three disciplines (Foil, Epee, Saber), including practice and electrical blades, fully assembled weapons, replacement grips, pommels, nuts, and washers. Offered in beginner practice, non-FIE electrical, and FIE-certified competition variants. Targeted at fencers of every skill level, from beginners to international competitors.
• Fencing Protective Gear Outfits including fencing jackets, pants (knickers), masks, gloves, chest protectors, underarm protectors (plastrons), leg protectors, and heel protectors, available at multiple protection ratings (350N, 800N, 1600N). For beginner through FIE-certified competition use, sold under BG and distributed European brands.
• Fencing Masks Fencing masks including universal/practice masks, electric foil masks with conducting bibs, electric saber masks, and FIE-certified competition masks. Includes the proprietary BG and SG (Superior) lines featuring removable, machine-washable linings and 1000N bib protection. Distributed brands (Allstar, Uhlmann, PBT) also offered.
• Fencing Lames (Electric Jackets) Electric conducting jackets for foil and saber scoring, including copper-based and stainless steel lames sold under BG, EDGE, Allstar, Uhlmann, and PBT brands for practice through FIE competition.
• Fencing Body Cords Body cords connecting weapons to scoring apparatus for foil/sabre and epee, including multiple plug types and clear/plug options plus replacement parts.
• Fencing Scoring Equipment Electronic scoring systems including scoring machines and sets, reels, floor cords, fencing strips/pistes, reel parts, and weapon/body cord test boxes. For clubs, schools, tournaments, and individual fencers.
• Fencing Tools Maintenance and repair tools for fencers, including test gauges, weights, dye disks, reamers, screwdrivers, polish stones, glue, insulation tubes, mandrels, point setters, and lame testers.
• Fencing Bags Carrying and rolling equipment bags including beginner bags, multi-weapon bags, rolling bags, and dedicated mask bags for transport and storage.
• Fencing Shoes Specialized fencing footwear including Adidas and other branded fencing shoes and sneakers.
• Fencing Training Equipment Training aids and equipment designed for fencing practice and skill development by individual fencers and coaches.
• Fencing Coach Equipment Specialized equipment for fencing coaches including coach jackets, masks, gloves, cuffs, sleeves, and leg protections for demonstrations and instruction.
• Fencing Books and DVDs Educational fencing materials including technique books, training DVDs, and the FIE Fencing Calendar.
• Fencing Uniform / Beginner Starter Sets Bundled beginner sets that combine a weapon, protective gear, and accessories for Foil, Epee, or Saber, including full uniform sets, designed for newcomers entering the sport.
• Name Stenciling Service Custom stenciling of names and country codes on fencing apparel and equipment to meet tournament regulations.

Quantifiable outcome

• Masks with protection ratings higher than competitors' higher-priced alternatives
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PBT Fencing: PBT is a Hungarian fencing equipment manufacturer and one of the brands Blue Gauntlet distributes. It is a global incumbent in FIE-certified fencing gear, with comparable product breadth to Blue Gauntlet's premium offering.
• Uhlmann Fencing: Uhlmann is a premium German fencing equipment manufacturer whose products Blue Gauntlet resells. It is a broad incumbent in the fencing space, primarily serving FIE-certified competition fencers, and represents both a supplier and competitor to Blue Gauntlet's own BG brand.
• Adidas Fencing: Adidas produces a specialized line of fencing shoes that Blue Gauntlet retails. As a broad incumbent in athletic footwear, Adidas drives fencing shoe demand and is a key supplier/partner for the Blue Gauntlet footwear category.
• Allstar Fencing (STM): Allstar is a major German fencing equipment manufacturer whose products Blue Gauntlet distributes. It is a broader incumbent in the global fencing industry, specializing in FIE-certified competition gear that overlaps with Blue Gauntlet's premium SKUs.

Direct peers

• Fencing.Net Shop: Fencing.Net is a long-running online community and equipment retailer for fencing in the US. It competes directly with Blue Gauntlet for the same North American fencer base, combining content/community with equipment sales.
• Absolute Fencing Gear: Absolute Fencing Gear is a direct-to-consumer e-commerce retailer of fencing equipment (weapons, masks, protective gear, shoes) in the US. It is the most direct competitor to Blue Gauntlet, serving the same beginner-to-Olympic segment with a similar multi-brand model.
• Alliance Fencing Equipment: Alliance Fencing Equipment is a US-based fencing equipment retailer selling weapons, masks, protective gear, and accessories online. It directly competes with Blue Gauntlet in the North American e-commerce fencing market, particularly at the club and competitive fencer segments.
• Leon Paul: Leon Paul is a UK-based fencing equipment manufacturer and retailer with proprietary branded products across all three weapons. Like Blue Gauntlet, it operates both as a manufacturer of its own brand and a global retailer, making it a key international comparable.

Emerging players

• Favero Electronics: Favero is a fencing scoring equipment manufacturer whose products Blue Gauntlet distributes. It is an emerging specialist in electronic scoring systems, representing a more focused, technology-led entry into the fencing equipment category that Blue Gauntlet also serves.

Regional players

• Triplett Sports & Leisure: Triplett is a multi-sport equipment retailer with a fencing-specific product line. It serves North American buyers through both online and specialty channels, partially overlapping with Blue Gauntlet but with a broader sporting goods portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bgfencing
• Facebookfacebook.com/BlueGauntletFencing
• LinkedInlinkedin.com/company/blue-gauntlet-fencing-co-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Gauntlet Fencing