McClure & Zimmerman

What McClure & Zimmerman does

McClure & Zimmerman is a US-based mail-order and e-commerce seller of flower bulbs, perennials, seeds, and specialty garden plants, historically focused on lilies, spring perennial plants, roses, and unusual plant varieties. Its operations are now conducted through parent company J.W. Jung Seed Company following an integration/acquisition in which McClure & Zimmerman's customers were redirected to purchase via the jungseed.com platform and the McClure & Zimmerman newsletter was wound down into Jung Seed's email program. The legal entity reflected in the data is J.W. Jung Seed Company, headquartered at 335 S. High St, Randolph, Wisconsin, with a registered DBA of "McClure & Zimmerman: J.W. Jung Seed Company."

The combined product catalog spans non-GMO and organic vegetable seeds, herb seeds, fruit plants (including Bushel and Berry® varieties), annual and perennial flowers, spring- and summer-blooming bulbs, roses (including Knock Out®), trees, shrubs, vines, and garden supplies. Branded lines carried include Kalettes®, Wave® Petunias (Easy Wave, Shock Wave, Original Wave, Tidal Wave), Knock Out® Roses, and Bushel and Berry® Fruits. The technology surface is a commercev3.net e-commerce storefront with standard catalog, account, and order-tracking features.

The business operates omnichannel: direct-to-consumer e-commerce via jungseed.com, phone orders (1-800-247-5864), annual printed catalogs (e.g., 2026 Fall Catalog), physical retail through Jung Garden Centers, and a dedicated wholesale section serving garden centers, nurseries, and commercial/agricultural buyers. Pricing is unit-based and publicly listed, with promotional discounting (e.g., SEEDS25JS for 25% off seeds). Customer segmentation is horizontal across home gardeners (primary), garden centers/nurseries (wholesale), and commercial/agricultural buyers. The company is privately held with no disclosed revenue, headcount, funding, or management-team data.

Name

McClure & Zimmerman

Legal name

J.W. Jung Seed Company

Website

https://mzbulb.com

Company type

Private

Operating status

Operating

Short description

McClure & Zimmerman is a US specialty seed, bulb, and perennial plant retailer now operating under parent J.W. Jung Seed Company in Randolph, Wisconsin, serving home gardeners, garden centers, and commercial buyers via e-commerce, catalogs, and physical retail.

Ownership category

akta.pro rank

Product category

Garden Seeds and Plants Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

Keywords

• Garden seeds retail
• Flower bulb catalog
• Vegetable seed sales
• Perennial plant nursery
• Garden center wholesale

Headquarters

HQ city

Randolph

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of seeds, plants (vegetables, fruits, flowers, perennials, herbs, trees, shrubs), bulbs, roses, and garden supplies to consumers through e-commerce website and phone orders. One-time transaction-based purchases.
2. Wholesale Sales: B2B wholesale distribution of seeds and plants to garden centers and commercial buyers.
3. Garden Center Retail: Physical retail sales through Jung Garden Centers locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

McClure & Zimmerman is a specialty seed and plant company that offers a comprehensive catalog of garden products including vegetable seeds (Non-GMO and organic), herb seeds, flower seeds (annuals and perennials), fruit plants, spring- and summer-blooming bulbs, roses, trees, shrubs, vines, and garden supplies. The company has been integrated into J.W. Jung Seed Company, with its curated bulb and perennial offerings now available for purchase through the Jung Seed Company e-commerce platform and physical Jung Garden Centers.

Product overview

McClure & Zimmerman was a specialty seed and plant company that has been acquired by J.W. Jung Seed Company. The company offered a comprehensive catalog of garden products including vegetable seeds, herb seeds, flower seeds (annuals and perennials), fruit plants, bulbs (spring-blooming and summer-blooming), roses, trees, shrubs, vines, and garden supplies. McClure & Zimmerman's product catalog, particularly their lilies, summer-blooming bulbs, spring perennial plants, roses, and trees/shrubs/vines offerings, are now available for purchase through the parent company Jung Seed Company at jungseed.com. The integration allows customers to access McClure & Zimmerman's curated selection of seeds and plants via Jung Seed's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Non-GMO Vegetable Seeds

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• J.W. Jung Seed Company (Parent Company)coreStrategic or Co-development PartnerMcClure & Zimmerman has been integrated into J.W. Jung Seed Company as a subsidiary/brand. Their products are now available for purchase through the Jung Seed Company platform, allowing expanded variety while maintaining customer service standards.
• Jung Garden CentersminorChannel Partner/ Reseller/ DistributorPhysical retail garden center locations operated by the parent company, providing brick-and-mortar sales presence for products.
• National Garden BureauminorOthersNational Garden Bureau partnership shown via logo in footer; indicates industry affiliation and potential collaborative promotion.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Territorial Seed Company: Territorial Seed is an Oregon-based seed and garden supply company serving home gardeners and small commercial growers via catalog and e-commerce. Comparable to McClure & Zimmerman in DTC catalog model, organic and heirloom emphasis, and dual hobbyist/commercial buyer segments.
• Park Seed Company: Park Seed is a South Carolina-based heritage seed and plant company selling vegetables, flowers, perennials, bulbs, and garden supplies via catalog and e-commerce. Closely comparable to McClure & Zimmerman/Jung Seed in heritage catalog heritage, broad category breadth, and DTC fulfillment model.
• Johnny's Selected Seeds: Johnny's Selected Seeds is a Maine-based employee-owned seed company selling vegetable, flower, herb, and farm seeds to home gardeners and commercial growers via e-commerce and print catalog. Closely comparable to McClure & Zimmerman in DTC catalog model, Non-GMO/organic positioning, and commercial grower segment.
• Brent & Becky's Bulbs: Brent & Becky's Bulbs is a Virginia-based specialty bulb retailer selling spring- and summer-flowering bulbs to home gardeners and landscapers via catalog and e-commerce. Directly comparable to McClure & Zimmerman's historical specialty in lilies, summer-blooming bulbs, and curated perennial bulb offerings.
• Gurney's Seed & Nursery: Gurney's is an Indiana-based seed and nursery retailer selling vegetables, fruits, flowers, bulbs, trees, and garden supplies via catalog and e-commerce. Highly comparable to McClure & Zimmerman's catalog heritage, perennial and bulb focus, and Midwestern gardener customer base.
• Ferry-Morse Home Garden: Ferry-Morse is one of the oldest US seed brands selling vegetable, herb, and flower seeds via mass retail and DTC channels. Comparable to McClure & Zimmerman/Jung Seed in core seed categories, Non-GMO positioning, and home gardener segment, though distributed more through big-box retail.
• Baker Creek Heirloom Seeds: Baker Creek is a Missouri-based heirloom and rare seed retailer selling open-pollinated, Non-GMO vegetable, flower, and herb seeds through print catalog and e-commerce. Directly comparable to McClure & Zimmerman's rare/unusual variety and Non-GMO positioning in the hobby gardener segment.

Broad incumbents

• Burpee (W. Atlee Burpee & Company): Burpee is one of the largest and most established US seed and plant catalog companies, selling vegetable, flower, herb, and garden supplies via direct-to-consumer e-commerce and print catalogs. Directly comparable to McClure & Zimmerman/Jung Seed in product breadth and DTC catalog model, but at significantly larger scale.

Emerging players

• Eden Brothers: Eden Brothers is a Georgia-based online seed retailer specializing in heirloom and open-pollinated flower, herb, and vegetable seeds plus bulbs. Comparable to McClure & Zimmerman in flower and bulb categories and DTC-only model, with a more aggressive digital marketing approach.
• True Leaf Market: True Leaf Market is a Utah-based DTC seed company specializing in heirloom, organic, microgreens, and sprouting seeds sold primarily through e-commerce. Comparable to McClure & Zimmerman in seed category overlap but differentiated by a more digitally-native operating model and stronger microgreens/sprouting niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McClure & Zimmerman